Oh Uh ... Hoʻomaka wale ʻo Google i ka ʻoihana SEA

pepehi kanaka ʻenekia huli

pepehi kanaka ʻenekia huliPepehi kanaka ʻenekini huli. Ua lohe paha ʻoe e pili ana? Oe e.

I kēia pule, ka SEO ao ia ua huli ma kaʻaoʻao iho i ka manawa a Google i hoʻoholo ai e haʻalele iā JC Penney mai ka papa kuhikuhi ma muli o ka spammy, loaʻa nā ʻōlelo loiloi waiwai i nā pūnaewele ma waho o kāna pono ponoʻī e hoʻokau i ka pae.

ʻOiai e haʻalulu nei ka ʻoihana holoʻokoʻa, ʻike ka hapanui o mākou i loko o ka ʻoihana he hana maʻamau kēia. ʻO ka ʻoiaʻiʻo o kēia hemahema hemahema ma kā Google Rank Page algorithm i waiho i kahi puka nui loa, aneane hiki ʻole ke hiki ʻole i kāu ʻoihana SEO ke hoʻohana pono iā ia. Ke kapa nei ka poʻe o loko o ka ʻoihana iā lākou he naʻaupō, palaualelo a hoʻopono. Pili wau i ka hapa nui o nā loiloi e hoʻomaʻamaʻa iā SEO i kekahi huaʻōlelo waiwai waiwai backlinks ma kekahi wahi ma kahi pūnaewele ʻē aʻe i kōkua e hoʻokau i kā lākou kūlana kiʻekiʻe.

ʻO Backlinking kahi ʻoihana nui. Hiki i nā ʻoihana ke hoʻolilo i nā haneli he mau tausani kālā me nā ʻoihana backlinking a hana i mau miliona o ke kūʻai aku. E hoʻomanaʻo naʻe he moekolohe paha ia e hoʻopunipuni e like me kēia, ʻaʻole kū kānāwai ʻole ia. I ka ʻoiaʻiʻo, ʻaʻole hiki iaʻu ke hōʻino i nā ʻoihana no ka uku ʻana i nā backlinks.

Ke hana nei wau i kēia manawa me kahi mea kūʻai aku e nānā nei i kā lākou hoʻokūkū e ʻākoakoa nei he mau kaukani backlinks spammy i kēlā me kēia pule. Ua kuʻi lākou i kaʻu mea kūʻai aku ma nā kaukani mau kau a hoʻolilo i kā lākou kālā, me ka hao, ma waho o Google Ads. I mea e hōʻino ai i ka ʻeha, ke honi mau nei kā lākou mea hoʻokumu flamboyant i ka puʻupuʻu a Google a lawe e pili ana i ka pono ʻole o ka ʻoihana SEO - ʻoiai ke kūʻai nei ʻo ia i nā loulou.

He aha kaʻu e haʻi aku ai i kaʻu mea kūʻai aku? Kūkākūkā wau iā lākou e hāʻawi i nā kumuwaiwai hou aku a me ka manawa hou i ke komo ʻana i nā malihini kipa i ka pāpili kaiaulu. He pipiʻi, luhi ka manawa, a ʻaʻole kokoke i ka hoʻihoʻi e kūʻai wale ʻana i nā backlinks. He pilau paʻakikī kēlā e ale i ka wā e puka ana nā ʻoihana ʻoihana backlinking i ka hana lāʻau e hāʻawi ana iā lākou i nā lawelawe ma kahi hapa o ke kumukūʻai o kaʻu nīnau.

ʻO ka ʻoiaʻiʻo ʻaʻole kēia he pilikia ʻoihana SEO, he pilikia Google ia. Ma ke kaupaona ʻana i ke kūlana kiʻekiʻe ma nā backlinks, ua ʻawahia ʻo Google iā ia iho ma ka hoʻolana ʻana i kahi ʻoihana piliona kālā kahi e maʻalahi ai nā ʻoihana e pāʻani iā ​​lākou. ʻOi aku paha ka maikaʻi o kā Google pane. Ma ka waiho ʻana iā JC Penney mai ka papa kuhikuhi no ka hoʻopili ʻana i nā pāpale ʻeleʻele, ua puka ʻo Google i kahi ʻoihana ʻino ʻoi aku ka nui, ka Pepehi kanaka ʻenekini huli ʻoihana.

ʻO kēia kahi ʻoihana e ulu nui inā lawe ʻo Google i kēia ala me nā ʻoihana hou aku i ka wā e hiki mai ana. E hoʻomau ka ulu ʻana o ka ʻoihana backlinking - akā i kēia manawa ʻaʻole ia e hoʻi i kāu pūnaewele, e haʻalele ia i kahi ala o spammy, nā backlinks waiwai-huaʻōlelo i kāu pūnaewele hoʻokūkū. E hana ikaika ana nā mea kūkākūkā SEO ʻaʻole e haʻalele i kahi ala e hiki ai iā Google ke kiʻi i ka wā e hoʻonoho ana i kā lākou mea kūʻai aku, akā hiki iā lākou ke hoʻomaka e waiho i kahi ala maopopo i ka poʻe hoʻokūkū.

I kēia manawa he mea kaua kā nā mea aʻoaʻo SEO pāpale ʻē aʻe iā lākou. ʻOiai e hana ana e hoʻonui i ka pae o kā lākou mea kūʻai aku, hiki iā lākou ke alualu i ka luku ʻana i ka pae hoʻokūkū. ʻAʻole maikaʻi kēia no ka ʻoihana.

UPDATE: SearchDex, ka ʻoihana SEO i hoʻokumu ʻia e ka hoʻokolokolo a laila ua hoʻokuʻu ʻia e JC Penney i hoʻolaha i ka mea penei:

ʻAʻole i komo ʻo SearchDex i loko, ʻaʻole i kākoʻo i nā hoʻolālā loulou i ʻōlelo ʻia ma ka ʻatikala ʻo New York Times. Kūkulu ʻia kā mākou hui ma nā kūlana kūpono kiʻekiʻe a ma ka manawa ʻaʻole mākou i hoʻokomo i ka hoʻohana ʻana i nā hoʻolālā hoʻopili kūpono ʻole a i ʻole nā ​​ʻenehana pāʻani i nā papahana no kā mākou mea kūʻai aku. ʻO nā hana SEO i hana ʻia e SearchDex no kā mākou mea kūʻai aku a pau, ka wā i hala a me kēia manawa, ua kūlike me nā alakaʻi alakaʻi a Google. Ma ke ʻano he hopena o ka moʻolelo NYTimes, hōʻoia ʻo SearchDex i ka mālama ʻana o nā hoʻolālā āpau i hoʻohana ʻia no kā mākou mea kūʻai aku me kā Google Webmaster Alakaʻi. Ke hana nei mākou i kahi hoʻokolokolo kūpono i mea e hoʻāʻo ai e hoʻoholo i ke kumu a me ka hoʻoikaika ʻana o nā loulou i ʻōlelo ʻia ma ka ʻatikala. - Dave Chaplin, Luna Nui

10 Comments

  1. 1

    Hiki iā ʻoe ke wehewehe i ka hana pololei a kēia mau pūnaewele ʻē aʻe i nā ʻōlelo laymans?
    Ke ʻōlelo nei ʻoe ua pili nā mau kaukani i ka pūnaewele JC Penney a ua uku ʻo JC Penney no kēia kuleana ma o ka ʻaoʻao 3?

    ʻAʻole anei kēlā he ʻano hoʻolaha hou aʻe?

    • 2

      Aloha Robert

      ʻAe, pololei ʻoe. Ua hoʻolimalima ʻo JC Penney (ʻike ʻole a ʻike ʻole paha) i kahi ʻoihana SEO i loaʻa iā lākou ka pae kiʻekiʻe ma o ka hāʻawi ʻana i nā loulou hope loa loa -ʻo ia ka huaʻōlelo i loko o ka heleuma i hoʻohālikelike pono ʻia i nā huaʻōlelo e hoʻohoka i ka poʻe i ka ʻaoʻao.

      Doug

      • 3

        Mahalo no ka wehewehe. Ua hele wale wau i ka pūnaewele JC Penney. Loaʻa iā lākou he ʻaoʻao ʻaoʻao Alexa o # 695 - ʻaʻole kūlana maikaʻi ʻole e noʻonoʻo ana aia he mau miliona o nā pūnaewele ma ka honua āpau e ʻākoakoa nei no nā maka maka. ʻAʻole wau ʻike i kahi pilikia me ka hoʻohana ʻana iā SEO e hoʻi i nā pūnaewele e like me kāu i wehewehe ai.

  2. 4

    Pono mākou āpau e hoʻomaka e kuhikuhi i nā mea e hiki mai ana.

    E pili ana i kēlā ʻatikala ... ʻAʻole i hānai ʻo Google iā JC Penny. Ka Mea Hou
    Ua hana ʻo York Times. ʻAʻole i hana ʻo Google i kekahi mea a loaʻa i ka nūpepa.

    http://www.nytimes.com/2011/02/13/business/13search.html

    ʻO ka ʻokoʻa kekahi o nā PR kiʻekiʻe i helu ʻia PR blog me ka ʻoihana
    kuhikuhi pili i nā kaukani pili ʻole.

    ʻO ka mea a mākou e hopohopo ai no ka ulu ʻana o SEO hou.
    E kuhikuhi ana ʻo Google i nā ʻike i hiki ke hoʻoiho ʻia ma mua o kā lākou kuhikuhi ʻana
    nā ʻatikala a me nā blog - i ka wā e hiki mai ana.

    • 5

      Jross,

      Ua hōʻike ka New York Times iā ia, akā na Google nō ia i kanu iā JC Penney i ka manawa he hōʻike kāna. E like me kaʻu e ʻōlelo nei ma ka pou, he ʻōlelo hoʻoweliweli kēlā no ka mea ʻaʻohe hōʻike e pili pono ana i nā loulou iā JC Penney. ʻO ia ka mea i hiki i nā ʻoihana SEO ʻē aʻe ke lawe i nā hana like e hōʻino ai i ka inoa a me ke kūlana o kā lākou mea hoʻokūkū. ʻAʻole ʻoe e noʻonoʻo ʻaʻole ʻo Sears a me nā hui ʻē aʻe i ʻike wale iā lākou iho ma ke kūlana # 1 e ʻohi ʻole nei i nā pono?

      No ke aha ʻo David Segal, New York Times, i koho ai iā JC Penney? Maliʻa paha he ʻōlelo ia mai ka mea hoʻokūkū?

      Doug

  3. 6

    SEA ke kāhea ʻana iā ia, ua puni ʻo ia no kekahi manawa ... hoʻomanaʻo wau e kamaʻilio ʻia ana ma kahi ʻaha kūkā SEO nui i ka makahiki 2008 (ʻaʻole ma ke ʻano he papahana kūpono, akā ma ke ʻano he ala underhanded e pāʻani ai i ka ʻōnaehana).

  4. 8

    Kūpono ʻia ke ʻano ma aneʻi i kēlā me kēia wahi o ka honua e hoʻomaʻamaʻa nei iā ʻoe i nā huaʻōlelo i nā ʻenekini huli, kahi loulou hope me ka heleuma huaʻōlelo kikoʻī mai nā kāʻei ʻē aʻe he hana maikaʻi loa e kūkulu i nā loulou a paipai i kāu pūnaewele akā i kēia manawa e mau ana hoʻoweliweli i kēlā me kēia mea e hana SEO no kā lākou ʻoihana e hiki iā Google ke hana i kekahi manawa i kā lākou ʻoihana.

  5. 9

    Pehea ka lōʻihi ma mua o kā mākou ʻike ʻana i nā hoʻopiʻi e kūʻē i kahi hoʻokūkū pūnaewele e hoʻopiʻi nei iā lākou no SEA? A ehia mau hoʻopiʻi e ʻike ai mākou ma mua o ka hoʻoholo ʻia ʻana o ke kānāwai e pāpā i ka hana.

  6. 10

    "
    I mea e hōʻino ai i ka ʻeha, ke honi mau nei kā lākou mea hoʻokumu flamboyant i ka puʻupuʻu a Google a lawe e pili ana i ka pono ʻole o ka ʻoihana SEO - ʻoiai ke kūʻai nei ʻo ia i nā backlinks. "

    Manaʻo wau ʻike wau i ka mea āu e kamaʻilio nei 😉

    Ka pepa nui.

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