ʻO ka maikaʻi a me ka maikaʻi ʻole o ke kūʻai aku ʻana i ka nohona

ʻO ka manaʻo o ka infographic maikaʻi a maikaʻi ʻole, akā 'aʻole maopopo iaʻu pili wale i ke kui ma ke poʻo. ʻO nā pros (maikaʻi) he helu helu kūpono loa ia e kākoʻo ana i nā hana pāʻoihana kaiaulu, akā kamaʻilio ka cons i nā hakahaka o ka hoʻomaopopo ʻana, ka hoʻolālā a me ka hoʻopili ʻana ma mua o ke kūʻai aku ʻana me ka mea waena. E lawe iā lākou i kēlā me kēia manawa.

1. ʻAʻole maopopo iā 50% o C-Suite o ka waiwai waiwai o ka nohona. He mau helu paha kēia. ʻAʻole paha nā koʻokoʻo ana pololei i ka hopena a me ka hāʻawi ʻana i nā hōʻike kūpono i kā lākou C-Suite. ʻAʻole paha lākou e ʻike i ka hopena lōʻihi o ke kamaʻilio kūpono ʻana me kāu poʻe kaiāulu a me nā nā pōmaikaʻi i ʻoi aku ka paʻakikī e ana.
2. ʻO ka pāpili kaiapili wale nō ka helu no 1.14% o nā kālepa e-commerce āpau. Kāhea wau iā bogus ma kēia no nā kumu he nui. ʻO ka mea mua loa, hoʻohana ka hapa nui o nā poʻe i nā noi e launa pū me nā pāpili kaiaulu. ʻAʻole kēia he helu liʻiliʻi ... a i 90% o kāu ʻaʻole hiki ke ana ʻia nā mea kuhikuhi pāpaho ma waena o nā aniani no ka mea ke hele mai nei lākou i kahi loulou pololei mai kahi polokalamu. ʻAʻole e hōʻike i ka mana a me ka ʻike i hāʻawi ʻia e ka pāpili kaiaulu. ʻAʻole paha e loaʻa ka hoʻololi mai kahi pilina pololei - akā ʻike nā mea āpau i kēlā ʻ Wordlelo a ka waha he hopena nui loa i nā huahana a me nā lawelawe a mākou e kūʻai aku ai - a ʻo WOM ka pilikanaka.
3. ʻAʻole hoʻohui ka 85% o nā ʻoihana i ka hana kaiaulu i nā hopena ʻoihana. E like me # 1, ʻaʻole kēia he mea maikaʻi ʻole e pili ana i ka hokona ʻana o ka pāpili kaiaulu, he pilikia ʻoihana ʻo loko kēia ʻO ka hiki ke kamaʻilio kūpono, komo, hānai, upsell, hōʻiliʻili i ka manaʻo pane a hāʻawi i kahi pilikino pilikino me kāu poʻe kūʻai aku me ka maikaʻi loa me ka pāpili kaiaulu. Inā ʻaʻole e hoʻohana ana nā ʻoihana iā ia, na lākou ka hewa… ʻaʻole ka hewa o ka pilikanaka.
4. ʻOi aku ka maikaʻi o ka leka uila i ka pāpili kaiaulu e pili ana i ka hoʻololi ʻana 40 a 1. ʻAʻohe kānalua ... akā inā loaʻa iā ʻoe kahi leka uila o kekahi, ʻo ia hoʻi he pilina kou me lākou. Hāʻawi ka nohona i ka manawa kūpono e kūkulu i kahi pilina i lawa e hōʻiliʻili i ka leka uila! Māhele mākou i kēia mau pou ma Martech ma ka pilikanaka kahi e kaʻana like ai ... a laila hele mai ka poʻe i kā mākou pūnaewele a kau inoa no ka leka uila! ʻAʻole hiki iā ʻoe ke hoʻohālikelike i nā ʻōmaka a me nā ʻalani e like me kēia.
5. ʻO nā papahana pāpili kaiaulu nā hopohopo kūlana 6 o CMOs (58 pakeneka). Ke hoʻomaikaʻi nei kā lākou mea mua i nā kaʻina hana a me ka hele ʻana i ka pūnaewele. ʻAʻole wau e hōʻino i kēia stat ... ʻo ka pāpili kaiaulu kahi helu kiʻekiʻe 6 e hōʻike iā ʻoe i ke kaupaona o kāna mau hoʻolālā. Hoʻokahi memo ma kēia, eia naʻe… Pūnaewele ʻo Mobile… No ke aha i kou manaʻo e hoʻomaikaʻi ʻia kāu pūnaewele? Huli? ʻAe ... akā koʻikoʻi ka pilikanaka.

kēia hou OutMarket infographic ʻimi i ka manaʻo he pono e loaʻa i ka pāpili kaiaulu no nā māka i kēia lā, akā ʻo ka ʻoiaʻiʻo e pili ana i ke kumu e nīnau ai nā CMO iā ia a he aha nā ikaika a me nā nāwaliwali maoli. He aha ka maikaʻi a me nā maikaʻi ʻole o ke kūʻai aku ʻana me ka pāpaho nohona? E nānā i ka maikaʻi a paʻi iā ʻoe iho ma ke kua no ka pili ʻana i loko o kāu hui. A laila, e nānā i nā mea maikaʻi ʻole a hāhai i kā mākou mau ʻōlelo aʻoaʻo ʻekolu e hōʻoia e hōʻike ana ʻoe i ka waiwai o ka nohona a hoʻopaʻa ʻia i nā hopena.