Believe it or not, it's not always Marketing, Blogs, Viral Messaging, etc. Sometimes it's simply great customer service. I have a Fossil watch that is near and dear to me because my kids bought it for me one birthday. I hope it lasts forever. The battery lasts for a year or two. My battery ran out a couple days ago but I kept wearing the watch. Sounds kind of dumb but I did it because when I look at it I think about my kids… and if I kept looking at the watch stopped, I'd remember to get a battery.
Ma lalo o kaʻu hana ʻo Nā mea nani Windsor (West side of Meridian just South of the Circle). I had never stepped foot in there (hey… I'm a single 38 year old Dad, what do I need jewelry for?) but decided to see if they would install the battery for me.
I koʻu hele ʻana i ka puka o mua, ua hele mai kahi wahine ʻono a nīnau inā hiki iā ia ke kōkua iaʻu. Ua haʻi wau iā ia e pili ana i ka uaki a lawe ʻo ia mai iaʻu a hāʻawi mai iaʻu i kahi loea kiaʻi (?) He keʻena ma laila ka hale kūʻai. I loko o mau minuke (koʻikoʻi), ua kī ʻo ia i kahi pila hou i loko, a hoʻonohonoho i ka manawa, hoʻomaʻemaʻe i ka uaki, a hoʻihoʻi iaʻu. Ua komo ʻo ia i kekahi o kēlā mau aniani hoʻonaninani maikaʻi a neʻe maoli nō me ka wikiwiki hiki ʻole iaʻu ke ʻike pehea kāna hana ʻana. ʻO ka manawa wale nō kaʻu e heluhelu ai i kahi ʻatikala i kau ʻia ma ka paia e kaena ai ka poʻe i neʻe mai Indianapolis ke hilinaʻi wale nei iā Windsor e hoʻoponopono i kā lākou uaki a me nā uaki. ʻAʻohe oʻu kānalua.
Hiki i kāu kālepa ke loaʻa ʻoihana iā ʻoe, akā ʻaʻole kūleʻa ka lawelawe ʻana i ka mālama ʻana iā ia.
I loko o nā minuke ua uku au i ka uku (kahi 'ol $ 9 nui, hoʻopili pū ʻia) a hele i waho o ka hale kūʻai. Ua noi mai ka wahine nāna wau i hoʻomomona iaʻu e hoʻi koke. Auwe
I'm not sure when I'll be in the need for a jeweler again. Even if I'm not, you know where I'll be a year from now when my watch battery goes dead!