Hoʻokahi wale nō Wal-mart. ʻO Wal-mart kahi hui hoʻokahi wale nō manaʻo waiwai: nā kumu kūʻai haʻahaʻa. Hana pū me Wal-mart no ka mea hiki iā lākou ke kūʻai aku i ka huahana like i ʻoi aku ka maikaʻi ma mua o ka hale kūʻai e hiki mai ana.
ʻAʻole ʻoe ʻo Wal-mart. ʻAʻole hiki iā ʻoe ke hele e hana e ʻike pehea e hoʻohaʻahaʻa ai i nā kumukūʻai i kēlā me kēia lā. ʻAʻole hoʻi ʻoe. He kū hoʻokahi kāu ʻoihana a ʻaʻohe mea i hāʻawi ʻia e kahi ʻoihana ʻē aʻe.
ʻO kāu pahuhopu kālepa e e hoʻomaopopo iā ʻoe iho i waena o ka hoʻokūkū. Mai hoʻokūkū! E ʻike i nā mea ʻokoʻa e pili ana iā ʻoe a pehea e pili ai i nā pono o kāu prospect. E hoʻolako i kāu mau prospect me nā kūmole a me nā moʻohelu mua o ke ʻano āu i hāʻawi aku ai no kāu mea kūʻai aku.
ʻEkolu ʻano o nā ʻoihana:
- ʻO nā ʻoihana nāna e hāʻawi i ka hāʻawi = nui keu
- Nā ʻoihana nāna e hāʻawi
- ʻO nā ʻoihana nāna e lawe mai = undercharge
IMHO, ʻo kēia nā wale no ʻano o nā ʻoihana. Nā ʻoihana e hāʻawi 'a'ole hiki overcharge, ke kumu kūʻai āu e uku ai he ʻāpana ia o ka lawe ʻana. Kūlike nā huaʻōlelo ʻelua i kekahi i kekahi.
Hāʻawi nā ʻoihana e hāʻawi i ka uku kūpono a i ʻole ma lalo o ke kumukūʻai o nā mea a lākou e hoʻolako ai. Hoʻolimalima ka hapa nui o lākou. ʻO ʻoe paha kekahi o lākou.
Ua ʻike wau i nā mea kūʻai aku i uku ʻia he haneli mau tausani kālā, akā hāʻawi ʻia i kahi hapa wale o kēlā i ka waiwai. He mau hoaaloha kaʻu na lākou i lawe nui aku hou waiwai akā paʻakikī lākou e noho lana i luna.
ʻAʻole ʻoe ʻo Wal-mart, e hoʻōki i ka uku ʻana iā ʻoe iho e like me ia. Kūpono ʻoe i nā mea hou aʻe.
Amen Doug! I really couldn’t agree more. I think it’s sad that as a society we’ve become so obsessed with PRICE. It makes it so hard to show real VALUE! The only silver lining is that if you truly deliver for your customers (because a lot of companies aren’t) they will value your service and (hopefully) suggest it to others. The key differentiator between price and value is really marketing.
The irony is that people’s obsession with price usually leads them to spending TOO much – especially when the strategies they paid for fail and they have to spend more to overcome the failure.
Good post Doug and spot on. I am always looking to differentiate against my competitors and try to do so in a few fun ways, as well as the serious ones. It seems to work.
I’ve pitched for a project recently, and I am 100% confident I will do a better, more accomplished job than the other people in the frame. It’s going to go down to £££ and also whether they want a “consultant” or a big agency.