Hoʻomākaukau ʻia nā ʻoihana pili lehulehu e hoʻohana i ka nohona kaiāulu

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Me kaʻu pou hope loa slamming ʻO Brody PR, e noʻonoʻo paha ʻoe he kanaka pāʻina kaiaulu wau e inaina nei i nā ʻoihana PR. ʻAʻole hiki ke hele ma waho o ka ʻoiaʻiʻo. E like me ka maʻalahi o ka kau ʻana i kahi pou moʻomanaʻo e pili ana i kahi ʻoihana kaiapili i hana like lākou.

kyle-lacy.pngUa lawe ʻo Kyle Lacy iā hehi i mua, kuʻi

Inā kāu kākau pili lehulehu ʻaʻole kākau, ʻolelo, a aʻo i kā lākou mea kūʻai aku pehea e hoʻohana ai i ka pāpaho kaiaulu no ka mālama ʻana i ka laikini a i ʻole ka kamaʻilio ʻana? puhi iā lākou ma kahi.

Me nā mahalo a pau, ʻaʻole au e ʻaelike me Kyle.

ʻAʻole ke kaua ma waena o nā pilina lehulehu a me nā pilikanaka, ke mahalo nei au i ka loea i lawe ʻia mai e nā pili lehulehu i ka papa. ʻAʻohe mākaukau pāpili kaiaulu (a e ʻaʻa wau iā lākou āpau) i mākaukau e hoʻohana i kēia mau mea ʻoi aku ka maikaʻi ma mua o kahi ʻoihana PR e hoʻomaopopo pehea e kamaʻilio pono ai a kūkulu i nā hoʻolālā kamaʻilio me ka lehulehu, e hana ana a me ka pūnaewele.

ʻO kahi mea a mākou e hoʻomau nei e hoʻopoina i nā pilikanaka ʻo mākou ka hapa liʻiliʻi. ʻO nā pilina lehulehu ke kanaka nui - huki mau i nā kaula a hoʻonohonoho i ke kani no nā ʻoihana nui loa o ka honua. Ke hoʻomau nei nā ʻoihana pili lehulehu e loaʻa nā hopena maikaʻi loa no kā lākou ʻoihana a he hoʻopukapuka maikaʻi loa ia no nā ʻoihana. Hoʻonohonoho aʻo ʻia nā ʻoihana pili lehulehu i nā kamaʻilio kūpono, nā mea waena, nā hana, a pēlā aku. He poʻe akamai maoli nō lākou!

Manaʻo wau i ka pono o ka Social Media posse e hoʻonui i nā mea nui a me kā mākou mea nui. ʻO nā mea kālepa maikaʻi i hana i ke kūʻai pololei ʻana, nā leka uila, ke kūʻai aku ʻana i nā hōkeoʻikepili a me nā paʻi paʻi i hoʻohana i ka pāhana kaiaulu aloha e hana ana i ka hakahaka no ka mea ʻoi aku ka maʻalahi o ka hoʻohana ʻana, maʻalahi ke ana ʻana, a me ka kumu kūʻai ʻole e hoʻololi i ka ʻaoʻao ma ka lele.

ʻO ke kaua ma waena o nā ʻoihana pili lehulehu e pono e hele ma ke ala a me nā kāne e like me Kyle a me aʻu e pono e ʻapo iā lākou, kōkua iā lākou, a aʻo mai iā lākou. Ke kakali nei wau i ke aʻo ʻana i nā ʻoihana PR ma nā meakino, hana maʻalahi a me ka hoʻopili ʻana i hiki i nā pāpili kaiaulu ke hāʻawi mai, mai ka manawa hoʻokahi kiʻi aku iā ia, aloha lākou i nā hopena i hiki iā lākou ke loaʻa mai a me ka hōʻoluʻolu koke e hāʻawi ai.

ʻO ia kaʻu 2 keneta ma ka pilina lehulehu a me ka nohona kaiaulu!

Kiʻi o Kyle na ʻO Kyle Weller.

10 Comments

  1. 1

    He mea weliweli kēlā kiʻi o Kyle! haha.

    ʻae au. Ua luhi wau i ka "poʻe pāʻoihana kaiapili" e hoʻolilo i ka manawa nui e ho'āʻo e hōʻoiaʻiʻo i nā poʻe āpau he waiwai nui ka ʻoihana pūnaewele. Pono nā kānaka e ʻike i kēia manawa. I kekahi manawa ua like ia me he mea lā e lawe mākou i kahi kūlana pale ma mua o ka hāʻawi ʻana mai o kekahi iā mākou i ke kūʻē ʻana i ka hoʻohana ʻana i ka ʻoihana pūnaewele. E liʻiliʻi ana wau i ka manawa e hōʻoiaʻiʻo ai a ʻoi aku ka manawa e hāʻawi i nā hopena no ka poʻe i wehe mua i ko lākou mau maka.

  2. 2

    ʻO ka mea mua, mahalo iā ʻoe no ka hoʻohana ʻana i kēlā kiʻi. ʻO ia kekahi o nā waiwai huna i loko o ka waihona kiʻi. ʻO ka lua, makemake wau e hoʻomaopopo loa ʻaʻole wau e kūʻē i ka pili aupuni. Manaʻo wau he kuleana nui ka pr i nā hoʻolālā kamaʻilio. Ke ho'āʻo nei au e hōʻike i ka manaʻo inā ʻaʻole ʻimi kāu ʻoihana pili lehulehu i ka hiki ke hoʻohana i ka ʻoihana pūnaewele ʻaʻole lākou e hana i kā lākou mea kūʻai aku i ka hoʻopono piha. Nui nā ʻoihana ma waho e like me Blast Media ma Indianapolis e hoʻohana nei i ka ʻoihana pūnaewele ma nā ala kūpono. Pono ʻoe e ʻapo i ka Pūnaewele no ke kamaʻilio ʻana he mea nui loa ia. Ke hoʻāʻo wale nei mākou e mālama i ka poʻe.

    Maikaʻi ka leka, Doug. Ke kala aku nei au no nā kuhi hewa ʻole e paʻi ʻia nei ma kaʻu iPhone.

    • 3

      Pono ka hoʻopaʻapaʻa maikaʻi ma ka mua PR, ʻo Kyle. A ʻae maoli wau iā Brody me kēlā pou hope loa no laila makemake wau e kūʻai iki iaʻu iho.

      He kiʻi weliweli! Ua loaʻa iaʻu kekahi mau mea maikaʻi ʻē aʻe, pū kekahi…. ʻoi aku ka mea me ʻoe i kāʻei ʻia i ka wāwae o kekahi kaikamahine… nani. Ua aneane au e hoʻohana! NUI nā kiʻi Google!

  3. 4
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  5. 6

    Penei ka wehewehe ana o ka Public Relations Society of America (PRSA) i ka PR:

    ʻO ka Public Relations kahi hoʻonohonoho o ka hoʻokele, hoʻokele, a me nā hana ʻenehana e hoʻoikaika i ka hiki o ka hui e hoʻolohe pono, mahalo, a pane aku i nā poʻe i pono ka pilina pili like me ka hui inā e hoʻokō i kāna mau mikiona a me nā waiwai.

    He ʻakaʻaka ākea kēia wehewehe. Hōʻike ia ua hoʻolālā ʻia ʻo PR e "hoʻoulu i ka kamaʻilio hoʻolālā" me nā mea āpau i kahi hui. Akā ʻaʻole hiki iā ʻoe ke hoʻokō i kēia pahuhopu en masse. Loaʻa i kēlā me kēia limahana, kēlā me kēia mea kūʻai, kēlā me kēia kanaka ka mana e kamaʻilio e pili ana i kāu ʻoihana i kēlā me kēia manawa a lākou e makemake ai. Ua loaʻa i nā ʻoihana PR ka mana nui i ka ʻike o ka lehulehu ma o ka hana ʻana i nā leka i ka lehulehu media. ʻO ka piʻi ʻana o nā leo o kēlā me kēia ma ke ʻano o ka lehulehu media he mea hiki ʻole ke hoʻōki. ʻAʻole hiki i kahi hui ke manaʻolana e hoʻohana i nā loea PR e kamaʻilio me nā miliona o ka poʻe pākahi.

    ʻAʻole ia manaʻo he waiwai ʻole ka PR. ʻO ka maʻalahi, ʻo kēlā PR he "hana hoʻolālā" wale nō ka waiwai i loko o kahi honua kahi e hoʻomalu ai ka lehulehu media i ka manaʻo o ka lehulehu. Noho mākou i kēlā ao, akā e make wikiwiki ana. Ke hāʻule nei nā pūnaewele televise, nā lekiō a me nā nūpepa ma nā wahi a pau.

    ʻO ka mea nui, ʻike ʻo PR e hāʻule ana. Wahi a ka Edelman 2009 Trust Barometer (http://www.edelman.com/trust/), "target="_blank">www.edelman.com/trust/), 77% o nā hui hilinaʻi ʻAmelika emi ma mua o hoʻokahi makahiki i hala. Hōʻike pū lākou he 26% wale nō o mākou e hilinaʻi maoli i nā ʻōlelo paʻi hui. A ma ke ala—ʻo Edelman ka ʻoihana PR nui loa ma ka honua!

    Inā hiki i ka poʻe PR ke loaʻa i ka 1/4 o mākou e hilinaʻi iā lākou, pono lākou e pōʻino i kā lākou hana. E noʻonoʻo inā ʻo 1/4 wale nō o kou mau hoaaloha a me kou ʻohana i hilinaʻi maoli iā ʻoe. Malia paha ʻo ke ala kūpono no nā ʻoihana e kūkulu i ka hilinaʻi a kamaʻilio me kēlā me kēia kanaka, ʻaʻole ia ma o nā huaʻōlelo i hōʻuluʻulu maikaʻi ʻia e ka poʻe PR, akā ma ka paipai ʻana i nā limahana e kamaʻilio maoli i ka poʻe e pili ana i ka mea e hana nei. E kūkulu paha ia i kahi pilina pili pono, ma kahi o ka wili i ka milo.

  6. 7

    Manaʻo wau he kuleana nui ka pilina o ka lehulehu a he pono hoʻi. nui nā manaʻo ma ʻaneʻi no ka hoʻopaʻapaʻa. Ua ʻae loa au iā lākou he hoʻopaʻapaʻa ma kēia kumuhana. hiki paha iā mākou ke hoʻomaka i ka hoʻopaʻapaʻa ma kēia pou ma o nā ʻōlelo pū kekahi. i hiki ai ke hoʻopaʻapaʻa pōkole ma waena o kākou a pau… maikaʻi kāna pou a me ke kiʻi.. pōmaikaʻi

  7. 8

    ʻAe, ma muli o ka nui o nā leka kūʻai aku (ʻo ia ka 90% o ka ʻōpala) a ka poʻe kūʻai aku a me nā ʻoihana e hoʻopuʻi ʻia nei, kūpono wale ka manaʻo o ka poʻe kānalua i ka hana maoli ʻana o ka ʻoihana pūnaewele no kā lākou ʻoihana. Inā ʻaʻole i hoʻonohonoho ʻia kāu huahana i ka demographic ma kēlā media kaiapili, pono ia e hoʻoikaika nui e huki i kekahi mea i loko, ʻoi aku inā he kanaka liʻiliʻi ʻoe me kahi hōʻailona ʻike ʻole.

  8. 9

    ʻO kahi lohi iki i ka pāʻina, akā maikaʻi loa ʻo Doug (a me kahi haʻahaʻa i kēlā-hōʻoluʻolu e ʻike mai kekahi o nā loea). ʻAe wau, pono e waiho ʻia ka paio; aia kekahi mau manawa kūpono ma laila. Ke kala aku nei au i mua no ka lawelawe ʻana iā ʻoe iho, akā ua hoʻopau mākou (RSW/US) i kahi noiʻi, ʻike ʻia nā Agencies a me nā mea kūʻai aku i ka ʻāina Social/Digital, e hoʻokō pono ana i kāu pou. ʻO kahi kikoʻī, kekahi o nā ʻike:

    ʻO nā ʻoihana ʻoihana kūʻai mua ʻelua i noiʻi ʻia, ʻike ʻia ʻo PR Firms ka wāwae i luna ma ke ʻano o ko lākou hiki / ʻike i ka hoʻokele ʻana i ke ana ʻana o ka ʻoihana pūnaewele. ʻO 60% o nā PR Firms e ʻōlelo ana e ana lākou i ka media media i hoʻohālikelike ʻia me 49% wale nō o nā Ad Agencies a me 45% o nā mea kūʻai aku.

    E ʻike ʻoe ʻaʻole ʻokoʻa kēia ʻikepili i ka pōʻaiapili, akā hiki iā ʻoe ke hoʻoiho i ka noiʻi ma aneʻi: http://www.rswus.com/main/indexsurvey.php Ke kali nei i ka hahai ʻana i kāu blog.

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