Kālepa Buzz Social: Kaʻana a kaʻana like ʻia

laau palau kaiaulu

ʻO kekahi o nā hiʻohiʻona maikaʻi loa o ka hele ʻana i kahi ʻaha kūkā e like me Social Media Marketing World ka haʻalele ʻana iā ʻoe i ka ʻoluʻolu o kāu pūnaewele a komo i nā mea ʻē aʻe he nui. Nānā ʻole i ka nui o kāu pūnaewele, kaupalena ʻia ʻoe i ka nūhou a me ka ʻike i hoʻokaʻawale ʻia i loko. Ke hele nei i kahi hālāwai kūkā honua e like me kēia e wehe ai iā ʻoe i nā pūnaewele hou he nui. Ua hui mākou i hoʻokahi tone o nā poʻe ma San Diego a e hoʻomau mākou e kākau e pili ana i ka poʻe a me nā ʻenehana i loaʻa iā mākou.

ʻO kekahi ʻenehana pēlā ʻO ka hui kaiaulu Buzz. Ua komo koke mākou i ka hui, ua lilo i pili, a hoʻomaka mākou e hana kokoke me ka hui ma laila. He aha ka Club Buzz Social?

I kekahi manawa, ua kamaʻilio ʻelua mau hoaaloha a me nā hoa hana pāʻoihana kaiapili e pili ana pehea e hiki ai iā lākou ke hana pū a kōkua kekahi i kekahi e hoʻolaha i ka ʻōlelo e pili ana i kā lākou mea kūʻai aku hou. Loaʻa i kahi mea kūʻai aku hou āna e hana pū ana a pono e kiʻi i kahi hōʻike, ʻo ka mea manawaleʻa ʻē aʻe e holo nei i kahi pāʻina a pono hoʻi e hōʻike e hoʻonui i nā hāʻawi. Ua ʻike lākou ʻaʻole māʻona hou nā mea kūʻai aku me ka helu o nā pā a me nā ukali, ʻo ia wale nō e pili ana i ka hoʻihoʻi hou ʻana i ka hoʻopukapuka (ROI). Makemake nā mea kūʻai aku e ʻike i kā lākou kaiāulu i ka hana, hoʻouna i nā kalepa i kā lākou pūnaewele, e hoʻohuli maoli iā lākou i nā mea kūʻai aku a i nā mea hāʻawi.

Ua ʻae lākou he mea nui kēia a manaʻo lākou ʻaʻole paha ʻo lākou wale nō me kēlā ʻaʻa like. A laila, ʻōlelo lākou "he aha inā?" He aha inā inā e hoʻonohonoho ʻia kahi pūnaewele ʻoihana kālepa o nā ʻoihana i ka pāpili kaiaulu a me ka wahi kūʻai pūnaewele, me ke kumu hoʻokahi o ka hoʻolaha ʻana i ka ʻōlelo e pili ana i nā ʻoihana ʻē aʻe a i ʻole nā ​​mea kūʻai aku i kahi ala ʻoiaʻiʻo a maikaʻi. E hoʻolōʻihi kēia i ka kikoʻī o ka leka a ka mea kūʻai aku a paipai i ka kaʻana like ʻana i ka ʻike maikaʻi ma o nā paehana pāpili. He aha inā ua hoʻonohonoho ʻia i hiki i ka ʻike i global a i ʻole kūloko, a laila hoʻonui i ka helu o nā prospect i ʻimi ʻia - e hoʻonui iā ROI no nā mea kūʻai aku. ʻOi aku ka maikaʻi, pehea inā hiki i nā lālā ke hoʻokaʻawale i ka ʻike o kā lākou iho, a loaʻa ka hōʻike no lākou iho?

ʻO ka manaʻo no ka laau palau kaiaulu hānau. ʻO Viola! kūleʻa ma o ka laulima ʻana!

No laila he aha kēia BUZZ?

ka ʻO ka hui kaiaulu Buzz Hoʻoholo i ka pilikia a hiki i ka poʻe ʻoihana pāʻoihana kaiapuni kaiapuni, nā mea kūʻai aku pāʻoihana kaiaulu, a me nā kūkākūkā pāʻoihana pūnaewele i manawa kūpono e lilo i poʻe kūkulu buzz ma o ka ʻōnaehana kaʻana like o ka honua. Ma muli o ke kaʻana like ʻana ma ka pānaʻi like, hāʻawi mua kēlā me kēia lālā. ʻO ia ka loaʻa ʻana o ka huaʻōlelo e pili ana i nā mana nui i ka hoʻopili ʻana me kā lākou pūnaewele maoli ka mea mua i loaʻa i kēlā me kēia lālā. I ka manawa e loaʻa ai i nā lālā he mau helu mai ka kaʻana like ʻana i ka ʻike i hoʻokumu ʻia, hiki iā ia ke hāʻawi i kāna ʻike i kāna mea kūʻai aku i ka loko wai. Mālama kēia i ka kaʻana like ʻana o kēlā me kēia i ka ʻikepili a he ikaika nui ka lāʻau i ka hana ʻana i nā buzz e pili ana i nā mana āu e hana ai.

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Ke komo wale ʻoe, hālāwai ʻoe me ka papa inoa o ka ʻike e kaʻana a hoʻonui i nā helu me. ʻO kaʻu e leʻaleʻa nei e pili ana i ka huahana ka pae palena o ka kānana hiki iaʻu ke hoʻohana a me ke ʻano o ka ʻike aʻu e kaʻana nei. ʻAʻole kēia kahi ʻenekini automated e hoʻolei i kekahi mea i kā mākou pūnaewele. Hiki iaʻu ke heluhelu, curate a kaʻana like i ka ʻike aʻu i manaʻo ai he waiwai i kaʻu mau pepeiao.

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