Nā Haters Optimization Optimization

SEO

I kēia ahiahi e hana pū ana au me kahi mea kūʻai aku pehea e hoʻopili ai i kā lākou mau pou blog no ka hoʻonui ʻana o ka huli ʻana o ka ʻenekia. Kupaianaha pehea ka liʻiliʻi o ka hoʻoponopono ʻana i kahi poʻo inoa, wehewehe meta, poʻo inoa a i ʻole ka ʻike ponoʻī e loaʻa. Ua koho mākou i kahi pou blog i kākau ʻia ma mua, hana i nā hoʻoponopono liʻiliʻi, a e nānā i nā hopena e hoʻohana ana i ka Labor Labs.

Nui nā mea hoʻolālā a me nā mea hoʻomohala pūnaewele hōʻemi i ka waiwai o ka ʻenekia ʻimi maikaʻi. ʻO ka mea hoihoi loa, ua kīloi lākou i nā ʻoihana SEO. Ua kākau ʻo Derek Powazek i kēia manawa:

ʻAʻole kūpono ke ʻano o ka ʻimi ʻana i ka ʻenekini huli. ʻAʻole pono e lawe ʻia e ka poʻe me ka lolo a ʻuhane paha. Inā hoʻopiʻi kekahi iā ʻoe no SEO, ua hoʻohui ʻia ʻoe.

Hana ʻAʻole. Hilinaʻi ʻO lākou.

Auē. Ua hele au akā kānalua i nā ʻoihana SEO ʻo ia hoʻi ... ke kamaʻilio pū nei hoʻi i ka ʻoiaʻiʻo ka hapa nui o ka mea a kahi ʻoihana SEO i hiki ai ke hana no ka mea, hiki iā ʻoe ke hana ʻo ʻoe iho. Inā nele ʻoe i ka ʻike, a hemahema paha ʻoe i nā kumuwaiwai, a i ʻole i loko o kahi hopena hulina hoʻokūkū, na ka ʻoihana SEO e ʻokoʻa.

E hoʻohui paha wau he ʻōlelo aʻoaʻo maikaʻi kā kā Derek post:

Hana i kahi mea maikaʻi. E haʻi i ka poʻe e pili ana. Hana hou. O ia wale nō. Hana i kahi mea āu e hilinaʻi ai. Hana i ka nani, hilinaʻi, a me ka maoli. Hoʻopili i nā kikoʻī āpau.

Akā lilo hou ʻo ia iaʻu ...

Inā ʻaʻole e loaʻa ana ke kaʻa, malia ʻaʻole maikaʻi ia. Hana hou.

Maliʻa paha. Maliʻa paha? Paha ?!

E hoʻokau ana ko Derek manaʻo i kā kāna mea kūʻai aku i kahi pohō nui loa. ʻAʻole ka loea ʻo SEO ka pilikia, ʻo ka pilikia nā ʻenekini huli iā lākou iho. Hilinaʻi i kāu ʻoihana SEO, mai paulele i kāu mau ʻenekini huli! Mai hōʻino i nā loea SEO no nā nāwaliwali o Google.

ʻO kā Google evolution o ka ʻenekia huli ma waho o nā huaʻōlelo i hana iki e kōkua iā ia pololei… Ua lilo a hiʻona ʻenekini… a hoʻomau mau ʻia ma muli o nā huaʻōlelo nui.

Hewa ʻo Derek a noʻonoʻo ʻole ... robots.txt, pings, Sitemaps, hierarchy ʻaoʻao, hoʻohana huaʻōlelo… ʻaʻohe o lākou ʻano maʻamau. Kōkua mākou i nā mea kūʻai aku e hoʻokō i ka pae ʻana o ka ʻenekini huli maikaʻi no ka mea paʻakikī e hana a puni nā palena o ka ʻenekini huli. Ua wehewehe aku kekahi hoa hana iaʻu i kēia ala:

Kōkua ʻo SEO i nā ʻoihana e hoʻonohonoho i kahi e manaʻo ai lākou e pae.

Ke hoʻopaʻapaʻa nei ʻaʻole SEO kahi ʻano kūpono o ke kūʻai aku ʻana he naʻaupō i ka 4 P's kumu… huahana, kumukūʻai, hoʻolaha a i hoʻokomo '. ʻO ke kau ke kumu o kēlā me kēia ʻoihana kūʻai maikaʻi loa! Ma luna o 90% o kēlā me kēia kau pūnaewele e komo pū kekahi me kahi e ʻimi nei… inā ʻaʻole i loaʻa kāu mea kūʻai aku ma kahi hopena hulina e pili ana, ʻaʻole ʻoe e hana nei i kāu hana. ʻAʻole hiki iā ʻoe ke makemake a lana ka manaʻo no ka hoʻonohonoho ʻana i ka ʻenekini huli, pono ʻoe e hana a… ʻaʻa wau e ʻōlelo ... pelu iā ia.

Ke kūkulu nei i kahi pūnaewele hana me ka ʻike priceless a me kahi hoʻolālā nani a aole ʻo ka hoʻonui ʻana iā ia no ka ʻimi he like ia me ka hoʻopukapuka ʻana i kahi hale ʻaina kupaianaha, hoʻolālā ʻana i kahi papa kuhikuhi kupaianaha, a me ka mālama ʻole i kahi āu e wehe ai. ʻAʻole naʻaupō wale kēlā, he kuleana ʻole ia.

hana manaʻo hoʻopuka

  1. 1

    Great post Doug – I agree with a lot of what Derek said, but then again, I work in this field. I don’t know his audience very well, but it appears he is writing toward readers with a bit of web publishing knowledge.

    The mistake I think a lot of people “in the know” make is that everyone else is “in the know.” If a a new marketing VP inherits a large corporate website that was built in 1999, they have a lot of other things to do than to go through the site building a report on what’s wrong, and they will need experts to help them wade through a lot of things: Usability, design, content, search, and the kitchen sink.

    There is a lot to be said about hiring an expert in what people are looking for to help you craft your presence and message to get to them. I agree with all of Derek’s negativity, and all of your positivity 🙂

    I am bit biased, though, as Derek’s post points a lot in Raidious’s direction – create good content, tell people about it, and make sure it can be found.

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