Ke hoʻohana nei i ka nānā ʻana i ka pilikanaka no ke kālailai kūʻai wānana

Chipotle

Ua hana nui mākou i ke kūkākūkā ʻana ma kā mākou ʻoihana me nā ʻoihana i hoʻomohala i nā hale kūʻai nui o ka ʻikepili waiwai nui. ʻO ka manawa pinepine, hoʻopiʻi ʻia kēia mau ʻoihana e hoʻonui i ka hopena o kā lākou kālepa ʻana, ulu i kā lākou mahele mākeke, a hana ia ma muli o kā lākou huahana a me nā mōhai lawelawe. Ke ʻeli iki mākou i loko o kā lākou paepae, eia naʻe, ʻike mākou ua hōʻiliʻili lākou i nā kuahiwi o ka ʻikepili i hoʻohana ʻole ʻia.

Eia kekahi mau laʻana i loko o ka ʻoihana Email Marketing:

  • No ke aha e hiki ʻole ai i nā ʻoihana kūʻai leka uila ke hoʻolako i nā pae hoʻohālikelike paʻa, kaomi, wehe a wehe i ka ʻikepili no nā mea kūʻai aku a me nā ʻoihana e ana i kā lākou kūleʻa? E hiki iaʻu ke ʻike maʻalahi i ka loaʻa ʻana o kaʻu papa inoa a me ka hoʻopaʻa ʻana i nā hana i hoʻohālikelike ʻia i nā ʻoihana like me nā firmagraphics like e ʻike inā maikaʻi kaʻu hana a ʻaʻole paha.
  • No ke aha e hiki ʻole ai i nā ʻoihana kūʻai leka uila ke hāʻawi i ka anamanaʻo wanana e wānana nei i nā kūʻai aku e pili ana i ka ulu a me ka maikaʻi o nā mea kau inoa ma kāu papa inoa leka uila? ʻIke paha ʻoe i ka waiwai o kāu poʻe kau inoa ma muli o kā lākou loiloi, hana, kālaihonua, a me nā heluna kanaka.
  • No ke aha e hiki ʻole ai i nā ʻoihana kūʻai leka uila ke kūkulu i nā waihona kikowaena kikowaena e hoʻohou wale i nā helu leka uila ma nā moʻokāki, a i ʻole e hemo iā lākou ke kūʻē i ka helu hoʻokahi. No ke aha e nīnau ʻole ai ka ʻoihana kūʻai leka uila iā lākou inā makemake lākou e hoʻohou i kā lākou ʻike ma o nā mea kūʻai aku āpau ma kahi pae hoʻokahi?

Inā hoʻomaka ʻoe e ʻeli i ka ʻikepili, ʻike koke ʻoe i ka mea kupaianaha loa o ka loaʻa ʻana o kēia mau kaʻina hana a me nā ʻikepili no kekahi ʻoihana. E noʻonoʻo i nā hoʻoholo i hiki iā ʻoe ke hana ma muli o ke kiʻi ʻana i ka ʻike ma waena o nā mea kālepa āpau ma mua o ka silo o kāu papa inoa ponoʻī.

Eia kekahi mau hiʻohiʻona i loko o ka ʻoihana ʻoihana Pūnaewele:

  • No ke aha e kūkulu ʻole ai kahi paepae e like me Twitter i ka ʻike loulou? No ka mea pōkole a i ʻole e hoʻolaha i kahi loulou, hiki i ka Twitter ke hāʻawi i kahi nui pupule o ka ʻike e hāʻawi i kahi hōʻike piha i nā ʻoihana e pili ana i ka hopena o kā lākou ʻike, hoʻolaha, a me nā papahana hoʻolaha. E noʻonoʻo e hiki ke ʻike i kahi kumulāʻau o ka ʻikepili kupaianaha e hāʻawi i ke ola o kahi loulou - mai ka hanauna, a kaʻana like, hiki, i nā kaomi ... ma o kēlā me kēia mea hoʻohana Twitter nāna i kaʻana a retweet iā ia?! Ua haʻi wau i kēia i kahi ʻoihana i ka pule i hala a ua ʻōlelo lākou e uku maoli lākou no ke kiʻi ʻana i kēia ʻikepili. Ma kahi o, ʻaʻole hāʻawi ʻo Twitter i kekahi mea a koi ʻia mākou e kaukaʻi i ka ʻikepili ʻeleʻele a hoʻopili i nā mea hoʻopōkole e hoʻāʻo e hoʻi i ka hopena.

Eia kahi hiʻohiʻona kupaianaha loa mai Foursquare. I ka manawa i pilikia ai ʻo Chipotle me ka palekana o ka meaʻai, Ua hiki iā Foursquare ke nānā i ka hele wāwae ʻana o ka wāwae ma nā hale kūʻai a i ka hopena, wānana i nā nalo:

kālepa-wāwae-kalepa

Ka hopena? Ua hoʻolaha ʻo Chipotle i kāna loaʻa kālā hapaha mua a me nā wānana a Foursquare i kau ʻia - me kahi hāʻule 30% o nā kūʻai aku. ʻAʻole hiki iā Foursquare ke wānana i nā pohō wale, hiki nō iā lākou ke hana i kahi wānana wiwo ʻole.

Manaʻoʻiʻo mākou i ka hōʻemi 23% o ka wāwae o ka hale kūʻai hoʻokahi ka helu ʻoi aku ka nui o ka manaʻo o nā mea kuleana ma mua o ka 30% hāʻule o nā kūʻai. Hōʻike ia ke kūkulu nei ʻo Chipotle i ka hilinaʻi me nā mea kūʻai aku, ʻoi aku ka nui o kāna kūleʻa lōʻihi. ʻO Jeff Glueck, Luna Nui o Foursquare.

Paipai wau iā ʻoe e heluhelu ʻO kā Mr. Glueck pou āpau, pīhoihoi!

Nā hiʻohiʻona me ka ʻikepili

Ua hana pū wau me hoʻokahi ʻoihana i hōʻiliʻili ma luna o 1 biliona mau factoids i loko o kahi waihona waihona ʻike nui, akā ua ʻoi aku ka nui o ka nānā ʻana i ka ulu ʻana o kā lākou waihona kālā hoʻolaha ma mua o ka maikaʻi a me ka waiwai o ka ʻikepili a lākou e hōʻiliʻili nei. Ua pahu ikaika mākou iā lākou e hoʻomaʻemaʻe i ka ʻikepili a hoʻolimalima i kahi ʻepekema ʻikepili. ʻAʻole lākou a ua pani ʻia ma hope… me kahi mauna o ka ʻikepili i hoʻopaʻa ʻole ʻia i hiki ke lilo i mea waiwai inā mālama maikaʻi ʻia a ʻeli pono ʻia.

Nui loa nā ʻoihana e hoʻokau i nā waihona a hoʻonui i ka manawa i kā lākou hiʻohiʻona. He maikaʻi nā hiʻohiʻona, akā hiki ke kope maʻalahi iā lākou. ʻO ka naʻau e kōkua i nā mea kūʻai aku e lanakila a ʻoihana ka hoʻokūkū ʻoi aku ka waiwai ma mua o nā chunk code.

He waiwai hikiwawe loa ka ʻikepili ʻaʻole pono e ʻike ʻole ʻia no nā kumu ʻelua:

  1. mana - ke mining ʻana i kāu ʻikepili a hāʻawi i ka noiʻi mua i kāu ʻoihana i hoʻonohonoho ʻia iā ʻoe ma ke ʻano he alakaʻi.
  2. Value - hāʻawi ʻia i ke koho o kahi hiʻohiʻona e hoʻomaʻalahi ai i ke ola o nā limahana a i ʻole ʻikepili e kōkua ai i ka luna hoʻokō i nā hoʻoholo maikaʻi aʻe, e koho wau i ka ʻikepili i kēlā me kēia manawa.

He aha ke ʻano o ka mine gula e noho ana ʻoe ma luna?

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