ʻO ka hopena i kahakaha ʻia ʻo Social Media ma ka Experience Customer

nohona pāpaho ʻike mea kūʻai aku

I ka wā i komo mua ai nā ʻoihana i ka honua o ka pāpili kaila, ua hoʻohana ʻia ia ma ke ʻano he kahua e mākeke i kā lākou huahana a hoʻonui i nā kūʻai aku. I nā makahiki i hala iho nei, eia naʻe, ua hele a pili ka pāpili kaiaulu i ka mea i makemake nui ʻia o ke kaiāulu pūnaewele - kahi e launa pū me nā mana a lākou e mahalo ai, a ʻo ka mea nui loa, e ʻimi i ke kōkua ke loaʻa nā pilikia.

Ke nānā nei nā mea kūʻai aku he nui aku e kamaʻilio me nā polima ma o ka pāpili kaiaulu, a ʻaʻole hiki i kāu ʻoihana ke hoʻokūkū inā ʻaʻole ʻoe e hui pū. ʻO nā mea pili āpau, a me ka nānā ʻole ʻana i nā mea kūʻai aku ʻaʻole ia he koho - he hana kēlā. hopena maikaʻi ʻole i ka ʻike o nā mea kūʻai aku, a ʻeha, hōʻeha i kāu laina lalo.

Kowa makemake ʻia

ʻIke paha ʻoe i ke kumu e aloha nui ai nā mea kūʻai? Hāʻawi iā lākou i ka hiki ke nīnau i nā nīnau a waiho i ka manaʻo i loko o kahi ākea lehulehu kahi e hōʻike ʻia ai kāu pane no nā mea āpau e ʻike - a manaʻoʻiʻo iaʻu, ke nānā pono nei nā mea kūʻai aku ʻē aʻe. A hoʻopaʻa haʻawina mai Conversocial ua loaʻa he 88% o ka poʻe kūʻai liʻiliʻi e kūʻai mai mai kahi māka i pane ʻole nā ​​pane o nā mea kūʻai aku ma ka pāpili kaiaulu. ʻO ke kumu, pehea ʻoe e launa pū ai me kāu mea kūʻai aku e noʻonoʻo ʻia e nā mea kūʻai aku.

Hoʻomaʻamaʻa nā mea kūʻai i kēia lā i ka loaʻa koke o nā pane. Ke nīnau nā mea kūʻai aku i nā nīnau ma ka pāpili kaiaulu, manaʻo lākou e hoʻi koke ʻoe iā lākou me kahi hopena. I ka 'oiaʻiʻo, Manaʻo ka 42% o nā mea kūʻai aku i kahi pane i loko o hoʻokahi hola, me kahi 32% hou aʻe e manaʻo nei i kēlā manawa ma loko o 30 mau minuke. Ma ka maʻalahi, pono ʻoe i kou mau manamana lima i ka pulse i nā manawa āpau e ka nānā mau ʻana i nā moʻokāki kaiaulu i mea e ʻike ai i nā manaʻo a me nā nīnau ke komo mai lākou.

Inā ʻike ʻoe i kāu kuni i waenakonu o kahi ulia pōpilikia pilikanaka, pono ʻoe e lilo i ka pilikia i nīnau ʻia a hāʻawi koke i kahi hopena. Inā ʻaʻole hiki iā ʻoe (a i ʻole kāu mau limahana) ke hāʻawi i kahi hopena koke, e hōʻoia i ka mea kūʻai aku e hana nei ʻoe ma laila a me ka ukali ke loaʻa kāu pane. ʻO ka mea hope āu e makemake ai e hoʻopiʻi i ke ahonui o kāu mea kūʻai aku ma o ka wana ʻana a nānā ʻole paha iā lākou a pau - hiki i nā hopena hopena maikaʻi ʻole.

Kahi hiki nui aku

I nā lā ma mua o ka pāpili kaiapili, hiki i nā mea kūʻai ke hoʻokaʻawale i nā ʻike kūʻai maikaʻi ʻole me kekahi mau lālā o ka ʻohana, nā hoaaloha pili, a me nā hoa hana. No nā ʻoihana, he helu hiki ke mālama ʻia kēia. Eia nō naʻe, me ka hiki ʻana mai o Facebook a me Twitter, loaʻa i nā mea kūʻai huhū he helu palena ʻole o ka poʻe e regale me nā moʻolelo o ka lawelawe mea lawelawe weliweli a me nā huahana shoddy.

ʻAʻole helu nā ʻikepili e pili ana i kēia hanana hou i ka sneeze:

  • 45% o nā mea kūʻai aku e kaʻana like i nā ʻike lawelawe lawelawe maikaʻi ʻole ma o ka pāpili kaiaulu (ʻImi Dimensional )
  • ʻO ka 71% o nā mea kūʻai aku ʻike i ka pane wikiwiki a me ka maikaʻi ma ka pāpili kaiaulu e paipai paha i kēlā inoa i nā poʻe ʻē aʻe, ke hoʻohālikelike ʻia me 19% o nā mea kūʻai aku i loaʻa ʻole ka pane. (NM Inihua)
  • 88% o ka poʻe hilinaʻi i nā loiloi pūnaewele i kākau ʻia e nā mea kūʻai aku ʻē aʻe e like me ka hilinaʻi i nā ʻōlelo aʻoaʻo mai nā pilikino pilikino. (ʻO BrightLocal)
  • Ke hui a pane aku nā ʻoihana i nā noi lawelawe o nā mea kūʻai aku ma luna o ka pāpili kaiapili, hoʻopau kēlā mau mea kūʻai aku i 20% a 40% hou me ka ʻoihana. (Bain & Hui)
  • Paipai ʻo 85% o nā pā o nā māka ma Facebook i kēlā mau mana i kekahi poʻe ʻē aʻe (Syncapse)
  • ʻOi aku ka 71% o nā mea kūʻai aku e kūʻai aku e pili ana i nā mea hoʻolaha pūnaewele (Huhulu)

ʻOi aku ka nui a me ka mana o kāu mau mea kūʻai aku ma mua o ka wā ma mua, a no ka makemake nui o kāu ʻoihana e hoʻokū hauʻoli iā lākou ma ke komo pū ʻana me lākou ma ka pāpili kaila me ka wikiwiki a pinepine hoʻi.

Ka Makani Kaha

Hiki iā ʻoe ke hoʻomaikaʻi ākea i ka ʻike o ka mea kūʻai aku ma ke komo ʻana i ka kūkulu ʻana i ka pilina ma kāu mau pūnaewele kaiaulu. Hoʻokumu pinepine kāu mau mea kūʻai aku i ke kūʻai ʻana i nā hoʻoholo i ka naʻau, ma mua o ka noʻonoʻo - a ʻaʻohe mea e pani ʻia no ka launa kanaka ʻana i ka hoʻomohala ʻana i ka pilina naʻau.

Hiki iā ʻoe ke hoʻoulu i kahi pilina pili naʻau a loaʻa ka palena ma luna o kāu hoʻokūkū ma o ka ʻike ʻana i ka ʻike o kāu mea kūʻai aku ua ʻike ʻia a mahalo ʻia lākou.

  • E pane koke i kā lākou leka.
  • Kikoo aku a hoʻomaikaʻi i kēlā me kēia kanaka ke haʻi manaʻo a kaʻana like paha i kāu mau pou.
  • Noi i ka manaʻo pane.
  • E hoʻouna i kahi leka hoʻomaikaʻi ma ka pāpili kaiaulu ke kūʻai lākou.
  • Hāʻawi i kahi hōʻemi ma kā lākou mea punahele.

Wahi a ka Force Market, ke koʻikoʻi nei i ka hopena o ka hopena o nā mea kūʻai aku i nā helu uku paneʻe kiʻekiʻe a me 2-12 mau manawa o ka loiloi kiʻekiʻe - hiki i nā mea ʻelua ke loaʻa ka hopena nui i ka kūpaʻa a me ka loaʻa kālā o ka poʻe kūʻai. Ke hoʻohana pololei ʻoe i nā pāpili kaiaulu, he hopena maikaʻi ʻole ia ma ka ʻike ʻana o ka mea kūʻai - a ʻo wai ka mea ʻike, pau paha ʻoe i ka hoʻohuli ʻana i nā mea kūʻai aku hauʻoli i nā mea kākoʻo ʻona.

2 Comments

  1. 1

    ʻO kekahi o nā keu pono nui loa o ka pāpili kaiaulu no ka ʻoihana e hoʻohana ana iā ia e hoʻonui i kāu kaʻa pūnaewele. ʻAʻole wale ke kōkua ʻana o ka pāpili kaiaulu iā ʻoe e kuhikuhi i ka poʻe i kāu pūnaewele, akā ʻo ka nui o nā mahele kaiaulu e loaʻa iā ʻoe, ʻo ke kiʻekiʻe ka pae o kāu ʻimi.

    • 2

      Hewa ʻole, ʻoiaʻiʻo… akā ua ʻōlelo ʻo Google ma mua ʻaʻole ia e hoʻohana pololei i ka kaʻana like ʻana i ka lehulehu e hoʻoholo i ke kūlana. Hewa ʻole, kaʻana like i kāu ʻike kaiapili pinepine i nā poʻe ʻē aʻe e kaʻana a kamaʻilio e pili ana. Ke ʻike kēlā mau loulou pili i kā lākou ala i nā pūnaewele kūpono, a laila kōkua ia i ka pae ʻana.

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