Oh Uh ... Hoʻomaka wale ʻo Google i ka ʻoihana SEA

pepehi kanaka ʻenekia huli

pepehi kanaka ʻenekia huliPepehi kanaka ʻenekini huli. Ua lohe paha ʻoe e pili ana? Oe e.

I kēia pule, ka SEO ao ia ua huli ma kaʻaoʻao iho i ka manawa a Google i hoʻoholo ai e haʻalele iā JC Penney mai ka papa kuhikuhi ma muli o ka spammy, loaʻa nā ʻōlelo loiloi waiwai i nā pūnaewele ma waho o kāna pono ponoʻī e hoʻokau i ka pae.

ʻOiai e haʻalulu nei ka ʻoihana holoʻokoʻa, ʻike ka hapanui o mākou i loko o ka ʻoihana he hana maʻamau kēia. ʻO ka ʻoiaʻiʻo o kēia hemahema hemahema ma kā Google Rank Page algorithm i waiho i kahi puka nui loa, aneane hiki ʻole ke hiki ʻole i kāu ʻoihana SEO ke hoʻohana pono iā ia. Ke kapa nei ka poʻe o loko o ka ʻoihana iā lākou he naʻaupō, palaualelo a hoʻopono. Pili wau i ka hapa nui o nā loiloi e hoʻomaʻamaʻa iā SEO i kekahi huaʻōlelo waiwai waiwai backlinks ma kekahi wahi ma kahi pūnaewele ʻē aʻe i kōkua e hoʻokau i kā lākou kūlana kiʻekiʻe.

ʻO Backlinking kahi ʻoihana nui. Hiki i nā ʻoihana ke hoʻolilo i nā haneli he haneli kālā me nā ʻoihana backlinking a hana i mau miliona o ke kūʻai aku. E hoʻomanaʻo naʻe he moekolohe paha ia no ka hoʻopunipuni e like me kēia, ʻaʻole kū kānāwai ia. I ka ʻoiaʻiʻo, ʻaʻole hiki iaʻu ke hōʻino i nā ʻoihana no ka uku ʻana i nā backlinks.

Ke hana nei wau i kēia manawa me kahi mea kūʻai aku e nānā nei i kā lākou hoʻokūkū e ʻākoakoa nei he mau kaukani backlinks spammy i kēlā me kēia pule. Ua kuʻi lākou i kaʻu mea kūʻai aku ma nā kaukani mau kau a hoʻolilo i kā lākou kālā, me ka hao, ma waho o Google Ads. I mea e hōʻino ai i ka ʻeha, ke honi mau nei kā lākou mea hoʻokumu flamboyant i ka puʻupuʻu a Google a lawe e pili ana i ka pono ʻole o ka ʻoihana SEO - ʻoiai ke kūʻai nei ʻo ia i nā loulou.

He aha kaʻu e haʻi aku ai i kaʻu mea kūʻai aku? Kūkākūkā wau iā lākou e hāʻawi i nā kumuwaiwai hou aku a me ka manawa hou i ke komo ʻana i nā mea kipa e kū pono ana i ka pāpili kaiaulu. He pipiʻi, luhi ka manawa, a ʻaʻole kokoke i ka hoʻihoʻi e kūʻai wale ʻana i nā backlinks. He pilau paʻakikī kēlā e ale i ka wā e puka ana nā ʻoihana ʻoihana backlinking i ka hana lāʻau e hāʻawi ana iā lākou i nā lawelawe ma kahi hapa o ke kumukūʻai o kaʻu nīnau.

ʻO ka ʻoiaʻiʻo ʻaʻole kēia he kumuhana ʻoihana SEO, he pilikia Google ia. Ma ke kaupaona ʻana i ke kūlana kiʻekiʻe ma nā backlinks, ua ʻawahia ʻo Google iā ia iho ma ka hoʻolana ʻana i kahi ʻoihana biliona kālā kahi e maʻalahi ai nā ʻoihana e pāʻani iā ​​lākou. ʻOi aku paha ka maikaʻi o kā Google pane. Ma ka waiho ʻana iā JC Penney mai ka papa kuhikuhi no ka hoʻopili ʻana i nā pāpale ʻeleʻele, ua hāpai ʻo Google i kahi ʻoihana ʻino ʻoi aku ka nui, ka Pepehi kanaka ʻenekini huli ʻoihana.

ʻO kēia kahi ʻoihana e ulu nui inā lawe ʻo Google i kēia ala me nā ʻoihana hou aku i ka wā e hiki mai ana. E hoʻomau ka ulu ʻana o ka ʻoihana backlinking - akā i kēia manawa ʻaʻole ia e hoʻi i kāu pūnaewele, e haʻalele ia i kahi ala o nā spammy, nā backlinks waiwai-huaʻōlelo i kāu pūnaewele hoʻokūkū. E hana ikaika ana nā mea kūkākūkā SEO ʻaʻole e haʻalele i kahi ala e hiki ai iā Google ke kiʻi i ka wā e hoʻonohonoho ana i kā lākou mea kūʻai aku, akā hiki ke hoʻomaka i ka waiho ʻana i kahi ala maopopo i nā mea hoʻokūkū.

I kēia manawa, he mea kaua kā nā kākāʻōlelo pāpale SEO i kā lākou mana. ʻOiai e hana ana e hoʻonui i ka pae o kā lākou mea kūʻai, hiki iā lākou ke alualu i ka luku ʻana i ka pae hoʻokūkū. ʻAʻole maikaʻi kēia no ka ʻoihana.

UPDATE: SearchDex, ka ʻoihana SEO i hoʻokumu ʻia e ka hoʻokolokolo a laila ua hoʻokuʻu ʻia e JC Penney i hoʻolaha i ka mea penei:

ʻAʻole i komo ʻo SearchDex i loko, ʻaʻole i kākoʻo i nā hoʻolālā loulou i ʻōlelo ʻia ma ka ʻatikala ʻo New York Times. Kūkulu ʻia kā mākou hui ma nā kūlana kūpono kiʻekiʻe a ma ka manawa ʻaʻole mākou i hoʻokomo i ka hoʻohana ʻana i nā hoʻolālā hoʻopili kūpono ʻole a i ʻole nā ​​ʻenehana pāʻani i nā papahana no kā mākou mea kūʻai aku. ʻO nā hana SEO i hana ʻia e SearchDex no kā mākou mea kūʻai aku a pau, ka wā i hala a me kēia manawa, ua kūlike me nā alakaʻi alakaʻi a Google. Ma ke ʻano he hopena o ka moʻolelo NYTimes, hōʻoia ʻo SearchDex i ka mālama ʻana o nā hoʻolālā āpau i hoʻohana ʻia no kā mākou mea kūʻai aku me kā Google Webmaster Alakaʻi. Ke hana nei mākou i kahi hoʻokolokolo kūpono i mea e hoʻāʻo ai e hoʻoholo i ke kumu a me ka hoʻoikaika ʻana o nā loulou i ʻōlelo ʻia ma ka ʻatikala. - Dave Chaplin, Luna Nui

10 Comments

  1. 1

    Can you explain what exactly these other sites have done in laymans terms?
    Are you saying that thousands of sites have linked to the JC Penney site and that JC Penney have paid for this privilege through a 3rd party?

    Isn’t that just another form of advertising?

    • 2

      Aloha Robert

      Yes, you are correct. JC Penney (knowingly or unknowingly) hired an SEO firm that got them ranking by distributing very concise back links – that is the text within the anchor tag was perfectly conformed to the keywords that would attract traffic to the page.

      Doug

      • 3

        Thanks for the explanation. I just went to the JC Penney site. They currently have an Alexa page rank of #695 – not a bad rank considering there are millions of internet sites in the world all vying for your eyeballs. I personally don’t see an issue with using SEO to backlink to sites as you have explained it.

  2. 4

    We all need to begin to reference what is about to come.

    In reference to that article… Google did not bust JC Penny. The New
    York Times did. Google did not do anything until the press found it.

    http://www.nytimes.com/2011/02/13/business/13search.html

    The difference is a few high ranked PR valued blogs with industry
    reference versus thousands of irrelevant links.

    What we need to worry about is the next evolution of SEO.
    Google is going to reference downloadable content before they reference
    articles and blogs – in the very near future.

    • 5

      Jross,

      The New York Times exposed it, but it was still Google that buried JC Penney once it had evidence. As I state in the post, that’s a scary proposition since there’s no evidence linking the backlinks directly to JC Penney. That means other SEO companies could deploy similar tactics to damage the reputation and rank of their competitors. You don’t think that Sears and other companies that just found themselves at the #1 position aren’t already reaping the benefits?

      Why did David Segal, New York Times, pick JC Penney? Perhaps it was a mention from a competitor?

      Doug

  3. 6

    SEA as you call it, has been around for quite a while… I recall it being discussed at a mainstream SEO conference in 2008 (not as a valid strategy, but as an underhanded way to game the system).

  4. 8

    The technique is legal almost in every part of world this is practiced to promote you keyword in the search engines, a back link with anchor text keyword from other domains is very effective method to build links and promote your website but now there ll be always a threat to every one who do SEO for their business that Google can do any thing time to their business.

  5. 9
  6. 10

    "
    To add insult to injury, their flamboyant founder is constantly kissing Google’s butt and taking about how dishonest the SEO industry is – all while he’s buying backlinks.”

    I think I know who you’re talking about 😉

    Ka pepa nui.

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