Social media's growth in the last few years was unlike anything we've ever seen. Along for the ride, of course, was social media marketing. As we look to 2014, I can't help but wonder if – as fast as social media rose – it's now reached its innovative capacity. I'm not saying social media is any emi mahalo ʻia ʻAʻole hoʻi ia e ʻōlelo i ka hoʻolaha ʻana aku i ka pāpaho pāpaho ka liʻiliʻi loa, that's not my point. My point is that I'm not as excited about what may be coming next.
Big data and opportunities to target and advertise will continue to fine tune the technology (or ruin it). The key interactive elements are here, though… we have conversation, imagery, and video technologies. We have mobile and tablet integration. We have authorship and social media's impact on a brand's overall visibility. We even already have some nā makahiki e haʻalele nei iā Facebook, nā keikikāne nui ma ka palaka a me ka hoʻopaʻapaʻa, ka sophisticated a hiʻohiʻona hiʻohiʻona waiwai.
Loaʻa iā mākou ke kiaʻi kaiaulu, ka mālama ʻana i ka nohona, ka paʻi paʻi ʻana, ka hana syndication, ke kākoʻo kaiāulu kanaka, ke kālepa kaiāulu, ka hōʻike kaiāulu ... ua haʻo wau i kekahi mea? Ua lilo ka paepae i mea ʻoi aku ka maʻalahi a ke hoʻohui nei i loko o nā pono hana ʻikepili ʻē aʻe, ka hoʻokele pili i nā mea kūʻai aku, a me nā ʻōnaehana ecommerce.
Ua hāʻawi ʻia ka manawa i nā haʻawina hiki ʻole ke aʻo ʻia. Hoʻomaopopo nā ʻoihana i kēia manawa pehea e hana ai me nā mea hōʻino pūnaewele maikaʻi. ʻIke nā ʻoihana i ka mea e hōʻalo ma ka pāpili kaiaulu - a pehea e hopu i nā poʻo poʻo me ia. ʻIke mākou he wahi hiki ke hoʻopuka i ka ʻoi loa i ka poʻe creepy.
As for my own social behavior and execution, I scrambled for several years to educate myself on new platforms and implement strategies to fully leverage the current platforms. I've adjusted my focus, utilizing social media to discuss and echo my content, but always driving people back to our site to fully engage and convert. My daily, weekly, and monthly processes for social media are – dare I say – becoming routine now.
Moving forward I do want to improve building a community over building just an audience. I don't want to show you new tools, I want to also discuss them with you. But that opportunity already exists today – it's not something I see changing in the next year.
Hele wau ma kēia? ʻIke paha ʻoe i ka ikaika hou aʻe a me ka ulu ʻana o nā ʻenehana hoʻolaha pāʻoihana kaiaulu i kēia makahiki e hiki mai ana? Ke hoʻoponopono nei paha ʻoe i kāu hoʻolālā pāpili kaiapili a i ʻole he maʻamau maʻamau? Aia kekahi mea hana hou e pono ai? A i ʻole iā mākou nā pono hana āpau e pono ai i kēia lā?