Ua hōʻea i ka nohona Media i kona mana hou?

ʻO ka ulu ʻana o ka nohona kaiaulu i nā makahiki i hala iho nei ʻaʻole like ia me nā mea a mākou i ʻike ai. Me ka holo lio, ʻo ia nō, ke kālepa pāʻoihana kaiapili. Ke nānā nei mākou i ka 2014, ʻaʻole hiki iaʻu ke noʻonoʻo akā inā - i ka wikiwiki o ka piʻi ʻana o ka pāpili kaila - ua hiki i kēia manawa i kāna hana hou. ʻAʻole wau e ʻōlelo ʻana ʻo ka pāpili kaiaulu kekahi emi mahalo ʻia ʻAʻole hoʻi ia e ʻōlelo i ka hoʻolaha ʻana aku i ka pāpaho pāpaho ka liʻiliʻi loa, ʻaʻole kēlā kaʻu kuhi. ʻO koʻu manaʻo ʻaʻole hoihoi wau i ka mea e hiki mai ana ma hope.

ʻO nā ʻikepili nui a me nā manawa kūpono e māka ai a hoʻolaha e hoʻomau i ka hoʻomaʻamaʻa i ka ʻenehana (a i ʻole hōʻino iā ia). Eia nā mea kamaʻilio nui ma aneʻi, akā… he kamaʻilio kūkākūkā, kiʻi, a ʻenehana wikiō mākou. Loaʻa iā mākou ka hoʻopili pūnaewele a me ka papa. Loaʻa iā mākou ka mea kākau a me nā hopena o ka pāpili kaiapili ma kahi hiʻohiʻona o ka brand. Loaʻa iā mākou kekahi nā makahiki e haʻalele nei iā Facebook, nā keikikāne nui ma ka palaka a me ka hoʻopaʻapaʻa, ka sophisticated a hiʻohiʻona hiʻohiʻona waiwai.

Loaʻa iā mākou ke kiaʻi kaiaulu, ka mālama ʻana i ka nohona, ka paʻi paʻi ʻana, ka hana syndication, ke kākoʻo kaiāulu kanaka, ke kālepa kaiāulu, ka hōʻike kaiāulu ... ua haʻo wau i kekahi mea? Ua lilo ka paepae i mea ʻoi aku ka maʻalahi a ke hoʻohui nei i loko o nā pono hana ʻikepili ʻē aʻe, ka hoʻokele pili i nā mea kūʻai aku, a me nā ʻōnaehana ecommerce.

Ua hāʻawi ʻia ka manawa i nā haʻawina hiki ʻole ke aʻo ʻia. Hoʻomaopopo nā ʻoihana i kēia manawa pehea e hana ai me nā mea hōʻino pūnaewele maikaʻi. ʻIke nā ʻoihana i ka mea e hōʻalo ma ka pāpili kaiaulu - a pehea e hopu i nā poʻo poʻo me ia. ʻIke mākou he wahi hiki ke hoʻopuka i ka ʻoi loa i ka poʻe creepy.

No kaʻu hana kaiaulu ponoʻī a me ka hoʻokō ʻana, ua holoholo au i mau makahiki he nui e aʻo iaʻu iho ma nā anuu hou a hoʻokō i nā hoʻolālā e hoʻohana pono ai i nā paepae o kēia manawa. Ua hoʻoponopono wau i kaʻu nānā ʻana, e hoʻohana ana i nā pāpili kaiaulu e kūkākūkā a echo i kaʻu ʻike, akā e hoʻohele mau ana i ka poʻe i kā mākou pūnaewele e pili piha a hoʻololi. ʻO kaʻu mau hana i kēlā me kēia lā, hebedoma, a me kēlā me kēia mahina no ka pāpaho kaiaulu - ʻaʻa wau e ʻōlelo - lilo i hana maʻamau i kēia manawa.

Ke neʻe nei i mua makemake wau e hoʻomaikaʻi i ke kūkulu ʻana i kahi kaiāulu ma luna o ke kūkulu ʻana i kahi lehulehu wale. ʻAʻole wau makemake e hōʻike iā ʻoe i nā pono hana hou, makemake wau e kūkākūkā pū me lākou. Akā ua loaʻa kēia manawa kūpono i kēia lā - ʻaʻole ia kahi mea aʻu e ʻike ai e loli ana i ka makahiki e hiki mai ana.

Hele wau ma kēia? ʻIke paha ʻoe i ka ikaika hou aʻe a me ka ulu ʻana o nā ʻenehana hoʻolaha pāʻoihana kaiaulu i kēia makahiki e hiki mai ana? Ke hoʻoponopono nei paha ʻoe i kāu hoʻolālā pāpili kaiapili a i ʻole he maʻamau maʻamau? Aia kekahi mea hana hou e pono ai? A i ʻole iā mākou nā pono hana āpau e pono ai i kēia lā?

2 Comments

  1. 1

    Ua manaʻo ʻia kahi blog hou ma ka Harvard Business Review i ka hoʻomau ʻana o ka ʻenehana media e hoʻokomo iā ia iho i nā ʻano o kēlā me kēia lā o ka hapa nui o nā limahana e hoʻonui i ka leka kūʻai aku ma o ka media media. ʻO kēia hoʻonui ʻana, i koʻu manaʻo haʻahaʻa, ʻo ia wale nō ka mea e hoʻololi ai i ke kumu hoʻohālike ʻoihana i loaʻa i kēia manawa i kahi ʻano ʻoihana alakaʻi kanaka.

    E hoʻomau ka pānaehana kaiaulu i ka mākeke e like me ke kelepona, radio, TV, etc.

    Leanne Hoagland-Smith
    2013 – ʻO 25 mau mea hoʻoikaika kūʻai maikaʻi loa – http://labs.openviewpartners.com/top-sales-influencers-for-2013

  2. 2

    Ke manaʻoʻiʻo nei au e hoʻomau ka pānaehana kaiapili ʻaʻole i ka mākeke wale nō, akā i ke ola o kēlā me kēia lā.

    ʻO kaʻu mea e manaʻo nei i ka makahiki 2014, ʻo ia ka piʻi ʻana o nā ʻoihana pūnaewele ʻike ʻole, e like me Duvamis a me ChronicleMe.

    ʻO Duvamis, no ka laʻana, hāʻawi i nā manaʻo a me nā hana hou, i hui pū ʻia me ka pono o nā mea kūʻai aku a
    koi no ka hoʻopaʻa ʻana i ke kaiapuni kamaʻilio pūnaewele.

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