No ke aha e hāʻule ʻole kāu ʻōnaehana pūnaewele iā ʻoe

pūnaeweleI kēia pule wau i hele ai no Nā ʻenehana, kahi hanana ulana pukapuka kupaianaha e hui pū i kahi mea haʻi ʻōlelo maikaʻi i ukali ʻia e ka pūnaewele hana me nā ʻenehana ʻenehana ma ia wahi. ʻO Tony Scelzo ka mea haʻi ʻōlelo i kēia pule, ka mea hoʻokumu o Nā Mea Hana Ānuenue - ka hui makua i Techmakers.

Hāʻawi māua ʻo Tony i ka hoihoi no kā mākou pūnaewele - kāna offline a me kaʻu ma ka pūnaewele. Ua hiki iā ia ke kūkulu i kahi ʻoihana kupaianaha ʻoi aku ma mua o 1,700 mau lālā ma aneʻi i kēia wahi a ke hoʻonui nei i ka pae ʻāina. ʻIke wau ua kūkulu wau i kahi pūnaewele kupaianaha ma ka pūnaewele ... akā hoʻomau i ke aʻo ʻana i kahi tonona e pili ana i ka hoʻopili ʻana mai Tony.

ʻO kekahi o nā kī o kā Tony hōʻike 80% o kāu mea kūʻai aku hou ʻaʻole e hele mai kāu pūnaewele koke. Nui loa ka poʻe e hui pū me nā pūnaewele a hele i nā ʻaha kūkā a hanana paha e manaʻo ana e haʻalele me nā puʻupuʻu prospect. ʻO ka ʻoiaʻiʻo ʻo ka pono ʻana o ka ʻoihana ma mua o hoʻokahi o ka hoʻolālā - Ua wāwahi ʻo Tony iā lākou i ʻehā.

ʻEhā Paʻa Pūnaewele

  • Kuʻina Meaʻai - pili ʻoe me nā loea ʻē aʻe e lawelawe i ka lohe like? No kā mākou oihana i komo, Nā loea IT, nā loio, nā mea helu kālā, nā mea hoʻopukapuka kālā, a me nā mea ʻē aʻe i loaʻa i ke kaulahao meaʻai. Pono wau e hoʻomau i ka pūnaewele me kēlā poʻe i hiki iā lākou ke kuhikuhi i nā mea kūʻai aku i kā mākou hui.
  • Events - ʻike ʻoe i nā hanana i kū i loko i kahi hui e hoʻonāukiuki i ka ʻole i hiki i kāu huahana a lawelawe paha ke hoʻopihapiha? No kā mākou ʻoihana, ʻo ka hanana me ʻekolu o kā mākou mea kūʻai aku kī he Aliʻi Luna Hoʻokele hou a i ʻole VP o ke kūʻai aku. Pono mākou e makaʻala i ka wā e kūʻai aku ai ke kālepa i nā lima i nā ʻoihana i hiki ai iā mākou ke noho e kōkua i ke alakaʻi hou.
  • Influencer / Hoʻoholo hoʻoholo - ʻo wai nā influencers? I kekahi manawa ʻo ia ka ʻoihana ʻona akā i nā manawa he nui ka poʻe e hana nei i loko o nā keʻena i loaʻa ka mana nui i nā kūʻai kūwaho a ʻoihana paha. No mākou, hiki i kēia mau mea hoʻomohala, ʻenekini kūʻai aku a i ʻole ʻo CEO paha. He mea nui mākou e launa pūnaewele me kēlā poʻe i hiki iā mākou ke kiʻi i kahi hoʻolauna mahana i loko mai kēlā manawa kēia manawa.
  • Niche - kokoke i kēlā me kēia ʻoihana kahi niche e hana maikaʻi lākou i loko. ʻO kā mākou ʻenehana a me Polokalamu ma ke ʻano he hui lawelawe a me nā ʻoihana e hoʻopukapuka nei iā lākou. Ma muli o ka ʻike SaaS a kā mākou ʻoihana, ʻike mākou i ka ʻōlelo a me ka hana o loko o kēia mau ʻoihana - no laila ʻaʻole lohi kā mākou hiki ke hoʻokō i nā hoʻolālā e ke aʻo ʻana i ka ʻoihana ʻoihana a i nā kaʻina hana o loko o ia mau hui. Pā wale mākou i ka honua e holo nei.

ʻEkolu mau hana i hiki iā ʻoe ke noi ma kāu pūnaewele - hoʻolauna, kuhikuhi a me nā ʻōlelo aʻoaʻo. Aia i kāu pilina me ka pilina mua, mai kānalua e noi i ke ʻano kūpono ... me kahi ʻōlelo aʻoaʻo e hele wale mai ana mai nā ʻoi loa o nā pilina.

Ke noʻonoʻo nei ʻoe e pili ana i kāu pūnaewele pūnaewele a me nā poʻe mākaʻikaʻi āu e makemake ai e kiʻi, ke noʻonoʻo nei ʻoe i kēia mau mea pili lua? Oe e e!

2 Comments

  1. 1

    ʻO ka leka maikaʻi, Doug. He ʻepekema a he noʻeau ka ʻupena maka-a-maka. ʻO kāu hōʻuluʻulu o nā kumu ʻoihana ʻehā o Tony' Scelzo e hoʻomanaʻo mai iaʻu e pono mau wau e ʻimi:

    - ʻO nā ʻoihana ʻē aʻe e kāhea aku i nā mea kūʻai aku like like me kaʻu e hana nei
    - Nā hanana e pono ai nā mea kūʻai aku i kaʻu mau lawelawe
    -ʻO nā kānaka e hoʻoholo ana e hoʻolilo i ke kālā ma kaʻu mau lawelawe, me nā mea hoʻomohala ʻoihana - He paʻakikī kēia; He poʻe ʻokoʻa loa lākou e ʻōlelo i ka "ʻōlelo" ʻokoʻa loa ma mua o nā mea hoʻohana hope o kaʻu mau lawelawe.
    - ʻO nā ʻano kikoʻī o nā ʻoihana a me nā poʻe i loko o ia mea e pōmaikaʻi nui loa mai kaʻu lawelawe.

    ʻIke maopopo kēia, akā ʻaʻole maʻalahi. Akā ʻo ka hoʻohana ʻana i kēia ʻoihana maka-a-maka ke kī i ka ʻoihana hou aku.

    'Ōleloʻo Jeffrey Gitomer: ua like nā mea a pau, kūʻai nā kānaka mai ka poʻe a lākou e makemake ai. ʻAʻole like nā mea āpau, kūʻai mau ka poʻe mai nā poʻe a lākou e makemake ai. ʻO nā ʻenehana kūʻai aku, automation a me ka ʻoihana pūnaewele (ka pilina kanaka) like ka kūleʻa.

  2. 2

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