ʻO ka hōʻikeʻike ʻike o ka ʻike: Omniture vs Webtrends

screenshot pūnaewele

Loaʻa iā mākou nā mea kūʻai aku e hoʻohana i nā Omniture a me Webtrends. ʻOiaʻiʻo, inā ua heluhelu ʻoe i kēia blog, ʻike ʻoe he mea kūʻai aku ʻo Webtrends. ʻO ia ka hōʻike piha i hiki iaʻu ke nānā līkū i nā mea ... akā lana ka manaʻo e nānā i nā mea hoʻohana hou i hoʻomohala ʻia no kēlā me kēia mana e hāʻawi iā ʻoe i kahi meaʻai no ka noʻonoʻo.

Ua haʻi mua wau i ka pilikia me ka hapa nui analytics Hāʻawi nā paepae i nā hōʻike pinepine, akā nele lākou i ka hiki ke hōʻikeʻike ʻike i hiki ai iā ʻoe ke hana i ke kūpono nā hoʻoholo.

Eia nā mea hou hou i Pūnaewele OmnitureCatalyst 15 huahana e like me relay ma o kā lākou wikiō hou.
screenshot kiʻi

Ouch.

Hāʻawi ʻo Webtrends Analytics 10 i kahi UI hou i maʻalahi i ka ʻike, hoʻomaʻemaʻe a maʻalahi hoʻi e hoʻokele. Hoʻolālā ʻia ka UI no ke kaomi a me ka hoʻopili lima ʻana e hāʻawi ana i kahi ala ʻike nui e nānā ai i kāu ʻikepili. Hoʻohana ka mea hoʻohana i nā kiʻi liʻiliʻi e hāʻawi i kahi kiʻi o ka waiwai kamepiula āu e ʻimi nei.

Ke hoʻolauna pū nei ʻo Webtrends Nā wahi - He wahi kahi pūnaewele, pūnaewele, a i ʻole kahi papahana āu e makemake ai e alualu. ʻO kāu ʻaoʻao Facebook paha kēia, kāu pūnaewele, kāu polokalamu Android, a pēlā aku. He hiʻohiʻona nui nā loiloi ma Webtrends, e hāʻawi ana i ka loli nui, akā ua hōʻemi ʻia - hui. I kēia manawa, kiʻi koke nā ʻikepili i Spaces.

screenshot pūnaewele

Wow.

i ka wa ʻO John Lovett ua ʻike ʻo ia i ka preview, kau ʻoi ʻo ia i ka ʻoi loa ... "ʻIke ia me he Infographic!". Manaʻo wau e haʻi ana i ka moʻolelo holoʻokoʻa… Pūnaewele Analytics 10 ua ulu aʻe ma mua o ka hōʻike ʻana a ke hōʻike nei i ka ʻike i kēia manawa i kahi ʻano e hiki ai i nā ʻoihana ke hoʻoholo.

11 Comments

  1. 1

    ʻO ka "like me ka infographic" ʻaʻole ia he hoʻomaikaʻi! 🙂

    Eia naʻe, ʻo kēia hōʻikeʻike ʻaoʻao ka mea mua aʻu i ʻike ai, a mahalo iā ʻoe.

    ʻO wai ka mea i manaʻo i ʻelima mau makahiki i hala aku nei e hoʻokō ka stodgiest of the stodgy (WT) i kahi mea ʻike maka. Eia hou, ʻaʻole hoʻomaikaʻi ʻo "visually sexy".

    ʻO Doug, ke manaʻolana nei au e ʻimi hou aku ʻoe i kēia mau pilina ʻelua ... ka hoʻomaopopo ʻana, ka hana, ka maʻalahi kaʻu mau mea punahele. A i ʻole e hana nō hoʻi au pēlā, inā hiki iaʻu ke loaʻa ka manawa. Soo busy.

    A, no ka mea, maopopo mau ʻoe i kāu mau wehewehe ʻana, e noʻonoʻo paha ʻoe e hele hou i ka Spaces ma kahi pou ʻē aʻe a hāʻawi i kāu mau pane. A i ʻole e kuhikuhi i kahi mea a WebTrends i paʻi ai i ka manaʻo o ia mea.

    E kala mai inā ʻano paʻakikī au, akā maikaʻi loa kāu mau pou a me nā haʻawina ʻē aʻe, a me ka hoʻohana ʻana.

    • 2

      CGrant, maikaʻi loa ʻoe i ka paʻakikī!!! Re: Infographic, ʻaʻole maopopo i kahi e hiki ai ke hewa. ʻO nā kiʻi kiʻi ʻike he mau hiʻohiʻona ʻike e hui pū ai i ka ʻikepili a hōʻike kūʻokoʻa e hāʻawi i kahi manaʻo e haʻi maikaʻi i ka 'moʻolelo'. E nānā i nā kiʻi ʻelua ma luna nei… ʻO wai ka mea e hāʻawi maoli i ka ʻike i ka hana a me nā pahuhopu e pane pololei i ka ʻaoʻao i nīnau ʻia?

      • 3

        ʻAe, e hele kāua ma ka ʻaoʻao hoʻokahi no nā wehewehe.

        ʻOiaʻiʻo, aia ka manaʻo o ka infographic i ka manaʻo e haʻi maikaʻi i ka moʻolelo. Eia nō naʻe, ʻo ia ka manaʻo o kēlā me kēia dam 'mea i loaʻa nā kala, nā kiʻi, kahi huaʻōlelo ao a ʻelua paha, ka nui o nā font a me nā waihoʻoluʻu i loko o kahi keena, a ʻo ka mea holoʻokoʻa ʻaʻole i hahai i kahi mākia maʻalahi.

        ʻO nā mea i kapa ʻia ʻo "infographics" i kēia lā e hoʻomanaʻo mai iaʻu i nā lā mua o nā mea paʻi laser i ka wā i hoʻomaka ai nā mea a pau e hoʻolālā i kā lākou mau lele ponoʻī me ka hoʻohana ʻana i nā kiʻi kiʻi kiʻi a me nā font e like me ka pupule, e hopena i ka weliweli.

        No laila e hoʻomau kākou i ka mana maikaʻi a hanohano o ka lepili infographic e pili ana i ka maikaʻi ma mua o ka uila a i ʻole ka trendiness.

        • 4

          ʻAe wau me cgrant. Ua hoʻohana maoli ʻo Webtrends i ka manawa e hoʻoholo ai i kā lākou "papakaukau maʻalahi me nā ana a me nā ana" pilikia ʻike o Webtrends 8 a ma mua. Hiki iā ʻoe ke haʻi i ko lākou manaʻo nui i ka hoʻonui ʻana i ka ʻike maka no ka mea ʻelua o kā lākou hoʻokuʻu hope loa (9 a me 10) i pili pono i ka interface. Ua hoʻokomo ʻo Sure Webtrends 9 i nā hiʻohiʻona hoʻoili ʻikepili nui (REST API, a me nā mea ʻē aʻe) akā i koʻu manaʻo, ʻo ka loli nui loa ʻo ia ka mea hoʻohana.

          ʻO kēia hōʻano hou ʻo Analytics 10 ʻoiaʻiʻo he sexier, a manaʻolana ʻoi aku ka hana. ʻO kekahi hiʻohiʻona ʻē aʻe i ʻōlelo ʻia ma Engage ʻo ia ka loaʻa ʻana o kēlā me kēia ʻaoʻao i ka hōʻike ʻaoʻao i kāna dashboard ponoʻī - he mea hoihoi loa ia, a pono hoʻi!

          ʻOiaʻiʻo, ʻo ka Omniture's Summit i kēia pule i kālele ʻia i nā loli i noʻonoʻo ʻole ʻia e Webtrends ma mua ... Version 6? Hoʻololi ka paepae hope! ʻO ka hoʻonui ʻana i SiteCatalyst 15 e hele mai i piha i nā loli ma hope o nā hiʻohiʻona. ʻO kēia mau hoʻololi e ʻae i nā ʻano hana hou āpau me ka mea hana; hiki i nā Webtrends ke moeʻuhane wale nō a hiki i ko lākou hoʻoholo ʻana e hoʻonui i kā lākou Processing Engine.

          ʻO kekahi o kēia mau hoʻololi koʻikoʻi - Hoʻokaʻawale koke. ʻOiaʻiʻo ua loaʻa iā Google Analytics no hoʻokahi makahiki i kēia manawa, akā ʻo ka manawa kēia e hopu ai nā mea hana Enterprise. Ma muli o nā hoʻolaha ma Engage i ka pule i hala aku nei, ʻaʻole i manaʻo ʻia ka hale hōʻike ma luna o ka lele a i ʻole ka māhele ʻana i noʻonoʻo ʻia e Webtrends. Makemake ʻoe e hoʻohui i kahi ana hou i kāu hōʻike? E hoʻokaʻaʻike aku i kāu Luna Hoʻokele, ka mea e pili ana i ka interface like āna i hana ai no nā makahiki 4-5 i hala! A laila e hoʻoholo i ka nānā hou ʻana a i ʻole e hoʻokomo wale iā ia i loko o nā hōʻike e hele ana i mua. He maʻalahi ka hoʻohui ʻana i nā Metrics i Omniture e like me ke kaomi-a-kauō, a me he mea lā ua kokoke e maʻalahi - mahalo i ka hoʻomaikaʻi ʻana i hope.

          No ka papa inoa piha o ka hoʻomaikaʻi ʻana o Omniture i SiteCatalyst ma Version 15, e nānā i ka ʻatikala a Adam Greco: http://adam.webanalyticsdemystified.com/2011/03/09/welcome-to-sitecatalyst-v15/

          E hoʻomanaʻo, mai hoʻohewa i ka puke ma ka uhi. Ma muli wale nō o ka loaʻa ʻana o Webtrends i kahi dashboard ʻaoʻao pae ʻāina nani, ʻaʻole ia he ʻoi aku ka maʻalahi a i ʻole ka hana.

          Webtrends' Social and Mobile Integration? I kēia manawa ua ʻoluʻolu kēlā sh*t!

          • 5

            ʻO ka ʻokoʻa nui ma waena o nā webtrends a me Omniture, ʻo ia ke ʻano o ka mālama ʻana i ka ʻikepili. Ma Webtrends e hoʻopili ʻoe i nā faila a me ka ʻikepili hōʻike a laila mālama ʻia i loko o nā faila papa kula kahiko.
            Ma Omniture e mālama ʻoe i ka ʻikepili i kahi DB relational. Loaʻa i kēia mau ala ʻelua nā pōmaikaʻi a me nā pōʻino.

            1. Ma nā webtrends hiki iā ʻoe ke nānā hou i kāu ʻikepili. He kōkua nui kēia ma nā ʻano he nui. Hiki iā ʻoe ke hoʻāʻo i kāu hoʻonohonoho a i ʻole hoʻololi i kāu hoʻonohonoho maʻalahi, hiki iā ʻoe ke hoʻonohonoho i nā hōʻike hou a ʻike i hope i ka manawa, inā ʻaʻole i kūkulu ʻia ma nā palena maʻamau. ʻO kahi maʻamau ka palapala hoʻokomo ma ka kuhikuhi ʻana i ka ʻaoʻao, akā he nui nā hiʻohiʻona no ke kumu e maʻalahi ai kēia. Eia naʻe, ʻaʻole e holo ana ʻo Webtrends ma kahi DB relational, ʻaʻole hiki iā ʻoe ke "Nīnau" i ka db ola, me nā mea āu e makemake ai. Pono ʻoe e kūkulu i ka hōʻike a me ka nānā ʻana i ka ʻikepili.
            2. Ma Omniture hiki iā ʻoe ke "nele" i ka ʻikepili ola, no ka mea, hoʻohana ʻoe i kahi DB relational. Hāʻawi kēia i ka Discovery VS Site Catalyst live segmentation. ʻO kēia ke ʻano ʻaʻole hiki iā ʻoe ke loiloi hou i kāu ʻikepili, no laila ʻoi aku ka paʻakikī o ka hoʻāʻo ʻana a pilikia ʻoe i ka hoʻāʻo ʻana e ana i nā mea i ka manawa, ʻaʻole ʻoe i hoʻonohonoho. Loaʻa i kahi DB relational kona mau palena e pili ana i ka nui o nā datafiles hiki iā ia ke mālama, no laila (a ʻaʻole wau he loea Omniture, no laila e ʻoluʻolu e hoʻoponopono iaʻu) i ka wā e hele ai ma luna o kahi mau haneli haneli mau kipa, ʻo Omniture "nā laʻana" i ka ʻikepili e pale aku i ka nīnau pupule. manawa hoouka. He pilikia kēia inā makemake ʻoe e kiʻi i ka ʻikepili pololei a ʻaʻole kahi laʻana o ka ʻikepili. He ʻoluʻolu loa ka hoʻokaʻawale ola ʻana a ke makemake nei au e hoʻohana ʻo Webtrends i ka liʻiliʻi e hiki ke hoʻohana i nā ʻāpana i ka analytics Webtrends, i ke kūʻai ʻana i nā Segments (Discover counterpart of Webtrends)

            ʻO ke kumu maoli, ʻo nā ʻāpana Live āpau, ke kānana ʻana i nā hōʻike e pili ana i kahi papa inoa o nā ID kuki. ʻOiai ʻaʻole hiki iā Webtrends Analytics ke hoʻokō maʻalahi i kēia ma Analytics 10, ma muli o ka non relational DB, hiki iā lākou ke kūkulu maʻalahi i ka hiki ke hoʻohana i nā ʻāpana mea hoʻohana mai kā lākou "Segments" mea hana ma ke ʻano he kānana no kekahi hōʻike ma Webtrends. ʻO ka ʻoiaʻiʻo hiki iā ʻoe ke hana i kēlā, akā pono ia e hoʻokuʻu aku i ka Segmentt o kāu koho a hana lima i kāna kānana me nā ID kuki āpau i loko a hoʻohana iā ia ma ke ʻano he kānana hoʻopili wale.

            No laila, aia nā pono a me nā pōʻino o nā hoʻonohonoho ʻelua. He kūkākūkā hoihoi, ʻo ia ka mea e makemake ai.

            Me ke aloha

          • 6

            ʻAʻole maopopo inā ʻike ʻoe e pili ana i ka Webtrends Visitor Data Mart - hoʻololi ia i nā faila palahalaha mai Analytics a i ka waihona pili i hiki iā ʻoe ke hoʻohana no nā nīnau ad-hoc a i ʻole no ka hoʻokaʻawale ʻana ma luna o ka lele ma o ka interface Segments. Inā hiki iaʻu ke hoʻohālikelike, ʻoi aku ka maʻalahi a ʻoi aku ka maʻalahi ma mua o nā ʻāpana ma Google Analytics a me Site Catalyst. ʻO ka Visitor Data Mart he "add-on" i Analytics no laila hoʻokahi kāu mea hoʻohana, hoʻokahi hoʻokele a me nā mea ʻē aʻe. Manaʻo wau ʻo kēia ke ala maikaʻi loa e hiki ai iā ʻoe ke hoʻohana i nā faila paʻa i hoʻopaʻa ʻia no ka hōʻike ʻana (e laʻa, ʻaʻohe laʻana) a me ka ʻikepili pili no hoʻokaʻawale a me nā hana "on-line" ʻē aʻe.

          • 7

            ʻIke maopopo wau iā VDM & Segments, akā ʻaʻole i kūkulu ʻia ke alahaka e hoʻi i Analytics. ʻAʻole hiki iā ʻoe ke nānā i kēia lā no ka laʻana i kāu mau hiʻohiʻona hoʻololi, kāu loiloi ala, kāu hoʻolaha hoʻolaha a i ʻole kekahi hōʻike Analytics ma Webtrends Analytics no kahi ʻāpana i wehewehe ʻia ma nā ʻāpana & VDM.

            ʻO ka ʻoiaʻiʻo, hiki ke maʻalahi ke kūkulu ʻia ka hoʻohui ʻana, ma ka hoʻohui ʻana i nā kānana e pili ana i kahi papa inoa o nā Cookie ID mai nā ʻāpana. No laila e manaʻo mākou ua kūkulu ʻoe i kahi ʻāpana ma VDM & Nā ʻāpana. ʻO ka māhele ka poʻe malihini kipa ma kahi pūnaewele panakō me ka uku makahiki ʻoi aku ma mua o 100.000$ he mea kūʻai aku, akā ʻaʻohe ʻaelike Pension a ua kaomi i kahi hoʻolaha e pili ana i ka penikala hou i loko o nā lā 30 i hala.

            Makemake ʻoe e ʻike i nā ʻaoʻao e makemake ai kēia ʻāpana, pehea lākou e hele ai i ka mea kūʻai aku flash profiler a ma hea lākou e haʻalele ai i kā lākou waihona waihona pūnaewele. I kēia manawa, ʻaʻole hiki. Hiki iā ʻoe ke kūkulu i ka ʻāpana, akā ʻaʻole hiki iā ʻoe ke hoʻohana i kēlā ʻāpana ma Analytics ma ke ʻano he kānana. ʻO nā mea āpau āu e makemake ai, ʻo ia nā ID Cookie o kēlā māhele i lawe ʻia mai nā ʻāpana a hana ʻia ma ke kānana a voila, e loaʻa iā ʻoe kāu mau hōʻike.

            ʻO ia ka hiʻohiʻona nui aʻu e hoʻohui ai, inā hiki iaʻu ke hoʻoholo. He huahana kupaianaha nō nā ʻāpana a intuitive incredibly. Akā pono ʻoe e hiki ke hoʻihoʻi i ka ʻāpana i kāu platform analytics.

            Br ulrik

      • 8

        No laila, e pili ana i ka maikaʻi. Ke nānā pono nei i kēlā me kēia, ʻōlelo wau ua hana nā mea hoʻolālā WebTrends i nā koho maikaʻi aʻe e pili ana i ka mea e loaʻa ma kēia ʻaoʻao wehe ... ʻoiai hiki ke hoʻomaikaʻi ʻia. Inā loaʻa iaʻu kēia mau pale e hōʻike i ka hoʻokele, e hoʻomaka ka WebTrends i nā kūkākūkā ʻoi aku ka maikaʻi a loaʻa i nā nīnau kikoʻī hou aku.

        ʻO ka WebTrends kekahi e hana i kahi manaʻo maikaʻi aʻe i ka hoʻokele. ʻAʻa paha wau e ʻōlelo aku ʻo kāu kanaka hoʻokele maʻamau e like me ka mahalo ʻia e nā ʻano maʻamau e like me ka ʻikepili maikaʻi?

      • 9

        Hmm, hōʻike kaʻu ʻōlelo ʻelua ma luna o kaʻu ʻōlelo mua ma kēia interface. Pono e heluhelu ʻia lākou ma ka papa lalo a luna.

  2. 10
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