Hoʻomākaukau ʻia nā ʻoihana pili lehulehu e hoʻohana i ka nohona kaiāulu

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Me kaʻu pou hope loa slamming ʻO Brody PR, e noʻonoʻo paha ʻoe he kanaka pāʻina kaiaulu wau e inaina nei i nā ʻoihana PR. ʻAʻole hiki ke hele ma waho o ka ʻoiaʻiʻo. E like me ka maʻalahi o ka kau ʻana i kahi pou moʻomanaʻo e pili ana i kahi ʻoihana kaiapili i hana like lākou.

kyle-lacy.pngUa lawe ʻo Kyle Lacy iā hehi i mua, kuʻi

Inā kāu kākau pili lehulehu ʻaʻole kākau, ʻolelo, a aʻo i kā lākou mea kūʻai aku pehea e hoʻohana ai i ka pāpaho kaiaulu no ka mālama ʻana i ka laikini a i ʻole ka kamaʻilio ʻana? puhi iā lākou ma kahi.

Me nā mahalo a pau, ʻaʻole au e ʻaelike me Kyle.

ʻAʻole ke kaua ma waena o nā pilina lehulehu a me nā pilikanaka, ke mahalo nei au i ka loea i lawe ʻia mai e nā Pili Aupuni i ka papa. ʻAʻohe mākaukau pāpili kaiaulu (a e ʻaʻa wau iā lākou āpau) i mākaukau e hoʻohana i kēia mau mea ʻoi aku ka maikaʻi ma mua o kahi ʻoihana PR e hoʻomaopopo pehea e kamaʻilio pono ai a kūkulu i nā hoʻolālā kamaʻilio me ka lehulehu, e hana ana a me ka pūnaewele

ʻO kahi mea a mākou e hoʻomau nei e hoʻopoina i nā pilikanaka ʻo mākou ka hapa liʻiliʻi. ʻO nā pilina lehulehu ke kanaka nui - huki mau i nā kaula a hoʻonohonoho i ke kani no nā ʻoihana nui loa o ka honua. Ke hoʻomau nei nā ʻoihana pili lehulehu e loaʻa nā hopena maikaʻi loa no kā lākou ʻoihana a he hoʻopukapuka maikaʻi loa ia no nā ʻoihana. Hoʻonohonoho aʻo ʻia nā ʻoihana pili lehulehu i nā kamaʻilio kūpono, nā mea waena, nā hana, a pēlā aku. He poʻe akamai maoli nō lākou!

Manaʻo wau i ka pono o ka Social Media posse e hoʻonui i nā mea nui a me kā mākou mea nui. ʻO nā mea kālepa maikaʻi i hana i ke kūʻai pololei ʻana, nā leka pololei, ke kūʻai aku ʻana i nā hōkeoʻikepili a me nā paʻi paʻi i hoʻohana i ka pāhana kaiaulu aloha e hana ana i ka hakahaka no ka mea ʻoi aku ka maʻalahi o ka hoʻohana ʻana, maʻalahi ke ana ʻana, a me ka kumu kūʻai ʻole e hoʻololi i ka ʻaoʻao ma ka lele.

ʻO ke kaua ma waena o nā ʻoihana pili lehulehu e pono e hele ma ke ala a me nā kāne e like me Kyle a me aʻu e pono e ʻapo iā lākou, kōkua iā lākou, a aʻo mai iā lākou. Ke kakali nei wau i ke aʻo ʻana i nā ʻoihana PR ma nā meakino, hana maʻalahi a me ka hoʻopili ʻana i hiki i nā pāpili kaiaulu ke hāʻawi mai, mai ka manawa hoʻokahi kiʻi aku iā ia, aloha lākou i nā hopena i hiki iā lākou ke loaʻa mai a me ka hōʻoluʻolu koke e hāʻawi ai.

ʻO ia kaʻu 2 keneta ma ka pili lehulehu a me ka nohona kaiaulu!

Kiʻi o Kyle na ʻO Kyle Weller.

10 Comments

  1. 1

    Kupaianaha kēlā kiʻi o Kyle! haha

    Ae au. Ua luhi wau i ka "poʻe pāʻoihana kaiaulu" ke hoʻolōʻihi nei i ka manawa e hoʻāʻo nei e hōʻoia i kēlā me kēia mea he waiwai ka pāpili kaiaulu E ʻike paha ka poʻe i kēia manawa. ʻO kekahi manawa ʻaneʻane me he mea lā mākou e lawe i kahi kūlana pale ma mua o ka hāʻawi ʻana mai o kekahi iā mākou i kahi kūʻē i ka hoʻohana ʻana i ka pāpili kaiaulu. E hoʻolōʻihi wau i ka manawa e hōʻoia ai a me ka manawa hou e hāʻawi ana i nā hopena no ka poʻe i wehe mua i ko lākou mau maka.

  2. 2

    ʻO ka mea mua loa, mahalo no ka hoʻohana ʻana i kēlā kiʻi. ʻO ia kekahi o nā waiwai hūnā ʻia i loko o ka waihona va. ʻO ka lua, makemake wau e hōʻike akāka ʻaʻole wau e kūʻē i nā pilina lehulehu. Manaʻo wau he kuleana nui ka pr i nā hoʻolālā kamaʻilio. Ke hoʻāʻo nei wau e hana i ka manaʻo inā ʻaʻole e nānā pono kāu ʻoihana pili lehulehu i ka hiki ke hoʻohana i ka pāpili kaiaulu ʻaʻole lākou e hana i kā lākou mea kūʻai aku i ka hoʻopono. Nui nā ʻoihana i waho e like me Blast Media ma Indianapolis e hoʻohana nei i nā pāpili kaiaulu i nā ala kūpono. Pono ʻoe e ʻapo i ka Pūnaewele no ke kamaʻilio ʻana he koʻikoʻi ka manaʻo. Ke hoʻāʻo wale nei mākou e mālama i ka poʻe.

    ʻO ka pou maikaʻi, Doug. E kala mai no nā hewa hewa i kāhea ʻia ma kaʻu iPhone.

    • 3

      Pono i kahi paio maikaʻi ma ka mua o PR, ʻo Kyle. A ʻae maoli wau iā Brody iā ia me kēlā pou hope loa no laila makemake wau e kūʻai iki iaʻu iho.

      He kiʻi weliweli ia! Ua loaʻa iaʻu kekahi mau ʻoluʻolu ʻē aʻe kekahi .... ʻo ka mea nui me ʻoe i wahī ʻia i ka wāwae o kekahi kaikamahine ... maikaʻi. ʻAneʻane wau i hoʻohana! Kupaianaha nā kiʻi Google!

  3. 4
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  5. 6

    Eia pehea ka wehewehe ʻana o ka Public Relations Society of America (PRSA) iā PR:

    ʻO ka pilina lehulehu kahi hoʻonohonoho o ka hoʻokele, luna hoʻomalu, a me nā hana loea e hānai ai i ka hiki i kahi ʻoihana e hoʻolohe me ka noʻonoʻo, mahalo, a pane i kēlā mau kānaka e pili pono ana ka pilina me ka hui inā pono e hoʻokō i kāna mikionali a me nā waiwai.

    He ʻakaʻaka loa kēia wehewehe. Hōʻike ia ua hoʻolālā ʻia ʻo PR e "hānai i ke kamaʻilio kūkākūkā" me nā mea āpau i kahi hui. Akā ʻaʻole hiki iā ʻoe ke hoʻokō i kēia pahuhopu i ka lehulehu. ʻO kēlā me kēia limahana, kēlā me kēia mea kūʻai aku, he mana ko kēlā me kēia kanaka e kamaʻilio e pili ana i kāu ʻoihana ke makemake lākou. Ua loaʻa i nā ʻoihana PR ka mana nui loa i ka ʻike lehulehu e ka hana ʻana i nā leka i ka pāpāho lehulehu. ʻO ka piʻi ʻana o kēlā me kēia leo i ke ʻano o ka nohona kaiaulu kahi hanana paʻa ʻole. ʻAʻole hiki i kahi hui ke manaʻolana e hoʻohana i nā loea PR kūpono e kamaʻilio pū me nā miliona o ka poʻe pākahi.

    ʻAʻole ia manaʻo he PR ʻole ka waiwai. Maʻalahi, ʻo PR ma ke ʻano he "strategic strategic" he waiwai wale nō kāna i loko o ka honua kahi e lanakila ai ka pāpāho lehulehu i ka manaʻo lehulehu. Noho nō mākou i kēlā ao, akā ke make wikiwiki nei. Ke hāʻule nei nā pūnaewele kīwī, nā lekiō a me nā nūpepa ma nā wahi āpau.

    ʻO ka mea nui loa ʻo ia ʻo PR ʻike he hāʻule. Wahi a ka Edelman 2009 Trust Barometer (http://www.edelman.com/trust/), "Target =" _ blank "> www.edelman.com/trust/), 77% o nā hui hilinaʻi ʻAmelika emi ma mua o hoʻokahi makahiki i hala. Hōʻike pū lākou he 26% wale nō o mākou e hilinaʻi maoli nei i nā hōʻike kaomi ʻoihana. A ma ke ala-ʻO Edelman ka paʻa PR nui loa o ka honua!

    Inā hiki i ka poʻe PR ke lilo i 1/4 o mākou e hilinaʻi iā lākou, pono lākou e hōʻinoʻino i kā lākou mau hana. E noʻonoʻo inā ʻoe wale nō i ka 1/4 o kou mau hoaaloha a me kou ʻohana i hilinaʻi maoli iā ʻoe. Malia paha ʻo ke ala kūpono no nā ʻoihana e kūkulu i ka hilinaʻi a kamaʻilio pū me kēlā me kēia kanaka ʻaʻole ma o nā phrasings o PR PR i ʻākoakoa pono ʻia, akā e ka paipai ʻana i nā limahana e kamaʻilio maoli i ka poʻe e pili ana i nā mea e hana nei. Kūkulu paha kēlā i kahi pilina kūpono, ma kahi o ka mired i ka milo.

  6. 7

    Manaʻo wau e pāʻani ana ka pilina o ka lehulehu a he mea nui hoʻi ia. nui nā manaʻo ma aneʻi no ke kumu hoʻopaʻapaʻa. ʻae ʻae piha wau me lākou e pono ke kūkākūkā e pili ana i kēia kumuhana. hiki paha iā mākou ke hoʻomaka i ka hoʻopaʻapaʻa ma aneʻi ma kēia wahi ma o nā manaʻo pū kekahi. i hiki ai i kahi hoʻopaʻapaʻa pōkole ma waena o kākou āpau ... maikaʻi kahi pou maikaʻi e like me ke kiʻi .. laki maikaʻi

  7. 8

    ʻĀ, hāʻawi ʻia i ka nui o nā leka kālepa (nona ka 90% ʻōpala) e pōpilikia ʻia nei e nā mea kūʻai aku a me nā ʻoihana, he mea kūpono ke manaʻo i nā skeptics inā e hana maoli nā pāpili kaiaulu no kā lākou ʻoihana. Inā ʻaʻole e mākaukau kāu huahana i ka lāhui kanaka ma ia pāpili kaiapili, hana nui ia e huki i kekahi mea i loko, keu hoʻi inā he kāne liʻiliʻi ʻoe me kahi inoa ʻike ʻole ʻia.

  8. 9

    Ua lohi iki i ka pāʻina, akā kau nui ʻo Doug (a me kahi haʻahaʻa i kēlā manawa hōʻoluʻolu e ʻike ai mai kekahi o ka poʻe loea). ʻAe ʻae, pono e waiho ʻia ka paio; aia kekahi mau manawa kūpono i waho. E kala aku wau i mua no ka lawelawe ʻana iā ʻoe iho, akā mākou (RSW / US) i hoʻopau wale i kahi ana, Agencies 'a me nā ʻike a nā Clients e pili ana i ka nohona Social / Digital, i hoʻopiha maikaʻi i kāu pou. Kikoʻī, kekahi o nā loaʻa:

    ʻO nā hoʻopaʻapaʻa lawelawe mua ʻelua i nānā ʻia, ʻike ʻia aia ka wāwae o PR Firms e pili ana i ko lākou hiki / ʻike i ka mālama ʻana i ke ana o ka pāpili kaiaulu. 60% o nā PR Firms e ʻōlelo ana e ana lākou i nā pāpili kaila ke hoʻohālikelike ʻia me 49% o nā Agencies Ad a me 45% o nā Marketers.

    E ʻike wale i kēia ʻikepili ʻaʻole ma kahi o ka pōʻaiapili, akā hiki iā ʻoe ke hoʻoiho i ka ana ma aneʻi: http://www.rswus.com/main/indexsurvey.php Ke kakali nei i ka hahai ʻana i kāu blog.

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