21 Nā ʻ Marketinglelo Kūʻai Kūʻai e Hoʻonani / Hoʻonāukiuki i kāu mau Hoahana

snob

snobE noho ana wau ma ka hale e ʻimi ana i ka heluhelu ʻana i kēia pō. He kāne maʻalahi wau no laila i nā manawa a pau aʻu e paʻi ai i kahi huaʻōlelo hou, kaomi pinepine wau iā Wikipedia e ʻike i ka heck aʻu e heluhelu nei. Ke ala aʻe nei wau i laila i mau makahiki ... no laila ma hope o kaʻu heluhelu ʻana he aha ia, ʻolokaʻa koʻu mau maka a hoʻi i ka heluhelu.

ʻO ke kumu e ʻōwili ai koʻu mau maka, ʻo ia nā mea kākau (ʻoi aku nā mea kākau kūʻai aku) koi pinepine ʻia e hana i nā huaʻōlelo hou na mākou e aʻo a pani i nā huaʻōlelo luʻuluʻu a luʻuluʻu hoʻi. Kuhi paha wau e akamai lākou i ka wā e hoʻi hope ai i ka lawa ʻole.

Eia kekahi o kēlā mau huaʻōlelo:

  1. Pākaʻina uku - Ua kāhea mākou i kēia hoʻolaha.
  2. Media i loaʻa - Ua kāhea mākou i kēia huaʻōlelo-a-waha.
  3. ʻO Media i loaʻa - Ua kāhea mākou i kēia ka pilina o ke aupuni.
  4. kalepa ae la lakou - Ua kāhea mākou i kēia holo or ka nānā ʻana.
  5. ʻO ka hui - Ua kāhea mākou i kēia uku, aloha, helu or ʻōnaehana kiko. ʻO nā hōʻailona Scout keikikāne ma kahi o ka makahiki 1930, ʻaʻole kēia he poʻe hou.
  6. ʻano - Ua kāhea mākou i kēia heluhelu ana, lohe, a nānā (a ma hope aku… ʻōlelo)
  7. maʻiʻo ke kūʻai akuʻana - Ua kāhea mākou i kēia palapala.
  8. Kāhea-kāhea - ua kapa mākou i kēia he hoʻolaha hae. Ma muli o kā mākou pūnaewele ponoʻī, ʻaʻole ia he kumu e pono ai mākou i kahi inoa hou.
  9. Acceleration - ua kāhea mākou i kēia paipai '.
  10. Hōʻike - (e like. Social Graph) ua hoʻohana mākou e wehewehe i kēia ma ke ʻano pili ana.
  11. mana - ua kāhea mākou i kēlā hiʻona.
  12. Optimize - ua kāhea mākou i kēia hoʻoponopono.
  13. Kaukana - ua kāhea mākou i kēia hoʻolālā.
  14. Nā helu helu helu - ua kāhea mākou i kēia papa paepae.
  15. Analytics - ua kāhea mākou i kēia hoike.
  16. Hoʻololi: ʻO nā kānaka - ua kāhea mākou i kēia Hoʻohana ma muli o nā hōʻike pilikino a i ʻole ka nohona kanaka i hoʻomohala ʻia nā mea hoʻolako ʻikepili.
  17. Infographics - ua kāhea mākou i kēia kiʻi kiʻi, i kekahi manawa kiʻi kiʻi, a Posters. Kau mākou i nā mea anuanu i loko o kā mākou cubicle (er .. nā papa hana).
  18. ʻO Verbiage - ua kāhea mākou i kēlā mau nā hua'ōlelo.
  19. ʻO ka Whitepaper - ua kāhea wale mākou i kēlā pepa. Hele keʻokeʻo wale nō lākou.
  20. Pili kanaka - ʻaʻole mākou i kāhea e kāhea i kēlā me kēia .. hoʻohana mākou i pane i ke kelepona a i ʻole ka puka i ke kanaka.
  21. Hoʻohuiʻia: Kūʻai Kūʻai - Ua kāhea mākou i kēia ʻike ikaika a i ʻimi ʻia.

Aia kekahi mau huaʻōlelo maikaʻi ʻē aʻe pū kekahi ... hybrid, fusion, velocity, democratization, cross-channel, templatize, aggregation, syndication, acceleration…

Pono kēia mau kāne e hoʻi i hope ma Google+, e hiamoe, a e hoʻomālū iā ia i ka hopuna ʻōlelo 8th a mākou e hoʻomanaʻo nei. No ke aha e pono ai kēia kanaka e loli mau? Kāhea paha iā ia e kahi mea hou i hoʻololi ai mākou? (ʻAʻole wau e kūʻai, ʻo ʻoe?).

Manaʻo wau ke paʻakikī nei ka hapa nui o nā ʻoihana me ka māka maʻalahi a i ʻole ke puka ʻana mai kahi pūnaewele crappy, mai noʻonoʻo a Ua hoʻonui ʻo hybrid i ka hoʻokūkū papaha i loaʻa ka wikiwiki e hoʻonui ʻia e ka hana kanaka.

I kaʻoiaʻiʻo āpau, manaʻo wau hewa nō wau. He a kaʻu ʻoihana media hou, ʻaʻole kahi ʻoihana kūʻai. ʻOi aku ia o kahi keʻena kālepa kū i loko… Akā ua pāʻani wau e loaʻa mau ana nā pāhana hou, aka, loko loa e pani ʻia paha e kekahi huaʻōlelo hūpō hou e like nui.

ʻIke ʻoe, ma ke kūʻē i hopu.

15 Comments

  1. 1

    Inā ʻaʻole wau i manaʻo ʻo "market content" he "kūʻai palapala." A i ʻole "kūʻai aku i nā mea i kākau mua ʻia."

    ʻAʻole au e ʻae i kēia, akā ua hoʻohana au ma ka liʻiliʻi he 7 o kēia mau 1) me ka noʻonoʻo ʻole a i ʻole 2) me ka helehelena pololei loa.

  2. 3

    Ua ʻakaʻaka kēia ʻatikala iaʻu, ke hoʻohana nei i kekahi o kēia mau huaʻōlelo no nā makahiki a ʻaʻole loa kekahi… akā! ʻO ka māhele a me nā ʻāpana mākeke he huaʻōlelo kūʻai ʻoiaʻiʻo.

    • 4

      Aloha Paula!

      Hoʻomanaʻo wau i ka wā i haku ʻia ai nā ʻano hana a hana mākou i nā "nīnau" a hoʻoponopono i nā hoʻolaha i kēlā mau 'ʻano'. ʻAʻole hiki iaʻu ke hoʻomanaʻo i ke kapa ʻana iā ia he mahele i kēlā manawa – ʻoiai ua puni paha ia! A laila ua kapa mākou iā lākou he "personas"… ʻoi aku paha ka maikaʻi o ka papa inoa!

      Mahalo!

    • 5
      • 6

        Mahalo iā Douglas, ʻo kaʻu mea punahele i ka papa inoa hou ʻo ia ka Mana e hoʻololi i ka Popularity, hāʻawi wale i kahi manaʻo hou o ka hohonu o ka ʻike, ʻo ia paha ka hihia o ka papa, akā kani maikaʻi! 🙂

  3. 7

    ʻIke ʻia ka ʻimi hana ma ke ʻano he hoʻolaha kūʻai aku, ʻaʻole ke noi ʻana i kahi hana. ʻAʻole au i ʻike i ka "pahu inoa pilikino" i kapa ʻia ʻo "kuleana" i ka wā e pili ana i kahi moho hana. Loaʻa i nā kānaka a pau i kēia lā he "mark" i lilo i ko lākou "ʻike" a i ʻole "nā mākau koʻikoʻi" a i ʻole "nā ikaika kiʻekiʻe." ʻAe, ʻo kekahi "palapala kūʻai kūʻai" i kapa mua ʻia he resume a i ʻole bio i kapa ʻia i kēia manawa he "profile [online]." ʻO ka "hana" he "manawa" a ʻo ka "pilikia" he "paʻakikī." Ua lilo ʻo "Personnel" i "nā kumuwaiwai kanaka" i hoʻololi ʻia i "loaʻa kālena." A pēlā nō e hele ai…..

  4. 8
  5. 10

    He ʻakaʻaka a he ʻoiaʻiʻo loa i ka nui o nā hihia! Akā, ke manaʻo nei au e hoʻāʻo nei nā mea kūʻai aku e ʻōlelo i ka ʻōlelo i hiki ke hoʻomaopopo ʻia e kā lākou mea kūʻai aku a me ka "market marketing lehulehu". Ua like ia me kahi ʻōnaehana sygnal hou.

  6. 12

    Ua hui au me kahi luna i nehinei nona ka hoihoi i ka blogging a me ka kūʻai pūnaewele. Ua haʻi mai ʻo ia iaʻu e kamaʻilio wau e like me ka poʻe i hoʻokumu i kāna pūnaewele blog. E hele iaʻu e noʻonoʻo e pili ana i koʻu makemake maoli… Manaʻo wau ma hope o ka heluhelu ʻana i nā ʻike he nui e pili ana i nā kumuhana pili i ke kūʻai aku, e ʻohi wale ʻoe i ka huaʻōlelo me ka ʻike ʻole.

  7. 13
  8. 14

    He ʻatikala maikaʻi loa a ʻoiaʻiʻo e pili ana i ka poʻe e noʻonoʻo nei i nā mea 'pono' e ulu. Me he mea lā ma ke ʻano o ka poʻe ka pili ʻana i nā mea hou me nā mea hou a hoʻomaikaʻi hou ʻia – ʻo ia hoʻi ke komo pū me nā huaʻōlelo. ʻO kekahi mea maikaʻi i helu ʻia e kahi ʻatikala mai socialmediatoday ʻo "synergy" i kēia manawa ke hoʻololi nei i ka "hana hui." (http://socialmediatoday.com/node/397449&utm_source=feedburner_twitter&utm_medium=twitter&utm_campaign=autotweets

  9. 15

    Aloha Doug,
    Hoʻokahi kumu aʻoaʻo blowhard au e hele ai me ka makemake e hoʻohana i ka huaʻōlelo 'bifurcation' i kēlā me kēia ʻekolu o nā ʻōlelo. ʻAʻole hiki ke ʻōlelo wale 'a laila hoʻokaʻawale mākou iā lākou i ʻelua hui.' Manaʻo wau hiki iā ʻoe ke uku hou aku inā ʻaʻole maopopo ka poʻe iā ʻoe.
    E hoʻopiʻi au i ka 'kahea e hana.' Loaʻa iaʻu nā puke kope kope mai ka makahiki 1920 i loaʻa nā mokuna i hoʻolaʻa ʻia no ka hana ʻana i nā kelepona koi e hana. ʻO ka mea e hoʻohana ana iā ia e like me ka 'banner ad' ʻaʻohe kumu kūʻai koʻikoʻi.
    Jim

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