Email Marketing & Automation

Ke kūʻai aku ʻana i ka leka uila: Ka nānā ʻana i ka papa inoa papa inoa mea kākau inoa maʻalahi

Nā mea kūʻai aku paʻa he aʻa i loko o ka ʻoihana nūpepa. I kekahi mau makahiki i hala aku nei, ua hana wau no kahi ʻoihana Database Marketing e loea ana i ka Nupepa Hoʻokaʻaʻike Analytics. ʻO kekahi o nā ana nui no ka hoʻokaʻawale ʻana a me ke kūʻai aku ʻana i nā prospect no nā kau inoa ko lākou hiki ke 'mālama'. ʻAʻole mākou (makemake mau) e mākeke i nā prospect ʻaʻole e mālama pono no laila, ke makemake mākou e loaʻa nā prospect maikaʻi, kūʻai aku mākou i nā kaiāulu a me nā home a mākou i ʻike ai ua paʻa pono. I nā huaʻōlelo ʻē aʻe, ʻaʻole lākou i lālau i ka kūikawā hebedoma 13 a laila hoʻopaʻa ʻia, e hoʻomaikaʻi hou lākou a pili.

E kālailai i ka maikaʻi o ka hana a me ka maikaʻi o kā mākou kūʻai aku ʻana, e hoʻomau mākou i ka hoʻopili ʻana i kā mākou mea kūʻai aku. Kōkua kēia iā mākou e noho ma ka pahuhopu. Pēlā pū, kōkua ia iā mākou e kuhi i ka nui o nā mea kūʻai aku e haʻalele i ka noho ʻana i hiki ai iā mākou ke hoʻonohonoho i kā mākou loaʻa nā papahana e like me ia. I nā mahina kauwela kahi e hele ai nā poʻe i ka wā hoʻomaha, hiki iā mākou ke mākeke i nā prospect low-retention wale nō e mālama i nā helu (helu mea helu = hoʻolaha kālā ma ka ʻoihana nūpepa).

ʻO ka piʻo paʻa

ʻVelau paʻa

No ke aha ʻoe e kālailai ai i ka hoʻopaʻa ʻana i ka papa inoa?

Kahaha loa wau, no ka waiwai o kahi leka uila, ʻaʻole i lawe nā mea kūʻai aku leka uila i ka Nānā Kālā. Hoʻomaopopo ka mālama ʻana i nā mea kau inoa leka uila no nā kumu he nui:

  1. Me ka hoʻohaʻahaʻa haʻahaʻa e hele mai ana ka hōʻike junk / spam kiʻekiʻe. ʻO ka nānā ʻana i kāu hoʻopaʻa ʻana i kāu papa inoa e kōkua iā ʻoe i ke kūkulu ʻana i kou kūlana maikaʻi a me ka hōʻalo ʻana i nā pilikia hoʻopakele me nā mea lawelawe pūnaewele.
  2. ʻO ka hoʻonohonoho ʻana i nā pahuhopu nui kahi ala maikaʻi loa e hōʻoia i kāu ʻike i ka snuff. E haʻi pinepine ia iā ʻoe i nā manawa hea ʻoe e makaʻu ai i ka ʻike hune ma mua o ka hoʻoholo ʻana o kahi mea kākau inoa e bail.
  3. E haʻi ana ka loiloi ʻana iā ʻoe i ka maikaʻi ʻole o kāu papa inoa a me ka nui o nā mea kau inoa āu e hoʻomau ai e hoʻohui e mālama i kāu helu papa helu a; ʻo ka hopena, kāu mau pahuhopu loaʻa.

Pehea e ana ai i ka hoʻopaʻa ʻana a me ke ʻano ma kāu papa inoa mea kākau leka uila

ʻO ka laʻana aʻu i hoʻolako ai ma aneʻi ua hana ʻia, akā hiki iā ʻoe ke ʻike pehea e kōkua ai. I kēia hihia, (ʻike i ka pakuhi) aia kahi hāʻule ma 4 mau pule a ʻo kekahi ma 10 mau pule. Inā he laʻa maoli kēia, makemake paha wau e kau i kahi ʻike ikaika i loko o nā 4 mau pule e hoʻohui maoli i kahi zip i ka hoʻouka kaua. Pēlā nō ma ka pule 10!

E hoʻomaka, ʻo ka pākaukau aʻu e hoʻohana nei ma ka maʻamau lawe i kēlā me kēia mea kau inoa a helu i ka lā a lākou i hoʻomaka ai a me kā lākou lā kākau inoa (inā ua kau inoa ʻole lākou. E nānā pono i nā helu - hana lākou i kahi hana maikaʻi e hūnā i ka ʻike ma kahi e hakahaka ai. a helu wale i nā kūlana.

E ʻike ʻoe i ka hopena o ka makaʻi i paʻa i nā lā a pau i kākau inoa ʻia inā ua kau inoa ʻole lākou. ʻO kēia ka ʻike e hoʻohana ai wau i ka ʻāpana ʻelua o ke kālailai e helu ai i ka helu mālama i kēlā me kēia pule.

Nā Lā Leka

Kūleʻa ka pihi paʻa i nā ʻoihana e ana i nā kau inoa, akā hiki ke hoʻohana ʻia e kālailai i ka mālama ʻana no nā ʻoihana ʻē aʻe - ka lawe ʻana i ka meaʻai (ehia mau hāʻawi a me nā manawa hea ma mua o ka haʻalele ʻana o kekahi no ka maikaʻi ... malia paha he 'mahalo' kūikawā kūikawā ma mua o kēlā. aia ke kiko), nā lauoho, nā hoʻolimalima kiʻi ʻoniʻoni ... kapa ʻoe iā ia a hiki iā ʻoe ke helu i ke ʻano a me ka paʻa no kāu mea kūʻai aku.

ʻO ka mālama ʻana i nā mea kūʻai aku he mea ʻoi aku ka liʻiliʻi ma mua o ka loaʻa ʻana o nā mea hou. Hiki iā ʻoe ke hoʻohana i ke Kaʻina Hoʻopaʻa e hoʻomaulia a nānā i kāu mau paʻa paʻa.

Me kaʻu hiʻohiʻona hoʻopunipuni, ʻike ʻoe i ka mālama ʻana i kaʻu helu helu, pono wau e hoʻohui i kahi 30 +% o nā mea inoa i loko o kekahi mau mahina. ʻAʻohe o kēia manawa nā pae kūʻai aku ʻana o ka Email no ka mālama hoʻopaʻa - no laila ke kaukaʻi ʻia i kāu ʻoihana a me kāu neʻe ʻana, e loli nui paha kāu papa inoa a me ke ʻano.

Hoʻoiho i kahi papa inoa paʻa Excel

Paʻa Paʻa

Hoʻoiho i ka laulā Excel Spreadsheet

He laʻana rudimentary wale kēia aʻu i kau pū ai no kēia wahi. Eia nō naʻe, paʻa iā ia nā ʻike āpau āu e pono ai e hiki ke kālailai i kāu hoʻopaʻa ʻana. Kaomi ʻākau wale i ka pakuhi ma lalo a hana i kahi 'Save As' e hoʻoiho ai i ka pāleka aʻu i kūkulu ai i kahi.

Inā ʻoe e kōkua i ka hoʻokō ʻana i kēia ʻano anamanaʻo i kāu papa inoa e haʻi iaʻu! He mea maʻalahi ke loaʻa iā ʻoe ka ʻohana, ka helu kanaka, ka hana, ka ʻike, a me nā ʻikepili lilo pū kekahi. E ʻae iā ʻoe e hana i kahi ʻāpana kupaianaha e hoʻokūkū maikaʻi i kāu kālepa a me nā ʻike i kāu poʻe.

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS a me ka mea nana i hookumu i ka Martech Zone. Ua kōkua ʻo Douglas i ka nui o nā hoʻomaka ʻana o MarTech, ua kōkua i ka hoʻomaʻamaʻa pono ʻana ma luna o $ 5 bil i nā loaʻa a me nā hoʻopukapuka kālā ʻo Martech, a hoʻomau i ke kōkua ʻana i nā hui i ka hoʻokō ʻana a me ka hoʻomaʻamaʻa ʻana i kā lākou kūʻai aku a me nā hoʻolālā kūʻai. ʻO Douglas kahi hoʻololi kikohoʻe i ʻike ʻia ma ka honua a me ka loea a me ka ʻōlelo a MarTech. He mea kākau ʻo Douglas i kahi alakaʻi a Dummie a me kahi puke alakaʻi ʻoihana.

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