ʻAʻole ʻoe e uku no nā kūkā kamaʻilio kaiaulu

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Me ka nānā ākea o Martech Zone, ʻAʻole paha wau e kiʻi i ka hoʻonui ʻana i ka pilikanaka e makemake ai kahi blog nui Hoʻohuli a hoʻolilo loaʻa (Paʻi maikaʻi mai Jay!) ... akā mahalo au i ke kaiāulu a mākou i kūkulu ai ma aneʻi Martech Zone.

ʻO ka mea hou loa Pōʻai ʻo Zoomerang ua hoʻohui mākou ma nā hoʻolālā pāʻoihana kaiapili e hoʻopiha iaʻu me ka haʻaheo ... he poʻe mākaukau sophisticated ʻoukou e ka poʻe! Ke komo nei ʻoe i ka pāpili kaiapili, syndication ʻike ma laila, e uku nei no nā pono hana a me ka hoʻolaha ʻana ... E kau wale ... weliweli! ʻO ia ka mea e ʻaʻa ʻia mākou me ka lawe ʻana aku iā ʻoe i ka ʻike kūʻai aku holomua e like me ke kumu.

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Mahalo paha kekahi ... inā Highbridge he kaiāulu ʻaha kūkā kūkā nūhou, no ke aha e hauʻoli ai ʻoe no ka uku ʻole ʻana o kekahi o kāu poʻe heluhelu i ke kūkākūkā ʻana me ka pāpaho? ʻĀ ... e ʻōlelo wau ... ʻaʻole pono ʻoe. ʻO nā mea kūkākūkā pāpili kaila dime kahi kakini a ʻike ʻia nā māka i kēlā me kēia mea i hiki ke ʻāpana i kahi hua ʻōlelo 140 me ka hashtag a me ka hōʻailona @.

ʻO nā ʻoihana e hoʻopukapuka nei i ke kūkākūkā ʻana me ke kōkua kōkua pono e ʻike i nā kūkākūkā me ka ʻike e hana ana ma waena o nā hoʻolālā kaiāulu kūlike e hoʻonui i kēlā me kēia mehana a hoʻonui i kā lākou hoʻokomo kālā a me ka hopena. Lawe kēlā i mea kūkākūkā me ka ʻike hou aku. E kala mai inā ua hōʻino wale wau i kahi ʻāpana o kaʻu mau pepeiao ... akā inā ʻaʻole ʻoe e ʻike i ka hopena o ka pilikanaka ma ka ʻimi ʻana, kelepona paʻalima, pāpāho kuʻuna, leka uila, a pēlā aku ... a pehea e ana ai i ka hopena me ... ke hele nei ʻoe i ke kula haʻahaʻa.

15 Comments

  1. 1

    Aloha Doug, hele mai au ma hope o kahi loulou mai kā Jay's blog post. ʻO ka mea mua aʻu e ʻike ai, hāʻawi ʻo ia iā ʻoe i kahi loulou waiwai huaʻōlelo pololei a ʻo kāu loulou pili i kāna pou me kou kiʻi a puni.

    ʻO ka mea ʻelua aʻu e ʻike ai, ʻaʻohe o nā koho i loko o ke koho balota he mau hoʻolālā maoli. ʻO lākou nā hana, nā loina, a me nā pūʻulu o nā hana. ʻAʻole hoʻolālā ka hoʻohana ʻana i nā hāmeʻa media kaiapili manuahi ʻekolu. He ala ia e hoʻokō ai i kahi hoʻolālā.

    Pēlā nō, ʻaʻole hoʻolālā ka uku ʻana i kahi mea kūkākūkā media. Uku ʻoe i kahi mea kūkākūkā media e kōkua iā ʻoe e hoʻomohala, hoʻonohonoho, a hoʻoponopono i kahi hoʻolālā.

    ʻO ka mea hope aʻu e ʻike ai, ʻike ʻoe inā ʻaʻole ʻoe i nā metric e hoʻihoʻi i kāu mau pahuhopu hoʻolālā, he n00b ʻoe, a pono ʻoe i ke alakaʻi akamai a kahi loea kūʻai pūnaewele kūpono. Pono no ka ʻōlelo ʻana pēlā.

    • 2

      ʻO Daniel,

      Mahalo wau i ka loulou o Jay! No ka mea ke kamaʻilio nei mākou e pili ana i ka nui o nā mea hana ma aneʻi, e hoʻoheheʻe mākou iā mākou iho i nā loulou i waho no laila ke hoʻāʻo nei au i ke ala kiʻi e ʻike inā hoʻomaikaʻi ia i kā mākou hopena SEO holoʻokoʻa. E kaʻana aku au i kēlā ʻike ma kahi pou e hiki mai ana.

      RE: Nā hoʻolālā, ʻaʻole wau i ʻae ʻole iā ʻoe akā paʻakikī ka wehewehe piha ʻana i kahi koho balota i loko o ke poʻo koho balota wale nō. Ua hauʻoli wau i ka ʻike ʻana ua hoʻomaopopo ka poʻe i ke kumu ma hope o ke koho balota a ʻaʻole i komo i ka minutia. Pono wau e ho'āʻo e hana i nā 'ʻanuʻu' i loko o ke koho balota e ʻike i ke kiʻekiʻe o ka maʻalahi a me ka launa pū ʻana o nā hui me kā lākou hoʻolālā.

      ʻAʻole maʻalahi ia hana… akā hoʻopau wale i hoʻokahi pule ma ka ʻōlelo waha ma mua o ka hoʻolei wale ʻana i kahi koho balota e loaʻa ai ka manaʻo ma laila ke kālepa. Makemake au e kiʻi i ke koho balota ma laila. Inā he noiʻi kūpono kēia me ka helu helu, ua lawe au i kahi hoʻolālā ʻokoʻa loa.

      Ke ʻōlelo nei au ʻaʻole wau 'pono' ʻae ʻole no ka mea he mau hui kaʻu i kūkulu i kā lākou hoʻolālā ma o ka syndicating content… a i ʻole ka uku ʻana i kahi ʻaoʻao ʻekolu. ʻO ka mea hana 'hiki ke' ka hoʻolālā.

      Mahalo!

      • 3

        Mahalo no ka pane noʻonoʻo! E hoʻi au e heluhelu i nā pou hou aku, a hauʻoli wau i ka loulou ʻana iā Jay iā ʻoe.

        Ua ʻae koke wau he puʻupuʻu koʻu ma koʻu poʻohiwi i ka wā e kamaʻilio ai no ka "hoʻolālā media social." Ke manaʻoʻiʻo nei au inā ʻaʻole he hoʻolālā ākea ka mea a kahi ʻoihana e hoʻokō nei, ʻaʻole ia he hoʻolālā. Akā, he hana paʻa wale. I kekahi manawa hana ia, akā ʻo ka hapa nui o ka manawa e haʻalele iā ʻoe i kahi āu i hoʻomaka ai, ʻilihune wale nō a luhi. He lawelawe ia i kā mākou ʻoihana ke kōkua kekahi i nā alakaʻi o ka hui e ʻike i ke ʻano o ka hoʻolālā.

        • 4

          A pēlā ʻoe, e Daniela! He nui loa ka poʻe e holo nei a hoʻopilikia me nā hui… e hoʻokuʻu iā lākou e lele ma mua o ka paʻa ʻana o kahi hoʻolālā. E hoʻohana hou au i ka akahele i ka wā e hiki mai ana me kaʻu verbiage. Mahalo hou! 🙂

  2. 5

    Amene, Doug. Amene. Eia nō naʻe, manaʻo wau e hele ana ʻoe i luna akā maopopo iaʻu ʻo kou manaʻo. ʻO ke ana ke kī a ʻoi aku ka nui o ka hiki ke hoʻopuka i kāu huahana i ka manawa.

  3. 6

    Ua hoʻāʻo wau e hoʻoponopono i kaʻu ʻōlelo akā ʻaʻole hiki no kekahi kumu. Ke manaʻoʻiʻo nei au he mea maikaʻi ke hoʻolimalima i kekahi i loaʻa "nā pahu cross-platform, blah-blah, lingo hui, ʻike pili media pololei" akā ʻoi aku ka nui o ka hoʻolimalima ʻana i kahi kanaka e pili ana i nā hopena. No ka ʻike ʻole ʻana o kekahi, ʻaʻole ia he manaʻo ʻaʻole hiki iā lākou ke hāʻawi i kahi huahana kūpono a me ka hopena.

    Hoʻomaka nā mea a pau i kahi.

    • 7

      ʻAʻole maopopo iaʻu ʻae, Kyle. Inā ʻaʻole i loaʻa i kekahi ka ʻike, pono lākou e lawe i ka manawa e hele i kahi hana a loaʻa. ʻIke au i ka nui o nā ʻoihana i hoʻokele ʻia e ka poʻe nele i ka ʻike. No nā hopena… pono lākou e kūpaʻa ma mua o koʻu hilinaʻi ʻana iā lākou me kaʻu kālā. ʻAʻole wau e manaʻo i kahi mea liʻiliʻi mai kaʻu mea kūʻai aku. ʻAʻole mākou i ke aʻo hou ʻana… aia ma waho nā hana a me nā hui e hilinaʻi nei iā mākou.

      • 8

        Manaʻo wau e hele mai ana au mai koʻu kūlana ma mua o nā mea ʻē aʻe. Ke kūkulu au i ka hoʻomaʻamaʻa ʻana no nā ʻoihana, ʻaʻole pilikia koʻu nele i ka ʻike ʻoihana. I kēia manawa, ʻae wau ma ke kūʻai aku ʻana, ka hoʻomohala ʻana, a me ke kūkākūkā ʻana hiki iā ʻoe ke loaʻa kahi pilikia. Ua haehae au i kēlā. Ua loaʻa iaʻu kahi hui no 5 mau makahiki ʻaʻohe "ʻike" ma mua o ka hoʻomaka ʻana.

        Manaʻo wau ʻaʻole pono ʻoe e hele "hana ma kahi" ma mua o ka hoʻolimalima ʻia ʻana ma ke ʻano he kūkākūkā a i ʻole he mea hiki ke hāʻawi i ka waiwai. Inā hoʻolimalima ʻia au e hoʻohauʻoli i kahi hui hoʻokō a kōkua paha i ka hoʻolālā ʻana i kahi hoʻolālā no kahi ʻoihana waiwai ʻole… inā wau e hāʻawi ana i ka waiwai…

        Loaʻa iaʻu kahi papa inoa piha o nā poʻe ʻike i hāʻule. ʻAʻole maopopo iaʻu inā ʻo ka ʻike ka pilikia… ʻaʻole anei ʻo kou hiki ke hāʻawi i kāu mea kūʻai aku? Kau?

        A manaʻoʻiʻo mai iaʻu, ke hele mai nei au mai ke ʻano o ke kūʻai aku ʻana i kekahi mea a hāʻule ʻole… Manaʻo wau ua loaʻa iā mākou a pau.

        • 9

          ʻAʻole wau i manaʻo e pili ana ʻoe iaʻu ma ka ʻaoʻao 'ʻike'. ʻAʻole ʻoe i kūkulu i ka hoʻomaʻamaʻa ʻana no nā ʻoihana e pili ana i ke kūkulu pono ʻana i kahi ʻoihana… ke kūkulu nei ʻoe i ka hoʻomaʻamaʻa ʻana i ka hoʻohana pono ʻana i ka ʻoihana pūnaewele, ʻeā? A ua aʻo ʻia ʻoe i ka hoʻomohala ʻana i ke aʻo ʻana, ʻeā?

          No laila… ʻo ia kahi mea āu i ʻike ai i… a ua kūleʻa kāu hoʻomaʻamaʻa ʻana. E hoʻolimalima wau iā ʻoe no kēlā… akā ʻaʻole wau e hoʻolimalima iā ʻoe e kōkua i kaʻu ʻoihana e hoʻomaka i kahi papahana mālama ola hou inā ʻaʻohe ou ʻike ma laila, ʻeā?

          No ka hemahema, ʻaʻole au e hana pū me nā poʻe inā ʻōlelo lākou ʻaʻole lākou i hāʻule. Manaʻo wau ʻo kaʻu mea i ʻōlelo ai he "kūmau" lākou i ko lākou hiki ke loaʻa nā hopena. E waiho maoli ana i kahi no ka hemahema. Akā ʻaʻole wau e hoʻolimalima i kahi mea aʻoaʻo e ʻōlelo nei, "i kēia lā, ua hana wau me 8 mau mea kūʻai aku a ʻaʻole i loaʻa nā hopena no 4 o lākou". 🙂

  4. 10

    Hoʻopili ʻia nā Media a pau (ʻaʻole i manaʻo ʻia ʻo Zuck). ʻO ke kāhea ʻana i ka poʻe i kapa ʻia he mau ʻōlelo aʻoaʻo kaiapili he "dime a kakini" ʻaʻole ia e hana pololei. Aia wau me ʻoe i hoʻokahi haneli pākēneka a loaʻa kou kua i ke kaikaina.

  5. 11

    "ʻO nā mea aʻoaʻo media social he dime kakini a ʻike ʻia nā mea e hiki ke ʻoki i kahi huaʻōlelo 140 me kahi hashtag a me kahi hōʻailona @."

    He mea hilahila ʻaʻole i kūpono i nā huaʻōlelo 140.

    ʻOiaʻiʻo, inā he manaʻoʻiʻo ʻoe i ka lula 10,000 hola, he mea paʻakikī i kekahi ke lilo i mea akamai i ka ʻoihana pūnaewele; ʻaʻole i lawa ka lōʻihi.

    ʻOiai ʻo ia ma ka hālāwai Exact Target, ua ʻōlelo ʻo Jay Baer "he hana ka media social i kēia manawa, akā e lilo koke ia i mākaukau. E like me ke kikokiko ʻana a i ʻole ke kope ʻana. Loaʻa iā mākou nā poʻe no kēlā, a laila ʻike mākou he ʻoi aku ka maikaʻi inā loaʻa i kēlā me kēia kanaka ke akamai. (Somewhat paraphrased.) Eia naʻe, manaʻo wau ua pololei paha ʻo ia.

  6. 12

    "ʻO nā mea aʻoaʻo media social he dime kakini a ʻike ʻia nā mea e hiki ke ʻoki i kahi huaʻōlelo 140 me kahi hashtag a me kahi hōʻailona @."

    He mea hilahila ʻaʻole i kūpono i nā huaʻōlelo 140.

    ʻOiaʻiʻo, inā he manaʻoʻiʻo ʻoe i ka lula 10,000 hola, he mea paʻakikī i kekahi ke lilo i mea akamai i ka ʻoihana pūnaewele; ʻaʻole i lawa ka lōʻihi.

    ʻOiai ʻo ia ma ka hālāwai Exact Target, ua ʻōlelo ʻo Jay Baer "he hana ka media social i kēia manawa, akā e lilo koke ia i mākaukau. E like me ke kikokiko ʻana a i ʻole ke kope ʻana. Loaʻa iā mākou nā poʻe no kēlā, a laila ʻike mākou he ʻoi aku ka maikaʻi inā loaʻa i kēlā me kēia kanaka ke akamai. (Somewhat paraphrased.) Eia naʻe, manaʻo wau ua pololei paha ʻo ia.

  7. 13

    "ʻO nā mea aʻoaʻo media social he dime kakini a ʻike ʻia nā mea e hiki ke ʻoki i kahi huaʻōlelo 140 me kahi hashtag a me kahi hōʻailona @."

    He mea hilahila ʻaʻole i kūpono i nā huaʻōlelo 140.

    ʻOiaʻiʻo, inā he manaʻoʻiʻo ʻoe i ka lula 10,000 hola, he mea paʻakikī i kekahi ke lilo i mea akamai i ka ʻoihana pūnaewele; ʻaʻole i lawa ka lōʻihi.

    ʻOiai ʻo ia ma ka hālāwai Exact Target, ua ʻōlelo ʻo Jay Baer "he hana ka media social i kēia manawa, akā e lilo koke ia i mākaukau. E like me ke kikokiko ʻana a i ʻole ke kope ʻana. Loaʻa iā mākou nā poʻe no kēlā, a laila ʻike mākou he ʻoi aku ka maikaʻi inā loaʻa i kēlā me kēia kanaka ke akamai. (Somewhat paraphrased.) Eia naʻe, manaʻo wau ua pololei paha ʻo ia.

  8. 14

    "ʻO nā mea aʻoaʻo media social he dime kakini a ʻike ʻia nā mea e hiki ke ʻoki i kahi huaʻōlelo 140 me kahi hashtag a me kahi hōʻailona @."

    He mea hilahila ʻaʻole i kūpono i nā huaʻōlelo 140.

    ʻOiaʻiʻo, inā he manaʻoʻiʻo ʻoe i ka lula 10,000 hola, he mea paʻakikī i kekahi ke lilo i mea akamai i ka ʻoihana pūnaewele; ʻaʻole i lawa ka lōʻihi.

    ʻOiai ʻo ia ma ka hālāwai Exact Target, ua ʻōlelo ʻo Jay Baer "he hana ka media social i kēia manawa, akā e lilo koke ia i mākaukau. E like me ke kikokiko ʻana a i ʻole ke kope ʻana. Loaʻa iā mākou nā poʻe no kēlā, a laila ʻike mākou he ʻoi aku ka maikaʻi inā loaʻa i kēlā me kēia kanaka ke akamai. (Somewhat paraphrased.) Eia naʻe, manaʻo wau ua pololei paha ʻo ia.

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