Ke hoʻouka nei i kahi pūnaewele hou: ana ʻelua manawa, ʻoki ʻekahi

Mea hana

Online Marketers often develop their newly designed web site strategy by spending all the time designing and then deploying the new site… then measuring the results of the change. I shutter when I see some companies deploying multiple sites within months of each other because each one “didn't work”.

Before you begin to even plan the designs of the new site, you need to fully realize where your site is currently established. Deploying new sites over and over is like starting a marathon over and over. You're not going to make up the time that you've lost, you're pushing the return on investment further out.

If you didn't have analytics Hoʻohana piha a ana i kēlā me kēia a me nā hiʻohiʻona o kāu pūnaewele, e lawe i ka manawa e hoʻohana pono ai iā ia Ano - ma kāu pūnaewele i kēia manawa. He naʻaupō paha ke hoʻolilo manawa i ka hoʻokō ʻana analytics properly on a site you're going to trash, but you need to understand pehea ke kiʻi ʻana o nā poʻe i kāu pūnaewele, ka hoʻokele ʻana i kāu pūnaewele, a me ka hoʻohuli ʻana i kāu pūnaewele e kū nei ma mua o ka hoʻolālā ʻana i kāu pūnaewele hou.

Pēlā nō, pono ʻoe e makaʻala pono i nā ʻaoʻao e hoʻonohonoho pono nei no nā huaʻōlelo pili. Hoʻohana ʻana i kahi mea hana e like me Semrush, hiki iā ʻoe ke kuhikuhi i ka ʻaoʻao āu i helu ai a hoʻonohonoho maikaʻi ʻia me nā ʻenekini huli. Hoʻonohonoho pinepine nā mea kālepa i kahi pūnaewele hou me ka hierarchy a me nā ala i hoʻololi loa ʻia. ʻAʻole maikaʻi.

Ma waho aʻe o ka ʻimi, e kuhikuhi ana i nā pūnaewele a me nā ʻaoʻao are very important. If other sites have referred traffic to you, or your pages have been bookmarked on social sites… you don't want that traffic to end up on a 404 page. Develop a redirection plan from your old pages with traffic to your new pages – and ensure the content is consistent.

I ka pōkole, ana ʻelua a ʻokiʻoki i hoʻokahi. E ana pono i kāu pūnaewele kahiko ma o analytics, search engine ranking and backlinks. Deploy your new site to take advantage of any current traffic and authority you've already built and, only then, deploy the new site.

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.