Nā Kuhi ʻikepili i kahi mea lanakila lanakila Super Bowl

perscio touchdown

ʻAʻole paha nā ʻoihana Super Bowl maikaʻi loa ka mea āu e manaʻo ai. ʻOiai ke ulu nei ko mākou hiki ke hōʻiliʻili i ka ʻikepili, ke hopu nei mākou i ka hiki ke hoʻomaopopo i ka ʻikepili. Ma Perscio, kā mākou hui o ka ʻepekema ʻikepili i hana i kahi hohonu hohonu o ka hana Twitter i ka wā o Super Bowl a ʻike ʻia ʻaʻole nā ​​pāʻoihana i makemake nui ʻia nā hopena maikaʻi loa. Eia kekahi, ma ka hope o kēia ʻatikala he ʻike pilina o kā mākou ʻikepili!

Ko mākou Kuhiakau

ʻO nā hopena maikaʻi ʻole e alakaʻi i ka nui o ka leo, akā ʻo nā manaʻo maikaʻi e hoʻonui i ka hoʻopili.

ʻO ka hapanui o ka poʻe i kēia manawa ua kamaʻāina me ka hoʻolaha Nationwide kaulana kahi e pepehi ai lākou i ke keiki i ka hopena. ʻO kēia hoʻoholo hoʻohilahila a ʻano ʻē paha i alakaʻi ʻia i kahi haʻihaʻi nui o ka hopena ma ka pāpili kaiaulu. Ua hoʻokuʻu ʻia kekahi mau ʻoihana kūʻai ʻo ka hapanui o nā tweets nā hopena e hōʻike nei iā Nationwide ma ke ʻano he mea lanakila, akā kānalua mākou.

ʻO ko mākou noʻonoʻo ʻoiai ʻo ka pane maikaʻi ʻole e alakaʻi i nā tweets he nui, ʻaʻole paha ia ke ʻano o ka hana a Nationwide i makemake ai. I ka hopena, ʻo Microsoft paha kēlā lanakila i ka pāpaho i ka Super Bowl.

Pehea ka hana a ka Haʻawina

  • ʻO ka mea mua, he nui aku i 28.4 miliona mau tweets honua i ka wā o ka pāʻani. Ua hopu kā mākou mau kikowaena ingest ma kahi o 9 miliona o kēlā mau mea no kēia noi. Manaʻo mākou he laʻana maikaʻi maikaʻi ia, e pili ana i 32%.
  • ka Perscio ʻokoʻa ka hoʻopaʻa haʻawina mai nā poʻe āpau āpau i kā mākou hāpana ʻana mai ALL tweets, a ʻaʻole wale nā ​​mea i nakinaki ʻia i nā waihona o nā mea hoʻolaha. ʻO ke kumu kēia he ʻike hou aku kā mākou ma mua o ka mea hiki iā ʻoe ke huki mai ka Twitter API.
  • Ua huki mākou i ka ʻikepili mai nā tweets i nā ʻano ʻelua, me ka hoʻohana ʻana i nā mea ʻelua ʻōlelo kūlohelohe e like me ke kuhikuhi @ ʻōlelo kūhelu Twitter. ʻO kahi laʻana, ka hoʻohālikelike ʻana i nā tweet āpau me mcdonald hoʻohālikelike ʻia i nā ʻano āpau (w / o capitalization a plural) a @Kauane.
  • Ua holo mākou i nā tweets āpau ma o kahi mea i ʻike ʻia kālailai manaʻo e hoʻohana ana i nā algorithms e hoʻoholo inā maikaʻi a maikaʻi ʻole paha kahi tweet (Polarity), a me ka ʻoiaʻiʻo a manaʻo paha (Kumuhana).
  • Ua hōʻuluʻulu mākou i kahi papa inoa _____ nui loa no ʻo ka hapanui o nā tweets, nā manaʻo nui loa, a ʻoi loa nā manaʻo awelika.
  • Ma lalo o kēlā me kēia loa 'ikamu, ua helu mākou i nā top 10 retweets i hiki iā mākou ke ʻike maka i ke ʻano o ke kaʻa o kēlā me kēia mea.

Nā huahelu maka - nā mana e ka leo

Exhibit A - Ke hōʻike nei i nā tweets i ka ʻōlelo maoli

Exhibit A - Ke hōʻike nei i ka nui o nā tweet i "ʻōlelo kūlohelohe"

I ka Exhibit A, makemake mua mākou e hoʻomaopopo iā McDonalds lanakila 'o ia ma ka leo maoli. Eia nō naʻe, ua hoʻomaopopo kā mākou ʻepekema ʻikepili i ka hele ʻana i Super Bowl, ua nui ke kālepa o McDonalds.

No laila ke hoʻoponopono nei no kahi laina kumu o ke kaʻa ma mua o ka pāʻani, hiki ke helu ʻia ʻo Nationwide ma ke ʻano he lanakila o ka nui mai kā lākou ʻoihana.

Eia kekahi ma Exhibit A hiki iā ʻoe ke ʻike i kahi kokoke iā Nationwide ʻo Skittles, Pepsi, a me Doritos. Ke hele nei ʻo Microsoft ma lalo o ka papa inoa, no laila e haʻohaʻo ana ʻoe i kēia manawa; no ke aha mākou e manaʻo ua lanakila ʻo Microsoft? ʻĀ, no ka mea aia he hoʻokaʻawale nui ma waena o ke ala e kamaʻilio ai ka poʻe, a me ke ʻano o ka hana ʻana o ka pāpili.

Hoʻopili vs. Chatter

I mea e lilo ai kahi ʻoihana i kahi tweet i mea kūpono, aia kekahi hana o kekahi ʻano. No Twitter, nā hana maopopo loa:

  • Retweet i kekahi mea
  • E hāhai i ka helu o ka ʻoihana
  • Kaomi i kahi loulou i ka tweet

No laila ua nānā hou mākou i ka ʻikepili e ʻike ai i ka mea i loaʻa ka hapa nui nā hana mai kā lākou nui Twitter a me nā mea kiʻekiʻe 5:

No laila ma aneʻi ʻike ʻoe ua hana ʻoi aku ʻo Microsoft ma mua o Nationwide i ka loaʻa ʻana o nā hana he nui loa. Ua hana mākou i kahi nānā ʻike o nā URL kiʻekiʻe ma nā kahawai Twitter, a ʻo Microsoft ka nui o nā loulou e hoʻi nei i kā lākou mau kāʻei ponoʻī. Akā, pehea e pili ana i ka manaʻo? ʻO wai ka mea e aloha nui nei ma Twitter?

Manaʻo vs. Nā manaʻo maikaʻi ʻole

I Exhibit B - Helu ʻia nā moʻokāki a me nā ʻimi ʻōlelo kūlohelohe kiʻekiʻe e like me ka polarity (maikaʻi a maikaʻi ʻole) a me ke kumuhana (ʻoiaʻiʻo a manaʻo paha).


I Exhibit B - Helu ʻia nā moʻokāki a me nā ʻimi ʻōlelo kūlohelohe kiʻekiʻe e like me ka polarity (maikaʻi a maikaʻi ʻole paha) a me ke kumuhana (ʻoiaʻiʻo a manaʻo paha).

I ka Exhibit B, hiki iā ʻoe ke ʻike i kā mākou moʻokāki a pau a me nā ʻimi ʻōlelo kūlohelohe kiʻekiʻe i kiʻi ʻia e like me ka polarity (maikaʻi a maikaʻi ʻole paha) a me ke kumuhana (ʻoiaʻiʻo a manaʻo paha). ʻO nā mana maikaʻi loa @Kauaiii, @bmw, a @wix. ʻO kā mākou mau inoa maikaʻi ʻole maikaʻi loa ʻorilelo huna victorias, t-mobile, a ʻaʻohe pūʻiwa ma ka'āina. No laila hiki iā ʻoe ke ʻike maopopo i ka hapa nui o nā kaʻa no ka ʻāina holoʻokoʻa he maikaʻi ʻole.

No ka loaʻa ʻana o ka leo nui, ʻo McDonalds a me Microsoft ka piko o ka luna. ʻO kēia ka manaʻo ʻaʻole lākou e loaʻa nui ana i ka nui o nā kaʻa, akā maikaʻi loa ke kamaʻilio ʻana.

Hoʻopau

No laila inā ʻoe e hoʻohui āpau, ʻo Microsoft wale nō luna hoʻokūkū ke hana maikaʻi nei ma nā ana ʻekolu: ka leo, ke komo ʻana, a me ka manaʻo.

ʻOiai, a makemake mākou e maopopo i kēia, ʻoiai mākou e manaʻo ua lanakila ʻo Microsoft i ka hoʻokūkū ʻoihana Super Bowl; Makemake ʻo McDonalds e lanakila i ka pāpaho kaiaulu, i nā manawa āpau.

Caveats a me Trivia

  • ʻOiai mākou i huki i nā tweets he nui, ʻaʻole ia ʻo KATOA o lākou. Hiki ke loli kekahi o kēia ʻike inā mākou e nānā ana iā 100%.
  • Kau ʻia nā kumuwaiwai ʻē aʻe iā Budweiser ma ka piko o ka papa inoa, a ʻaʻole hiki iā mākou ke ʻike i kahi kumu no ia. ʻAʻole maopopo iā mākou ke kumu o ka pilikia, akā makemake mākou e hōʻoia ia.
  • ʻAʻole kā mākou laina laina no McDonalds i helu ʻia i loko o kā mākou ʻike ʻike no ka mea ʻaʻohe o mākou laina haʻahaʻa no nā mea āpau. Ua hōʻike nui ʻo McDonalds i kahi nui o kahi buzz maopopo e hele nei i ka pāʻani a mākou i helu ai i loko o kā mākou hopena.
  • @mekekekekii a @kekahi ʻo ia ka mea e pili pono ana me kā lākou mau tweet e ʻike nei i nā manaʻo nui-no-tweet.
  • ʻAʻole mākou i hopu #LikeAGirl ʻo ia ka hashtag kaulana (kā mākou maikaʻi ʻole). Eia nō naʻe, hōʻike ʻia nā noiʻi ʻē aʻe ʻaʻole i hiki i kahi leo e hopena i kā mākou hopena.

E pili ana iā Perscio

Perscio ke nānā aku nei kāu hoa ʻoihana i ka hoʻokumu ʻana i nā manawa ʻikepili nui. Hāʻawi kā mākou ʻike kūikawā iā mākou e hoʻopili i ka āpau ma waena o ka honua loea o Big Data a me nā ʻano hana o ka hoʻolālā ʻoihana. Hana pū mākou me ʻoe e wehewehe i kahi hoʻolālā, koho i nā huahana, hoʻokō i nā hopena a kūkulu i ka mākaukau hoʻonohonoho e kālailai a ʻike i ka ʻikepili. E aʻo hou ae hoʻoiho i kā mākou keʻokeʻo, Aia kekahi World Nui o ka ʻikepili ma waho.

Pehea kou manaʻo?

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