21 Nā ʻ Marketinglelo Kūʻai Kūʻai e Hoʻonani / Hoʻonāukiuki i kāu mau Hoahana

snob

snobE noho ana wau ma ka hale e ʻimi ana i ka heluhelu ʻana i kēia pō. He kāne maʻalahi wau no laila i nā manawa a pau aʻu e paʻi ai i kahi huaʻōlelo hou, kaomi pinepine wau iā Wikipedia e ʻike i ka heck aʻu e heluhelu nei. Ke ala aʻe nei wau i laila i mau makahiki ... no laila ma hope o kaʻu heluhelu ʻana he aha ia, ʻolokaʻa koʻu mau maka a hoʻi i ka heluhelu.

ʻO ke kumu e ʻōwili ai koʻu mau maka, ʻo ia nā mea kākau (ʻoi aku nā mea kākau kūʻai aku) koi pinepine ʻia e hana i nā huaʻōlelo hou na mākou e aʻo a pani i nā huaʻōlelo luʻuluʻu a luʻuluʻu hoʻi. Kuhi paha wau e akamai lākou i ka wā e hoʻi hope ai i ka lawa ʻole.

Eia kekahi o kēlā mau huaʻōlelo:

  1. Pākaʻina uku - Ua kāhea mākou i kēia hoʻolaha.
  2. Media i loaʻa - Ua kāhea mākou i kēia huaʻōlelo-a-waha.
  3. ʻO Media i loaʻa - Ua kāhea mākou i kēia ka pilina o ke aupuni.
  4. kalepa ae la lakou - Ua kāhea mākou i kēia holo or ka nānā ʻana.
  5. ʻO ka hui - Ua kāhea mākou i kēia uku, aloha, helu or ʻōnaehana kiko. ʻO nā hōʻailona Scout keikikāne ma kahi o ka makahiki 1930, ʻaʻole kēia he poʻe hou.
  6. ʻano - Ua kāhea mākou i kēia heluhelu ana, lohe, a nānā (a ma hope aku… ʻōlelo)
  7. maʻiʻo ke kūʻai akuʻana - Ua kāhea mākou i kēia palapala.
  8. Kāhea-kāhea - ua kapa mākou i kēia he hoʻolaha hae. Ma muli o kā mākou pūnaewele ponoʻī, ʻaʻole ia he kumu e pono ai mākou i kahi inoa hou.
  9. Acceleration - ua kāhea mākou i kēia paipai '.
  10. Hōʻike - (e like. Social Graph) ua hoʻohana mākou e wehewehe i kēia ma ke ʻano pili ana.
  11. mana - ua kāhea mākou i kēlā hiʻona.
  12. Optimize - ua kāhea mākou i kēia hoʻoponopono.
  13. Kaukana - ua kāhea mākou i kēia hoʻolālā.
  14. Nā helu helu helu - ua kāhea mākou i kēia papa paepae.
  15. Analytics - ua kāhea mākou i kēia hoike.
  16. Hoʻololi: ʻO nā kānaka - ua kāhea mākou i kēia Hoʻohana ma muli o nā hōʻike pilikino a i ʻole ka nohona kanaka i hoʻomohala ʻia nā mea hoʻolako ʻikepili.
  17. Infographics - ua kāhea mākou i kēia kiʻi kiʻi, i kekahi manawa kiʻi kiʻi, a Posters. Kau mākou i nā mea anuanu i loko o kā mākou cubicle (er .. nā papa hana).
  18. ʻO Verbiage - ua kāhea mākou i kēlā mau nā hua'ōlelo.
  19. ʻO ka Whitepaper - ua kāhea wale mākou i kēlā pepa. Hele keʻokeʻo wale nō lākou.
  20. Pili kanaka - ʻaʻole mākou i kāhea e kāhea i kēlā me kēia .. hoʻohana mākou i pane i ke kelepona a i ʻole ka puka i ke kanaka.
  21. Hoʻohuiʻia: Kūʻai Kūʻai - Ua kāhea mākou i kēia ʻike ikaika a i ʻimi ʻia.

Aia kekahi mau huaʻōlelo maikaʻi ʻē aʻe pū kekahi ... hybrid, fusion, velocity, democratization, cross-channel, templatize, aggregation, syndication, acceleration…

Pono kēia mau kāne e hoʻi i hope ma Google+, e hiamoe, a e hoʻomālū iā ia i ka hopuna ʻōlelo 8th a mākou e hoʻomanaʻo nei. No ke aha e pono ai kēia kanaka e loli mau? Kāhea paha iā ia e kahi mea hou i hoʻololi ai mākou? (ʻAʻole wau e kūʻai, ʻo ʻoe?).

Manaʻo wau ke paʻakikī nei ka hapa nui o nā ʻoihana me ka māka maʻalahi a i ʻole ke puka ʻana mai kahi pūnaewele crappy, mai noʻonoʻo a Ua hoʻonui ʻo hybrid i ka hoʻokūkū papaha i loaʻa ka wikiwiki e hoʻonui ʻia e ka hana kanaka.

I kaʻoiaʻiʻo āpau, manaʻo wau hewa nō wau. He a kaʻu ʻoihana media hou, ʻaʻole kahi ʻoihana kūʻai. ʻOi aku ia o kahi keʻena kālepa kū i loko… Akā ua pāʻani wau e loaʻa mau ana nā pāhana hou, aka, loko loa e pani ʻia paha e kekahi huaʻōlelo hūpō hou e like nui.

ʻIke ʻoe, ma ke kūʻē i hopu.

15 Comments

  1. 1

    Koe naʻe wau i manaʻo ʻo "kūʻai kūʻai ʻike maʻiʻo" ke "kūʻai aku ʻana i ka palapala." A i ʻole kikoʻī kikoʻī “e kūʻai aku ana i nā mea i kākau ʻia.”

    ʻIno wau e ʻae iā ia, akā ua hoʻohana wau ma kahi o 7 o kēia mau 1) me ka noʻonoʻo ʻole a i ʻole 2) me kahi helehelena pololei loa.

    • 2

      Erik - Hoʻohana wau iā lākou kekahi. Minamina, pono mākou e hoʻomau i ka terminology hou loa a hoʻohana ia. A i ʻole nānā mākou e like me ka hoʻomohala ʻole ʻia!

  2. 3

    Ua minoʻaka kēia ʻatikala iaʻu, e hoʻohana nei i kekahi o kēia mau huaʻōlelo i mau makahiki a ʻaʻole kekahi i… ʻO nā māhele a me nā māhele mākeke kahi manawa kūʻai ʻoiaʻiʻo .. ʻoiaʻiʻo nō kaʻu e hoʻohana nei no 20 mau makahiki i hala.

    • 4

      Aloha Paula!

      Hoʻomaopopo wau i ka manawa i haku ʻia ai nā ʻano hana a hana maʻalahi mākou i nā “nīnau” a hoʻomaʻamaʻa i nā hoʻolaha i kēlā 'ʻano'. ʻAʻole hiki iaʻu ke hoʻomanaʻo i ke kāhea ʻana i ka mahele ia manawa - ʻoiai ua puni paha! A laila ua kāhea mākou iā lākou he "personas" ... malia paha ʻoi aku ka maikaʻi o ka papa inoa ʻana.

      Mahalo!

    • 5
      • 6

        Mahalo e Douglas, ʻo kaʻu mea makemake i ka papa inoa hou he Mana Hoʻololi i ka Kaulana, hāʻawi wale i kahi manaʻo hou o ka hohonu o ka ʻike, ʻaʻole paha ʻo ia ka hihia o ka papa, akā maikaʻi ke kani! 🙂

  3. 7

    ʻIke ʻia ka alualu ʻana ʻo Job ma ke ʻano he papahana kūʻai, ʻaʻole noi i kahi hana. ʻAʻole wau i ʻike i ka “lama ponoʻī” i kapa ʻia he mau “mākaukau” i ka wā e kuhikuhi ana i ka moho hana prospective. Loaʻa i kēlā me kēia lā i kahi "brand" i lilo i ko lākou "ʻike" a i ʻole "mākau nui" a i ʻole "ikaika kiʻekiʻe." ʻ, ʻo kekahi kekahi ʻo "nā palapala kūʻai" i kapa ʻia ma mua he resume a i ʻole kahi bio i kapa ʻia hoʻi i kēia manawa he "[online] profile." ʻO kahi "ʻoihana" kahi "manawa kūpono" a me kahi "pilikia" he "pilikia." Ua lilo ka “limahana” i “kumuwaiwai kanaka” i lilo i “loaʻa kālena.” A pēlā ia e hele ai .. ..

  4. 8
  5. 10

    He kūoʻo a he ʻoiaʻiʻo maoli nō i ka hapanui o nā hihia! Akā manaʻo wau e hoʻāʻo nei nā mea kalepa e ʻōlelo ma ka ʻōlelo i hiki ke hoʻomaopopo ʻia e kā lākou mea kūʻai aku a me ka "lehulehu kālepa lehulehu". He like ia me kahi ʻōnaehana sygnal o kēia ao.

  6. 12

    E hui ana wau me kahi agena i nehinei ka hoihoi i ka blog ʻana a me ka hokona pūnaewele ʻana. Ua haʻiʻo ia iaʻu e kamaʻilio wau e like me ka poʻe i hoʻonohonoho i kāna pūnaewele blog. E hele ʻoe iaʻu e noʻonoʻo e pili ana i kahi o koʻu makemake maoli i …… ke kūʻai aku ʻana. Kuhi wau ma hope o ka heluhelu ʻana i ka nui o ka ʻike e pili ana i nā kumuhana pili i ke kūʻai aku ʻana, koho wale ʻoe i nā huaʻōlelo me ka nānā ʻole ʻana iā ia.

  7. 13
  8. 14

    ʻO ka ʻatikala maikaʻi a ʻoiaʻiʻo e pili ana i ka poʻe e noʻonoʻo nei i nā mea 'pono' e ulu. Me he mea lā i loko o ke ʻano o ka poʻe e hoʻopili i ka hana hou me nā mea āpau a hoʻomaikaʻi hou ʻia - me ka huaʻōlelo pū kekahi. ʻO kekahi mea maikaʻi aʻe i helu ʻia e kahi ʻatikala mai ka social Mediatoday ʻo ia ka "synergy" e pani nei i "ka hana hui." (http://socialmediatoday.com/node/397449&utm_source=feedburner_twitter&utm_medium=twitter&utm_campaign=autotweets

  9. 15

    Hey Doug,
    Hoʻokahi mea aʻoaʻo pupuhi e hele wau i nā ala me ka makemake e hoʻohana i ka huaʻōlelo 'bifurcation' i kēlā me kēia huaʻōlelo ʻekolu. ʻAʻole hiki ke ʻōlelo 'a laila hoʻokaʻawale mākou iā lākou i ʻelua mau hui.' Manaʻo wau hiki iā ʻoe ke hoʻokau i nā mea hou ke maopopo ʻole ka poʻe iā ʻoe.
    E pilikia wau me ka 'kāhea i ka hana.' Loaʻa iaʻu nā puke kope kope mai ka 1920 i loaʻa nā mokuna i hoʻolaʻa ʻia no ka hana ʻana i nā leo kāhea i ka hana. ʻO ka mea e hoʻohana nei iā ia ma ke ʻano he synonymous i ka 'banner ad' nele i kahi kūlana kūʻai koʻikoʻi.
    Jim

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