Hoʻololi ʻo SaaS e hāʻawi i ka hōkeo ʻikepili ma ke ʻano he lawelawe

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I kekahi mau pule i hala aku nei, ua hauʻoli wau i ka hoʻolohe ʻana iā ExactTarget Chief of Operations, ʻo Scott McCorkle, e kamaʻilio ana i ka ulu ʻana o kā lākou paepae. Ua kākau wau i ka wā ma mua i koʻu manaʻoʻiʻo Ua lele ka poʻe lawelawe lawelawe leka uila i ka manō - a ʻike ʻia ua lawe mua nā ESP noʻonoʻo-mua.

Ua kamaʻilio ʻo Scott i kā ExactTarget pahuhopu o ka Hub Kākoʻo no nā hui. Ma kahi o ka hoʻouna ʻana i ʻenekini no ka leka uila, ke kāomi nei ʻo ExactTarget e lilo i hōkeo ʻikepili no nā mea kūʻai aku he nui me nā pahuhopu e hiki mai ana.

  1. Ka Hoʻohui ʻikepili a me ka hiki ke kiʻi ʻia - ma o kahi API ākea, ikaika i ka hoʻopaneʻe ʻana i ka ʻikepili a paʻa, ikaika i nā ʻoihana, hiki i kēia manawa no nā ʻoihana e hoʻokipa a hoʻohana iā ExactTarget ma ke ʻano he kumu paʻa a kūpono hoʻi no ka mālama ʻana i ka ʻikepili o kā lākou mea kūʻai aku.
  2. Nā Rula no ka Pono - no ka mea hāʻawi ʻo ExactTarget i nā leka ma o ka leka uila, leo, SMS a me nā pāpili kaiaulu, hiki ke kiʻi, mālama ʻia a hoʻohana ʻia i ka ʻike e pili ana i ka leka uila no kēlā mau mea kūʻai aku.
  3. Ka lawe ʻana i ke kamaʻilio - ʻO ExactTarget ka ʻōnaehana hoʻokele leka uila i waho o ka ʻoihana a ke pahū nei kā lākou hiʻohiʻona OEM no ka hana o ka ʻōnaehana. Hoʻohui ʻia i kēia ka Leo, SMS a, ma hope o ke kūʻai ʻana o CoTweet, malia paha he leka uila kaila.
  4. Ana ma luna o nā mea āpau - Ke nānā nei ʻo ExactTarget e hoʻopau i ka pōʻai ma o ka hāʻawi ʻana i ke ana ikaika ma luna o nā kamaʻilio kūwaho.

ʻO ka mālama ʻana i ka ʻike i ʻike nui ʻia ma ke ʻano he kūlohelohe ma ke ʻano he lawelawe Management Customer Customer (CRM) nā lawelawe, akā ke neʻe nei nā ʻoihana ʻē aʻe i kēia ʻaoʻao. Ua hoʻokumu ʻo Analytics, Webtrends, i kā lākou ʻO Mart Data Data Visitor, e ʻae ana i ka huki ikaika a hāʻule i ka māhele i kūkulu pololei ʻia i ka huahana. He REST ʻoi loa kā Webtrends API a, hui pū ʻia me ka ʻenekini Analytics alakaʻi, ke hoʻokipa nei i kāu waihona mea kūʻai aku me Webtrends hāʻawi i nā mea kālepa sophisticated me kekahi mau pono hana e hoʻokele a ana i nā kamaʻilio.

Ua hoʻokumu ʻia kahi hōkeoʻikepili ma ke ʻano he mau makahiki i hala aku nei me nā mea hoʻolako e like me Amazon a me Google e hāʻawi nei i nā hōkeoʻikepili pili maʻalahi i mālama ʻia i ke ao. Maikaʻi kēlā mea a maikaʻi, akā me ka ʻole o nā noi e leverage i kēlā ʻikepili, ʻaʻole i loaʻa i ka ʻoihana ka hānai nui e like me manaʻo ka poʻe e hana ana ia. ʻO ka maikaʻi i loaʻa i nā ʻoihana e like me ExactTarget a me Webtrends ʻo ia ka mea i hōʻoia i ka kamaʻilio a analytics nā huahana ma kahi maluna o ka DaaS.

ʻOiai ua hoʻohui paʻa ʻia kēia mau mea lawelawe a pau me kekahi, me he mea lā ke hoʻokūkū nei lākou e lilo i kumu kumu o ka ʻike o ka poʻe kūʻai. E hoʻokuke ʻia nā mea lawelawe ʻo Ecommerce, CRM, Email a me Analytics e lilo i waihona o ka moʻolelo a e hāʻawi koke ana nā mea āpau i nā lawelawe e mālama i kāu ʻikepili, hāʻawi i ka leka uila ikaika a analytics no kāu ʻikepili. ʻO ka mea nāna ka ʻikepili nāna ka mea kūʻai aku - no laila Ana ke kīpē nei nā mea lawelawe e lilo i Database ma ke ʻano he mea lawelawe e pahū i ka makahiki e hiki mai ana. He papahana maikaʻi loa kēia na nā mea hoʻolako SaaS mai ka neʻe ʻana a haʻalele ʻana paha i kāu mea lawelawe iʻoi aku ka paʻakikī ke mālama lākou i kāu waihona.

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