Nā Loiloi, nā manaʻo loiloi a me ka manaʻo o ka mea kūʻai mai

kanaka

ʻO Jeff QuippI ka pule i hala, ua hauʻoli au i ka hui ʻana a me ke kamaʻilio pū ʻana ʻO Jeff Quipp o Search Engine People, kahi ʻoihana SEO a me Pūnaewele Pūnaewele. Ua hoʻoponopono ʻo Jeff i kahi papa ma nā loiloi, nā loiloi a me nā pāpili kaiaulu aʻu i noho ai ma Huli i ka Expo Marketing Expo a me eMetrics Conference ma Toronto me ʻO Gil Reich, VP o ka Hoʻoponopono Huahana ma Nā Pane.com.

Ua lawe mai ʻo Jeff i hoʻokahi kī - ke kumu o ka malihini, kahi mea a mākou e hoʻāʻo mau nei e hoʻomaopopo ʻoiai mākou e hana pū me nā mea kūʻai aku e hoʻonui i kā lākou pūnaewele no ka ʻimi a me ka hoʻohuli. Hoʻokaʻawale ʻo Jeff i nā ʻāpana ʻelua i loko ʻikeʻia a makemake nā mea kūʻai mai a kūkākūkā i ka mana o nā lākiō a me nā loiloi. ʻO ka loiloi maikaʻi ʻole ka hopena i ka lawena kūʻai. Ua kuhikuhi ʻo Jeff i kahi noi na Lightspeed Research ma 2011:

  • Heluhelu ka 62% o nā mea kūʻai i nā loiloi ma ka pūnaewele imua o kuai.
  • Ua hilinaʻi ʻia he 62% o nā mea kūʻai kekahi manaʻo o nā mea kūʻai mai.
  • 58% o nā mea kūʻai aku i ana ʻia i nā manaʻo hilinaʻi ʻia mai ka poʻe a lākou ua ike.
  • 21% o nā mea kūʻai aku i nīnau ʻia 2 maikaʻi ʻole nā ​​hōʻike ua hoʻololiʻia ko lakou manao.
  • 37% o nā mea kūʻai aku i nīnau ʻia 3 maikaʻi ʻole nā ​​hōʻike ua hoʻololiʻia ko lakou manao.
  • ʻO 7% wale nō o nā mea kūʻai i huli i kā lākou mau pūnaewele no nā loiloi, huli ke koena i nā pūnaewele hoʻohālikelike kūʻai a kumuhana kiko'ī.

E noʻonoʻo paha ʻoe i nā loiloi a me nā loiloi e like me nā ʻaoʻao me kekahi mau hōkū a me kekahi mau pane inoa ʻole mai nā mea hoʻohana ... akā ua hoʻopiʻi ʻo Jeff i ka poʻe e noʻonoʻo ma ʻō aku o kēlā:

  • Youtube nā loulou, nā punahele a me nā ʻōlelo i nā hopena wikiō.
  • Nā hopena ʻoihana kūloko i nā ʻenekia huli (Bing, Google) he mau loiloi i pili. Hiki i ka helu o nā loiloi, recency a me ke alapine o nā loiloi ke hopena i nā helu kaomi. Huki pū nā ʻenekini huli i nā helu helu a me nā loiloi mai nā pūnaewele loiloi ʻaoʻao ʻē aʻe e like me Yelp.
  • Hāʻawi ka hiʻohiʻona ʻimi pilikino o Google iā ʻoe e hemo i kahi pūnaewele mai nā hopena ʻimi. E hopena paha ka pae o kahi pūnaewele inā he nui ka poʻe e hoʻohaʻahaʻa iā ia? Malia paha.

wahi meaola

ʻAʻole pau nā helu helu a me nā loiloi i ka pōʻino a me ka pōʻele no nā ʻoihana e kū nei i kahi manaʻo maikaʻi ʻole ma ka pūnaewele. 33% o ka poʻe i loaʻa ka pane mai kahi ʻoihana ma muli o kahi loiloi maikaʻi ʻole kau ʻia i kahi loiloi maikaʻi. Ua holoi ʻia ka 34% i kā lākou loiloi maikaʻi ʻole.

Ua ākea ka hōʻike a Jeff - ke kamaʻilio nei i ka hoʻohana pūnaewele a me nā ʻanuʻu a Google e hoʻopili pono i nā kamaʻilio pāpili i nā hopena hulina. ʻO ka haʻawina i kēia mau helu helu, ʻoiaʻiʻo, e hōʻoia i ka hana ʻana e hoʻolaha i kāu ʻoihana pūnaewele. E noi i kāu mea kūʻai aku e hāʻawi i nā loiloi a hōʻike iā lākou pehea e hoʻouna ai iā lākou. Pane a hoʻopau i nā pilikia i hopena i nā loiloi maikaʻi ʻole i hiki ai iā ʻoe ke hoʻohuli i kēlā mau hanana.

Hiki i ka hemahema o nā loiloi a me nā loiloi maikaʻi ʻole ke hoʻohuli i kahi mea kūʻai aku. E nānā ma ʻō o kāu pūnaewele a nānā i kou kūlana ma nā helu helu a me nā pūnaewele nānā. Hoʻopili lākou i ke ʻano kūʻai.

hana manaʻo hoʻopuka

  1. 1

    Ua loaʻa mai nei he leka uila mai ka hana hoʻoponopono kaʻa aʻu e hoʻohana nei. ʻO kahi ʻoihana liʻiliʻi, hoʻokahi wahi i hoʻomaka e hoʻohana i ka kūʻai pūnaewele ʻana. Hāʻawi lākou i kahi coupon $ 10 i ka hoʻoponopono hou inā e kau wau i kahi loiloi e pili ana i kaʻu hana lawelawe me lākou. ʻO ka hāʻawi ʻana he manawa kūpono, e hōʻemi ana i hoʻokahi pule ma hope o ke kipa lawelawe. He hāʻawi manawa hoʻokahi wale nō ia, a ua manaʻo wau i kahi ala maikaʻi e kiʻi ai iaʻu i kā lākou pūnaewele.

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.