ʻO ka 5 Social Media Misconceptions o nā ʻoihana

nā hopena pili kaiaulu

I kēia mau lā, ua nīnauele ʻia wau a ua nīnau ʻia he aha nā manaʻo kuhi hewa a nā hui e hana nei i ka wā e hoʻomohala a hoʻokō ana i kā lākou papahana kaiapili. E kūʻē paha kaʻu ʻike i ka nui o nā gurus ma laila, akā - i ka ʻoiaʻiʻo - manaʻo wau ua ʻoi loa kēia ʻoihana a ʻōlelo nā hopena no lākou iho.

Kuhihewa Pāpuni Pili # 1: ʻO ke kaiāulu kahi Channel Marketing

Nānā pinepine nā ʻoihana i nā pāpili kaiaulu ma ke ʻano he ala kūʻai mākeke. ʻO Media pāpili kahi kanal kamaʻilio hiki ke hoʻohana ʻia no ke kūʻai aku ʻana - akā ʻaʻole ia he kahakaha kūʻai wale nō. ʻO ka mea mua e holo ai nā ʻoihana i ka wā e kiʻi ai i ka pāpili kaiaulu he hoʻopiʻi maʻamau ia - a i kēia manawa pono lākou e hoʻoholo kūleʻa ia mai ka nānā ʻana o ka honua. ʻO ka pāpili kaiaulu ka mea e manaʻo ai ka poʻe e hoʻolohe nei me ka nānā ʻana o kāu ʻoihana pehea ke kahawai e e hoʻohana ʻia. ʻO ka pane ʻole ʻana i kēia mau noi e luku ʻia kahi hoʻolālā pāʻoihana kaiapili āu i hoʻolālā ai.

ʻO ke kuhi manaʻo pāpaho # 2: Pono e huli koke ʻia me ka maʻalahi

Makemake nā ʻoihana e ana i ka hana a hoʻi i ka hoʻopukapuka ma ka pāpili pāʻoihana me i kēlā me kēia tweet a i ʻole hoʻohou. He like ia me ke ana ʻana i ka kūleʻa o kahi pāʻālua ma hope o ko lākou pā ʻana i ka pahu pahu mua. Hiki ke ana ʻia kāu pāpāho kaiaulu i ka hoʻopukapuka hiki ke ana ʻia ma hope o kou lawe maoli ʻana i ka waiwai i ka poʻe hoʻolohe pepeiao, ua lilo ke anaina (hoʻolohe ʻana) i kaiāulu (kaʻana like), a kūkulu ʻoe i ka mana a me ka hilinaʻi i kāu ʻoihana. I nā huaʻōlelo ʻē aʻe, pono ʻoe e hana i nā mele maikaʻi loa ma mua o ka hiki iā ʻoe ke kali i kahi hoʻi! Pēlā nō, ulu ka hoʻi ʻana ma ka pāpili kaiapili ma o ka hala ʻana o ka manawa - ke kūkulu ʻana i ka momentum i kou wā e hoʻopio ai i kāu mea e hoʻolohe ai a kūkulu i kahi kaiāulu e hoʻomaka e kamaʻilio i kāu leka. He ʻumi makahiki kēia blog a i loko wale nō o 5 mau makahiki i hala ua ulu nā kālā a hiki i kahi manawa o ke kūkulu ʻana i kahi ʻoihana a puni.

Kuhihewa Kuhi Pūnaewele # 3: Pono ke kūʻai aku ʻana i kuleana no ka nohona kaiāulu

Pili kēia i # 1, akā ʻo nā ʻoihana e kaupalena pinepine i ka leka ʻana i nā leka uila i ka ʻaoʻao kūʻai, ʻaʻole mākaukau pinepine e pane. ʻOi aku ka maikaʻi o ke kūʻai aku ʻana i ka māka ʻana a me ka leka ʻana - akā ʻaʻole naʻe i ka pane ʻana. ʻO ka lawelawe lawelawe, nā pilina lehulehu a me nā limahana kūʻai aku nā kumuwaiwai i kāu ʻoihana e kū nei i nā prospect a me nā pāpāho i kēlā me kēia lā, e hoʻolohe a pane i nā hopohopo, a maopopo pehea e hana ai i nā mea kūʻē. Pono e hoʻokomo i kahi hoʻolālā pāʻoihana kaiaulu i kēia mau limahana ʻoiai ʻo ke kālepa ʻana e kōkua i ka hana leka ʻana, nānā a kaʻana like i ke kahawai, a ana i ka hopena.

ʻO ke kuhi hewa ʻana o ka nohona kūpuna # 4: ʻo nā Media Mishaps e hoʻopau nei i nā ʻoihana

Manaʻo nā ʻoihana i kā lākou leka uila ʻana ma ka pāpili kaiaulu pono e hemolele, me ka hala ʻole. ʻO kēlā me kēia lā, hebedoma ma hope o ka pule, a me kēlā me kēia mahina ʻike mākou i kēia mau hiʻohiʻona kupaianaha o ka hana a nā ʻoihana i kekahi mea i kapa ʻia e nā loea ʻoihana kaiapuni ʻoihana nā pōʻino kaiaulu. He kuhi hewa paha lākou, akā liʻiliʻi lākou i nā pōʻino. Inā ʻoe e nānā i nā hewa kupaianaha āpau ma nā pāpili kaiaulu e nā ʻoihana, ʻo ka hapa nui ʻAʻohe hopena ma ke kūʻai aku, nā kumukūʻai kumukūʻai, a me nā loaʻa kālā paha. Hiki i nā ʻoihana ke hana hewa a hōʻola piha iā lākou. I ka ʻoiaʻiʻo, ua ʻike mākou i kahi i ulu pinepine ai ka leo o nā hewa i nā kūʻai aku a ka hui ma hope o nā kahawai nūhou a me nā wahi kaiāulu e hoʻokau i ka pilikia ma mua o ka uku o nā hoʻolaha. Hele mai ke kumumanaʻo i ka hoʻonā ʻana i ke kuhi hewa a hiki i ka hoʻi hou ʻana ke lilo i waiwai nui loa i ka ʻoihana ʻoiai ke kūkulu nei i ka hilinaʻi a me ka ʻoiaʻiʻo me ka poʻe hoʻolohe.

Kuhi ʻia ka pāpaho nohona # 5: Manuahi ka pāpaho

Ke ʻike nei, ka mālama ʻana, ka paʻi ʻana, ka pane ʻana a me ka hoʻolaha ʻana i kāu mīkini ma ka pāpili kaiaulu ʻaʻole manuahi. I ka ʻoiaʻiʻo, inā hana ʻoe i kahi hana weliweli, hiki ke lilo i manawa nui a me ka ikaika no kāu ʻoihana. Hiki iā ia ke uku aku iā ʻoe i ke kūʻai aku ma kahi o ka hana maoli ʻana iā lākou. Ma ka ʻaoʻao o ka paepae, ke hoʻoneʻe ʻia nei nā kahawai e like me Facebook, Twitter, a me Pinterest e ko lākou mea hoʻopukapuka e hana i ke kālā ... Ke hoʻokumu nei i nā moʻohelu kālā a me nā kumuwaiwai e ʻike ai, curate, paʻi a pane ai i ka pāpili kaiaulu e ulu nui ai ka hiki.

ʻAe a ʻae ʻole paha? He aha nā manaʻo kuhi hewa ʻē aʻe āu e manaʻoʻiʻo ai ma waho?

hana manaʻo hoʻopuka

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    Manaʻo ka nui o nā ʻoihana e hiki ke kūkulu ʻia ka kūleʻa nohona i ka lā. Pono nā mākeke e hoʻolako mau i ka ʻike pili a kūkulu i ka kūlana o kā lākou hui e hana i kahi pilina lōʻihi me kā lākou mea kūʻai aku e ʻike i ka hopena maikaʻi aʻe i kā lākou pāʻoihana kaiapili.

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