53% Hoʻololi i ka Budget mai Print to Search and Social

paʻi paʻi ma ka pūnaewele

I kēia kakahiaka, ke heluhelu nei au Ke Kūlana Kūʻai Kūʻai ʻo eConsultancy no ka 2011. ʻO ka State of Search Marketing Report 2011, i hana ʻia e Econsultancy i ka hui pū ʻana SEMPO, nānā hohonu i ke ʻano o ka hoʻohana ʻana o nā ʻoihana i ka ʻimi uku, ka ʻimi ʻana i ka ʻenekini huli (ʻimi maʻamau) a me ka hokona ʻana o ka pāpili kaila.

ʻO ka hōʻike, kahi i loaʻa kahi loiloi o ka mākeke, ma hope o ke ana ʻana ma luna o 900 mau mea i pane ʻia mai nā hui ʻelua (nā mea hoʻolaha ʻaoʻao mea kūʻai aku) a me nā ʻoihana, a ua hoʻokumu ʻia ma ka ʻikepili mai nā ʻāina like ʻole he 66 i hōʻiliʻili ʻia i Pepeluali a me Malaki 2011.

Mālama nā ʻike i ka hoʻolilo kālā ʻana, nā hoʻāʻo o kēia manawa, ka hoʻohana ʻana o nā ʻenekini hulina kikoʻī a me nā kū i waho o ka ʻimi uku, SEO a me ka pāpili kaiaulu. ʻO ke aʻo ʻana, ʻo ka ono o ka makahiki State of Search Report o SEMPO, loaʻa pū kekahi i kēlā me kēia makahiki i nā hanana a me nā breakouts o nā hui a me nā ʻike a nā ʻoihana i kēlā me kēia ʻāpana.

I ka heluhelu ʻana i loko o ka palapala, ʻo ka hoʻololi nui hoʻokahi aʻu i ʻike ai ʻo ia ka hoʻololi hoʻomaka ʻana o ka moʻohelu kālā mai ka paʻi a i ka marketing marketing a me / a i ʻole nā ​​papahana pāʻoihana kaiaulu. ʻOi aku ma mua o ka hapalua o nā poʻe i pane ʻia (53%) e hoʻololi nei i nā waihona kālā mai ka paʻi! Kuhikuhi nā leka uila a me nā kelepa kīwī akā paʻi ʻia pū kekahi.

mīkini paʻi moʻohelu kālā

Ma waho o ka ʻimi a me ka pilikanaka, ʻo ka mea ʻē aʻe e nānā nui nei i ka nānā ʻana he polokalamu kelepona. E kau pono i kou lima ma kēia hōʻike - ʻo ia kekahi o nā hōʻike kikoʻī loa aʻu i ʻike ai i kahi manawa e pili ana i ka mokuʻāina o ka ʻoihana kūʻai ʻimi hulina - keu hoʻi e pili ana i nā loli o nā mea kaulike a me nā kahawai.

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