ʻAʻole hana ka pilikanaka i kahi loea

geek-and-poke.pngEia hou i kēia lā ua kono ʻia wau i kahi mau hanana liʻiliʻi - ma ke kino a ma o webinar - e ʻike i kahi a loea pāʻoihana kaiapili a me kā lākou lawe ʻana i ka hoʻolaha pāhoho kanaka ʻana. Ke nānā nei wau i kā lākou ʻikepili, kā lākou ʻike LinkedIn, kā lākou pūnaewele a me kā lākou blog, ʻike ʻole wau i ka nui o ka ʻike e kākoʻo ana i ka manaʻo he poʻe loea kaiapili lākou.

nohona Media, i makaukau? ʻOiaʻiʻo? Loaʻa paha iā lākou he mau kaukani tausani mau ukali ʻo Twitter, he mau haneli mau manaʻo ma kā lākou Facebook ka paia, a me ke lālā ma kahi ʻumikūmālua mau pūnaewele. Maliʻa paha no ka mea a lākou charlatan, he manō a he geek paha.

He aha kaʻu e hoʻohālikelike ai ma ke ʻano he media media i makaukau? Aloha au i kā Peter Shankman papa inoa o nā mākaukau a me nā disqualification no ka poʻe loea kaiapili. E hoʻohui wau - inā pili ia i ka ʻoihana - makemake wau e ʻike i kahi papa inoa lōʻihi o ke ana ʻana nā hopena a me nā kuhikuhi ma nā ʻano hui like ʻole a me nā hoʻolālā.

Hoʻonohonoho wau iaʻu iho ma ke ʻano he i makaukau? Hana wau - akā ʻaʻole no ka mea koi wau e maopopo i nā mea āpau. He ala ʻōpio kēia a ke hoʻololi nei i kēlā me kēia lā. Ke hoʻololi nei i ka hana ʻoihana. Ke hoʻololi nei i ka lawena mea kūʻai aku. ʻO kaʻu mau makahiki o ka ʻike e ulu nei mai ke kūʻai pololei ʻana a me ka hokona ʻana o ka waihona, ka leka uila ʻana, a pēlā aku.

ʻAʻole wau e koi iaʻu iho he loea ma muli o kaʻu ʻike o ka pāpili kaiapili ... koi wau iaʻu iho he loea ma muli o ka hana aʻu i hoʻokō ai no nā ʻoihana nui a liʻiliʻi e ulu i kā lākou ʻoihana, mālama a hoʻoliʻiliʻi i nā mea kūʻai aku, a hoʻemi i nā kelepona lawelawe ʻana e hoʻohana pono ʻana i ka pāpaho kaila.

Ke koi nei wau iaʻu iho he loea ma muli o ka hana aʻu e hana nei?

  • oiai VP o kahi papahana blog, ua kōkua mākou i nā ʻoihana he nui e hoʻomohala i kā lākou pāpili kaiaulu a me nā kaʻina ʻimi e hoʻokau i nā hana kālepa inbound.
  • He kūleʻa kaʻu ʻAhahui Pāhana Hou me kahi moʻolelo paʻa o ke kōkua ʻana i nā ʻoihana e hoʻomohala a hoʻokō i kā lākou papahana kaiaulu.
  • Ka hoʻohui a me nā pono hana i hoʻomohala ʻia i ka blogging, mail, wikiō a ua hiki i kahi o nā pūnaewele he ʻumi tausani mau hui.
  • The 2 nohona latike Ua kōkua wau e hoʻomaka a hoʻomau i ke kōkua i ka holo ʻana.
  • ʻO kaʻu blog ponoʻī e holo ana i 5 mau makahiki (a me kekahi mau mea hou aʻe ma nā pae ʻē aʻe) e kamaʻilio ana i ka pāpili kaiapili a me ka ʻenehana kūʻai.

AʻOLE! ʻAʻole kēia e kūpono iaʻu ma ke ʻano he i makaukau.

Kāhea wau iaʻu iho he loea no nā kumu ʻekolu:

  1. ʻImi nā ʻoihana poe akamai i, ʻaʻole nā ​​gurus a me nā geeks.
  2. Ke kāhea nei iaʻu iho he loea e hoʻopaʻa iaʻu iho i kahi kiʻekiʻe kiʻekiʻe a me ka manaʻolana me kahi ʻoihana e pono iaʻu e hoʻokō.
  3. Kūpono wau i ka wehewehe:

ʻO ka loea ka mea i ʻike ākea ʻia ma ke ʻano he kumu hilinaʻi o ka ʻenehana a i ʻole ka mākau nona ke kumu no ka hoʻokolokolo a hoʻoholo ʻana paha me ka pololei, kūpono, a me ke akamai i hāʻawi ʻia i ka mana a me ke kūlana e kā lākou mau hoa a i ʻole ka lehulehu i kahi kikoʻī kūlana kūikawā. ʻO ka loea, ʻoi aku ka nui, he kanaka me ka ʻike ākea a i ʻole ka hiki i kekahi wahi aʻo.

ʻOi aku koʻu akamai ma mua o ke koena o ka poʻe ma waho? nope.
ʻIke paha wau i nā mea āpau e pili ana i ka pāpili kaiaulu? ʻAʻole nō.
ʻAe like mau paha nā loea ʻē aʻe me aʻu? ʻAʻole loaʻa kahi manawa!
Ua kūleʻa kaʻu mau hana a pau? ʻAʻole - akā ʻo ka hapa nui o ia.

Manaʻo wau he akamai koʻikoʻi kaʻu no ka nānā ʻana i nā hana ʻoihana, nā mea kūʻai aku, a me ka hoʻoholo ʻana pehea e hiki ai i ka ʻenehana ke hoʻokahuli i ka hakahaka. ʻAʻole wau wahaheʻe i nā mea kūʻai aku a haʻi iā lākou he ʻāpana lākou o ka pāpili kaiaulu inā makemake lākou e ola. Māhele wau me lākou i nā kūleʻa he nui, ʻoiai! He ʻano waena wau e hilinaʻi ponoʻī a lana ka manaʻo e ʻike i ka lawe nui ʻia o - ʻaʻole no ka mea hiki ke hoʻopili ʻia e nā ʻoihana maikaʻi ʻole - akā no ka mea hiki ke hoʻoulu ʻia e nā ʻoihana nui.

Manaʻo wau e hoʻopili nā pāpili kaiaulu i nā ʻoihana i nā prospect, kūkulu i nā pilina i hoʻomaikaʻi ʻia ma waena o nā mea kūʻai aku a me nā hui, pahu i nā ʻoihana e hoʻomaikaʻi i ka lawelawe ʻana o nā mea kūʻai aku, kūkulu i ka transparency, a paipai i ke alakaʻi alakaʻi, kālena ʻoihana a me ka evolution… maikaʻi loa no ka ʻoihana.

A ʻo kēlā, koʻu mau hoaaloha, ʻo kaʻu i makaukau manao.

PS: Maopopo iaʻu inā hoʻi ʻoe i lawa i loko o kaʻu blog a i ʻole nā ​​manaʻo ma nā blog ʻē aʻe aʻu i haehae ai i kekahi mau poʻe nāna i hoʻolaha i kā lākou ʻike. ʻO kou manawa kēia. 🙂

10 Comments

  1. 1

    ʻIke wau i ka mea hoihoi i loko o ʻelua mau blog ʻē aʻe aʻu e heluhelu ai i ka waiwai o ka 'loea' e hoʻopaʻapaʻa ʻia. I loko o ʻelua mau pou aʻu i heluhelu ai ma mua ua manaʻo ʻia e nānā ʻole (a ma hope ʻaʻole e hoʻolimalima) i kekahi e hoʻohana i ka huaʻōlelo ʻo "loea" ma ke ʻano he ʻāpana o kā lākou mākaukau, akā huli ʻoe a nānā i kekahi o nā ʻatikala blog like ma ke kumu e kapa iā ʻoe he loea , a ma hope o ka haʻi ʻana i ka ʻatikala e hōʻike ana he akamai ʻoe. No laila ʻo wai ia? Hilinaʻi paha wau iā ʻoe no ka mea noʻonoʻo ʻoe iā ʻoe iho he loea a cite iā Shankman, a i ʻole nānā ʻole wau i nā mea āpau āu e ʻōlelo ai mai aneʻi no ka mea ke manaʻo nei ʻoe iā ʻoe iho he loea a haʻi iā Shankman? Mai kuhi hewa wau, mahalo wau i nā mea āpau āu i hana ai, a hāhai wau i kāu blog no laila maopopo leʻa wau ke waiwai i ka mea āu i ʻōlelo ai ... akā ʻo nā kuee e like me kēia ke kumu e huikau ai kaʻu mau mea kūʻai aku.

    • 2

      Aloha Robert! ʻAe ʻae wau i ka mea kue - a me ka hoʻokamani - ma kaʻu ʻāpana i kēia kūlana. Kuhi wau i nā pou ʻē aʻe no ka mea makemake wau e hoʻomau i ke kamaʻilio me nā manaʻo like ʻole. I ka wā ma mua, ua hōʻalo wau i ka huaʻōlelo 'loea'. I koʻu hoʻomau ʻana e hana i nā hana hou aʻe i ka hana, eia naʻe, ke ʻike nei au i ka nui a me ka nui o ka poʻe e hoʻohana ana i ke poʻo inoa 'kaukana kaiapuni'.

      ʻIke wau iaʻu iho i kahi manawa o kaʻu ʻoihana kahi aʻu e hopohopo nei e hoʻopunipuni ʻia nā ʻoihana e nā poʻe loea i ʻōlelo ʻia akā hoʻomau ka ʻimi ʻana o nā ʻoihana iā lākou. Ke hoʻomau nei au i ka nānā ʻana i ka ʻoihana e hele i ka poʻe me ka ʻike ʻole a i ʻole ka 'mākaukau'? A i ʻole - hoʻolaha wau iaʻu iho he loea, hōʻoia i koʻu waiwai, a loaʻa kēlā ʻoihana?

      E kāhea wau iaʻu iho he loea mai aneʻi ma muli o nā pono ʻoihana. Pēlā pū kekahi - mahalo wau iā ʻoe a me kaʻu poʻe heluhelu ʻē aʻe e paʻa ana iaʻu i kahi kiʻekiʻe kiʻekiʻe!

      Mahalo - mahalo nui wau i ka manaʻo!
      Doug

  2. 3

    ʻAe like wau me ʻoe Douglas. Lawe ʻia nā makahiki o ka ʻike me nā hoʻopuka maikaʻi (e like me nā hemahema o kekahi, helu wale mākou i ka ala ʻana o kekahi ma hope o kēlā ʻano maikaʻi ʻole ʻo ia ke kumu e ʻoluʻolu ai) e kapa ʻia he loea. ʻO ka loaʻa ʻana he mau kaukani mau ukali ma Twitter ʻaʻole hoʻokahi.

  3. 4

    Aloha Doug,

    I loko o kahi aʻo ʻē aʻe aʻu i ʻike ai i kēia hoʻopaʻapaʻa nui loa no ka mea he loea, ʻo wai ʻaʻole a he aha nā mea i hoʻokumu i nā pae hoʻohālikelike o ka loaʻa ʻana o ke kūlana loea. Hoʻomaopopo wau i ka hopohopo ʻo wau pū kekahi, ua ʻike i ka poʻe he nui i kāhea iā lākou iho he poʻe loea kaiapili akā ʻaʻohe o lākou ʻike mākeke e hele pū me ia. ʻIke lākou i nā mea hana, akā ʻaʻole ia e lilo i mea loea i ke kālepa ʻana me ka hoʻohana ʻana i ka pāpaho like me ke kahawai.

    He kanaka kūʻai aku wau no nā makahiki he nui aku ka nui ma mua o koʻu manaʻo e ʻae, a ua aʻo wau i ke aʻo ʻana ma ke ʻano kūʻai aku ma o nā kahawai āpau, e hoʻohana ana i nā ʻano hana like ʻole, mai ka hoʻolālā a hiki i ka hoʻokō. Ke hoʻohui nei i nā pāpili kaiaulu ma ke ʻano he ala ʻē aʻe no ka kūʻai aku ʻana he holomua kūlohelohe ia a hoʻokahi, eia naʻe he nui nā mea kūʻai aku i nānā ʻole a hiki i kēia manawa ke ʻike lākou he ʻoi aku ka maikaʻi o kā lākou hana i kēia mea.

    Akā ʻo ka poʻe wale nō e hiki ke hoʻolaha iā ʻoe he loea kāu mea kūʻai aku a me nā mea kūʻai aku. ʻO lākou nā hōʻoia e hōʻoia i ka manawa.

  4. 5

    Aloha Doug,

    ʻAe like wau me kāu mau manaʻo me ka puʻuwai, ua noi ʻia ka huaʻōlelo "loea" i maʻalahi. ʻIke wau i kekahi mau poʻe e kūʻai aku iā lākou iho ma ke ʻano he loea i ka pāpili kaiaulu a ʻaihue i nā manaʻo a me nā hoʻolālā a nā mea kākau ʻē aʻe a kāhea iā lākou na lākou. Aia wau i ke kaʻina hana i kēia manawa o ka hoʻokumu ʻana a me ke kūkulu ʻana i kahi hoʻolālā kaiaulu no kekahi o nā hui waiwai waiwai nui a he maka maka maoli nō ia naʻu. ʻAe like wau me Deborah i kāna mau ʻōlelo, ʻo nā mea kūʻai aku a me nā mea kūʻai aku wale nō ke kalaunu iā ʻoe me ka māka loea. Ke aʻo mau nei wau i kahi gehena a ʻaʻole wau he loea, akā ke hana nei wau ma ia mea. ʻAtikala maikaʻi loa

  5. 6

    Grrrrrrrrrrrrrrr .. No ke aha mākou e ʻōlelo ai i ka poʻe loea - ʻAʻole wau i loaʻa ka hoʻopaʻapaʻa holoʻokoʻa. ʻO ka Bantering a me ke kūkākūkā ʻana e lawe ia mai ka ikehu i ke ola. He hoʻohana waiwai paha ia o ka ikehu?

    • 7

      Patrick,

      ʻAe like wau me ʻoe. ʻIke mau wau i ka hoʻolaha ʻana iaʻu iho me kahi poʻo e like me ka 'loea'. Eia naʻe, ʻo ka ʻoiaʻiʻo ke ʻimi nei nā ʻoihana i nā 'loea' aʻo ia wale nō ka poʻe e hoʻohana nei i ke poʻo inoa e loaʻa.

      Ke aloha!
      Doug

  6. 8

    I ka ʻike ʻana iā ʻoe a me ka hana pū ʻana me ʻoe i nā papahana like ʻole, hiki iaʻu ke ʻōlelo ua kākoʻo wau me ka naʻau āpau i kou kuhikuhi ʻana iā ʻoe iho ma ke ʻano he loea. E like me kāu i ʻōlelo ai, mai kāu mau kūleʻa ke poʻo inoa a me kāu mau hemahema e like me ka mea i haʻi ʻia e David i ka manaʻo mua. E ʻelemakule paha ia me ʻoe, akā ʻike wau i ka wā aʻu e nīnau ai e pili ana i kahi mea e pili ana i ka ʻenehana a me nā pāpili kaiaulu e loaʻa iaʻu kahi pane e pili ana i ka ʻike, ka ʻike a me ka hilinaʻi. ʻO ia kaʻu e nānā ai i ka loea ma nā kumuhana a ʻoihana paha.

  7. 9

    Doug, he pou kupaianaha kēia no nā kumu he nui.

    1. Pololei ia a i ke kiko: ʻAʻohe BS makemake au i ka heʻe ʻana i nā mea ʻai a hele i ka papa nui.
    2. Pololei ia: hiki i kekahi geek ke noʻonoʻo pehea e tweak ai ka pāpili kaiaulu, akā hana ka poʻe loea i ka ʻoihana (aka "ka laina lalo").
    3. He mea ʻoiaʻiʻo: Ke ʻimi nei mākou i nā palena hou ma aneʻi e hele a loli a hoʻololi wikiwiki. ʻO ka poʻe loea maoli ka poʻe i hilinaʻi akā haʻahaʻa i ka ʻoiaʻiʻo e ʻōlelo ai, "ʻAʻole maopopo iaʻu", a laila loaʻa ka pane, ma kahi o ka hoʻomeamea ʻana e ʻike i nā mea āpau.

    Oluʻolu! Kaʻana ʻia!

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