He aha nā ʻano maʻamau he 5 o ke kelepona ʻana i ka hana?
Ke hāʻawi mau nei mākou i nā ʻōlelo aʻo e pili ana iā CTA ma kahi hoʻomau e hoʻomau nei ma aneʻi no ka mea nui lākou i ka kūleʻa. E hoʻowalewale ʻia paha ʻoe e noʻonoʻo ʻaole ʻoe e pono iā lākou - e neʻe kahi prospect no ka mea maikaʻi loa kāu ʻike. Makemake wau e hana pēlā akā, ʻo ka mea pinepine, haʻalele ka poʻe. Haʻalele paha lākou i ka hoʻonāukiuki a aʻo ʻia i kekahi mau mea… akā haʻalele lākou.
Ua kaʻanalike mākou i nā kumuhana o kahi Call to Action i kēia pou, He aha ka CTA, a CTA pono pono i kekahi hoʻoili pūnaewele. Akā ʻaʻole mākou i kūkākūkā i ke ʻano o nā heahea i hana pinepine ʻia, no ke aha e hana ai, a me nā hana ʻoi loa i ka hoʻolālā ʻana i kahi CTA nui ... a hiki i kēia manawa me kēia infographic mai Breadnbeyond, 5 Kelepona i hoʻohana ʻia i nā hana.
ʻO 5 Kahea i hoʻohana ʻia i nā hana:
- Kelepona-a-Hana ma ka pale - kēlā me kēia CTA āu e ʻike ai ma ke kamepiula a i ʻole ke kelepona ʻo ia ka CTA ma ka ʻaoʻao. Hiki iā ia ke loulou, a i ʻole he helu kelepona wale no e kaomi.
- Kekahi Pākahi - He heahea maʻalahi a pololei hoʻi me ka pihi ma ke kikowaena o ka nānā. ʻO ka hapanui o ka manawa, loaʻa i kēia ʻano CTA kahi tagline ikaika me kahi momona nui a me kekahi kope pōkole ma lalo ona.
- Opt-In Optebies - Kahi kahua e komo i kāu leka uila i mea e loaʻa ai kahi mea i ka hoʻihoʻi, e like me ka nūleka, kahi puke ebuke, kahi keʻokeʻo, a pēlā aku.
- Nā hoʻāʻo premium - No nā paepae, he CTA pono kēia. Hāʻawi ia i kahi prospect e kau inoa koke a hōʻoia i kahi huahana me ka ʻole o ka kamaʻilio ʻana i kahi mea kūʻai aku.
- Na Bipi Aohe ** t - He CTA no nā māka e makemake ana nā prospect e hana pū me lākou. Lawe ʻia kahi māka hilinaʻi loa e waiho i kēia ma waho, akā hiki iā ia ke hana i kēlā makaʻu o ka nalo ʻana, FOMO, e hoʻohuli i nā hoʻololi hou aʻe.
Eia ka infographic - lawe i ka manawa e hoʻāʻo i kēlā me kēia o kēia a ʻike pehea e hiki ai iā ʻoe ke leverage i ka hoʻolālā CTA e hoʻohuli i nā hoʻololi hou aʻe i kāu ʻoihana pūnaewele!