E hoʻomaikaʻi i kāu alo SERP Google me kēia mau Snippets Rich

Schema SERP Rich Snippets

Hoʻolālā nā ʻoihana i kahi tona o ka manawa e ʻike nei inā koho lākou i ka huli ʻana a me ka hoʻomohala ʻana i nā ʻike kupaianaha a me nā pūnaewele e hoʻohuli i ka hoʻohuli. Akā ʻo kahi papahana nui i hala pinepine ʻole ʻia pehea e hoʻonui ai i kā lākou komo ʻana ma a ʻaoʻao hopena ʻenekini huli. Inā ʻoe e koho ana ʻaʻole paha nā mea nui inā koi ʻia ka mea hoʻohana e kaomi maoli ma o.

ʻOiai kahi poʻo nui, wehewehe meta, a permalink hiki ke hoʻomaikaʻi i kēlā mau manawa ... ʻo ka hoʻohui ʻana i nā snippets waiwai i kāu pūnaewele hiki ke hoʻokele nui i nā helu kaomi. E noʻonoʻo, e laʻa, ʻimi ʻoe i kahi huahana kikoʻī ma ka pūnaewele a aia kahi papa inoa o ke komo ʻana. Inā he hapalua ala o ka brand i lalo ka ʻaoʻao i kahi kiʻi, kumu kūʻai, loaʻa, a i ʻole loiloi ... e koi ʻia paha ʻoe e kaomi i kēlā komo ma mua o nā mea i luna.

ʻO kahi SERP kahi ʻaoʻao pae me ka manaʻo e noiʻi a kūʻai paha. ʻO kahi ʻāpana nui o kāu hoʻolālā huli organik e hoʻokō a hoʻonui i kou ʻike ma kēlā mau ʻaoʻao hopena ʻimi… a mau momona momona kou kumu o ka hana ana pēlā.

Nā Kumuwaiwai Snippet Google Rich

Hiki iā ʻoe ke kuhikuhi Schema.org i ka pehea e hoʻokō piha ai i nā snippets waiwai - ʻo ia ka hae a Google e hoʻohana ai. ʻEkolu ala o ka hoʻopili ʻana i kēia ʻikepili ma loko o kāu pūnaewele, e like me Google:

  • JSON-LD - Ua hoʻokomo ʻia ka hōʻailona JavaScript ma a tag in the page head or body. The markup is not interleaved with the user-visible text, which makes nested data items easier to express, such as the Country of a PostalAddress of a MusicVenue of an Event. Also, Google can read JSON-LD data when it is dynamically injected into the page’s contents, such as by JavaScript code or embedded widgets in your content management system.
  • Nā Microdata - He wehewehe HTML kaiaulu hamama i hoʻohana ʻia e pūnana i ka ʻikepili i hoʻonohonoho ʻia ma loko o ka ʻike HTML. E like me RDFa, hoʻohana ia i nā ʻano tag HTML e inoa i nā waiwai āu e makemake ai e hōʻike ma ke ʻano he ʻikepili hoʻonohonoho. Hoʻohana maʻamau ia i ke kino ʻaoʻao, akā hiki ke hoʻohana ʻia i ke poʻo.
  • RDFa - Hoʻohui HTML5 e kākoʻo i ka ʻikepili i hoʻopili ʻia e ka hoʻolauna ʻana i nā ʻano tag HTML e kūlike i ka ʻike ʻike ʻia e ka mea makemake āu e wehewehe ai no nā ʻenekini huli. Hoʻohana maʻamau ʻo RDFa i nā poʻo a me nā ʻāpana o ka ʻaoʻao HTML.

E hoʻāʻo i kāu mau Snippets waiwai

Koho Pūnaewele Google

Ua hāʻawi ʻo Marketing Mojo i kēia papa inoa o Google Rich Snippets i kā lākou infographic, 11 mau ala e hoʻohana ai iā Google Rich Snippets e hoʻonui ai i kāu mau hopena ʻimi. Eia ka papa inoa o nā pepelu waiwai:

  • Reviews - hiki ke hoʻohana ʻia e hōʻike i nā loiloi a me nā helu helu no nā huahana a ʻoihana paha i nā hopena ʻimi.
  • ideas - hiki ke hoʻohana ʻia e hōʻike i nā kikoʻī e pili ana i kahi papa kuhikuhi, e like me nā mea hoʻohui, ka manawa kuke, a i ʻole nā ​​calorie.
  • People - hiki ke hōʻike ʻia ka ʻike e like me ka wahi, ka inoa o ka hana, a me ka ʻoihana i kahi hopena hulina no kēlā me kēia kanaka - me ko lākou inoa kapakapa, kiʻi, a me nā pili kaiāulu.
  • Business - nā kikoʻī e pili ana i kahi ʻoihana a i ʻole kahi hui e like me kahi, helu kelepona, a i ʻole kā lākou lepa.
  • Products - hiki ke kūʻai aku i nā ʻaoʻao huahana e hōʻike i ka ʻike e like me ke kumukūʻai, nā hāʻawi, nā helu huahana, a me ka loaʻa.
  • Events - hiki i nā hanana pūnaewele, nā ʻahamele, nā ʻaha, nā kūkā kamaʻilio ke hāʻawi i nā kikoʻī me nā lā, nā wahi, nā kiʻi, a me nā kumu kūʻai likiki.
  • Music - ka ʻike o ka mea pena kiʻi me kā lākou mau kiʻi, nā album, a me kahi faila leo i hoʻokomo ʻia e hoʻolohe ai.
  • Video - hiki ke hōʻike i kahi kiʻi liʻiliʻi a me ke pihi pāʻani, e hoʻonui nei i nā helu kaomi ma o 41%.
  • Apps - hoʻoiho a me ka ʻike hou aku ma nā paepae polokalamu a me nā polokalamu kelepona.
  • Pākīkī - hāʻawi i kahi hierarchy o kāu pūnaewele i hiki i kahi mea hoʻohana ʻenekini huli ke hana pū i luna o kahi ʻatikala kikoʻī i kahi mahele a i ʻole subcategory.

Inā makemake maoli ʻoe e ʻike i kahi nānā hohonu i nā pepelu waiwai - heluhelu 28 Google snippets waiwai pono ʻoe e ʻike [alakaʻi + infographic]. Ua kākau ʻo Frantisek Vrab i kahi alakaʻi piha kikoʻī me nā kikoʻī kikoʻī, nā preview, a me nā ʻike kōkua ʻē aʻe.

28 Google Snippets Rich āu e ʻike ai

Hoʻokahi snippet i hoʻonele ʻia ka kālele kākau. Minamina (i koʻu manaʻo) ua kāpae ʻo Google i kēia ma muli o koʻu manaʻo ua hāʻawi ʻia i ka poʻe ʻoi aku ka maikaʻi o ka ʻike ma luna o nā ʻatikala a lākou i kākau ai ma ka pūnaewele.

Ua hoʻonui ʻia nā ʻāpana waiwai google

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