ʻIke wau i kahi hopena balota mai KuaiKuai a pili wale i ka hahau ʻana i ka wā aʻu i ʻike ai i ka hopena. ʻO ka nīnau Pono e kūʻai aku i nā pūʻulu Blog? Eia nā hopena:
Ke nuku neiʻoe iaʻu? 55.11% o nā hui pāpā aku i kā lākou poʻe kūʻai aku e blog? ʻO ka mea mua ... inā pēlā ka hihia me kahi hui aʻu e manaʻo nei e hana pū me ka ʻoihana, lawa kēlā e hoʻololi i koʻu manaʻo. Eia ke kumu:
- Honesty - Ma muli o ka hoʻoilina, ʻaʻole kēia e hilinaʻi i ka poʻe kūʻai aku e kamaʻilio pūnaewele. A inā ʻo ia ka hihia, ʻaʻole paha lākou e kamaʻilio pololei ma ka pūnaewele.
- Ke hoʻonohonoho - Inā aia kahi pūʻulu o ka poʻe i loko o kāu hui i kūkulu ʻia i blog, ʻo ia kāu mea kūʻai aku. Hoʻomaopopo kāu limahana kūʻai aku i ke kūlana o kāu huahana, kāu hoʻokūkū, kou ikaika, kou nāwaliwali - a maopopo i ka pehea e hana ai me nā manaʻo maikaʻi ʻole.
- ʻO ka poʻe hoʻolohe - ʻO kāu mea e hoʻolohe ai i kāu blog nā prospect like e kamaʻilio nei kāu poʻe limahana kūʻai i kēlā me kēia lā.
ʻO kāu blog he mea kūʻai aku. Ke kipa aku nei nā Prospect i kāu blog e ʻimi nei i nā pane like a me ka noiʻi ʻana i nā pilikia like e like me kā lākou i kāhea aku ai i kāu mea kūʻai aku ma ke kelepona. Pāhaʻohaʻo loa ka pāpā ʻana iā lākou. Inā ʻaʻole hiki iā ʻoe ke hilinaʻi i kahi mea kūʻai aku e kākau i kahi pou blog, ʻaʻole pono ʻoe e hilinaʻi iā lākou e kamaʻilio me kahi prospect.
ʻAʻole wau kūpono ʻole, ʻeā? Inā kāu mea kūʻai aku e hana nei i ka leka a me ka pahu ʻana i ka māka, ʻo nā poʻe e hiki mai ana e pani i ka ʻaelike, ʻo ia kāu mea kūʻai aku ʻAʻole naif au, ʻike wau aia kekahi mau mea āu e makemake ʻole ai i kahi mea kūʻai aku e ʻōlelo ma kāu blog ... e like me ka hoʻokūkū maikaʻi ʻole a kūʻai aku paha i kahi hiʻohiʻona nui aʻe e ʻōwili ʻia ana ... .
ʻO kēia kekahi kumu nui aʻe e pono ai e wāwahi ka paia ma waena o nā kūʻai a me ke kūʻai aku ʻana. E haʻalele iā CMO a me VP o ke kūʻai aku a neʻe i kahi Luna Nui Nui kahi e hoʻomohala ʻia a hoʻolālā ʻia ai nā hoʻolālā - a ʻo nā poʻe e hoʻoholo nei e mālama ʻia no nā hopena kālā.
To answer whether or not sales pros should be blog, my answer is inspired by Meg Ryan in “When Harry Met Sally.” YES! YES! YES!