We're excited to have a new client this month who does some extensive marketing in traditional media. With radio, television and direct mail, the common method of tracking a campaign is by offering a coupon code or discount code that be related directly back to the offer.
Eia nō naʻe, me nā ʻoihana i loaʻa kahi ʻoihana telemarketing i loko, ʻo ka hana mua i hoʻohana ʻia e kūʻai i nā panakō o nā helu kelepona helu ʻole a hoʻohana i kahi helu kelepona ʻokoʻa no kēlā me kēia hoʻouka. Ua hōʻike ʻia nā noiʻi hou e kāhea ana kahi pākēneka kiʻekiʻe o nā malihini kipa pūnaewele ma mua o ke kāhea ʻana i kahi ʻoihana ma o ka leka a i ʻole ka leka uila (40% ma nā ʻimi kūloko).
This client has a great web presence and we've already increased visits to their site for a single keyword by 15% in less than 30 days. Increasing visits is nice, but we need to be able to pinpoint the traffic to actual conversions. Our client must realize that the expense of search engine optimization is adding dollars to the bottom line. The solution is to marry the two methodologies… search engine optimization directed to specific helu helu ʻole.