ʻO ka ʻenekia huli ʻenehana he pahi kauaʻoi lua. ʻOiai hāʻawi ʻo Google i nā ʻōkuhi i nā luna pūnaewele e hoʻōla i kā lākou mau pūnaewele a hoʻohana pono i nā huaʻōlelo e loaʻa pono a helu pono ʻia, ʻike kekahi poʻe SEO ʻo ka hoʻohana ʻana i kēlā mau algorithms hiki ke kī pololei iā lākou i luna. Aia nā limahana SEO ma lalo o kahi kaomi nui e mālama pono i kā lākou ʻoihana, aia ma lalo o nā mea kūkākūkā SEO.
ʻAʻole maopopo paha i nā ʻoihana ke lawe nei paha kā lākou mau limahana i nā pōkole. A ʻo nā hui e hoʻopukapuka nei i nā kākāʻōlelo SEO a i ʻole nā ʻoihana paha he naʻaupō loa lākou i ka loaʻa ʻana o ka consultant iā lākou i ka pae e pono ai. I ka hoʻomaka o ka makahiki i hala, ua aʻo ʻo JC Penney i ke ala paʻakikī i ka wā a New York Times i holo ai kahi ʻatikala, Nā mea huna huna ʻino o ka ʻimi. Ke hoʻomau nei ka hoʻomaʻamaʻa, no ka mea, kiʻekiʻe loa nā mākia.
E ʻike paha ʻoe i ka hoʻokūkū o kāu hoʻokūkū. Pehea? Maʻalahi loa ia.
- Inā ʻo ke kūkākūkā SEO a limahana paha ʻaʻole e noi iā ʻoe e hoʻoponopono i kāu pūnaewele a i ʻole kāu ʻike, loaʻa kahi manawa kūpono e hana wale nei lākou ma waho o ka pūnaewele e hana i nā ʻike e pili nei i kāu pūnaewele ma o nā backlinks waiwai-nui. Hoʻonohonoho ʻo Google i nā pūnaewele e pili ana i ka nui o nā pūnaewele e hoʻopili nei iā lākou. Hoʻokumu ʻia ia ma ka mana o ka pūnaewele loulou. Inā ʻoe e uku nei no ka ʻike ma waho pūnaewele, uku paha ʻoe no nā backlinks a ʻaʻole paha ʻoe e ʻike.
- E nānā i ke kikowaena āu e manaʻo ai E wehe i ka pūnaewele puni honua. E hoʻokomo i ke kikowaena a kaomi i ka Kupau kikokikona kapu I kou ʻaoʻao ma o nā hopena, e nānā i kēlā me kēia wahi pūnaewele i loaʻa me ka hoʻohana ʻana i nā huaʻōlelo loulou e loulou i ke kikowaena i ka nīnau. Ke hoʻomaka ʻoe e ʻike i nā kolamu hāmama, nā loulou i nā pūlima a nā mea hoʻohana, a me nā blog i kūpono ʻole ... hana paha ʻoe me nā backlinks i uku ʻia.
- Inā kāu mea aʻoaʻo SEO kākau a me ka hoʻouna ʻana i ka ʻike no kāu ʻoihana, e ʻae e ʻae i kēlā ʻike a loaʻa i kahi papa helu o nā wahi a lākou e waiho nei. Mai ʻae e hoʻopuka i kāu ʻike ma nā pūnaewele pili ʻole, piha i nā hoʻolaha a me nā backlinks ʻē aʻe, a i ʻole ke ʻano haʻahaʻa haʻahaʻa. Makemake ʻoe i kāu hui e pili pū me nā pūnaewele kūpono a me nā kūlana kiʻekiʻe - e ʻae wale i ka ʻoi.
- ʻOiai ke ʻae ʻoe i ka ʻike, hoʻomau hoʻohana i ka Open Site Explorer e nānā i nā backlink hou. I kekahi manawa e kau nā mea aʻoaʻo SEO i nā ʻikepili i ʻae ʻia ma kahi hoʻokahi, akā hoʻomau i ka uku ʻana a i ʻole hoʻokau i nā backlinks ʻē aʻe i kahi ʻē aʻe. Inā ʻano ʻē ke ʻano, ʻo ia nō paha. A inā ʻano ʻē ka nui o nā loulou, ke hana nei paha ʻoe me kahi hoʻopunipuni SEO.
Hiki hiki ke hoʻonui wikiwiki i ka pae maʻamau o kāu pūnaewele. ʻO ka optimizing o ka pūnaewele i kēia manawa a me ka paepae ka pae mua, a laila e paipai ana iā ia ma hope. Makemake mākou e hoʻohana nā ʻoihana pili lehulehu me nā pilina pāpāho nui e hoʻokumu i nā moʻolelo ma ka inoa o kā mākou mea kūʻai aku. ʻAʻole loaʻa iā mākou kahi backlink… akā ʻoiai ʻaʻole mākou, hiki iā mākou ke komo i kahi hālāwai hoʻolohe manaʻo pili. Hoʻohana mākou i ka whitepaper, ebook, nā hanana a me nā infographics e nānā pono ai. Ke loaʻa iā ʻoe kahi mea e hoʻopili aku ai, e hoʻopili nā poʻe iā ia.
Maopopo loa iā ʻoe ua ʻike ʻoe i ka hoʻopunipuni, he aha aʻe?
- He limahana paha? ʻAʻole hiki ke hemo i nā loulou maikaʻi ʻole, akā hiki iā ʻoe ke noi iā lākou e hoʻāʻo. E hoʻomaopopo iā lākou he ʻae ʻole ia a hoʻoweliweli i ka ʻoihana holoʻokoʻa. Hōʻalo i ka uku ʻana i kāu poʻe limahana no ka hoʻonohonoho maikaʻi a i ʻole ka leo. Ma kahi, uku iā lākou no ke kiʻi ʻana i nā manaʻo kupaianaha ma nā pūnaewele pili pono.
- He kākā'ōlelo SEO paha ia? Puhi iā lākou.
- He hoʻokūkū paha ia? He palapala hōʻike maoli kā Google Search Console i waiho i ke kikowaena e kūʻai nei i nā backlinks a me ka pūnaewele a lawelawe paha āu e ʻike nei ke hana pū nei lākou me ia e loaʻa ai iā lākou.
ʻAʻole pale ka ʻike ʻole i ka wā e hoʻopunipuni ai e loaʻa ka pae SEO. ʻO ka uku ʻana i nā backlinks he mea hōʻeha ia i nā ʻōlelo a Google o nā lawelawe a e kanu ʻia kāu pūnaewele, inā ʻike paha ʻoe e pili ana iā ia. Kākau pinepine i nā ʻike pili, a loaʻa iā ʻoe nā ʻike e ʻumeʻume i ka ʻimiola meaola. Mai hopohopo a hoʻowalewale ʻia e hoʻopunipuni ke nānā nei i ke kūlana ʻokanika… Kālele ana i ka ʻike nui a ʻike ʻoe iā ʻoe iho i ke kūlana ʻoi aku ka maikaʻi a me ka maikaʻi.
Hoʻokahi memo hope loa ma kēia. Ua hana wau ma nā hoʻolālā backlinking i nā manawa āpau. Ua uku anei wau no nā backlinks iaʻu a no kaʻu mea kūʻai aku? Ae. Akā ua ʻike wau ma hope o ka hopena o nā hana hoʻolaha ʻē aʻe nui nā hopena ... ʻaʻole wale ma nā kipa ʻana, akā ironically i loko hoouka i ke kaua pū kekahi! Hoʻomaopopo mau wau i ke kūlana o kā mākou mea kūʻai aku a nānā pinepine i kā lākou backlinks. Ma ke kālailai ʻana i kā lākou mau backlinks nad i nā pūnaewele i loaʻa iā lākou nā inoa, ʻike pinepine wau i nā kumuwaiwai nui i hiki ke kākau e pili ana i kaʻu mau mea kūʻai aku. Hāʻawi pinepine wau i kēia mau pahuhopu i kā mākou pilina pili lehulehu a kūkulu lākou i kekahi mau moʻolelo nui ma aneʻi.
He pou kūpono kēia noʻu. Ke nānā nei wau ma o nā kau ʻana ma ka pūnaewele freelance guru.com a makaʻu loa ia i ka helu o nā pūnaewele i makemake i kēlā puʻupuʻu nui i ke kūlana i kēia manawa no nā haneli kālā wale nō. Pehea e hiki ai kēlā, ke haohao nei mākou, me ka ʻole o nā backlinks i uku ʻia, a me nā hoʻokokoke pono ʻole ʻē aʻe?
Ke ʻōlelo nei ʻoe, ʻo PR ke ala paʻa e hāpai i ka ʻike o kahi pūnaewele no ka ʻimi a ʻo ka manawa kūpono e hoʻolaha ākea ai i kāu leka. Pono ka mālama ʻana i ka ʻike pūnaewele a me ka hoʻonohonoho ʻana. ʻOiai hoihoi ia e ʻike ai i ka hoʻopili maoli ʻana o ka pāpili kaiapili i ka helu kaulike huli, ʻoiai hiki iā ʻoe ke kiʻi i nā mea kipa i ʻoi aku i kāu pūnaewele me SM nui, a he lōʻihi paha ka lōʻihi o Google e hopu i ka ʻoiaʻiʻo ʻo ʻoe. pili. ʻAʻole pono e ʻike ʻia ʻo SEO i kahi holo.
Ka pepa nui.
Phil
Aia kekahi mau mea hou aku ma mua o 22 mau mea nui iā ʻoe i ka pae, a like paha me 8/10 SPAM mau hana, autopost, nā loulou, nā loulou i uku ʻia, ka pale ʻana….
ʻO ka mea nui ka mea o ke kanaka, ʻo ka mea ka helu ʻekahi i kāu ʻike.
ʻAʻole kūleʻa ʻo Google i nā mea kipa wale nō, hoʻonohonoho i ka manawa a lākou e hoʻolilo ai i kāu pūnaewele, ʻoi aku ka nui o ka manawa o ka ʻike i ka maikaʻi, ua ʻike lākou i ka ʻikepili a lākou e nānā nei, a hoʻi hou lākou… ..
ʻAʻole wau he blog blog maikaʻi a i ʻole kahi mākeke kūleʻa, hoʻomaka wale akā ʻaʻole e manaʻo e hana nā loulou i uku ʻia ma mua o ka ʻike maikaʻi
nā ʻaoʻao kumuhana wela hou a me kāu hoʻokūkū ʻoihana ʻole.
ʻO nā ala ʻē aʻe āpau e noiʻi ai i kāu pahuhopu, huaʻōlelo… wehe ʻo Google i kahi hui e pono ai ʻoe e ʻike pehea e hoʻopili ai i nā mea a hiki ke loaʻa nā mea āpau