ʻO ʻoe maoli he kākāʻōlelo kaiaulu?

Kūkākūkā Media

I ka pō nei ua loaʻa iaʻu kahi manawa kupaianaha e hele i ka hui ʻelua a hoʻolohe i ka manawa lanakila ʻekolu o Indianapolis 500, Helio Castroneves. ʻO wau ka malihini o ka hoa noho a me ka mea hoʻomaʻamaʻa hana ʻO David Gorsage, ka mea i noi inā e hāʻawi wau i nā mea hou o ka pāpili kaiaulu i loko o ka hanana. I koʻu hoʻonohonoho ʻana i nā hashtags, ukali i nā mea kākoʻo, a ʻike i nā VIP i loko o ka lumi, hilinaʻi malū kekahi ʻoihana heihei.

ʻo ʻoe paha maoli he kūkākūkā pāpili kaiaulu?

ʻO ke ʻano o kāna noi ʻana ua hopu wau iaʻu i ke kiaʻi ʻole ... me he mea lā e noi ana ʻo ia he mea maoli kēlā? ʻOi aku ka maikaʻi o kaʻu hana. Ua huhū wau. ʻAʻole no ka mea ua noʻonoʻo ʻo ia inā paha ʻaʻole ʻo ka pāpili kaiaulu kahi ala kūʻai aku hiki ke ola ... manaʻo ʻo ia ʻo wau kekahi o mau nā kūkākūkā pāpili kaiaulu. Ua hōʻike wau iā ia he kūkākūkā kālepa me nā kāʻei kua i nā pāpāho kuʻuna a me nā mīkini uila, me ka makemake nui e hoʻonui i nā hopena no nā ʻoihana B2B a me SaaS.

Ua haʻi ʻo ia i kahi moʻolelo e pili ana i ka hoʻolimalima ʻana o kāna ʻoihana i kahi kūkākūkā kaiaulu i kekahi mau makahiki i hala aku nei ma muli o nā buzz āpau e hana nei me nā pāpili kaiaulu. Ua ʻōlelo ʻo ia ua hana kēlā kanaka i kahi hana kupaianaha ma ka pāpili kaiaulu, akā ʻaʻole ia ka hopena i loaʻa i kahi kumukūʻai ʻoihana kūpono. Ua ʻōlelo ʻo ia ua hoʻokuʻu lākou i ke kanaka e hele no ka mea e huhū lākou i ke koi o ka hōʻoia ʻana i ka ROI me ka mea waena. Ua noʻonoʻo ʻo ia inā ua hana.

Pono wau e akahele maoli me kaʻu pane. Manaʻoʻiʻo wau i ka hoʻolaha pāʻoihana kaiapili, akā ʻaʻoleʻoiaʻiʻo my e hele i ke kahawai ke hana pū wau me kahi mea kūʻai aku ma nā ʻōnaehana loaʻa - ʻo ka ʻimi. ʻOiai ʻo ia paha ma muli o nā ʻoihana aʻu e hana pū nei, he mea ia e pili ana i kahi o kaʻu hana a me ka mākaukau. Aloha au i ke kaʻana a me ka hana ʻana ma o ka pāpaho kaiapuni i kēlā me kēia lā, akā ʻaʻole wau e nānā pono iā ia ma ke ʻano he keʻa loaʻa - ʻoiai i kaʻu ʻoihana ponoʻī.

ʻLelo ia, ʻike wau i nā mea kūkākūkā pili kaiaulu e hana ana i nā hoʻolaha hiki ke ana ʻia, kūkulu i ka ʻike, a hana i kahi hana maikaʻi loa i ka loaʻa ʻana o nā mea kūʻai aku ma ka pūnaewele. Ua akāka wau i ke keonimana aʻu e kamaʻilio pū nei - akā ʻaʻole wau i manaʻo he hopena no kēlā me kēia ʻoihana. Manaʻo wau hiki i nā pāpili kaiaulu ke lawe i ka waiwai i kahi hui ma waho o ke kiʻi pololei pū kekahi.

  • ka mālamaʻana kou inoa a me nā mea hoʻokūkū pūnaewele e ʻike i nā pilikia a me nā manawa kūpono i loko o kāu ʻoihana. Aia kahi waiwai nui o ka ʻike e hoʻohana ai nā ʻoihana e hoʻolimalima a me nā helu helu balota e hiki ai ke komo. I kēia manawa loaʻa pinepine ia i ka hapa nui o nā paepae kaiaulu. Aloha mākou Agorapulse - ʻo wau he ʻelele ʻelele no.
  • Ka kūleʻa mea kūʻai aku kekahi ikaika o ka pāpili kaiaulu. Inā loaʻa iā ʻoe kahi pūʻulu kūleʻa a kōkua maikaʻi i hiki ke loaʻa nā manaʻo hoʻoholo no nā mea kūʻai aku a me nā mea kūʻai aku i kēia manawa, hiki i nā pāpili kaiaulu ke lilo i keʻa nui e kūkulu i ka hilinaʻi a mālama i nā mea kūʻai aku.
  • Kaulana He hoʻolālā paʻakikī e ana iā ROI ma, akā he hana nui ia o ka hoʻolālā pāʻoihana kaiapili paʻa. Eia nō naʻe, he mea ʻē aʻe e koi ai i ke tālena. ʻO ka lohe ʻana i ka leo o kou brand a pālahalaha ʻia i waena o ka lehulehu ʻaʻole maʻalahi, akā hiki ke lilo i kumu kūʻai. I kekahi manawa, inā e hoʻokūkū ana kāu hoʻokūkū iā ʻoe ... pono ʻoe e ana inā ʻaʻole paha ʻike nā manaʻo he koho kāu ʻoihana.
  • Trust ʻo ia kahi pono ʻē aʻe o ka pāpaho ka paʻakikī e ana. E ʻimi paha wau ma ka pūnaewele a loaʻa i kahi huahana a lawelawe paha aʻu e makemake ai e kūʻai… akā a laila e neʻe wau i kahi hui LinkedIn a i ʻole Facebook hui o nā loea a noi i ko lākou mau manaʻo. Inā ʻike wau i ka nui o nā mea maikaʻi ʻole ma laila, e neʻe wau i kahi koho aʻe. Ke loaʻa nei i nā mea aloha lapuwale e kaʻana like ana i kahi tona e pili ana i ka nui o kāu ʻoihana ma ka pūnaewele ʻaʻole paha he kuleana no ka hoʻoholo hoʻoholo, akā hiki ke kōkua.

Ua hōʻike wau iā ia, ʻoiai ʻaʻole wau he loea kūkākūkā kaiaulu manawa piha, ʻaʻole wau i nānā iki i nā pilikanaka me nā mea kūʻai aku. Hoʻohui pinepine wau i nā pono hana e paʻi pono a kaʻana like i ka ʻike ma ka pūnaewele me ka poʻe hoʻolohe, a kūkulu wau i nā ʻano manaʻo pane e hiki ai i nā ʻoihana ke pane aku. Ua hana wau i kēia no ka mea ʻaʻole hiki iaʻu ke hōʻoia i ka lilo o ke kūkākūkā kaiaulu manawa piha, akā ua ʻike mau kaʻu mau mea kūʻai aku i ka maikaʻi e hiki mai i ka pāpāho kaiapili.

A, ʻōlelo aʻo aku wau iā ia ʻaʻole paha i loaʻa i kāna ʻoihana ke kūkākūkā kūpono e kōkua iā lākou. Manaʻo wau hiki i kahi kūkā kūkākūkā kaiaulu ke hōʻoia i ka lilo o kēia meahana… a inā ʻaʻole hiki iā lākou, e hoʻopono lākou e pili ana i ka pehea e hoʻohana ʻia ai me ka uku ʻole o ka loea i manaʻo ʻia

I ka heihei, kahi liʻiliʻi loa o ka hoʻokaʻawale ma waena o nā mea pā a me nā mea hoʻokele, manaʻo wau i ka kūʻai ʻana aku i ka pāpaho kaiaulu e e loaʻa kālā me ka hōʻoia o ka ROI. Loaʻa ka pilina o nā pā kime i nā mana e kākoʻo i kā lākou mau kalaiwa - ʻokoʻa i nā ʻano haʻuki ʻē aʻe. ʻO ka hāʻawi ʻana i kēlā mau māka ma o ka pāpili kaiaulu, ʻoiai e hāʻawi nei i ka backside i ke ola o ka mea hoʻokele he manawa kūpono kupaianaha ia. E launa pū me kāu mea kākoʻo a ana i ka ʻike a me ke ʻano kūʻai o nā mea pā. I ke kamaʻilio pū ʻana me ia, ʻaʻohe mea e like me kēlā ka mea nui a kā lākou mea aʻoaʻo. Maliʻa paha he manawa kūpono nalo ʻia.

Manaʻo wau ua hoʻololi wau i kona manaʻo e pili ana i ke kahawai ... a i ka hana ʻana pēlā, ua hoʻololi wau i koʻu manaʻo no kēia kau kūkākūkā pāpaho pū kekahi.

 

 

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