Social Media Marketing Statistics ʻAʻole Hiki iā ʻoe ke Miss!
Ma kekahi mau manawa i hala mau makahiki i hala aku nei, ua hoʻomaka mākou e lawe i ka mea i loaʻa i ka home maʻamau he lekiō, a laila he kelepona, a ma hope loa he kīwī. Manaʻo wau ua hiki mākou i kēlā saturation me nohona Media,… Pono maoli anei mākou e helu i ka hopena a i ʻole e hoʻāʻo e hōʻoia i kahi ʻoihana e noho nei nā pāpili kaiaulu? ʻAʻole, lana koʻu manaʻo.
ʻAʻole ia he manaʻo no ka manawa no nā mea kālepa e hāʻule i nā mea āpau a pili iā Snapchat, akā naʻe. Aia nō nā ʻoihana kuʻuna e hoʻohana i ka peni a me ka pepa, eia nō naʻe nā ʻoihana e kalaiwa nei i ka loaʻa kālā me nā leka pololei, eia nō naʻe he ROI no nā ʻoihana he nui e hana nei i ka pāpaho kuʻuna. ʻO ka ʻoiaʻiʻo, ke ulu nei ka mākeke kuʻuna i kona hiki ke hoʻokaʻawale a hoʻokū i nā lālā o ka lehulehu. Hewa au ... e hoʻi hou kākou i ka hokona ʻana i ka pāpili kaiaulu. Nui ia.
Ke noʻonoʻo nei ʻoe i ka hoʻohana ʻana i ka pāpaho e hoʻolaha i kāu ʻoihana ma 2017? Pono i kahi mau ʻike a me nā helu e kōkua iā ʻoe e hana a hoʻokō i kāu hoʻolālā? Ua kaʻanalike ʻo Wordstream i kekahi mau stats marketing media maikaʻi i kēia pou i hala iho nei, a hāʻawi mākou iā ia i ka infographic lapaʻau ma lalo. ʻO Mark Walker-Ford, ka mea hoʻokumu a me ka Luna Hoʻokele o Red Website Design
Eia nā mea hoihoi a wacky hoʻi i ka ʻike a me nā helu helu e pili ana i ka pāpili kaiaulu e makemake ʻoe e nānā, e like me Huaʻōlelo.
ʻIkepili Heluhelu Pilikanaka
- 75% o nā kāne pūnaewele hoʻohana ma Facebook pū kekahi 83% o nā mea hoʻohana pūnaewele wahine
- 32% o nā ʻōpio e noʻonoʻo ʻo Instagram ka pūnaewele kaiaulu nui loa
- E hoʻohana paha nā mea hoʻohana pūnaewele wahine i Instagram ma mua o nā kāne, ma 38% vs. 26%
- 29% o nā mea hoʻohana pūnaewele me nā kekelē koleke e hoʻohana iā Twitter, hoʻohālikelike ʻia i 20% me nā kekelē kula kiʻekiʻe a ʻoi aku paha
- 81% a millennials e nānā iā Twitter ma ka liʻiliʻi i hoʻokahi manawa i ka lā
- ʻO ka hapa nui o nā mea hoʻohana Instagram ma waena o 18-29 mau makahiki, ma kahi o ʻeono-i-ʻumi mau mākua pūnaewele
- 22% o ka heluna nui o ka honua hoʻohana iā Facebook
- Ua kaena ʻo LinkedIn ma mua o 450 miliona mau ʻikepili hoʻohana
- Ma kekahi lā Ua hōʻea ʻo Snapchat i ka 41% o 18 a 34 mau makahiki ma ka US
- ʻO YouTube holoʻokoʻa, a ʻo YouTube hoʻi ma ke kelepona wale nō, hiki i nā makahiki 18-34 a me 18-49 mau makahiki ma mua o nā pūnaewele uwea i ka US
Ka Heluhelu ʻAoʻao Pūnaewele Pilikino
- Ke hoʻomau nei ʻo Facebook i ka papaho pāʻoihana kaiaulu i hoʻohana ākea ʻia, me 79% o nā mea hoʻohana pūnaewele ʻAmelika Ma muli o ka heluna heluna kanaka, (ʻaʻole wale nā mea hoʻohana pūnaewele) 68% o nā mākua US ma Facebook.
- Loaʻa iā Instagram ka mekala kālā me 32% o nā mea hoʻohana Hele mai ʻo Pinterest i kahi kolu kokoke me 31%, a me LinkedIn a me Twitter ma 29% a me 24% pākahi.
- 76% o nā mea hoʻohana Facebook i kipa aku i ka pūnaewele i kēlā me kēia lā ma ka 2016, me ka nui o 1.6 mau piliona kipa o kēlā me kēia lā, hoʻohālikelike ʻia me 70% o ka hoʻohana ʻana i kēlā me kēia lā ma 2015.
- Noho ka mea hoʻohana LinkedIn he 17 mau minuke ma ka pūnaewele i kēlā me kēia mahina
- 51% o nā mea hoʻohana Instagram e kiʻi i ka paepae i kēlā me kēia lā, a 35% i ʻōlelo e nānā lākou i ka paepae i nā manawa he nui i ka lā
- ʻAneʻane 80% o ka manawa i hoʻohana ʻia ma nā paepae pāpili e hana ma ka lawe lima
- ʻO Katy Perry kahi nā mea ukali ma ka honua holoʻokoʻa, ma 94.65 miliona
- Aia ma luna 400 miliona mau snaps e kaʻana like ʻia ma Snapchat i kēlā me kēia lā, a aneane 9,000 mau kiʻi e kaʻana like ʻia i kēlā me kēia kekona
- pono 10 tausani wikiō YouTube ua hana ma mua o 1 biliona mau manaʻo
- Ma mua o ka hapalua o nā manaʻo YouTube a pau aia ma nā polokalamu kelepona
Nā Heluhelu Pāʻoihana Kaiaulu
- Loaʻa iā Instagram he $ 595 miliona i ka loaʻa kālā hoʻolaha pūnaewele i kēlā me kēia makahiki, kahi helu e hoʻonui wikiwiki nei
- ʻOiai nā nūhou o ka hoʻokahakaha a me nā luna e haʻalele nei i ka ʻoihana, Ua piʻi aʻe ka loaʻa kālā a Twitter ma kahi o 8% YOY
- 59% o Americans me nā moʻokāki kaiapili e manaʻo i ka lawelawe ʻana o ka mea kūʻai aku ma o ka pāpili kaiaulu i maʻalahi ka loaʻa ʻana o nā nīnau a pane ʻia nā pilikia
- Aia ma luna 50 miliona ʻoihana hoʻohana i nā ʻaoʻao ʻoihana ʻo Facebook
- 2 miliona ʻoihana hoʻohana i Facebook no ka hoʻolaha ʻana
- Nā Facebook huina kālā loaʻa ulu 56% i ka 2016, a ua hoʻonui ka loaʻa kālā hoʻolaha 59%
- 93% o nā mea hoʻohana Pinterest hoʻohana i ka paepae e hoʻolālā a hana i nā kūʻai
- 39% o nā mea hoʻohana LinkedIn uku no nā hōʻike kālā uku mahina
- Hoʻokomo ʻo Pinterest i 25% o nā māka kūʻai referral pūnaewele āpau
- Ma mua o 56% o nā mākua pūnaewele hoʻohana ma mua o hoʻokahi paepae pāpili kaiaulu
Nā Heluhelu ʻImi Kaiapili
- Loaʻa nā tweet me nā kiʻi i 18% ʻoi aku kaomi ma mua o nā tweets me ka ʻole o nā kiʻi
- 100 miliona meaʻai a me 146 papa hana e ola nei Nails
- Ma LinkedIn, 98% o nā pou me nā kiʻi i loaʻa i nā manaʻo hou aʻe a me nā pou me nā loulou kahi 200% pae hoʻoili kiʻekiʻe
- Aia ma kahi o 81 miliona mau moʻokāki Facebook hoʻopunipuni a ma kahi o 5% o nā moʻokāki twitter he lapuwale
- 100 miliona mau hola o ka ʻike wikiō kiai ʻia ma Facebook i kēlā me kēia lā
- Ma mua o 1 miliona mau mea hoʻohana LinkedIn ua paʻi i nā mea lōʻihi lōʻihi, me 160,000 mau lōʻihi lōʻihi i paʻi ʻia i kēlā me kēia pule a ma luna o 19.7 miliona SlideShare hōʻike i hoʻouka ʻia i ka paepae.
- 88% o nā ʻoihana me nā limahana he 100 a ʻoi hoʻohana i ka twitter no ke kūʻai aku ʻana
- ʻO ka wikiō YouTube i hāʻawi ʻia e ka mea hoʻohana me ka nui o nā manaʻo Kuhi ʻo Charlie i koʻu manamana lima me 845 miliona mau manaʻo
- ʻO Pizza ka ʻoi loa kaʻai Instagram, ma mua pono o ka steak a me ka sushi
- Ke hoʻomau nei ka ulu ʻana o ka blog ʻana, me ka ʻoi 409 miliona kanaka ke nānā aku ma mua o Nāʻaoʻao 23.6 billion kēlā me kēia mahina ma WordPress wale nō
E nānā i kēia infographic mai Hoʻolālā Pūnaewele Ulaula nāna e hōʻuluʻulu i nā helu kūpono e pili ana nohona Media, ke kūʻai akuʻana.