Nā Heluhelu ʻImi Organic no 2018: Mōʻaukala SEO, ʻOihana, a me nā Trends

SEO Heluhelu 2018

Loaʻa kaʻimiʻana i ka huliʻimi ʻo ia ke kaʻina hana e hoʻopili ai i ka ʻike pūnaewele o kahi pūnaewele a i ʻole ʻaoʻao pūnaewele i ka hopena uku ʻole o kahi ʻenekia huli, kapa ʻia ʻo maoli, ke aloha, a ua loaʻa hualoaʻa.

E nānā i ke kaʻina manawa o nā ʻenekini huli.

  • 1994 - Ua hoʻokumu ʻia ka ʻenekini huli ʻo Altavista. Ua hoʻomaka ʻo Ask.com i nā loulou kūlana e ka kaulana.
  • 1995 - Msn.com, Yandex.ru, a me Google.com i hoʻokumu ʻia.
  • 2000 - Baidu, ua hoʻokumu ʻia kahi ʻenekini huli Kina.
  • 2004 - Ua hoʻokumu ʻo Google iā Google Suggest.
  • 2009 - I Iune I ka lā 1 ua hoʻokumu ʻia ʻo Bing a hui koke ʻia me Yahoo.

Pehea e hana ai nā ʻenekini huli?

Hoʻohana nā ʻenekini huli i nā algorithms makemakika paʻakikī e koho i kahi pūnaewele a ka mea hoʻohana e makemake ai e ʻike. ʻO Google, Bing, a me Yahoo, nā ʻenekini huli nui loa, hoʻohana i nā mea kolo i kapa ʻia e ʻike i nā ʻaoʻao no kā lākou hopena algorithm.
Aia nā pūnaewele e hōʻoki i nā mea kolo mai ke kipa ʻana iā lākou, a e waiho ʻia kēlā mau pūnaewele mai ka papa kuhikuhi. Hoʻohana ʻia ka ʻike a nā mea kolo e nā ʻenekini huli ma hope o kēlā.

He aha nā mea i kū i ke au?

Wahi a ka hōʻike ʻike a seotribunal.com i ka ecommerce:

  • 39% o ka huina huina o ka nui o nā kaʻa i hele mai ma ka ʻimi, a mai loko mai o ia mea he meaola a he 35% uku ʻimi
  • Hoʻokahi o ʻekolu mau hulina kelepona i hana pono ʻia ma mua o ka kipa ʻana o ka hale kūʻai a 43% o ka poʻe kūʻai e hana noiʻi pūnaewele ʻana ma ka hale kūʻai
  • Hoʻomaka ka 93% o nā ʻike pūnaewele me ka ʻenekini huli, a 50% o nā nīnau ʻimi he ʻehā mau ʻōlelo a ʻoi paha
  • Ke nānā nei nā 70-80% o nā ʻenekini huli i nā hoʻolaha uku a ke nānā wale nei i nā hopena meaola

He aha ke aloha ma mua?

ʻO kahi o nā ʻenehana kūpanaha nui loa o nā manawa āpau ka ʻimi leo. Kuhi ʻia i kekahi manawa me he mea hiki i ka leo, ʻae ʻia ka mea hoʻohana e hoʻohana i kahi kauoha leo i mea e ʻimi ai i ka Pūnaewele a i ʻole kekahi hāmeʻa. Ma mua o ka hoʻolauna ʻana i kekahi mau mea hoihoi e pili ana i ka huli leo, e nānā i kahi manawa manawa pōkole e pili ana i ka ʻōlelo a me ka ʻenehana a pehea i ulu ai i loko o nā makahiki.

Ua hoʻomaka ia i ka makahiki 1961 me ka hoʻolauna ʻana o ka IBM Shoebox, ʻo ia ka mea hana ʻike haʻi ʻōlelo i hiki ke hoʻomaopopo i nā huaʻōlelo a me nā helu 16. Ua hele mai kahi breakthrough nui i ka makahiki 1972 i ka wā i hoʻopau ai ʻo Carnegie Mellon i ka papahana Harpy i maopopo e pili ana i nā huaʻōlelo he 1,000. I loko o nā makahiki he 1978, ua ʻike mākou i kā Texas Instruments e hoʻokuʻu i kāna kamepiula ʻo Speak & Spell keiki ma XNUMX.

ʻO Dragon Dictate ka huahana ʻike haʻi waha mua no nā mea kūʻai. Ua hoʻokuʻu ʻia i ka makahiki 1990 a ua kūʻai ʻia aku no $ 6,000. I ka makahiki 1994, ua hoʻolauna ʻia ʻo IBM ViaVoice, a hoʻokahi makahiki ma hope ua hoʻolauna ʻo Microsoft i nā pono hana haʻi ʻōlelo i loko o kāna Windows 95. Ua hoʻonoho ʻo SRI i nā polokalamu pane leo kamaʻilio i ka makahiki e hiki mai ana.

Ma 2001, ua hoʻolauna ʻo Microsoft i ka haʻiʻōlelo Windows a me Office XP me ka hoʻohana ʻana i kāna Interface Application Program Speech, a i ʻole ka mana SAPI 5.0. I ʻeono mau makahiki ma hope mai, ua hoʻokuʻu ʻo Microsoft i ka Huli Leo Kelepona no Live Search (Bing).

I nā makahiki i hala iho nei, ua loaʻa i ka ʻimi leo kahi kikowaena o nā ʻenekia ʻimi a ke hoʻohana ʻia nei e ka nui a me ka nui o ka poʻe i nā manawa āpau. Manaʻo ʻia e 2020, 50% o nā ʻimi pūnaewele āpau e ʻimi leo ʻO ka papa inoa aʻe e pili ana i nā ʻōnaehana ʻimi leo a me nā polokalamu i hana ʻia i loko o nā makahiki he XNUMX i hala.

  • 2011 - Hoʻolauna ʻo Apple iā Siri no iOS.
  • 2012 - Ua hoʻolauna ʻia ʻo Google.
  • 2013 - Hoʻolauna ʻo Microsoft iā Cortana kōkua.
  • 2014 - Hoʻokomo ʻo Amazon iā Alexa a me Echo no nā lālā nui wale nō.
  • 2016 - Ua hoʻolauna ʻia ʻo Google Assistant ma kahi ʻāpana o Allo.
  • 2016 - Ua hoʻokumu ʻia ʻo Google Home.
  • 2016 - ua hoʻokumu ka mea hana Kina iā Echo hoʻokūkū ʻo Ding Dong.
  • 2017 - Ua hoʻolauna ʻo Samsung iā Bixby.
  • 2017 - Ua hoʻolauna ʻo Apple iā HomePod.
  • 2017 - Ua hoʻokumu ʻo Alibaba iā Genie X1 i ka mea ʻōlelo akamai.

ʻO ka hoʻolauna ʻana o ka polokalamu ʻimi leo leo sophisticated loa i Mei o kēia makahiki ke hōʻike ʻo Google iā Duplex. He mea hoʻonui ʻia o Google Assistant e ʻae iā ia e hoʻokō i nā kamaʻilio kūlohelohe ma o ke mimicking ʻana i ka leo o ke kanaka.

ʻO kekahi hoʻololi hou ka hoʻohana ʻana i nā pūnaewele pūnaewele. Lawe ʻia ka hapa nui o nā ʻimi ma nā hāmeʻa kelepona a lawe maoli ʻo Google i kēia ʻoiaʻiʻo. Koi ʻia i nā pūnaewele āpau e lilo i launa aloha a i ʻole e haʻalele lākou i ka hulina.
I mea e ʻike hou aʻe ai e pili ana i SEO, e kaomi i lalo a nānā i ka infographic aʻe.

Nā Heluhelu SEO no 2018

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.