'O kēia ke kau… i ka Benchmark e kūʻē i nā manawa kau

kau

No nā pūnaewele e like me kaʻu iho, hiki i ke kau lā hoʻomaha ke nānā aku kaumaha loa i ka nānā ʻana i nā anamana. Ua iho ka huakaʻi holoʻokoʻa me ke kalaiwa ʻōlohelohe i ka neʻe ʻana o kaʻu mau pepeiao i ke ʻano o ka lā hoʻomaha a hoʻomaka e hoʻokau a hiki i ka hala ʻana o ka makahiki hou. He manawa nō ia e pono ai e hōʻoia hou aku iaʻu iho a me kaʻu mau mea kūʻai aku ke hana maikaʻi nei mākou me nā mea maikaʻi ʻole a mākou e ʻike ai ma ka mahina a ʻo ka mahina a me nā hōʻaiho wā.

ʻO ke kī i ka hōʻoia ʻana iā ʻoe iho e hoʻohana Google LIKE ma ke ʻano he benchmark e kālailai i kāu kalepa i. ʻO nā hoa aloha ponoʻī koʻu Kaohi pest ʻO Indianapolis hui Ke huli a hāʻule i ka hoʻoilo, hāʻule nui ka hana pest. Ma loko o Google Analytics, ʻike mākou ma kahi o 40% o nā kaʻa a mākou i ʻike ai mai ka piko o ke kauwela. ʻO ka nānā ʻana i nā stats e lele like ana i kēlā me kēia mahina-ma-ka mahina ke disconcerting, akā he kūlohelohe ia.

Eia kahi nānā i ke kaʻina holoʻokoʻa o ka ʻimi ʻana no ka kaohi pest i United States. Hoʻolālā ʻia ka hoihoi ma ke ʻano he helu kuhikuhi hoihoi, no laila hiki iā ʻoe ke ʻike i ka hoihoi nui i ke kauwela a i kēia manawa aia ma kahi o 47.

ʻO Google Trends SeasonalʻAʻole ʻoe i pau. Pono ʻoe e noʻonoʻo aia aia nā wahi ʻāina ma loko o ka ʻāina i ʻoi aku ka lōʻihi o ka wā a ʻoi aku ka pōkole, a ʻaʻohe mahina anuanu paha, no laila inā ʻoe he ʻoihana kūloko makemake ʻoe e hoʻohuli i ka loiloi i kahi kaona nui. . Ua koho mākou i ka rohe metro o Indianapolis, a hiki iā ʻoe ke ʻike ʻo 25 ka papa kuhikuhi.

google kūmau metro subregion

Hāʻawi ʻia i kēia ʻano kau, hiki iā mākou ke kuhikuhi i ka holo ʻana o ka pūnaewele iā ia. Inā aia ka hoihoi ma 25% o ka piko hoihoi mai ke kauwela, hiki iā mākou ke hoʻohālikelike i kā mākou huakaʻi pūnaewele a me ke kalaiwa kūlohelohe e kūʻē i kēlā. Ua iho kēia mea kūʻai ma kahi o 35% - ʻaʻole 75% mai ke kauwela, no laila ʻoluʻolu mākou i ka hana mau ʻana ma luna o ka awelika. Kū aʻe kā mākou huakaʻi kūlohelohe i kēlā me kēia makahiki akā i lalo ma kahi o 27%. ʻAʻole naʻe wau e hilinaʻi nui. He wā akahai kā mākou ma ka Midwest i hoʻohālikelike ʻia i nā makahiki ʻē aʻe no laila e manaʻo mākou e piʻi ka makahiki i kēlā me kēia makahiki.

Ua nānā anei ʻoe i nā loli hoihoi o ke kau i kāu ʻoihana a pae i kūʻē iā lākou?

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