We're excited to have a new client this month who does some extensive marketing in traditional media. With radio, television and direct mail, the common method of tracking a campaign is by offering a coupon code or discount code that be related directly back to the offer.
Eia nō naʻe, me nā ʻoihana i loaʻa kahi ʻoihana telemarketing i loko, ʻo ka hana mua i hoʻohana ʻia e kūʻai i nā panakō o nā helu kelepona helu ʻole a hoʻohana i kahi helu kelepona ʻokoʻa no kēlā me kēia hoʻouka. Ua hōʻike ʻia nā noiʻi hou e kāhea ana kahi pākēneka kiʻekiʻe o nā malihini kipa pūnaewele ma mua o ke kāhea ʻana i kahi ʻoihana ma o ka leka a i ʻole ka leka uila (40% ma nā ʻimi kūloko).
This client has a great web presence and we've already increased visits to their site for a single keyword by 15% in less than 30 days. Increasing visits is nice, but we need to be able to pinpoint the traffic to actual conversions. Our client must realize that the expense of search engine optimization is adding dollars to the bottom line. The solution is to marry the two methodologies… search engine optimization directed to specific helu helu ʻole.
On their site, we've developed scripting to assign specific phone numbers to specific search keywords that we're working to optimize. Since their content management system doesn't allow for server-side code, we partnered with a local development firm, ManaWale, e hoʻomohala i ke code ma JavaScript.
Doug, ʻike wau i kahi ʻoihana i hoʻokahi wale nō helu kelepona akā hoʻohui i kahi maʻalahi "E noi no Amy" a i ʻole "E noi no Jim" i kā lākou helu helu kelepona ʻole. ʻAʻohe ʻo Amy a ʻo Jim paha ma ka hui akā ke pane lākou e hoʻolohe wale lākou i ka inoa a ka poʻe e noi ai a laila ʻōlelo ʻaʻole ʻo ia ma ʻaneʻi i kēia manawa akā hiki iaʻu ke kōkua iā ʻoe. ʻIke maopopo i ka inoa e kuhikuhi nei i ka poʻe hoʻokūkū e pane nei.
Hana like ka mea like me nā hoʻopaneʻe hoʻopunipuni. Kāhea iā 800-555-5555 x3542. ʻAʻohe hoʻolōʻihi 3542 akā haʻi ia iā ʻoe i nā mea āpau āu e ʻike ai.
Hana like mākou e like me Direct Mail, Patric! Ua hoʻohana mākou i pūlima i nā leka me ka inoa hoʻopunipuni a me ke poʻo inoa - a laila hoʻohana i kēlā e huli i ka hoʻouka kaua a hāʻawi. I kēia mau lā o ka transparency koi, maopopo iaʻu ʻaʻole mahalo nui ʻia ka hana maʻamau i kēia manawa.
ʻO post nui Doug. Ke hoʻohana nei mākou i nā ʻano ʻokoʻa o kēia hana: http://www.seoverflow.com/blog/call-tracking/roll-your-own-phone-call-tracking-program-it-is-easy/
no kekahi manawa. He taktika maikaʻi loa ia a kōkua i ka hōʻoia ʻana i kāu waiwai i nā mea kūʻai aku me ka maʻalahi. Pono e nānā i kēlā palapala a me Twilio no ka poʻe e hoʻohana nei i kēia ma kā lākou iho.
- ʻAdamu