SEO: Ke noho nei i nā hopena he hapalua ia o ke kaua

Sometimes folks do all the right things to get their sites into search engine result pages but they still don't see search results. If you're viewing your search results and growth in Google Analytics and you're not seeing a lot of traffic – you may need to dig a little deeper.

Engaging a new visitor starts with the search engine results page. Are you in the search engine results page for keywords that will drive traffic? If you're on the search engine results page, ke kaomi nei ka poʻe ma o ia mau hopena i kāu pūnaewele a i ʻole blog?

You won't find this information in your analytics pūʻolo, akā e ʻike ʻoe iā ia i loko Google Search hooluolu mai (Bing Webmasters doesn't have this yet). Google Search Console provides you with a breakdown of search results you're indexed in and your position… and then the actual results that folks are clicking through on.
kahu pūnaewele-ʻimi

If you find that you're in a lot of search engine results but not getting clicked on, it's something you should work on fixing by writing better page titles (or blog post titles) and a few compelling, keyword-rich sentences. Here are the search engine results for Geotag i kāu Blog:
hopena-serp

Notice how Problogger's result is much more compelling? Everyone must be clicking through on his result… so I've got some modifications to do on mine. I'm going to try a new meta description:

A simple tool to geotag your web site, blog, or rss feed. Enter your address and we'll generate the code to paste in your site, blog or RSS feed.

Lana ka manaʻo, e hopena kēia hoʻoponopono liʻiliʻi i nā mea ʻimi hou aku e kaomi ana ma kaʻu pūnaewele i Geotag i kāu Blog ma mua o ka hoʻokūkū!

I also found a lot of searches for tools to clean up your address or find a zip for an address so I added some verbiage to do that as well! We'll watch and see what the results are in a couple of weeks. I resubmitted the site to Google to re-index now that I've modified the page.

5 Comments

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      • 3

        ʻAʻole wau i ʻike ia ma kahi o kahi pūnaewele aʻu e ʻike ai a i ʻole track i hoʻonohonoho ʻia no
        kahi huaʻōlelo nui a ʻaʻohe mea e kaomi i kā lākou loulou

        • 4

          Hoihoi ia mea - pono ʻoe i kekahi mau mea kākau kākau ʻike maikaʻi loa. Loaʻa iā mākou kekahi mau mea kūʻai aku ua hele mākou ma waena o kahi hoʻomaʻamaʻa holomua no ka hoʻonui ʻana i nā CTR me nā poʻo inoa kiai no ka mea haʻahaʻa loa kā lākou CTR ma nā SERP. ʻAʻole wau e ʻōlelo i kāna mea maʻamau - akā ua ʻike wau i nā laʻana he nui o ia. Ua lawa e kau e pili ana iā ia :).

          • 5

            Mahalo wau i ka ʻike. E nānā pono wau i kēia
            hoʻopuka.

            Manaʻo wau i nā mea liʻiliʻi e like me kēia e hoʻokaʻawale ai nā pūnaewele iā lākou iho
            kūleʻa pūnaewele. ʻIke wau i ka nui o ka poʻe ʻike wale i ka ABC no ka mea ʻo lākou
            lawe i ka papa a ʻike ʻole pehea e hoʻokūkū ai i nā pūnaewele ʻē aʻe pū kekahi
            ʻike i kā ABC's.

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