Pehea e hana ai i ka ʻike i hiki ke hoʻohele ʻia

no ke aha mākou e kaʻana nei

Wahi a The New York Times Customer Insight Group i kahi keʻokeʻo keʻokeʻo hou, ʻO ke Psychology o ke kaʻana like ʻana, aia he 5 mau kumu nui e kaʻana like ai ka poʻe ma ka pūnaewele.

  • Value - E lawe mai i ka ʻike waiwai a me ke aʻo i nā mea ʻē aʻe
  • Hawaii Five- - E wehewehe iā mākou iho i nā poʻe ʻē aʻe
  • Leakaʻaʻike - E ulu a hoʻoulu i kā mākou pili
  • Kaawai - ʻO ka hoʻokō ʻana iā ʻoe iho, ka waiwai a me ke komo ʻana i ka honua
  • Nā kumu - E hoʻolaha i ka ʻōlelo e pili ana i nā kumu a me nā lama

ʻO ka hōʻike ʻo New York Times he noiʻi maikaʻi loa ia a hāʻawi iā ia iho i ka hana a mākou e hana ai ma aneʻi ma Martech. ʻOiai ke kālā nei mākou i kā mākou paʻi ʻana, ʻaʻole lawa ka pūnaewele ponoʻī (ʻoiai mākou e hele ana i laila). Martech Zone hāʻawi i kā mākou ʻoihana alakaʻi. ʻOihana ʻenehana kūʻai, ʻenehana kūʻai aku a me ʻenehana ʻenehana hele mai nā ʻoihana iā mākou e kūkulu i kā lākou alo pūnaewele a ulu i kā lākou māhele mākeke. Hana lākou i kēlā no ke kumu o ka hilinaʻi a me ka waiwai a mākou i hoʻolako ai ma o kā mākou ʻatikala.

Kūpono loa mākou e pili ana i ka ʻike a mākou i koho ai e kākau a kaʻana like e pili ana i ka hana e hana nui ai ʻike mahele. Pehea mākou e hoʻopukapuka ai i nā kumuwaiwai (e like me nā ʻike a New York Times), kākau i kā mākou ʻike, a kaʻana like ia?

  • anuu - Ma mua o ka hoʻomaka ʻana o ke kākau ʻana, ua hōʻoia mākou i kākoʻo kā mākou pūnaewele i kaʻana like ʻana. ʻO nā kiʻi i hōʻike ʻia a me nā pepelu waiwai e hōʻoia i kā mākou ʻike no ka kaʻana like ʻana. Hiki i ka nalo ʻana i kēia kahua ke hōʻino i nā ʻike maikaʻi aʻe mai ka kaʻana like ʻana. ʻAʻohe mea e makemake e hana ma ke kaʻana like ʻana i kāu ʻike. E hana maʻalahi.
  • Nā Kumuhana Controversial - Kaʻikepili kontroversial, nā rants, a me ka hoʻōki ʻana i nā ʻike hewa i kaʻana like ʻia ma luna o ka awelika. ʻO kēlā mau kumuhana hoʻopaʻapaʻa e hoʻokau pinepine iā mākou me nā alakaʻi o ka ʻoihana akā loaʻa ka mahalo i nā hoa a me nā mea kūʻai aku.
  • Kiʻi Kālā - Ke hoʻohui nei i kahi kiʻi pena i kahi kiʻi maikaʻi i ka manaʻo o kekahi. E nānā i ke kiʻi a mākou i kūkulu ai no kēia pou. Pena ia i kahi kiʻi akāka e kalaiwa i ka hoihoi a hāʻawi i kahi i kahi e hana ʻia ai ia i waho me ka ʻole o kahi loulou.
  • ʻImi hopena - Inā hoʻolaha ʻo Google i kahi loli nui i hiki ke hoʻopili i kā mākou poʻe heluhelu, kaʻana like mākou i ka hopena e mālama i kā mākou poʻe heluhelu ma mua o ka piko. ʻAʻole mākou e kaʻana like i nā nūhou ʻoihana e like me nā hoʻopukapuka, nā hoʻololi i ke kūlana, a i ʻole nā ​​merger i pili ʻole i kā mākou poʻe heluhelu.
  • ʻImi waiwai - Inā hiki i ka ʻike i loko ke hoʻonui i kou hoʻihoʻi i ka hoʻopukapuka a hōʻemi paha i kāu kumukūʻai, aloha mākou e kaʻana i kēlā hopena a huahana paha. Kuhi kēia ʻike ʻikepili i kahi tona o nā kipa i kā mākou paʻi.
  • Kaka - Kaʻana like mākou i nā ʻike o ke kūʻai aku ʻana a me nā ʻenehana pili i ke kūʻai aku ʻana i kēlā me kēia pule ma ka blog ʻenehana kūʻai aku i hiki ai iā ʻoe ke makaʻala aia he mau hopena i kūkulu ʻia no nā pilikia o kāu hui. ʻO ka ʻike ʻana i kēia mau polokalamu ua hoʻolilo mākou iā mākou i kumuwaiwai i makemake nui ʻia no nā ʻoihana, kālepa a me nā keʻena kūʻai aku.
  • ka hoʻonaʻauao - ʻAʻole lawa ka hoʻomakee ʻana i kahi hopena, ke hoʻāʻo mau nei mākou e wahī i nā ʻike i loaʻa me ka ʻōlelo aʻoaʻo no kā mākou poʻe heluhelu e kūleʻa hou aʻe. Māhele ʻia ka ʻike e maʻalahi ai ko lākou ola. He mea paʻakikī ke loaʻa nā ʻōlelo aʻo nui i uku ʻole ʻia i ke kālā i kēia mau lā!

ʻO kā mākou tagline ʻImi, ʻike, aʻo a ʻo kēlā mau pahuhopu e hoʻokau i ka hoʻokaʻawale ʻana i kā mākou ʻike. Ke hoʻomau nei kā mākou hiki i ka ulu ʻana i nā pālua-helu me ka ʻole o ka uku no ka hāpai ʻana - kahi helu helu nani loa. He ʻoiaʻiʻo, ua hala he mau makahiki he XNUMX e aʻo ai i kēia kumumanaʻo. A ʻoiaʻiʻo - hāʻawi mākou iā lākou me kāu poʻe heluhelu! Makemake mākou e kūleʻa ʻoe.

Manaʻo ʻole e kaʻana like i ke kiʻi a mākou i hana ai e hōʻike no ke aha e hoʻonāukiuki ai ka poʻe e kaʻana ma ka pūnaewele:

No ke aha mākou e kaʻana nei

hana manaʻo hoʻopuka

  1. 1

    Ua hoʻomaka wau e heluhelu i kēia ʻaʻole hopping nui akā ua loaʻa nā mea hou aʻe ma mua o kaʻu i manaʻo ai. Nā manaʻo maʻalahi a me ka mana ma aneʻi. Mahalo. Lana koʻu manaʻo e hiki iaʻu ke hāhai i kekahi o kēia mau mea

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