CRM a me nā Paepae ʻIkepiliKe kūʻai aku lawe lima a me ka pākaukau

ʻAʻole Kāhea ʻia kāu ʻoihana i ka pae mokuʻāina ʻaʻole e kāhea i nā hoʻoponopono me nā leka leo a me nā leka (SMS)?

ʻAʻole loaʻa iaʻu kahi leka uila a kelepona paha mai kahi ʻoihana i kūʻai i kaʻu ʻikepili a loaʻa kaʻu helu kelepona. Ma ke ʻano he mea kūʻai aku, he mea huhū loa. ʻAʻole au i hāʻawi i kaʻu helu kelepona i kekahi hui me ka ʻike e kūʻai ʻia kaʻu helu a hoʻohana ʻia no ka ʻimi ʻana.

Mai Kahea i ke Kanawai

Ua kau mua ʻia ke kānāwai Do Not Call ma ʻAmelika Hui Pū ʻIa i ka makahiki 1991, me ka hoʻoholo ʻana o ke Telephone Consumer Protection Act (TCPA). Ua hoʻokumu ka TCPA i nā lula e pili ana i nā kelepona kelepona i hana ʻia i nā helu kelepona noho, me nā koi no nā mea kūʻai kelepona e mālama i nā papa inoa Do Not Call a me nā kapu i ka hoʻohana ʻana i nā ʻōnaehana kelepona a me nā memo i hoʻopaʻa mua ʻia.

Mai ka hoʻoholo ʻana o ka TCPA, ua hōʻano hou ʻia nā lula Do Not Call i nā manawa he nui e hoʻokomo i nā pale hou no nā mea kūʻai. I ka makahiki 2003, ka Federal Trade Commission (FTC) hoʻokumu i ka Kākoʻo Kākoʻo ʻAʻole Kāhea Lahui, hiki i nā mea kūʻai ke hoʻopaʻa inoa i kā lākou helu kelepona me ka FTC a haʻalele i ka loaʻa ʻana o nā kelepona kelepona mai ka hapa nui o nā ʻoihana. Ua hoʻohana mua ʻia ke kākau inoa i nā helu kelepona ʻāina, akā ua hoʻonui ʻia i ka makahiki 2005 e hoʻokomo i nā helu kelepona paʻa.

I ka makahiki 2012, ua hōʻano hou ka FTC i nā lula e koi i nā mea kūʻai kelepona e loaʻa palapala ʻae mua mai nā mea kūʻai aku ma mua o ka hana ʻana i nā kelepona kelepona i kelepona paʻalima a i ʻole ka hoʻouna ʻana i nā leka uila i nā kelepona paʻalima. Ua wehewehe pū kēia mea hou i ka wehewehe ʻana o kahi ʻōnaehana kelepona kelepona (ATDS), e pili ana i nā hoʻoponopono hou a me nā kapu.

Ma 2015, ka Federal Communications Commission (FCC) ua hoʻopuka i kahi ʻōlelo hoʻoholo a me ke kauoha i wehewehe hou i nā koi o ka TCPA no nā kelepona kelepona a me nā leka uila. Ma waena o nā mea ʻē aʻe, ua hōʻoia ka ʻōlelo hoʻoholo i nā kelepona kelepona a me nā leka uila i hana ʻia i nā kelepona paʻalima me ka hoʻohana ʻana i kahi ATDS a i ʻole leo hana a i hoʻopaʻa ʻia paha ma lalo o nā koi ʻae i kākau mua ʻia.

He aha ka ʻae kākau mua ʻana?

ʻO ka ʻae ʻana i kākau mua ʻia, ua hāʻawi ka mea kūʻai aku i ka ʻae maopopo i kahi ʻoihana a mea kūʻai aku paha e hoʻopili iā lākou ma ke kelepona a i ʻole ka leka uila.

'O ia ho'i, ua hā'awi ka mea kū'ai i kā lākou 'ae 'ana ma ke kākau 'ana, a me ka 'ae 'ana e ho'okomo i kekahi mau mea nui, e like me ka hō'ike maopopo 'ana i ke 'ano o nā memo a kelepona paha, ka helu i kau 'ia ai nā memo a kelepona. a me ka pūlima o ka mea kūʻai.

ʻO ke koi no ka ʻae kākau mua e kōkua i ka pale ʻana i nā mea kūʻai mai nā kelepona kelepona makemake ʻole a me nā leka uila. Ma ka loaʻa ʻana o ka ʻae i kākau ʻia, hiki i nā ʻoihana ke hōʻoia i loaʻa iā lākou kahi moʻolelo o ka ʻae ʻana o ka mea kūʻai aku e hoʻopili iā lākou, a hiki ke pale i ka holo ʻana i nā kānāwai TCPA e kau ana i nā hoʻopaʻi nui no ka uhaki. Eia kekahi laʻana o ka leka uila hiki ke hōʻoia i ka ʻae i kākau mua ʻia ke koho ka mea kūʻai aku i ka leka uila:

No ka loaʻa ʻana o nā leka SMS mai [Inoa Pāʻoihana], pane ʻae. Hiki ke pili ka helu mesg&data. Hiki iā ʻoe ke hoʻopau i kou ʻae i kēlā me kēia manawa ma ka leka uila ʻana iā STOP. Ma ka pane ʻana i ka YES, hōʻoia ʻoe he 18+ ʻoe a ʻae ʻia e ʻae e loaʻa nā leka SMS ma kēia helu.

He mea nui i nā ʻoihana ke hoʻomaopopo a hoʻokō i nā lula pili e pili ana i ka ʻae mua i kākau ʻia no ka telemarketing a me ka leka uila. Hiki i kēia ke komo i ka mālama ʻana i nā moʻolelo kikoʻī o ka ʻae ʻana o nā mea kūʻai aku, ka hāʻawi ʻana i nā hōʻike maopopo e pili ana i ke ʻano o nā kelepona a me nā memo, a me ka mahalo ʻana i nā noi mai nā mea kūʻai aku e hoʻohui ʻia i loko o ka papa inoa Do Not Call or Do Not Text.

Pehea e pili ana i nā kelepona a i ʻole ka leka uila ma nā laina mokuʻāina?

Inā he ʻoihana kāu ma hoʻokahi mokuʻāina a kāhea aku i kahi mea kūʻai aku i helu ʻia ma ka papa inoa Do Not Call list ma kahi mokuʻāina ʻē aʻe, hiki paha iā ʻoe ke uhaki i ke kānāwai. ʻO ke kumu o kēia, ʻo ia ka nui o nā mokuʻāina i kā lākou mau kānāwai Do Not Call a mālama i nā papa inoa Do Not Call kaʻawale, pili i nā kelepona kelepona i hana ʻia i nā mea kūʻai aku ma ia mokuʻāina.

No ka laʻana, inā aia kāu ʻoihana ma Kaleponi a kāhea ʻoe i kahi mea kūʻai aku ma New York i helu ʻia ma ka New York Do Not Call Registry, ua kūʻē paha ʻoe i ke kānāwai mokuʻāina o New York, ʻoiai aia kāu ʻoihana ma Kaleponi.

Pono nā ʻoihana e hoʻomaopopo i nā hoʻoponopono Do Not Call ma nā mokuʻāina āpau kahi e lawelawe ai lākou i ka telemarketing, a pono e mālama i kā lākou papa inoa Do Not Call ponoʻī e pale aku i ke kelepona ʻana i nā mea kūʻai aku i noi ʻaʻole e loaʻa nā kelepona kelepona. Pono pū nā ʻoihana e hoʻohanohano i nā noi mai nā mea kūʻai aku e hoʻohui ʻia i kā lākou papa inoa Do Not Call a i ʻole ka National Do Not Call Registry.

ʻO ka papa kuhikuhi o ka mokuʻāina ʻaʻole e kāhea i nā kahua hoʻoponopono

He mea nui e hoʻomaopopo ʻaʻole e hana like nā lula o Do Not Call me ka leka uila. Me ka leka uila, hiki iā ʻoe ke hoʻouna i ka leka uila mua inā loaʻa iā ʻoe kahi ala e koho ai. ʻO ke kelepona ʻana a i ʻole ka leka uila ʻana i kahi helu ma ka papa inoa ʻaʻole Kāhea ʻia he hewa me ka ʻole palapala ʻae mua.

Pono ʻoe e hōʻoia i kēlā me kēia kelepona āu e kelepona nei me ka ʻole o ka ʻae i kākau mua ʻia ʻaʻole ia ma ka papa inoa ʻaʻole kelepona. a ka papa inoa ʻaʻole e kāhea i ke kūlana o ka ʻoihana a mea kūʻai paha āu e kāhea nei. Eia kahi papa inoa o kahi e loaʻa ai ka papa inoa ʻo Do Not Call ma ka mokuʻāina:

ʻO kahi ʻōlelo aʻoaʻo hope loa. Inā kūʻai ʻoe i kahi papa inoa alakaʻi mai kahi mea hāʻawi ʻikepili ʻaoʻao ʻekolu, pono ʻoe e hōʻoia i ka holoi ʻia ʻana i nā mea āpau a me ka mokuʻāina ʻaʻole e kāhea i ka papa inoa. i ka manawa kūʻai. ʻAʻole mālama ka nui o nā hui ʻikepili i kā lākou papa inoa. Ke kelepona a kikokiko paha ʻoe i kēlā helu, ʻo ʻoe ke kuleana o ka hahai ʻana mai kāhea i ke kānāwai… ʻaʻole kāu mea hāʻawi ʻikepili!

E ʻoluʻolu, ʻo ka ʻike i hāʻawi ʻia no nā kumu ʻike ākea wale nō a ʻaʻole ia he ʻōlelo aʻo kānāwai. ʻAʻole hōʻoia ʻia ka pololei, ka piha, ka kūpono, a i ʻole ke kālā o ka ʻike. ʻAʻole i manaʻo ʻia kēia ʻike e hana, a ʻo ka loaʻa ʻana o ia mea ʻaʻole ia he pilina loio me ka mea kūʻai aku. Pono nā ʻoihana e kūkākūkā me nā ʻōlelo aʻoaʻo loio kūpono ma mua o ka hilinaʻi ʻana i kekahi ʻike i loaʻa ma ʻaneʻi.

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS a me ka mea nana i hookumu i ka Martech Zone. Ua kōkua ʻo Douglas i ka nui o nā hoʻomaka ʻana o MarTech, ua kōkua i ka hoʻomaʻamaʻa pono ʻana ma luna o $ 5 bil i nā loaʻa a me nā hoʻopukapuka kālā ʻo Martech, a hoʻomau i ke kōkua ʻana i nā hui i ka hoʻokō ʻana a me ka hoʻomaʻamaʻa ʻana i kā lākou kūʻai aku a me nā hoʻolālā kūʻai. ʻO Douglas kahi hoʻololi kikohoʻe i ʻike ʻia ma ka honua a me ka loea a me ka ʻōlelo a MarTech. He mea kākau ʻo Douglas i kahi alakaʻi a Dummie a me kahi puke alakaʻi ʻoihana.

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