Pūnaewele Pilikino: He Honua o nā Kūpono no ka ʻOihana Liʻiliʻi

ʻoihana pāʻoihana

He ʻumi mau makahiki i hala aku nei, ua kaupalena ʻia nā koho kūʻai ʻana no nā mea liʻiliʻi ʻoihana. ʻO nā pāpāho kuʻuna e like me ka lekiō, ʻo Tv a ʻo ka nui o nā hoʻolaha paʻi paʻi he pipiʻi loa ia no kahi ʻoihana liʻiliʻi.

A laila hele mai ka pūnaewele. Hāʻawi ke kūʻai aku leka uila, pāpaho kaiapili, blog a me nā huaʻōlelo hoʻolaha i nā mea ʻona liʻiliʻi e kiʻi i kā lākou leka. Hiki koke, hiki iā ʻoe ke hana i ka illusion, ʻoi aku ka nui o kāu ʻoihana me ke kōkua o kahi pūnaewele nui a me kahi papahana media media ikaika.

Akā pehea e hoʻohana pono ai kēia mau ʻoihana i kēia mau pono hana? I kēlā me kēia makahiki mai ka makahiki 2010, ua noi mākou i nā mea nona nā ʻoihana liʻiliʻi e hoʻomaopopo i ka hoʻopili ʻana o ka pāpili kaiaulu i kā lākou hui kālepa.

I kēlā me kēia makahiki, kākoʻo ke ʻikepili i kekahi o ko mākou mau manaʻo paʻa lōʻihi a hoʻoluliluli i nā manaʻoʻiʻo ʻē aʻe i ke kumu. No laila ua mākaukau mākou e e nīnau i nā nīnau hou. ʻOiai ua kūpaʻa mau kekahi mau mea, ua ʻike mākou i nā loli e like me ka mea e ʻoi aku ka ikaika o nā mea nona, a hoihoi i ka hoʻohana ʻana i ka pāpili kaiaulu no ka mea hou aʻe ma mua wale nō o ka ʻike ʻana i ka brand. Makemake mākou e ʻike inā he ʻano maʻamau ka mea a mākou e ʻike nei mai kā mākou mea kūʻai aku ma waena o ka lehulehu.

I ke aʻo ʻana o ka makahiki i hala, ʻoiai ke kuleana nui nei nā mea ʻona, ua emi iki ka awelika o ka manawa i hoʻopukapuka ʻia i ka pāpili kaiaulu. ʻO nā ʻōlelo i loko o kā mākou noi ʻana e hōʻike ana i ka hāʻule i lawe ʻia mai e kahi hui o nā pono hana hou a me kahi ala e pili pono ana i ka pāpili kaiaulu.  Makemake mākou e ʻike inā e hoʻomau kēia i ka 2013.

Forbes a ke hoʻolaha nei nā puke ʻē aʻe i nā wānana o ka hoʻohana ʻana i ka pāpaho kaiaulu no nā ʻoihana nui, makemake mākou e ʻike i nā mea e hana nei i ke kaiāulu ʻoihana liʻiliʻi.

E loaʻa anei iā Google+ kahi ma ka papa ʻaina me Facebook, Twitter a me Linkedin? I hoʻokahi makahiki i hala aku nei ma mua o 50% o kā mākou mau mea pane i ʻōlelo ʻaʻole lākou i komo i G +. Noʻu iho manaʻo wau aia nō mākou i hoʻokahi makahiki mai kēia pūnaewele i hopu maoli ʻia, akā makemake wau e ʻike i ka ʻōlelo a ka ʻikepili.

Pehea e pili ai ʻo Pinterest, Instagram a me nā pūnaewele hoʻokumu kiʻi ʻē aʻe i ka hoʻohuihui nohona holoʻokoʻa? I hoʻokahi makahiki i hala aku nei ua hauʻoli nui wau e pili ana i kēia mau pūnaewele kiʻi e ulu wikiwiki nei, akā no ka hapa nui, ʻaʻole hoihoi nui kaʻu poʻe ʻoihana liʻiliʻi e luʻu i loko.

No laila, inā iā ʻoe a hana paha no kahi ʻoihana me ka hapa o 100 mau limahana, makemake mākou e ʻike i kou manaʻo. Pehea ʻoe e hoʻohana nei i nā pāpili kaiaulu ma ke ʻano he mahele o kāu kālepa. E ʻoluʻolu e lawe i kekahi mau minuke e pane i ka nā nīnau i kā mākou ana.  E hōʻiliʻili mākou i nā ʻikepili ma o ka hopena o Pepeluali, a laila kaʻana like i nā hopena i kēia puna.

 

 

 

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