Pāʻoihana kaiapili: SAP Global Survey (ʻĀpana II)

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ʻO ka moʻolelo ma hope o kaʻu hoihoi i ka Social Media ua kikoʻī loa - kahi hui o kahi aʻu e hana ai, ka mea aʻu i hana ai no ka noho ʻana a me ka poʻe koʻikoʻi i koʻu ola. No laila paʻakikī, i ka ʻoiaʻiʻo, ua kākau wau i kahi pou holoʻokoʻa ma Pehea wau i hoihoi ai i ka Media. Ua hala ʻo Shel i nā nīnau hou aʻe he mea nui like ia, no laila makemake wau e pane i kēlā mau mea i kēia ukali.

2. He aha nā mea hana pāpaho e hoʻohana ai?

ʻO ka mea mua, hoʻohana wau WordPress, Del.icio.us, Linkedin, Plaxo, lāua ʻo Jaiku. Hoʻohana pū wau Facebook, Myspace, Ryze, Twitter a me Pownce. ʻĀpana, hoʻohana pū wau ʻO IndyMojo a, ʻoiaʻiʻo, MyColts.net.

3. Pehea i hoʻololi ai ka pāpili kaila i kāu ʻoihana a / a i ʻole kou ola?

ʻIke wau i kekahi mau ʻatikala e pili ana i ka ʻano o ka Pūnaewele eʻoki ana ko mākou manawa. He ʻākī loa kēia mau ʻatikala i kā lākou ʻike i ka hoʻopili ʻana a pehea ka mea e hiki ai iā mākou ke lilo i mea hana hou aʻe. Hana nui ʻia ka ʻoihana ma o nā pilina… ʻAe ka pāpaho kaiapili iā mākou e hoʻohui me nā poʻe maʻalahi ma mua o ka wā ma mua.

I kēia lā wau e ʻimi nei i kahi ʻoihana fax ʻoi aku ke kumu kūʻai kūpono no kaʻu ʻoihana. Ua ʻimi au Del.icio.us a loaʻa JBlast. A laila, ʻimi wau i kahi kumuwaiwai āpana no ka waiho ʻana i nā laina kelepona i kā mākou keʻena hou - e kau wau iā ia ma ke ʻano he nīnau ma LinkedIn. ʻO ka koho ʻokoʻa e hoʻolōʻihi i ka manawa e ʻimi ai i ka ʻupena, e kāhea ana i nā ʻoihana kūloko, a pēlā aku. Luku wale mākou i ka manawa me ka ʻole o nā pilina kūpono. Hoʻomanaʻo i nā lā i hiki ʻole iā mākou ke ʻimi i nā mea ma ka Pūnaewele? Makemake wau! He mea kaumaha loa ia.

A ʻo koʻu ola, he hopena kupaianaha ia. Ua ʻike wau i kaʻu hana hou loa ma o kaʻu blog a me ka launa pū ʻana me nā loea kūloko ma Social Media, ʻōlelo wau i nā ʻaha kūkā kamaʻāina e pili ana i ke kumuhana a ke hoʻāʻo nei wau e pry iaʻu iho mai ka hana lōʻihi e kōkua pono ai i kahi loaʻa kālā kūloko ʻole.

4. E haʻi mai iaʻu e pili ana i nā pāpili kaiaulu a me nā Indianapolis Colts. Manaʻo maoli ʻoe e kōkua ka pāpili kaiaulu iā lākou e lanakila i kahi Superbowl?

ʻO Indianapolis ColtsʻO ka Indianapolis Colts ka mea mua e haʻi aku iā ʻoe i kēlā Ke kāne ʻumikūmālua kōkua i ka lanakila i kēlā me kēia pāʻani. ʻO ke kāne he ʻumikūmālua e pili ana i ka peahi, ke kanaka ma waho o ke kahua me ka hopena nui i ka pāʻani. Ua hele wau i ka RCA Dome a ʻike i kekahi mau pāʻani ʻelua a he mea kupaianaha ka halulu a me ka ikaika a kahi pā e lawe mai ai i kahi pāʻani! E noʻonoʻo e pili ana i kou ola iho i kahi manawa a hoʻomanaʻo i kahi manawa i manaʻoʻiʻo ai kekahi iā ʻoe. Hāʻawi ia iā ʻoe i ka makemake e kūleʻa, ʻeā? I kēia manawa e noʻonoʻo i kahi ʻāpana holoʻokoʻa e kākoʻo iā ʻoe! Pehea e pili ana i kēlā mau peʻa ma ʻō aku o ka ʻāina kūloko?

Aia ma kahi o hoʻokahi miliona mau kānaka e kipa nei i kā lākou pūnaewele. ʻAʻole noho ka hapanui o lākou ma aneʻi i Indianapolis! Loaʻa iā lākou nā mea pā i waho e ukali i nā pāʻani āpau a komo i kā lākou pūnaewele me ka hōʻoki ʻole. Ua hoʻomaka ka nīnau e nīnau ʻia, pehea e hiki ai i ka hui ke hoʻohui maikaʻi me kēlā me kēia peʻa a pehea e hiki ai i kēlā mau pā ke hoʻohui pū kekahi me kekahi. ʻO kahi Pūnaewele Pūnaewele ka pane. Ke kākau blog nei ʻo Coach Dungy! E noʻonoʻo ... he kaʻi NFL me ka pilina pololei i nā poʻe pā o kahi kime.

E like me nā kime haʻuki ʻoihana, ʻike ka Colts hiki mai nā kau nui a hoʻi. Minamina, hele mai kekahi mau mea pā a hele pū me kēlā mau kau. He ʻoihana ʻo Colts a me kahi hui a pono lākou e hana i kahi hana maikaʻi e hōʻoia ai e hōʻike lākou i ka mahalo o ka poʻe pā. I nā ʻoihana ʻē aʻe, ʻike ʻia kēia ʻo Customer Loyalty. Makemake nā Colts e pili pili i kā lākou peʻa a i ka wā paʻakikī e noho mau ana nā mea pā. Mahalo i nā hana a ka hui e hana nei, e lilo lākou!

5. E haʻi mai iaʻu e pili ana i nā pāpili kaiaulu i ka ʻoihana meaʻai a me ka hale ʻaina. Ehia ka hoʻohana ʻia ʻana? Pehea e hoʻohana maikaʻi ai?

ʻO ka ʻĀina Meaʻai a me kahi hale ʻaina kahi ʻoihana me nā palena ʻoi loa e hiki iā ʻoe ke noʻonoʻo. ʻOiai, ma ke ʻano he ʻāina, ke hoʻomau nei mākou i ka ʻai pinepine ʻana, kūkulu ʻia nā hale ʻāina i ka hema a me ka ʻākau ... a laila haʻalele i ka ʻoihana. ʻO kēlā me kēia mea maʻamau me kahi hui e mahalo mau ke hele ʻoe i ka puka a ʻōlelo kekahi, "Hi Doug!". Online, ʻaʻohe mea ʻokoʻa kēia. ʻO nā hale ʻaina me ka ʻike pūnaewele ikaika e ʻike nei i ka 20% a i ka 30% e ulu ana i ka lawe a me ka lawe ʻana. ʻAʻole anei maikaʻi inā hoʻomanaʻo lākou i kāu kauoha hope a i ʻole kāu papa punahele a i ʻole kou allergy i nā pī?

Mahalo paha ʻoe ʻo wai kēia e kuke nei i kēlā meaʻai nāu? Manaʻo wau! No ke aha i kou ʻike ʻia nā Chefs ma nā hale ʻaina pipiʻi ke ʻike maka ʻia? ʻO ka pilina pili kaiaulu me ka mea mālama i nā mea nui, ʻaʻole mau ka meaʻai. ʻO ka ʻai ʻana he hana kaiāulu, ʻaʻole pili kino - a ua nalowale nā ​​hale ʻaina ke hiki ʻole aku lākou i kā lākou poʻe kōkua ma ka pūnaewele. Minamina, ma muli o ka palena palena ʻole o ka hapa nui o ka poʻe makemake ʻole e komo i kēia ʻoihana. Manaʻo wau he huahana maoli kā ka poʻe e hana ana, a inā hoʻohana ʻia, e ʻohi lākou i nā pōmaikaʻi.

Hele mākou ma laila i ka B2C ʻaoʻao o ka ʻoihana. Ke hana nei nā mea aloha meaʻai i kā lākou ʻāpana ponoʻī. Huli aku Nā Pāʻina A pau, kahi pūnaewele no nā poʻe o kēlā me kēia lā. A ua kau aku nā poʻe a nīnau no ke aha ʻaʻohe Pūnaewele kaiāulu mai ilaila.

6. Me he mea lā ua lilo ʻoe i leo Heartlands no ka pāpili kaiaulu. Hiki iā ʻoe ke haʻi iaʻu pehea e hoʻohana ai ka poʻe a me nā ʻoihana iā ia i nā ʻōlelo laulā? He aha nā mea hana e hoʻohana nei lākou?

He wahi kupaianaha ka Heartland me ka poʻe hana nui a paʻakikī. Nānā mau ʻia ka ʻenehana ma ke ʻano he meahana akā ʻaʻole mau ka hopena ma aneʻi. Kūkulu nā ʻoihana hoʻomohala ma aneʻi ma Indianapolis i nā pono hana he nui… kūkulu nā mea hoʻomohala i kekahi mau polokalamu hardcore i iwi o nā ʻoihana like ʻole. Ma kahi e ʻimi mau nei ke awāwa silika i ka 'manaʻo aʻe', pili ka poʻe ma aneʻi i ka hana ʻana o nā ʻoihana e kū nei.

A ʻo kahi hopena, aia nō ʻo Social Media i kona wā kamaliʻi. Nānā nā mākua i kēia mau mea hana ma ke ʻano he mea pāʻani. He mau hoaaloha kaʻu ʻaʻole IM ʻo wau no ka mea ʻo ia ke ʻano o nā mea a kā lākou keiki e hana ai. ʻO kā mākou ʻoihana Civic a me Kālepa aia ma hope o kekahi ʻenehana, ʻoiai ʻo Media. ʻO kā mākou Kulanui ka ʻoi loa o ka ʻāina akā lilo mākou i kā mākou haumāna puka i nā mokuʻāina ʻē aʻe no ka mea ʻaʻole e wehe ka maka o kā mākou ʻoihana i nā mea e like me Social Media ma ke ʻano he hopena ʻoihana ola.

E hoʻololi mākou, a aia kekahi poʻe ma aneʻi i ke kaiāulu nāna e hoʻohuli i kēlā loli. ʻAʻole maopopo iaʻu ʻo wau nō ka leo, akā e hoʻomau wau e hoʻāʻo. ʻAʻohe kumu no ke kumu e hoʻokūkū ʻole ai mākou iā Seattle a me San Jose i hāʻawi ʻia i nā kula maikaʻi a me ke kumu kūʻai maikaʻi o ko mākou noho ʻana ma aneʻi.

7. E kamaʻilio e pili ana i ka ʻoihana i ka nui. Liʻiliʻi a nui paha paha nā ʻoihana, e hoʻohana nei i nā pāpili kaiaulu ma Midwest? I ka nui hea?

Ke Kula Kaiapuni Kū HouMalia paha ʻo ke kiʻi maikaʻi loa o ka hoʻohana ʻana i ka ʻenehana ʻo ia ka hoaaloha ʻo Roger Williams me ka Instituto alakaʻi alakaʻi kūpina ma aneʻi ma Indianapolis. Ua kanu ʻo Roger iā ia iho ma Facebook e hoʻohui me nā ʻōpio āpana.

Hoʻokomo ka ʻōnaehana alakaʻi alakaʻi ʻōiwi (ELI) i ka poʻe ʻōpio o ka moku ʻo Indianapolis i ka lilo ʻana i mea kuleana i ko mākou kaiāulu ma o nā polokalamu Help Indy Online (HIO) a me Community Access Point (CAP). Loaʻa iaʻu nā eVites mai iā Roger i kēlā me kēia pule ... pono ʻo ia e holo ma hoʻokahi haneli mile i ka hola. Makemake wau e kōkua iā ia i nā mea hou aku e hiki mai ana.

Koho wau iā Indy!Ua hoʻokuʻu aku mākou ʻo Pat Koho wau iā Indy!, kahi pūnaewele kahi e hiki ai i nā kamaʻāina āpana a me nā alakaʻi ke kākau, i kā lākou ʻōlelo ponoʻī, e pili ana i ke kumu a lākou e aloha ai i ke kikowaena o Indiana. Hamama ke komo ʻana i ka pūnaewele a hana ʻino ʻole ʻia. Kupaianaha nā moʻolelo - a kuhikuhi maoli lākou i ka mea maikaʻi e pili ana iā Indy. Makemake mākou hiki iā mākou ke lilo i ka manawa hou aku ma ka pūnaewele - akā maikaʻi ia e ʻike maka i nā poʻe ma ke kaulike mai kēlā me kēia manawa. ʻO Indiana ʻiʻo nō ia!

Ma waho o The indianapolis Colts, ke hoʻomaka nei nō hoʻi ka nūpepa ʻāina e ʻike i ka waiwai i loko o ka pāpaho. Huli aku Nā IndyMoms, kahi pūnaewele maikaʻi e holo nei ka Nūpepa āpana e holomua ma luna o ka ʻike i hoʻokumu ʻia e ka mea hoʻohana. Makemake wau e hopu i kekahi mau nūhou ʻē aʻe. Loaʻa iā mākou kahi nūpepa koho ʻē aʻe maikaʻi ma ke kaona a me kahi mau pāʻoihana ʻoihana maikaʻi ʻelua (broadcast and print). Manaʻo wau hiki iā lākou ke hoʻomaikaʻi maikaʻi i kā lākou komo ʻana ma o Social Media.

MEA KAHAKAHA: E hoʻāʻo wau e ukali i nā nīnau hope loa i ka pō ʻapōpō!

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  1. 1

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