Ke hōʻino nei nā Pundits Pepa Pūnaewele i ka Pūnaewele Pilikino

Depositphotos 13127046 s

Ua hana hewa anei ʻoe ma ka pāpili? Ua hana wau i kekahi mau mea (a hoʻomau e hana iā lākou). ʻAʻole hewa nui, akā hewa iki ʻole. Ua hana wau i nā ʻōlelo noʻonoʻo ʻole i hiki ke hōʻalo ʻia. Ua hoʻohewa wau i ka poʻe aʻu i mahalo ai no laila manaʻo lākou he poʻo poʻo wau. Māhele wau i ka politika - hewa ka grail hemolele o nā pāpili kaiaulu. Hoʻohui pū wau i ka ʻoihana a me ka leʻaleʻa ma loko o kaʻu moʻokāki a me nā waihona pilikino.

Pono wau e omo i ka pāpili kaiaulu.

E noʻonoʻo ʻoe ... akā he olakino koʻu ma hope a hana hou i nā hoa aloha a me nā pilina ʻoihana i kēlā me kēia lā. No nā mea aʻoaʻo, ʻo wau nō hana hewa ʻana i nā mea āpau… Akā ke hana nei. A ʻo kahi malihini hoʻi, nā hoʻolālā DK New Media Ke hoʻouka nei no nā ʻoihana e hana nei i kahi hoʻihoʻi maikaʻi i ka hoʻopukapuka. ʻO kahi mea i hōʻalo ʻia e kekahi mau kūkākūkā media.

Ua kākau wau ma mua e pili ana transparency versus ʻoiaʻiʻo no laila ʻaʻole wau e hoʻokau i kahi lio make ma aneʻi (uh-oh… mai kāhea iā PETA). Akā huhū loa wau ke ʻike wau i kahi kūkā nūhou e lawe i kahi ʻoihana i kahi hana no ka hana hewa hewa ʻole.

ʻO Coca-Cola ka mea hōʻino hou loa. Ua hana lākou i kahi bot Twitter no kā lākou #MakeItHappy hoʻouka kaua, e wehewehe ana i kāna kumu i kahi hoʻokuʻu nūhou:

Hoʻopili i nā neg nego hoʻolaha e hoʻohaumia nei i nā hānai pāpili a me nā pae ʻōlelo ma o ka pūnaewele

Wow ... kahi hui e hoʻāʻo nei e lawe i kahi hauʻoli iki i ka honua. Sure he hana hoʻolālā ia no laila aia kahi wili o ke kūʻai aku ʻana ma luna. Akā ʻo ia kā Coke hoʻolālā hoʻolālā no nā makahiki he nui ... e ʻike ʻia ma kahi o nā mea hoʻomanaʻo maikaʻi. Weliweli loa, ʻeā?

ʻĀ, ʻo Gawker's Adam Pash, i hana i kahi bot bot Twitter e leka uila i nā laina mai Adolf Hitler's Mein Kampf a loulou iā lākou me ka #MakeItHappy tag. Ua holo ka hana. Ua hoʻonāukiuki ʻia kā bot o Coca-Cola e hoʻolaha i ka ʻōlelo a Hitler a hana i nā kiʻi nani me ka #MakeItHappy tag no ʻelua mau hola.

Ua kau ʻo Gawker i ka stunt a ua aloha ka Pūnaewele iā ia. Ua lawe ʻo Coke i ka bot.

Ua aha aʻe? Ua kuʻi ka pūʻulu pāpili kaiaulu iā Coca-Cola no kā lākou lawena lawena hewa. Ua heluhelu au ia ma loko o kaʻu hānai - piha i nā hoaaloha a me nā hoa e kūkākūkā ana me nā ʻoihana ma kā lākou papahana kaiapili. Hana i kahi hulina o #MakeItHappy a me Twitter a ʻike ʻoe i kaʻu e manaʻo nei. Serious ... kuʻi lākou iā lākou.

I hoʻokahi makahiki i hala aku nei, ua hana wau i kahi hōʻike ma Social Media Marketing World kahi aʻu i helu ai i nā hewa pāʻoihana kaiaulu nui i helu ʻia ma nā pūnaewele ʻoihana a ua hōʻoia wau ʻaʻole hoʻokahi hopena i hopena hopena i ka inoa. Serious - ʻaʻole hoʻokahi.

Makaʻu make nui nā ʻoihana i nā hewa media media. ʻIke ʻoe no ke aha lākou e makaʻu nei i nā hewa o ka pāpili kaiaulu? Ma muli o ka hoʻowahāwahā ʻana o kēlā me kēia kākāʻōlelo kaiaulu i kā lākou koʻokoʻo a me nā koho pālua ʻelua i kēlā me kēia ʻōkuhi a lākou e hoʻouka ai a pau me kahi kuhi hewa. ʻAʻole nā ​​hopena o ka hoʻouka kaua e hōʻeha i ka inoa o ka ʻoihana, ʻo ia ka paʻi ka mea e hoʻopuka ai nā mea kūkākūkā media e hoʻohilahila i ka crap mai iā lākou.

ʻAʻole i hana ʻo Coca-Cola i kekahi mea hewa me kā lākou papahana bot Twitter i kūpono i ka hopena a nā pundits i pane aku ai. Inā makemake ʻoe e lawe i kekahi i ka hana, e lawe iā Gawker i kahi hana. ʻO IMO, ʻo Adam Pash kahi dick no ka hana ʻino ʻana i ka hoʻokūkū a me Gawker no ke kaena ʻana no ia mea i hiki ai iā lākou ke pāʻani gotcha e like me kahi ʻōpio prepubescent Hiki iaʻu ke noʻonoʻo e ʻakaʻaka ana lākou e like me ka ʻōlelo mua a Hitler i hana ai iā Coke's Twitter feed.

E Gawker ... ulu aʻe.

ʻO kaʻu ʻōlelo aʻoaʻo i nā ʻoihana

ʻO ka manawa kēia nou e hele aku ai i ka hōʻeha me kēia ʻōpala. Pale aku i kāu mau lama, hoʻoponopono i kāu mau hoʻolālā, a neʻe i mua. ʻO ka hoʻololi kupaianaha i ke kūʻai aku ʻana a me nā pāpāho i lawe ʻia e ka pāpili kaiaulu ka hiki iā mākou ke kamaʻilio pololei i nā mana. Ke noi nei ka honua no ka maopopo a me ka nānā i loko o nā hui a lākou e hana pū ai i hiki ai iā lākou ke manaʻo maikaʻi he waiwai ke kālā a lākou e hoʻolilo nei. Me ka mālamalama hoʻi e hiki mai ka makaʻu. E hana hewa ana ʻoe. A maikaʻi kēlā!

ʻAʻole hiki iā ʻoe ke wānana e hack ana kekahi dick i kāu hoʻolaha pāʻoihana kaiaulu hauʻoli me nā ʻōlelo a Hitler no ka nui o kou hoʻāʻo. ʻO ka maopopo he mea maʻalahi ʻoe i nā hanana e like me kēia, akā e like me kāu hoʻomohala ʻana i kahi hoʻolālā e hoʻokō i ka hoʻouka kaua, hiki iā ʻoe ke hoʻomohala i kahi hoʻolālā no ka wā e hewa nā mea.

Makemake wau e ʻike i kahi pane o ka lehulehu mai Coke i haʻi i ka honua i kā Gawker hana i ka hana a kā lākou huakaʻi e hoʻāʻo nei. E hōʻike wau i ke kaumaha i ka hele ʻana o kahi ʻoihana media i nā haʻahaʻa e hoʻohilahila ai i kahi inoa. E lawe wau i ka hoʻouka kaua a noi i ka poʻe e kākau iā Gawker a hōʻike pū i ko lākou kaumaha.

Aia hewa o ka nohona kaiaulu hiki i nā ʻoihana ke hōʻalo, akā ʻaʻole e pakele i ka huhū o nā hūpō ma ka Pūnaewele ʻaʻole kekahi o lākou.

ʻO kaʻu ʻōlelo aʻoaʻo i nā Pundits Pilikino Pilikino

Ke lawe ʻoe i kahi mana i kēia hana e like me kēia, ke luku nei ʻoe i kāu ʻoihana ponoʻī. ʻO kāu makaʻu-mongering a me kāu mau hoʻolaha ʻana no ke kōkua ʻana o ka brand iā ʻoe. Ke hoʻokele nei i nā ʻoihana hou aku e haʻalele i ka transparency a hoʻi i ka hūnā ʻana ma hope o nā lepili, nā slogan a me ke kālepa hoʻokahi ala.

Inā he kuni nui wau ʻaʻole maopopo iaʻu inā wau e hana pū me kahi kūkā kūkākūkā kaiaulu i lele i ka bandwagon e hoʻohilahila i kahi hui ma ka pūnaewele. Hana maikaʻi ka pāpili kaiaulu i nā ʻoihana maikaʻi loa e kamaʻilio pū me ka lehulehu, ʻaʻole i ka wā e noho ai lākou i nā lumi papa e pāʻani ana i kēlā me kēia ʻokoʻa i ka makaʻu i ka pou blog aʻe e kākau ai ʻoe inā hewa nā mea. Hoʻokū.

Kāohi i ke kūʻai aku ʻana i kāu lawelawe ma ka makaʻu a kūʻai aku, ma kahi o ka hoʻohiki pehea e hiki ai i nā ʻoihana ke hoʻololi i kā lākou inoa a kūkulu i kahi kaiāulu me kā lākou mea kūʻai aku.

6 Comments

  1. 1
  2. 2

    Aloha Doug,

    ʻAtikala maikaʻi loa. Makemake au i ke kiʻi - nā mea āpau e kamaʻilio ka ʻāpana kōlamu me ka ʻole o kahi huaʻōlelo i kākau ʻia. ʻO Bravo.

    Manaʻo wau ʻo kekahi o nā pilikia o ka pāpili kaiapili ka compartalization, ʻo ia ka mea e ʻōlelo nei aia ke kūʻai aku ʻana, ʻenehana, hoʻolālā, kope ʻana, a pēlā aku. nā mea like ʻole āpau o ke kamaʻilio i kahi kaiāulu ʻike i kona wā kamaliʻi.

    Hōʻike ka Coke campaign i kahi hoʻohālikelike hoihoi, akā ma ke ʻano he mea e kau i nā pāpale he nui i ke kahua kamaʻilio, e like me ka ʻenehana loea kamaʻāina, hiki iaʻu ke hōʻoia i hoʻokahi ʻoiaʻiʻo i ka wā e hakakā ana me ka holoholona pāpili o ka ukana. Mai hoʻohana mau i kāu kamaʻilio ʻana no hana hoʻouka kaua. Ke waiho nei ʻoe iā lākou i kahi wehe. ʻO ia ka like uila o ka hele ʻana i ke kaua me ka ʻaʻohe ʻole o ka ʻaukā-hōʻoia - e kiʻekiʻe ana ka nui o ka make inā he kūlana kiʻekiʻe kou. ʻO ia ka Pūnaewele, ma hope o nā mea āpau: Anonymous, ka Syrian Electronic Army, Lizard Squad, nā pūʻulu hacker āpau e ʻimi nei i nā comms ʻoihana. ʻO kēia wale nō i hele mai kahi ʻuhane impish ma Gawker.

    A laila, ʻoiaʻiʻo, aia kahi pili kaiaulu pili kaiaulu ʻo Bill Cosby. Auwe

    ʻO ke koho ʻana iā lākou, ua like ia me ka hoʻopiʻi ʻana i ka ʻīlio no ke komo ʻana i ka ʻōpala kīhini hiki: aia i ko lākou ʻano. A inā ʻoe e haʻalele i ke poʻi i ka kini, maikaʻi - pōʻino (a ke ʻōlelo nei wau me ka ʻoiaʻiʻo - ʻaʻole pono pēlā, akā ʻo ia), ʻo ia ka mea i loaʻa iā ʻoe: Eia nō naʻe, he aʻo ia. Ke ʻike ʻoe i ke ʻano o kekahi mea, e ʻike maikaʻi paha ʻoe i ka hana ʻana me ia i ka wā e hiki mai ana. Maikaʻi paha e hoʻopaʻa i kahi huakaʻi me kahi pale pale-hōʻoia (e belabor i ka hoʻohālikelike) a curate ia me nā kānaka (ʻoiaʻiʻo, ʻo ka mea maʻamau i kūkulu i nā pilikia o nā limahana, a laila).

    He wicket pipili ia, kēia kahawai. E waiho i kahi wehe a ʻike koke ʻoe i kekahi i kahi pōkā uila me ka inoa o ka inoa, kahi mea ʻē aʻe o ka Pūnaewele, kahi moʻolelo akahele no nā kamaʻilio.

    Mahalo no ka noʻonoʻo ʻana iaʻu i nā geometry ʻē aʻe o kēia kūlana me kāu ʻatikala.

  3. 3
  4. 4

    He mea hōʻoluʻolu ia - aue! #ShameonYaGawker

    He ʻoiaʻiʻo ʻoiai ʻae nā gurus media media i nā ʻano maikaʻi o ka ʻoiaʻiʻo a me ka transparency, kūʻē nui lākou i kekahi kumuhana e kūpikipiki hapa nei - ʻike wau e ʻaloʻalo wau mai ia mau pilikia, no laila nā kudos i kekahi e like me ʻoe no ke kū ʻana i ka mea āu e manaʻoʻiʻo ai HUGS

    Mahalo Douglas
    ʻO Kitto

  5. 5

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.