Ke hoʻomaopopo nei i ka manawa kūpono

I kēia ʻauinalā he hōʻike kaʻu me kahi loio loio āpana ma Social Media. He mea maikaʻi loa ka ʻike ʻana i kahi hui i ʻike maka i ka wanaʻao e hōʻike i kāna mau limahana i ka pāpāho hou. Ke loli nei ka honua akā aia kahi hewa i waho e pili ana i ka pāpili kaiaulu ʻo ia ka 'hana a nā ʻōpio' a ʻaʻole nō ia e noʻonoʻo nui ʻia.

Ka ʻOihana Nūpepa - Loaʻa nā manawa kūpono

I hoʻokahi mau makahiki i hala aku nei, ua hana wau me nā nūpepa a nānā iā lākou e nānā mālie ana eBay a Craigslist. Ua manaʻo lākou no nā geeks a me nā ʻōpio pū kekahi ... a hiki i ka huki ʻia ʻana o ke kapeta piliona mai lalo o lākou. I ka ʻoiaʻiʻo, ʻaʻole ia i yanked maoli, ua huki mālie ʻia ia.

Ua kākau nā nūpepa he nui i ka makaʻu i ka ulu ʻana o kēia mau ʻenehana, ke kānalua ʻole e hemo ia i kā lākou ʻoihana ponoʻī. Nui nā nūpepa i ko lākou manamana wāwae ma ka ʻOihana Pūnaewele (InfiNet kahi mea a kaʻu ʻoihana makua i hana pū ai) akā ʻaʻole lākou i huki i ke kumu ke hiki iā lākou ke hana i nā hoʻopukapuka kūpono ... ʻoiai ke ʻike lākou aia ka manawa e hana ai pēlā. Ua huki ʻia nā laina pono ʻoihana, a ʻaʻohe luna e lawe i 50% mai nā palena e hele ma hope o kēia ao hou.

Aia nā nūpepa i ka uhi a me nā kumuwaiwai kālā e kaua aku i nā nalowale. Ua loaʻa iā lākou ka pōmaikaʻi o kahi inoa hilinaʻi ʻāpana. Ma mua o ka hoʻopili ʻana, ua kuhikuhi lākou i nā manamana lima a ua kuapo i hoʻokahi luna i hoʻomaopopo ʻole me ka mea aʻe i maopopo ʻole.

I loko o nā makahiki he umi au i ka nūpepa, ʻaʻole wau e hoʻomanaʻo i kahi kau kahi i hele mai ai kekahi a kūkākūkā i nā ʻenehana hou a nīnau a kūkākūkā paha pehea e hiki ai ke hoʻonui ʻia e hoʻomaikaʻi i ka pono a hoʻonui i ka loaʻa kālā.

He mea hōʻoluʻolu i kēia lā ke ʻike aku i kahi ʻoihana kūloko me kahi kuanaʻike ʻokoʻa.

ʻO ka Burj Dubai - kahi paʻa paʻa

ʻO kekahi o nā slide i kaʻu hōʻike ʻana he kiʻi maikaʻi loa ia o ka ʻO Burj Dubai, hale kūkulu ʻia ma United Arab Emirates e hale kiaʻi ma luna o nā hale ʻē aʻe āpau. Hoʻonohonoho ʻia no ka pau ʻana ma ka hopena o ka makahiki e hiki mai ana a ua manaʻo ʻia he 162 mau moʻolelo.

ʻO 162 nā moʻolelo ka helu hou loa. Ua lono ʻia ua loli ka pahuhopu i loko o nā makahiki, hapa ma muli o nā kuhi ʻenekini hiki ke hōʻike i ka ikaika o ke kahua a me ka lōʻihi o ka hale. hiki hāpai ʻia i.

Hoʻokahi nānā i ka hale a hiki iā ʻoe ke hoʻomaka e hoʻomaopopo i ke kumu. ʻO ka hoʻokumu o ka Burj Dubai he mammoth loa, a me ka spire ke piʻi i luna.

Pūnaewele Pilikino - He Foundation i ʻOihana

ʻO Media Media ka ʻo kāu ʻoihana manawa kūpono e hoʻomaka i ke kūkulu ʻana i kumu no ka ulu kupaianaha i loko o nā makahiki he ʻumi e hiki mai ana. Ke hoʻokumu nei i kahi mana pūnaewele ma o ka pāpili kaiaulu a me nā ʻoihana pūnaewele e hoʻokumu i ke kahua no ka pilina paʻa.

E like me ka pūnaewele, e hoʻomaka ana i kēia lā e hāʻawi iā ʻoe i kahi upena nui e kiʻi i kahi nui o ka ʻoihana i nā makahiki e hiki mai ana. Ke loli nei ka ʻāina. Nā ʻenekini huli - ʻo Google hoʻi - e nalowale kekahi o kā lākou paʻa ʻana pehea mākou e hoʻokele ai i ka pūnaewele ma ke ʻano anakahi iki latike e hoʻomau i ka piʻi a ulu.

Ma mua o ka hoʻololi ʻana o kāu ʻoihana i kēia ʻenehana, ʻoi aku ka maikaʻi o ke kūlana ke hilinaʻi ia kāu ola. ʻO ke kūpaʻa aʻu i kamaʻilio ai i kēia lā he manawa kūpono ʻokoʻa. He kālena ko lākou i hoʻokumu i ka mana a me nā hopena i ka ulu ʻana o nā hihia e like me nā paukū hoʻokūkū ʻole a me ke kānāwai patent.

Inā kā lākou limahana e kaʻana nei i kēlā mau ʻike ma ka pūnaewele i keia la a hoʻokumu ʻana online, ka mana, ʻo ia hoʻi ka honua, e hāʻawi iā lākou i nā pūnaewele e ulu i kā lākou ʻoihana ʻapōpō. He manawa pīhoihoi kēia no kēia paʻa - paʻa lākou i ka manaʻo hāmama, lawa ka nui e loaʻa ai kahi hopena, akā liʻiliʻi liʻiliʻi e hoʻokele a hoʻololi koke i kēia wahi.

Lana koʻu manaʻo e lawe lākou i ka pono a ʻike i ka manawa kūpono i hōʻike ʻia e kekahi o lākou ma laila i loko o ka lumi.

7 Comments

  1. 1

    On the whole, I agree with the principles of what you are saying. However, Social Media is a vast category that is growing by the day. You probably do this within the presentation, but it’s worth breaking down Social Media into categories and demonstrating how each category can be utilized to its own individual potential.

    Social Media primarily is a way of sharing in volume. Therefore you have a breakdown of the elements that you’d like to share and even how you would like to share them. Thoughts, whether professional or personal, can be shared through many forms of online social media. Video too has its own outlets. The number of outlets is growing at a rapid pace. So fast in fact, that it’s easy to be confused at where to draw the line once you do ‘get involved’ with Social Media.

    But, the thing to bear in mind is the awareness factor that your brand, knowledge base or product will receive once time is spent digging a little deeper into Social Media. As recent studies show that despite growth in Internet users, the traffic to the top sites from a year ago has not grown at the same rate and even decreased in some cases. This is due largely to people using Social Media and looking at good quality, syndicated content.

    • 2

      The presentation does go on to differentiate the different mediums and technologies utilized and how to leverage each – from social networking to blogging to twitter, etc. I go on to speak to some of the measurable (and immeasurable) impact of each of the technologies.

      Too much to put into a single post, for sure! This was about an hour long conversation. 🙂

      What I want to emphasize to my readers is that they have to start today… not have a ‘wait and see’ attitude. If you don’t, you could very well put the future of your organization at risk.

      Thanks Michael! You always provide insightful comments that add color to the topic. I really enjoy you and encourage everyone to visit your blog!

  2. 3
    • 4

      Hi Jayce! Yes, the Boston Globe was, in fact, one of my clients in the late 90’s and did a fine job at implementing database marketing techniques. They even utilized some retention analysis tools that I (and others) developed.

      Other newspapers, like the Toronto Globe and Mail, Houston Chronicle, San Francisco Chronicle, Chicago Suburban Newspapers, and the Detroit Press invested quite a bit into new technologies. I enjoyed working with each of them immensely!

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    • 6

      ʻO Michael,

      Perfect example. Sometimes folks ask me ‘when are we going to be done’ with our product development. I tell them not as long as we’re in business! Innovation requires leadership that recognizes that companies must continue to invest in innovation, or they will perish. It may take 100 years or more… but they’ll still perish.

      ʻAtikala maikaʻi!
      Doug

  4. 7

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