ʻAʻole ʻoe e uku no nā kūkā kamaʻilio kaiaulu

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Me ka nānā ākea o Martech Zone, ʻAʻole paha wau e kiʻi i ka hoʻonui ʻana i ka pilikanaka e makemake ai kahi blog nui Hoʻohuli a hoʻolilo loaʻa (ʻO ka pou maikaʻi mai iā Jay!)… Akā mahalo au i ke kaiāulu a mākou i kūkulu ai ma aneʻi Martech Zone.

ʻO ka mea hou loa Pōʻai ʻo Zoomerang ua hoʻohui mākou ma nā hoʻolālā pāʻoihana kaiapili e hoʻopiha iaʻu me ka haʻaheo ... he poʻe mākaukau sophisticated ʻoukou e ka poʻe! Ke komo nei ʻoe i ka pāpili kaiapili, ke syndication ʻana i ka ʻike ma laila, ka uku ʻana i nā pono hana a me ka hoʻolaha ʻana… a me ke ana ʻana i ka hoʻihoʻi ma ka hoʻopukapuka. E kau wale ... weliweli! ʻO ka manaʻo ia uaʻaʻa ʻia mākou me ka lawe ʻana iā ʻoe i ka ʻike kūʻai aku holomua e like me ke kumu.

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Mahalo paha kekahi ... inā DK New Media he kaiāulu ʻaha kūkā kūkā nūhou, no ke aha e hauʻoli ai ʻoe no ka uku ʻole ʻana o kekahi o kāu poʻe heluhelu i ke kūkākūkā ʻana me ka pāpaho? ʻĀ ... e ʻōlelo wau ... ʻaʻole pono ʻoe. ʻO nā mea kūkākūkā pāpili kaila dime kahi kakini a ʻike ʻia nā māka i kēlā me kēia mea i hiki ke ʻāpana i kahi hua ʻōlelo 140 me ka hashtag a me ka hōʻailona @.

ʻO nā ʻoihana e hoʻopukapuka nei i ke kūkākūkā ʻana me ke kōkua kōkua pono e ʻike i nā mea kūkākūkā me ka ʻike e hana ana ma waena o nā hoʻolālā kaiāulu kūleʻa e leverage i kēlā me kēia mehana a hoʻonui i kā lākou hoʻopukapuka a me ka hopena. Lawe kēlā i mea kūkākūkā me ka ʻike hou aku. E kala mai inā ua hōʻino wale wau i kahi ʻāpana o kaʻu mau pepeiao ... akā inā ʻaʻole ʻoe e ʻike i ka hopena o ka pilikanaka ma ka ʻimi ʻana, kelepona paʻalima, pāpāho kuʻuna, leka uila, a pēlā aku ... a pehea e ana ai i ka maikaʻi me ... ʻoe i ke kula haʻahaʻa.

15 Comments

  1. 1

    Aloha Doug, ua hele mai wau ma aneʻi e pili ana i kahi loulou mai kā blog blog a Jay. ʻO ka mea mua aʻu e ʻike ai, hāʻawi ʻo ia iā ʻoe i kahi loulou waiwai waiwai kīkī-pololei a ʻo kāu loulou pānaʻi i kāna pou me kāu papa a puni.

    ʻO ka lua o ka mea aʻu e ʻike ai, ʻaʻohe o nā koho i ke koho balota nā hoʻolālā. ʻO lākou nā hana, nā hana, a me nā hoʻonohonoho o nā hana. ʻAʻole hoʻohana ʻia ka hoʻohana ʻana i nā pono pilikino ʻaoʻao ʻaoʻao manuahi. He ala ia o ka hoʻokō ʻana i kahi hoʻolālā.

    Pēlā nō, ʻaʻole ka hoʻolālā ka uku ʻana i kahi kūkākūkā media. Uku ʻoe i kahi kūkā nūhou e kōkua iā ʻoe e hoʻomohala, hoʻohele, a hoʻoponopono i kahi hoʻolālā.

    ʻO ka mea hope loa aʻu e ʻike ai, aia ʻoe ma ia wahi ke ʻole nā ​​metric āu e palapala ʻāina ai i kāu mau pahuhopu, he n00b nō ʻoe, a pono ʻoe i ke alakaʻi loea o kahi kūkā kūkākūkā ʻoihana pūnaewele. ʻO nā props no ka haʻi ʻana pēlā.

    • 2

      ʻO Daniel,

      Mahalo wau i ka loulou o Jay! ʻOiai mākou e kamaʻilio e pili ana i nā mea hana he nui ma aneʻi, ua make mākou iā mākou iho i nā loulou i waho no laila ke hoʻāʻo nei wau i ke ʻano o ke kiʻikuhi e ʻike inā hoʻomaikaʻi ia i kā mākou hopena SEO āpau. E kaʻana like wau i kēlā ʻike i ka pou e hiki mai ana.

      RE: Nā kumumanaʻo, ʻaʻole wau e kūlike ʻole me ʻoe akā paʻakikī e wehewehe piha i kahi balota ma loko o ka poʻo inoa balota wale nō. Maopopo wau i ka maopopo ʻana o ka poʻe i ke kumu ma hope o ka balota a ʻaʻole i loaʻa i ka minutia. Pono wau e hoʻāʻo e hana i nā 'ʻanuʻu' i ka balota e ʻike ai i ka pae o ka sophistication a me ka launa pū ʻana o nā ʻoihana me kā lākou kumumanaʻo.

      ʻAʻole maʻalahi ka hana ʻana ... akā e hoʻonele ana i hoʻokahi pule ma ka verbiage ma mua o ke kiola ʻana i kahi balota e loaʻa ai ka manaʻo ma laila ke kālepa. Makemake wau e hele i ka balota ma laila. Inā he kūlana kūlana kēia, ʻikepili kūpono, ua lawe wau i kahi hoʻolālā ʻokoʻa loa.

      ʻLelo wau ʻaʻole wau e ʻae 'kūlike ʻole no ka mea he mau ʻoihana kaʻu i kūkulu i kā lākou hoʻolālā ma o ka syndication ʻikepili ʻana ... a i ʻole ka uku ʻana i ka ʻaoʻao ʻekolu. Hiki i ka mea hana 'hiki ke lilo i ka hoʻolālā.

      Mahalo!

      • 3

        Mahalo no ka pane noʻonoʻo! E hoʻi wau e heluhelu i nā mea hou aku, a hauʻoli wau ua pili ʻo Jay iā ʻoe.

        ʻAe koke wau he ʻāpana kaʻu ma koʻu poʻohiwi ke hiki mai e kamaʻilio e pili ana i ka "hoʻolālā pāʻoihana kaiaulu." Ke manaʻoʻiʻo nei wau inā ʻaʻole kahi ākea e hoʻokō ʻia nei e kahi ʻoihana, hoʻolālā ʻia me ka manaʻo ʻole, ʻaʻole ia kahi hoʻolālā. Akā, hana nui wale ia. I kekahi manawa hana ia, akā ʻo ka hapa nui o ka manawa waiho iā ʻoe ma kahi āu i hoʻomaka ai, ʻilihuna a luhi wale nō hoʻi. He lawelawe ia i kā mākou ʻoihana ke kōkua kekahi i nā alakaʻi o ka ʻoihana e ʻike i ke ʻano o ka hoʻolālā.

        • 4

          A no laila pono ʻoe, e Daniel! Nui loa ka poʻe e holo a puni nei a hana ʻino me nā ʻoihana ... e lele iā lākou ma mua o kā lākou hoʻolālā holoʻokoʻa ʻana ma kahi. E akahele hou aʻe wau i ka wā e hiki mai ana me kaʻu verbiage. Mahalo hou! 🙂

  2. 5

    ʻAmene, Doug. ʻĀmene. Eia nō naʻe, manaʻo wau e hele ana ʻoe i ka moana akā maopopo iaʻu ʻo ia kou manaʻo. ʻO ke ana ke kī a me ka hiki ke hāʻawi i kāu huahana i ka manawa ʻoi aku ka nui.

  3. 6

    Ua hoʻāʻo wau e hoʻoponopono i kaʻu ʻōlelo akā ʻaʻole hiki no kekahi kumu. Manaʻo wau he mea maikaʻi ke hoʻolimalima i kekahi i loaʻa iā "droves of cross-platform, blah-blah, lingo hui, ʻike pāʻoihana pololei" akā ʻoi aku ka mea nui o ka hoʻolimalima ʻana i kahi kanaka ma muli o nā hopena. Ma muli o ka ʻike ʻole o kekahi kanaka ʻaʻole ia he manaʻo ʻaʻole hiki iā lākou ke hāʻawi i kahi huahana kūpono a hopena ʻia.

    Hoʻomaka kēlā me kēia mea ma kahi.

    • 7

      ʻAʻole maopopo iaʻu e ʻae, e Kyle. Inā ʻaʻohe o kekahi ka ʻike, pono lākou e hoʻolōʻihi i ka manawa e hele e hana ma kahi e kiʻi ai. ʻIke wau i ka nui o nā ʻoihana e hoʻokele i loko o kahi kolohe e nā poʻe nele i ka ʻike. No nā hopena ... pono lākou e kūlike ma mua o ka hilinaʻi ʻana iā lākou me kaʻu waihona kālā. ʻAʻole wau e manaʻo i kekahi mea ʻē aʻe mai kaʻu mea kūʻai aku. ʻAʻole mākou i ka hoʻomaʻamaʻa hou ʻana ... ma aneʻi he mau hana a me nā ʻoihana e pili ana iā mākou.

      • 8

        Manaʻo wau e hele mai ana wau mai koʻu kūlana ma mua o nā mea āpau. Ke kūkulu wau i ka hoʻomaʻamaʻa no nā ʻoihana, ʻaʻole pilikia kaʻu ʻole o ka ʻike ʻoihana. I kēia manawa, e ʻae wau ma ke kūʻai aku ʻana, hoʻomohala ʻana, a me ke kūkā ʻana hiki iā ʻoe ke loaʻa kahi pilikia. Ua haehae wau i kēlā mea. He hui kaʻu no 5 mau makahiki i loaʻa ʻole ka "ʻike" ma mua o ka hoʻomaka ʻana.

        Manaʻo wau ʻaʻole pono ʻoe e hele e "hana ma kahi ʻē" ma mua o kou hiki ke hoʻolimalima ʻia ma ke ʻano he kūkākūkā a i ʻole kekahi mea hiki ke hāʻawi i ka waiwai. Inā e hoʻolimalima ʻia wau e pīhoihoi i kahi hui hoʻokō a i ʻole e kōkua i ka moʻo ʻana i kahi hoʻolālā no kahi nonprofit nui… inā e hāʻawi ana wau i ka waiwai… ʻaʻole ia he mea nui.

        He papa inoa holoʻokoʻa kaʻu o nā poʻe ʻike i kūleʻa. ʻAʻole maopopo iaʻu inā ʻo ka ʻike ka pilikia ... ʻaʻole anei ʻo kou hiki ke hāʻawi i kāu mea e kūʻai aku ai? Manawa?

        A manaʻoʻiʻo iaʻu, e hele mai ana au mai ke kuana mai o ke kūʻai aku ʻana i kekahi mea a me ka hemahema ʻana ... manaʻo wau ua loaʻa iā mākou āpau.

        • 9

          Manaʻo wau ʻaʻole pili ʻoe me aʻu ma ka ʻāpana 'ʻike. ʻAʻole ʻoe e kūkulu i ka hoʻomaʻamaʻa no nā ʻoihana pehea e kūkulu pono ai i kahi ʻoihana ... ke kūkulu nei ʻoe i ka hoʻomaʻamaʻa ma ka hoʻohana ʻana i ka pāpili kaiaulu, ʻeā? A ua aʻo ʻia ʻoe i ka hoʻomohala ʻana i ka hoʻomaʻamaʻa, ʻeā?

          No laila ... ʻo ia kahi mea āu i ʻike ai ma… a ua kūleʻa kāu hoʻomaʻamaʻa. E hoʻolimalima wau iā ʻoe no kēlā… akā ʻaʻole au e hoʻolimalima iā ʻoe e kōkua i kaʻu ʻoihana e kiʻi i kahi papahana mālama ola hou inā ʻaʻohe ou ʻike ma laila, ʻeā?

          No ka holomua, ʻaʻole wau e hana pū me nā poʻe inā ʻōlelo lākou ʻaʻole lākou i holomua. Manaʻo wau ʻo ka mea aʻu i ʻōlelo ai he "kūlike" i ko lākou hiki ke loaʻa nā hopena. Haʻalele mau kēlā i kahi no ka holo pono ʻole. Akā ʻaʻole wau e hoʻolimalima i kahi kākāʻōlelo e ʻōlelo, "a hiki i kēia lā, ua hana wau me 8 mau mea kūʻai aku a ʻaʻole i loaʻa iaʻu nā hopena no 4 o lākou". 🙂

  4. 10

    Pili nā KANAKA āpau (ʻaʻohe pun i manaʻo ʻia ʻo Zuck). Ke kāhea nei i nā kākāʻōlelo kaiaulu i kapa ʻia he “dime azen” ʻaʻole ia e hoʻokolokolo. ʻO wau pū me ʻoe he haneli pākēneka a loaʻa i kou kua kua.

  5. 11

    "ʻO ke kākāʻōlelo kaiapili kahi kenekulia he ʻumikūmālua a ʻo nā mea i ʻike ʻia he mea hiki ke ʻāpana i kahi huaʻōlelo 140 me ka hashtag a me ka hōʻailona @."

    ʻAneʻane hilahila ʻole i komo i loko o 140 huapalapala.

    ʻOiaʻiʻo, inā ʻoe e manaʻoʻiʻo i ka rula o ka hola 10,000, he mea paʻakikī ia e lilo kekahi i mea loea i ka pāpili kaiaulu; ʻaʻole lōʻihi iki.

    ʻOiai ma ka hālāwai kūkā ʻo Exact Target, ua ʻōlelo ʻo Jay Baer "he hana ka pāpaho kaiaulu i kēia manawa, akā e lilo koke ia i mea akamai. E like me ke kikokiko ʻana a hana kope ʻana paha. He poʻe kā mākou ma mua, a laila ʻike mākou he ʻoi aku ka maikaʻi inā loaʻa i nā kānaka āpau ka mākau. " (Palapala hou.) Eia nō naʻe, manaʻo wau ua pololei paha ia.

  6. 12

    "ʻO ke kākāʻōlelo kaiapili kahi kenekulia he ʻumikūmālua a ʻo nā mea i ʻike ʻia he mea hiki ke ʻāpana i kahi huaʻōlelo 140 me ka hashtag a me ka hōʻailona @."

    ʻAneʻane hilahila ʻole i komo i loko o 140 huapalapala.

    ʻOiaʻiʻo, inā ʻoe e manaʻoʻiʻo i ka rula o ka hola 10,000, he mea paʻakikī ia e lilo kekahi i mea loea i ka pāpili kaiaulu; ʻaʻole lōʻihi iki.

    ʻOiai ma ka hālāwai kūkā ʻo Exact Target, ua ʻōlelo ʻo Jay Baer "he hana ka pāpaho kaiaulu i kēia manawa, akā e lilo koke ia i mea akamai. E like me ke kikokiko ʻana a hana kope ʻana paha. He poʻe kā mākou ma mua, a laila ʻike mākou he ʻoi aku ka maikaʻi inā loaʻa i nā kānaka āpau ka mākau. " (Palapala hou.) Eia nō naʻe, manaʻo wau ua pololei paha ia.

  7. 13

    "ʻO ke kākāʻōlelo kaiapili kahi kenekulia he ʻumikūmālua a ʻo nā mea i ʻike ʻia he mea hiki ke ʻāpana i kahi huaʻōlelo 140 me ka hashtag a me ka hōʻailona @."

    ʻAneʻane hilahila ʻole i komo i loko o 140 huapalapala.

    ʻOiaʻiʻo, inā ʻoe e manaʻoʻiʻo i ka rula o ka hola 10,000, he mea paʻakikī ia e lilo kekahi i mea loea i ka pāpili kaiaulu; ʻaʻole lōʻihi iki.

    ʻOiai ma ka hālāwai kūkā ʻo Exact Target, ua ʻōlelo ʻo Jay Baer "he hana ka pāpaho kaiaulu i kēia manawa, akā e lilo koke ia i mea akamai. E like me ke kikokiko ʻana a hana kope ʻana paha. He poʻe kā mākou ma mua, a laila ʻike mākou he ʻoi aku ka maikaʻi inā loaʻa i nā kānaka āpau ka mākau. " (Palapala hou.) Eia nō naʻe, manaʻo wau ua pololei paha ia.

  8. 14

    "ʻO ke kākāʻōlelo kaiapili kahi kenekulia he ʻumikūmālua a ʻo nā mea i ʻike ʻia he mea hiki ke ʻāpana i kahi huaʻōlelo 140 me ka hashtag a me ka hōʻailona @."

    ʻAneʻane hilahila ʻole i komo i loko o 140 huapalapala.

    ʻOiaʻiʻo, inā ʻoe e manaʻoʻiʻo i ka rula o ka hola 10,000, he mea paʻakikī ia e lilo kekahi i mea loea i ka pāpili kaiaulu; ʻaʻole lōʻihi iki.

    ʻOiai ma ka hālāwai kūkā ʻo Exact Target, ua ʻōlelo ʻo Jay Baer "he hana ka pāpaho kaiaulu i kēia manawa, akā e lilo koke ia i mea akamai. E like me ke kikokiko ʻana a hana kope ʻana paha. He poʻe kā mākou ma mua, a laila ʻike mākou he ʻoi aku ka maikaʻi inā loaʻa i nā kānaka āpau ka mākau. " (Palapala hou.) Eia nō naʻe, manaʻo wau ua pololei paha ia.

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