Gordon E. Moore was the co-founder of Intel and Fairchild Semiconductor who wrote a paper 50 years ago that predicted a doubling of the number of components per integrated circuit every year. 10 years later, in 1975, he revised the forecast to every 2 years… and his prediction has been largely accurate. It's now known as Kānāwai ʻo Moore.
E hāʻawi i kahi laʻana, ka Apple Watch (which I happily own and highly recommend) has the processing power of about 2 iPhone 4 smartphones. It far outperforms the 1985 Cray-2 supercomputer… on your wrist. That's quite the feat given the footprint of the entire device and I have a hard time thinking even Gordon Moore thought we'd be where we're at today.
Computer chips continued to increase performance while decreasing in size, allowing for innovations that engineers never thought possible. 40 years ago, most people wouldn't believe that we would soon have access to limitless information from the palm of your hand.
What does this mean for marketers? IMO, it means we're at the very early stages of what can be accomplished with cross-channel marketing optimization and marketing forecasting. Modern analytics He nani nā papahele - hopu i nā tona o ka ʻikepili a hāʻawi i ka hōʻike maʻalahi. Ke neʻe nei nā ʻōnaehana ʻikepili nui e hoʻokele i ka hana hou i ka ʻoihana kūʻai e mua i ka ʻōnaehana hōʻike i nā ʻenekini wānana - kahi e hoʻomaikaʻi ai i ka ʻike o nā mea hoʻohana a me nā hopena kūʻai.
Kūpilikiʻi ka mana hana no ka mea ʻoi aku ka maʻalahi o ka maʻalahi o ka hana i nā pono hana no ka hoʻomohala ʻana ma kēia mau paepae palena ʻole. Hoʻokahi laʻana, a i ʻole papa, he ʻenekini hōkeoʻikepili nui. Ma ka hoʻomohala ʻana i ka ʻikepili e hoʻonui ai iā ʻoe iho a me nā ʻenekini nīnau, hiki i nā ʻoihana ke hoʻokuʻi i nā kumuwaiwai hoʻomohala i ke kūkulu ʻana i nā hiʻohiʻona hou - ʻaʻole i ke kani ʻana a me ka hoʻopili ʻana i ka ʻikepili pūnaewele e holo pono pono ai. He mau manawa pīhoihoi kēia!