Kahi hola i kahi lā o ka nohona kaiaulu ...

hoʻokahi media media

ʻAʻohe maoli kahi alakai, no kēlā me kēia, no ka nohona Media. Makemake nā poʻe he nui e haʻi iā ʻoe i ka mea e hana ai ma ka pāpili a i ʻole kaʻana like i kā lākou papahana lanakila… Akā ua ʻike wau i ka hana ʻokoʻa no ka mea ʻaneʻane kēlā me kēia hui a mākou i hana pū ai. I kēia lā, ʻO Erik Deckers kaʻana mai i kēia tweet iaʻu mai Alexander Klotz:

ʻO Alex Klotz tweet

He mea paʻakikī nā kumuwaiwai no kēlā me kēia… me kaʻu ʻoihana liʻiliʻi. ʻO kā mākou pahuhopu ka waiho ʻana i kahi leka uila i hoʻokahi pule, ʻelua mau memo blog i ka lā, a hoʻomau i nā kamaʻilio ma waena o Twitter, LinkedIn, Google+ a me Facebook. Ke hāʻule ʻole nei mākou! He hana nui a mākou e hoʻolimalima nei i kahi kumuwaiwai ʻē aʻe ma kā mākou ʻoihana pili kaiaulu e hoʻāʻo wale e hoʻomau. He uku pololei kēlā i ka ʻoihana ʻaʻole paha e hopena pololei i ka hoʻihoʻi ʻana o ka hoʻopukapuka… akā i ka hala ʻana o ka manawa, maopopo nō iaʻu.

Nui a hewahewa nā waiwai i waho ma ke kumuhana. Makemake wau e hilinaʻi i ka Jay Baer, Ka'ōmole a ʻO Michael Stelzner ma luna o nā poʻe e like me Huhulu no ka ʻōlelo aʻo pāhoola. ʻOiai wau e noʻonoʻo nei i ka poʻe ma Huhulu maikaʻi loa, kā lākou ʻike kumumanaʻo kahi hoʻolālā kūʻai i loko i hoʻouka ʻia i hoʻopiʻi ʻia. Māhele lākou i ka ʻike e hoʻokele i nā alakaʻi i kā lākou hui ponoʻī. Hana nui ʻo Jay, Jason a me Michael i ka noho kūpaʻa ʻana i kekahi mea kūʻai aku (e wehewehe ākea lākou i kā lākou mau kākoʻo) akā e kia nui i ka pilikia ma ka lima a me nā manaʻo hoʻoholo paha.

I ka ʻoiaʻiʻo, maikaʻi loa ka manawa no Alex - e hele aku iā Mikaʻela ʻO ka Summit Kūleʻa Pilikino Pilikino ʻOihana liʻiliʻi i ka hopena o kēia mahina. Hōʻike ka piko i nā 22 pāʻoihana kaiapili e aʻo nei i nā ʻoihana ʻona a me nā mākeke pehea e haku ai i ka kūʻai ʻana aku i ka pāpaho (lawe ʻia mai iā ʻoe e Social Media Examiner) Hoʻokomo pū nā mea hōʻike ʻO Jeremiah Owyang (Pūʻulu Altimeter), ʻO Brian Solis (mea kākau, Komo), ʻO Frank Eliason (Citigroup), ʻO Mari Smith (co-mea kākau, Facebook Marketing), ʻO Erik Qualman (mea kākau, Socialnomics), ʻO Michael Stelzner (mea hoʻokumu, Social Media Examiner), ʻO Dan Zarella (mea kākau, The Social Media Marketing Book), ʻO Andy Sernovitz (mea kākau, Word of Mouth Marketing), ʻO David Meerman Scott (mea kākau, Ke Kūʻai Manawa Manawa & PR); nā loea mai Boeing, Intel, Cisco a me Verizon; Jay Baer (co-mea kākau, The Now Revolution), ʻO Hollis Thomases (Mea kākau, Twitter Marketing), ʻO Steve Garfield (mea kākau, E ʻike ʻia), ʻO Mario Sundar (mai LinkedIn), a Ann Handley (MarketingProfs) –ka inoa wale i kekahi. (Ka hoʻolaha: ʻO ia koʻu loulou pili).

Eia kaʻu ʻōlelo aʻoaʻo ka mālama ʻana i ka pāpaho kaiaulu me ka ʻole o ka waiwai:

  • hoʻokahi media mediaHōʻike i nā kumuwaiwai he nui ʻoi aku ka maikaʻi ma mua o hoʻokahi. Mai ukali i kekahi i kapa ʻia Guru. Hana mākou āpau me nā hui like ʻole a ʻike i kekahi mau ʻōnaehana e lanakila ana, lilo kekahi ... a i nā manawa he nui ke lanakila ʻana o ka hoʻolālā like a ME ka eo. Hoʻolilo 15 minuke kahi lā e nānā ana i kā lākou mau ʻatikala a me nā kamaʻilio.
  • E ʻike i kāu poʻe hoʻolohe. Ma hope o nā alakaʻi, nā hoapili, a me nā mea hoʻokūkū i kāu ʻoihana kahi ala maikaʻi loa e kiʻi ai i ke anaina āu e ʻimi nei. E hāhai iā lākou ma Twitter, e like me lākou ma Facebook, e hoʻohui iā lākou i ka Circles ma Google+, a e hui pū me kekahi o nā hui LinkedIn. ʻO ka manawa kūpono e hui pū me nā kamaʻilio ke hana nui ʻoe i kēia. Hoʻolilo 15 minuke he lā ma ka kamaʻilio he mea nui ia iā ʻoe a me kāu ʻoihana.
  • Kanu i kou hae. Inā makemake ʻoe e lilo i alakaʻi, e haʻi i nā poʻe ʻo ʻoe ke alakaʻi a no ke aha. ʻAʻole pono ʻoe e kali no ke kapa ʻia ʻana o nā inoa ... kali ʻoe no ka manawa lōʻihi. Paipai wau i nā ʻoihana liʻiliʻi aʻu e hana pū nei me ka blog, ʻōlelo, a hōʻike i ko lākou mana. Hāʻawi kahi blog i kahi waihona kikowaena no nā poʻe e kipa a heluhelu hou aʻe e pili ana iā ʻoe a me kou ʻike - no laila hiki iā lākou ke hoʻoholo inā ʻaʻole e hana i ka ʻoihana. Hāʻawi koke ke kamaʻilio ʻana i ka ʻike i kāu mana ... ʻoiai inā e omo ʻoe i ka wā mua ma ia! A ke hōʻike nei i kou mana ma o ka hoʻokaʻawale ʻana i nā pūnaewele like 'O ke kuhikuhina maikaʻi loa. Hoʻolilo 20 minuke he lā e hana ana i ka ʻike.
  • Paipai iā ʻoe iho. Mai kākau i kahi pou, tweet a hōʻano hou a manaʻo i ka poʻe e hele mai. Pono ʻoe e lawe i nā noho aliʻi o kāu hoʻolaha ponoʻī. Hoʻolilo 10 minuke i kahi lā e paipai ana i kāu ʻike. I ka mua, ke noi nei paha kēia i nā manawa kūpono i ka blog malihini, e ʻōlelo a kūʻai paha i nā hoʻolaha e hoʻopuka i ka ʻōlelo.

ʻAʻole wau e hoʻolilo i ka lā holoʻokoʻa ma ka Pūnaewele Pilikino ... ʻoiai e like paha me ia. ʻO wau hoʻonohonoho i nā memo blog a hoʻohele i nā mea hana e like me aooa e kolo aku i nā loiloi a me Facebook i nā manawa kūpono. Maikaʻi ka loaʻa ʻana o kahi kelepona me kaʻu mau polokalamu ʻoihana kaiaulu āpau - ke hiki iaʻu ke kaomi i kekahi mau minuke ma aneʻi a ma waena o nā hālāwai, ma ke alanui, a i ʻole me ke kīʻaha kope hiki iaʻu ke komo iki.

ʻO ka mea hope loa, he hoʻopukapuka kēia… ʻaʻole kūʻai. ʻO ka hoʻolilo ʻana i hoʻokahi hola i kekahi lā ʻaʻole ia e loaʻa nā hopena āu e ʻimi nei. Akā ʻo ka hoʻolilo ʻana i hoʻokahi hola i kēlā me kēia lā no hoʻokahi makahiki e hāʻawi ʻia ʻoe i ka nānā. ʻ telllelo wau i ka poʻe e noʻonoʻo e pili ana iā lākou e like me ka mea e loaʻa ai kahi hoʻopukapuka ʻē aʻe ... kēlā me kēia pou, kēlā me kēia tweet, kēlā me kēia hoʻohou, kēlā me kēia peahi, kēlā me kēia mea ukali ... he peni lākou āpau i kāu waihona. Inā kū ʻoe i ka hoʻopukapuka, ʻaʻole ʻoe e loaʻa i ka uku paneʻe e pono ai no ka hoʻopukapuka e uku.

3 Comments

  1. 1

    ʻO ka pou maikaʻi! Aloha au e wāwahi ʻoe iā ia i kahi nui hiki ke mālama ʻia. ʻIke mau wau i ka manaʻo o ka poʻe makemake lākou i mua e pane a pane paha. A inā ʻaʻole hiki ke manaʻo, hāʻawi lākou. No kekahi mea i hoʻomaka ʻole, manaʻo wau e hoʻolilo ana i hoʻokahi hola i kēlā me kēia lā no hoʻokahi pule e bapetizo wale ana iā lākou iho i nā mea ma waho a me ke koho ʻana i nā mea hana e pono ai no lākou kahi ala maikaʻi e lawe i ka luʻu.

    • 2

      Mahalo nui loa, @ twitter-116342558: disqus! ʻO ka pāpili kaiaulu he hana nui ia, hana non-stop i loaʻa nā maikaʻi he nui akā hiki nō hoʻi ke lilo i kahi pilikia. ʻIke wau he ala maikaʻi loa ka 'chunking' i ka wā e hoʻāʻo nei ʻoe e ale i kahi hana nui. Mahalo nui ʻia.

  2. 3

    Ua hakakā wau me ka kaulike ʻole o ka pāpili kaiaulu mai koʻu hoʻomaka ʻana i ʻehā mau makahiki i hala aku nei ... mai ka manawa e kamaʻilio ʻia kēia kumuhana me nā ʻōlelo aʻoaʻo a me nā ʻike maikaʻi loa. Mehana, e Susana

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