Hilinaʻi, Social Media a me ke kākoʻo Passion

cheryl viirand

ʻO ka makahiki i hala aku nei i koʻu hele ʻana Ka Honua Pūkino Pilikino, Ua kamaʻilio kūkā nui wau me Cheryl Viirand, ka mea hoʻokumu o Kuokoa.

ʻAʻole kupaianaha kā Cheryl moʻolelo - he loio ʻo ia i hana ma kekahi o nā loaʻa nui loa o ka ʻenehana i hoʻohuli i ka ʻeuanelio ʻai. Ua hoʻololi ʻia i ka wā i loʻohia ai ʻo Cheryl i kekahi mau maʻi kūpilikiʻi a hōʻike ʻole ʻia hoʻi me kāna keiki. I kēia pilikia, ua loaʻa nā maʻi ʻaʻai a me nā manaʻo nui e hōʻino ana i kona ola a me ke ola o kāna keiki.

I ka manawa o ka hanana, aia wau ma lalo o ke koʻikoʻi koʻikoʻi - ua hoʻonui nui wau i kaʻu ʻoihana me kekahi mau mea i nalo ʻole ʻia, e nalowale ana koʻu makuakāne iā Leukemia, a e hakakā nei me koʻu kaupaona i hoʻopili ʻia i waho o ka kaohi. I loko o ka makahiki e hiki mai ana, ua loaʻa ka nui o ke kaupaona, he 2 mau haki ma kuʻu iwi kuʻikuʻi e keʻakeʻa nei i koʻu hiki ke hele a hoʻomaʻamaʻa paha, a ʻino wale wau.

I ʻelua mau mahina i hala aku nei, ua loli kēlā i ka wā a kahi hoa, ʻO Ben McCann, i hana me ka 'palupalu' me aʻu. Ua hui pū wau me kāna kikowaena pohō kaumaha - nāna i hoʻololi i kaʻu papaʻai - e kia ana i ka hoʻonui ʻana i nā protein, ka hoʻoneʻe ʻana i ke kō, nā fructose, nā mea ʻaihā a me nā mea āpau āpau i kaʻai. Mai ka hoʻomaka ʻana, ua emi wau ma kahi o 50 mau paona a ʻoi aku ka maikaʻi o kaʻu neʻe. ʻO nā hele wāwae ma aneʻi i ka ʻaha kūkā he mea ʻeha ʻole no ka hapa nui - ʻoiai ke hāpai nei wau ma kahi o 200 paona he nui loa.

I ka pō nei, ua kamaʻilio hou kā mākou ʻo Cheryl. Ua hauʻoli ʻo ia i ka loli a aʻu e hana nei a kaʻana like ai Kuokoa hoʻomau i ke ola. He kaiāulu o ka poʻe makemake nui e kaʻana like i nā moʻolelo, nā ʻōlelo aʻoaʻo, nā papa hoʻomākaukau a me nā hanana e pili ana i ka noʻonoʻo ʻana i ka meaʻai, nā mea ʻaʻai a me nā papaʻai. Ke hana pū nei ʻo ia me nā loea ʻoihana a me nā ʻoihana e hana nei i loko o ka ʻoihana.

Ua alakaʻi mākou i kā mākou kamaʻilio kūkā kamaʻilio ʻana pehea ka makemake o kēia mau ʻoihana e kūkulu kaiāulu pū kekahi. Aia kekahi pilikia nui i kēia. Hopohopo nā ʻoihana e pili ana i nā kumuhana a Cheryl e kamaʻilio ai, akā ʻaʻole loa lākou e kūlike i ko Cheryl makemake nui. ʻAʻole lākou i ʻike i ka ʻeha a Cheryl i hana ai. A ʻo ka hope loa - ʻo kā lākou kumu e kūʻai aku ma kahi o Cheryl e māhele ai. Ke loaʻa i kahi ʻoihana kahi kaiāulu, ʻaʻole wau i manaʻo hiki i ka hiki ke lanakila i nā pilikia hilinaʻi no ka mea ʻike ka poʻe aia kahi kumu kumu o ke kaiāulu e kūʻai aku. Me ka manaʻo ʻole o ka ʻoihana, Cheryl e mau be hilinaʻi hou aku.

Aia kahi koho ʻē aʻe e hana maikaʻi i kēlā me kēia lā i ka pāpili kaiaulu ... a ʻo ia kēlā kākoʻo pāʻoihana. Ke loaʻa kahi hui i kahi ʻoihana, e nīnūnē mau ʻia kāna kumu hoʻoikaika. Akā inā kākoʻo kahi hui i kahi kaiāulu, mahalo a uku ʻia ia. ʻ sayslelo nui ke kākoʻo, "ʻike mākou i kou mana, kuko, hoʻoikaika a me ke kūʻokoʻa e hana nei a puni kēia kumuhana - a makemake mākou e kōkua iā ʻoe e ulu i kēlā kaiāulu no ka mea mālama mākou."

Makemake ʻo Cheryl e ulu i ke kaiāulu a laila loaʻa kālā iā ia e waihona kālā i ka ulu mau ʻana. Paipai wau iā Cheryl e hana i ka ʻaoʻao - monetize i kona kuko a me ke kuko o ke kaiāulu me ke kōkua o nā mea kākoʻo - a laila e nānā i ka ulu ʻana. ʻO ka waiwai o kā Cheryl paepae a me ke kaiāulu ʻaʻole ia ke kālā i uku ʻia e ka hoʻolaha pāomi-ma o ... ke uku nei ia no ke kuko i loaʻa iā Cheryl a me ka hiki ʻole iā ia ke hāʻule. Hoʻokomo nui ʻia ke kumuhana i loko o ko Cheryl ola i kēia manawa e lilo ʻo ia i mana ma luna o kēia mau pilikia a e pīhoihoi mau i ka kaʻana like ʻana i kāna ʻike a me kona loea.

IMO, a luna kaiaulu ma kahi pae kaiāulu o kahi brand ʻaʻole hiki ke hoʻokokoke i ka kūleʻa i ka hoʻohālikelike ʻana. Nānā nā kaiāulu i nā pilikia o ke kikowaena, nā manaʻoʻiʻo, nā politika, nā leʻaleʻa a me nā tālena - ʻaʻole e pili ana i nā mana. E kūleʻa ʻo Cheryl ma kahi e pau ʻole nā ​​mākaʻi no ka mea - ʻo ka hopena - ʻokoʻa ka hoʻoikaika. Hiki i nā mea kūʻai ke honi i ka hoʻonāukiuki i hoʻokahi mile ka mamao. ʻO kēlā me kēia ʻoihana me nā kālena e ʻike iā Cheryl, ma o Kuokoa, he waiwai hoʻopukapuka maikaʻi - a ʻo ka makaʻu o ke kākoʻo ʻana i ia kaiāulu i ka wā mua o kona ulu ʻana he mea kākoʻo e kūʻai mai.

KA MANAʻO: E hele ʻO Social Media Marketing World mai kāu pākaukau me kahi pass virtual e hoʻohana nei i kā mākou loulou pili!

6 Comments

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    Douglas, I also met Cherry at #smmw13 and have no doubt that she’s going to change how people living with food restrictions approach eating: from a position of empowerment, not deprivation. Her #customeater movement is inspiring, as you well know (and congrats to you for your own successes so far)! I agree with your position regarding brands being less trusted than people like Cherry. This is especially true in my industry, health care. But the communities brands build aren’t exclusively for selling, nor is there always a suspicious angle for why they’d want to have a real relationship with followers. I personally know several clinicians who’ve left private practice and joined brands because they knew they could have a greater impact on community health that way. While a brand may not always be the same kind of trusted authority as inimitable souls like Cherry Viirand, there is certainly a place for them as supporters and sponsors of them, as you suggest, or even the conduit for expanding their reach with guest blogs, RTs and +1s. But passionate people are everywhere – and smart brands put them front-and-center. Would you agree?

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    My goodness, Doug – I am so flattered and can’t possibly thank you enough for your kind words. The way you have tackled your own health is so inspiring – taking on a challenge and getting that first ball rolling is so very, very mentally challenging. It is transforming to take back the upper hand from seemingly “unfixable” health challenges – and you are glowing with that transformation already!

    Growing the Freedible community is an extraordinary journey – right from our initial beta launch, specialty food bloggers and some of the biggest brands in the “free-from” food space have jumped to lend their social media reach to my efforts. It has been an extraordinary lesson to me that when you lead with your passions, others will not just follow but stand with you, side by side. Thank you, Doug, for being one of those people!

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