Ua Make ʻo Brand Perfection
I nā mau pule i hala iho nei ua kamaʻilio wau me kekahi mau ʻoihana e hoʻāʻo nei e hoʻolālā i nā hoʻolālā e lanakila ai i nā hopena ʻenekini huli maikaʻi ʻole e pili ana i kā lākou ʻoihana, huahana a lawelawe paha. ʻO ia hiki ke hiki e mālama i kahi māka maikaʻi loa i nā makahiki i hala. Inā kū nā mea maikaʻi ʻole, hiki iā ʻoe ke uku no ka hemo ʻana o nā pilikia a kahili paha iā lākou ma lalo o ke kapeta i hiki ʻole i kekahi ke loaʻa iā lākou.
ʻAʻole hana hou kēia. ʻO ke kaulana o nā pūnaewele kaiaulu, nā pūnaewele loiloi ʻoihana a me ka blog ʻana i hāʻawi i ka mea kūʻai aku huhū me ka pahi kaua nui e hahau i ka puʻuwai o kāu māka. Ke hoʻohaunaele nei nā mea kūʻai aku (i kekahi manawa no ke kumu kūpono) a manaʻo ʻole ka mana ʻole o ka mana ʻona.
Ua make ka maikaʻi maikaʻi loa.
ʻAʻole ia ke koho a ka luna ʻona a ʻo CMO paha e mālama i ka pono o ka inoa. ʻO kēia ke kuleana o kēlā me kēia limahana i ka hui. Mai hoʻāʻo e haki i nā koʻokoʻo nui a i ʻole nā gas haehae. Hoʻokahi loio ʻoihana loiloi loa e hoʻouna ana i e oki a haʻalele hiki ke hoʻonohonoho i ka Hopena Streisand i ke noi.
Nānā ʻole kēia mau ʻoihana iaʻu me ke kōkua ʻole, e makemake ana iaʻu e hōʻoiaʻiʻo iā lākou hiki iaʻu koho ko lākou pilikia. ʻAʻole holo e like me kēlā. ʻAʻole e hana hou e like me kēlā. Ua make ka maikaʻi maikaʻi loa. ʻO ka mālama ʻana i ka inoa, transparency, a me ka lawelawe mea kūʻai aku nui nā pale pale o ka luna ʻona. Inā makemake kāu ʻoihana e kūkulu i kahi kūlana maikaʻi, hoʻomaka ia me lawelawe lawelawe nui.
Inā makemake ʻoe e pepehi a ino moʻolelo ma ka ʻaoʻao hopena ʻenekini huli, pono ʻoe e hana ʻoi aku ka paʻakikī ma ke ʻano he ʻoihana e hana i kekahi maikaʻi loa hana nā moʻolelo i nā ʻaoʻao hopena. ʻOi aku, ʻoi aku ka paʻakikī.
Pēlā nō, ʻo ka lā o ka hana lima ʻana i nā mea kūʻai aku me he mea lā ʻaʻohe o lākou zombies noʻonoʻo ʻole. Heluhelu nā mea kūʻai i kēia manawa, hoʻolohe, kūkā a noiʻi i kā lākou mau hoʻoholo kūʻai. ʻO ka nūhou maikaʻi ka poʻe kūʻai mai manaʻo i ka hemolele hou ... akā manaʻo lākou i ka ʻoiaʻiʻo. Inā loaʻa iā ʻoe kahi ʻaoʻao helu huahana i piha i nā hōkū 5, ua hōʻike ʻia kahi noiʻi ʻaʻole e ʻike nā mea kūʻai aku i ka loiloi i hilinaʻi ʻia. I nā huaʻōlelo ʻē aʻe, hiki iā ʻoe ke lilo i nā mea kūʻai aku inā kū pono kāu māka. Auwe
ʻO Brand Imperfection
ʻAʻole hiki iā mākou ke kaohi i ka leka inā ʻaʻole hiki iā mākou ke ola i nā mea i manaʻo ʻia e ka mea a mākou e makemake ai e hōʻike i kā mākou inoa. ʻAʻole hiki iā mākou ke uhi hou i nā hewa, pono mākou e hāmama e pili ana iā lākou. ʻO ka makahiki o inoa hemolele Aia i waena o mākou - a i mea e kūleʻa ai mākou e hāmama a pono e pili ana i kā mākou huahana a me nā lawelawe ... maikaʻi a maikaʻi ʻole paha. Ke kū ʻole kāu ʻoihana i nā mea i manaʻo ʻia (e hiki mai ana), pono ʻoe e pane wikiwiki e hoʻoponopono i ka pilikia. Paipai wau iā ʻoe e pane i ka negativa ma kāu pākeke ponoʻī. Kuhikuhi i ke kaʻa i loaʻa iā ʻoe ka microphone ma mua o ka uku ʻana i kahi kumuwaiwai i kūpono ʻole i ke kukui.
Inā loaʻa i kāu ʻoihana kahi ʻenekia huli maikaʻi ʻole, paipai i nā mea kūʻai aku i poʻokela o kāu māka e hoʻolaha iā ʻoe ma kā lākou pūnaewele ponoʻī, kā lākou ʻikepili, kā lākou pūnaewele a / a i ʻole kā lākou blog. ʻAʻole hiki iā ʻoe ke kāpae i kekahi mea maikaʻi ʻole ma ka Pūnaewele, akā hiki iā ʻoe paipai i ka maikaʻi.
Ke ola a kāu ʻoihana i nā mea i manaʻo ʻia, e ʻike ʻoe ma mua o ka maʻalahi o ka mālama pono ʻana i kāu mīkini.