5 Nā Myth of Social Media

kaʻao a

He pou hou paha kēia ... akā pono wau e hoʻokūkala i kēia. Ua nānā au i kekahi mau hui e ʻōpala ma nā kaho pāhoho kaiapili. Ua haʻalele pū lākou iā ia. ʻO ka nīnau hiki ʻole iaʻu ke pane iā lākou no ke aha lākou i hoʻāʻo ai i ka mua?

Makemake wau e noʻonoʻo i ka pāpili kaiaulu me he mea hoʻonui ... an nui loa mea hoʻonui ikaika. Inā loaʻa iā ʻoe kahi kahua paʻa o nā pilina lehulehu a me ke kālepa ʻana, a ke uhi nei i ka loaʻa a me ka mālama pono ʻana, e kū maoli nō kāu hana nui ke hoʻomaka ʻoe e hana a kūkulu i kahi kūlana ma ka pūnaewele. Inā loaʻa iā ʻoe kahi mediocre PR a me ka hoʻolālā Marketing, hiki i nā pāpili kaiaulu ke hoʻopau iā ia.

ʻO kaʻu mau 5 Myths of Social Media Marketing

  1. Hoʻololi ka pāpili kaiaulu i kahi pūnaewele. Pono ʻoe i kahi wahi e hopu i nā alakaʻi a huki i ka manaʻo i nā huahana a i ʻole nā ​​lawelawe a kāu ʻoihana.
  2. Hoʻololi ka pāpili kaiaulu i ka kūʻai ʻana i ka leka uila. ʻO ka leka uila a pale wale method that informs customers and prospects when you need them to be contacted. In fact, Social Media requires much more email communication to keep social site users coming back. Think about all the email you get from LinkedIn, Facebook, and Twitter!
  3. ʻO ka hoʻohana kiʻekiʻe o ka pāpaho kaiaulu he wahi maikaʻi loa ia e hoʻolaha ai. ʻAʻole ka pāpili kaiaulu kahi mea e hoʻolei ai i nā hoʻolaha ma luna o, he mea ia e kamaʻilio ʻia mai loko mai. Nui loa nā ʻoihana e ninini kālā i nā hoʻolaha hae a me ka hoʻolaha kikokiko ʻana i nā pūnaewele kaiapili kahi i makemake ʻole ai nā mea hoʻohana e kūʻai.
  4. ʻAʻole hiki ke ana ʻia ka hopena o ka pāpili kaiaulu. Ka hopena pāʻoihana kaiaulu hiki e ana ʻia, ʻoi aku ka paʻakikī o ke ana ʻana i ka hopena. Pono ʻoe e hoʻohana i kahi Ikaika analytics pūʻolo - malia paha me ka hoʻopili pāhana kaiapili, a i ʻole e ʻike pehea e hoʻohana pono ai i ka pāʻālua mai kāu manawa analytics pūʻolo e hoʻopaʻa i nā alakaʻi a me nā hoʻololi ʻana mai ka pāpili kaiaulu.
  5. Maʻalahi ka pāpili kaiaulu, ʻo ʻoe wale nō hana iā ia. AʻOLE! ʻAʻole maʻalahi ka pāpili kaiaulu. E noʻonoʻo i kahi pāʻina awakea a e kamaʻilio ana ma luna o kāu huahana a me nā lawelawe me kahi manaolana. ʻAkaʻaka ʻo ia, ʻakaʻaka ʻoe, nīnau ʻo ia i kahi nīnau, ʻōlelo ʻoe i nā pane kūpono āpau ... uku ʻoe no ka ʻaina awakea ... hopu ʻoe i kāna hilinaʻi. Ma ka pūnaewele, ʻaʻole ʻoe ʻike iā lākou e hele mai ana, ʻaʻole ʻoe ʻike i kahi i hele ai lākou, ʻaʻole ʻoe i ʻike i kekahi mea ʻē aʻe ma mua o ka ʻike ʻoi aku paha ka ʻike o kā lākou.

    Ke kūkulu nei ka pāpili kaiaulu i ka hilinaʻi me kekahi āu i ʻike ʻole ai. He paʻakikī, lōʻihi ka manawa ... he marathon kēlā, ʻaʻole he sprint. Ua kūleʻa ka pāpili kaiaulu i nā ʻoihana he nui no ka mea hoʻowahāwahā i nā kumuwaiwai a me ka manawa e pono ai ke kūkulu i ka momentum. ʻAʻole lākou i ʻike he hoʻopukapuka wā lōʻihi ia, ʻaʻole ia he hoʻolālā wā pōkole.

    Me kahi hoʻolālā, hiki iā ʻoe ke pohā i ka puka pā a ulu i kāu ʻoihana ma mua o nā mea i manaʻo ʻia. Me ka ʻole o ia mea, lele paha ʻoe i ka hoʻolei ʻana i ke kāwele.

ʻO kēia ke kumu e hiki ai i ka Southwest Airlines a me Zappos ke kūleʻa me Social Media, akā ʻaʻole like ʻo United Airlines a me DSW. He mea kupaianaha nā Southwest Airlines a me Zappos, nā ʻoihana hoʻokumu i ka poʻe kūʻai imua o ua ulu ka pāpili kaiaulu i kēia wahi. ʻAʻole hiki i United Airlines ke hoʻohana i kahi hoʻolālā pāpili kaiaulu i hāʻawi ʻia i kā lākou alakaʻi ʻana i kū kānāwai a kūpaʻa hoʻi.

Ma ke ʻano he panelist i kēia lā ma Real Estate BarCamp Indianapolis, hiki iā ʻoe ke ʻike i ke kikowaena o nā ʻoihana a me nā poloka i loko o ka lumi. ʻO kekahi, e like me ka hoa aloha a me ka mea kūʻai aku ʻo Paula Henry (ʻelua Poepoe a DK New Media kōkua iā ia), ke holo nei i mua loa ua hoʻopau loa lākou i nā pāpāho kuʻuna āpau a piha pūnaewele. ʻAʻole ʻo Paula ka pilikia pehea e loaʻa ai nā alakaʻi... pehea ia e mālama ai i kāna ʻōnaehana kaiapili i ka wikiwiki i ka wā e hana ana i kāna mau alakaʻi āpau.

Ke hana nei nā mea ʻē aʻe i loko o ka lumi ma hope o ka piʻo ... ʻaʻohe twitter, ʻaʻohe facebook, ʻaʻohe kanaka pūnaewele, ʻaʻohe ʻenekia huli, ʻaʻohe blog, a pēlā aku. ʻAʻole lohi kēia no kēia poʻe e kūkulu i kahi hoʻolālā kūʻai kūleʻa pūnaewele maikaʻi ... akā ua ʻoi nō hoʻi i ka wanaʻao e lele lākou i loko o kahi hoʻolālā Media i koʻu manaʻo haʻahaʻa.

Pono nā mea hou e aʻo pehea e hele wāwae ai ma mua o ko lākou holo. Pono lākou i kahi pūnaewele kūpono e hiki ai ke hoʻokipa i nā kaʻa a hāʻawi i ka ʻike pili e hoʻopili me ka mea kūʻai aku. Pono lākou e noiʻi a hoʻohana i nā huaʻōlelo i loaʻa ka hopena i ka wahi a lākou e lawelawe ai - me ia pū kekahi nā kaiāulu, nā helu kī, nā kūlanakauhale, nā kalana, nā kula, etc. Pono lākou e hoʻohana i kahi leka uila e pili pono i nā alakaʻi a me nā mea kūʻai aku mua. Pono lākou e hoʻohele Nā hoʻoponopono kelepona paʻa waiwai e pani i nā fliers mālama lākou i nā mea i mua o nā waiwai.

Hiki i nā pāpili kaiaulu ke hāʻawi i kahi nui kupaianaha o ke alakaʻi i loko o kāu pahu kūʻai kūʻai ... akā pono ʻoe e loaʻa i ka funnel kūʻai i kahi, ana i ka hopena o nā hopena, a hana mau i kāu papahana kālepa e hānai a hopu i nā alakaʻi a me nā mea kūʻai aku. E hiki mai ana ka pāpaho kaiaulu ... e hoʻonui ana i kahi papahana kūʻai maikaʻi maikaʻi loa a hoʻomaka i ka haʻalele ʻana i ka ulu ʻana o ka mana a me ka transparency.

9 Comments

  1. 1

    Aloha Doug, pou maikaʻi.

    Pono nā kānaka hou aʻe e pīpī i ka moʻolelo "Social Media is a Cakewalk". ʻO wau wale nō ka mea lawe mua i loko o ke keʻena, a ʻo ka nui o nā manawa a ka hoʻokele i noi mai ai iaʻu e "aʻo iā lākou e hoʻohana pololei iā Twitter" i hoʻokahi hola a i ʻole ʻelua mau mea i hoʻopūʻiwa ʻole iaʻu. Lawe kēia mau mea i ka manawa, kūpaʻa - a me ka makemake e aʻo. Makemake wale ka poʻe i kahi hoʻoponopono wikiwiki ma SM, no ka mea manaʻo lākou he ala wikiwiki e loaʻa kālā. ʻAʻole maoli ia, a pono ʻoe e aʻo ma ka hana ʻana.

  2. 3

    ʻO ka ʻatikala maikaʻi, mahalo nui loa. Ma kaʻu keʻena ua nui ka huikau e pili ana i kekahi mau ʻano o ka pāpili kaiapili, e leka uila wau i kēia ma ke keʻena!

  3. 5

    @douglaskarr ʻoluʻolu kāu mau ʻike, ʻo ia hoʻi kāu pana hoʻokaʻawale ʻaʻole mākaukau nā mea āpau e komo i ka SM. ʻOiaʻiʻo, ʻo ka poʻe e ʻike nei i nā pūnaewele SM ma kahi ʻē aʻe e plaster i nā leka hoʻolaha e kumakaia i ka nele o ka ʻike i ka mea a kēlā mau pūnaewele e hōʻike nei, e kuhi hewa nei i kahi mea hana no kahi ʻoihana a i ʻole ka hoʻolālā kūʻai.

    • 6

      Thanks so much Scubagirl15! It all starts with a strategy… technology should only be applied AFTER all the goals are defined. Too many social media folks like to try and take social media and make it fit all the problems a company is having. Appreciate your kind remarks!

      Doug

  4. 7

    Pono wau e lele i hope i kaʻu pāʻani pāʻani kaiapili. Hoʻololi nui nā mea i kēlā me kēia lā. ʻO nā ʻano hana a pau aʻu e hoʻohana ai, ʻaʻole ia he maikaʻi. Akā ua wehe maoli ʻoe i kahi mau mea aʻu i noʻonoʻo ʻole ai ma mua, a mahalo wau i kēlā! Pono wau e hoʻihoʻi i kuʻu puʻupuʻu i ke kāʻei a hoʻohana pono i ke kūʻai aku ʻana aku i kēia manawa.

    • 8

      ʻO Bryan,

      Don't worry too much about losing traction. We're still in the early wild west days of social marketing and have much to learn. Get some goals first, build a strategy… and if social media marketing can play a role AND have a positive ROI given the resources… then go for it!

      Doug

  5. 9

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