ʻO ka Heluhelu Nui o nā haʻuki ma ka pāpili kaiaulu
Inā hoʻokahi mea i hiki iā mākou ke aʻo mai mai ka hale ahi ʻoi loa me ka NFL, ka pāpāho, a me nā mea pā pāʻani, ʻo ia ka hopena o ka pāpili kaiaulu ma ka ʻoihana haʻuki. Hōʻike ʻo Nielsen ma o nā pule ʻeono mua o ke kau NFL, ka nānā ʻana i nā pāʻani iho 7.5% makahiki ma luna o ka makahiki. ʻAʻohe oʻu kānalua no ka hopena o kēia ma muli o nā hopena a me nā kamaʻilio ʻana aʻe e hoʻonui ana i ka pilikia ma ka pāpili kaiaulu.
E wehe iā Facebook a i ʻole Twitter ma ka lā pāʻani a piha nā pae i nā mea leʻaleʻa leʻaleʻa e kūkākūkā ana i ka pāʻani, nā mea pāʻani, a me ko lākou pīhoihoi a i ʻole ka hoka. ʻO ka ʻoiaʻiʻo, 61% o nā mea nānā haʻuki e hāhai i nā helu haʻuki a 80% e launa pū ma nā pāpili kaiaulu. ʻO ka pāpili kaiapili ka pale ʻelua no ka ʻoihana haʻuki - a hōʻoia nā helu iā ia.
I kēia lā, hele pū nā hanana haʻuki a me nā pāpaho kaiapili. Ke ʻike nei mākou i kahi au e loaʻa ai kēlā me kēia kime, ka ʻāpana, a i ʻole ka ʻaha haʻuki ma kahi o hoʻokahi ʻike pili kaiaulu kahi e hoʻolaha ai lākou i ka ʻike nui. Eia kekahi, ua lilo i mea hiki ʻole ke hele i lalo i kāu moʻokāki Facebook, Twitter, a i ʻole Instagram i ka wā o kahi hanana haʻuki nui a ʻaʻole i hoʻopihapiha ʻia kāu hānai nūhou me ka ʻike, gif maoli, vine, a me nā meme e pili ana iā ia. Eia kekahi, kokoke i kēlā me kēia hanana haʻuki a hōʻike paha i kahi hashtag pili e hana i kahi pilina me ka poʻe hoʻolohe a lawe mai i kahi pane wikiwiki. Hoʻohana nā mea pāʻani i ka pāpili kaiaulu e hoʻokumu i ko lākou inoa, kamaʻilio me kā lākou mea pā, hoʻolaha i kā lākou hana, a hoʻolaha i nā mana a loaʻa kālā, ʻoiai he miliona ko lākou poʻe ukali.
Kāpena Pā
ʻAʻole kaupalena ʻia ka hana pāpaho i ka kamaʻilio pū kekahi. Loaʻa ka hopena pololei i ka Return on Investment no nā tikika a me nā kūʻai aku aku. I ka 'oiaʻiʻo:
- Ua hoʻonui ka NBA Champion Golden State Warriors iā ROI e 89x me ka hoʻohana ʻana iā Facebook
- ʻO ka loaʻa kālā ma muli o ka mea ukali kaiapili no nā hui soccer ʻo 10 EUR ma ka awelika
- Loaʻa i ka hui volleyball wahine a TCU he 40% hoʻonui i ka loaʻa kālā pololei mai ka pāpili kaiaulu
- Ua hoʻonui ka hele ʻana o ka pāʻani volleyball wahine a TCU i 24% ma loko o 7 mau pule e hoʻohana nei i ka pāpaho kaiaulu
- Ua hoʻokumu ʻia he wikiō wikiō no nā hui media Premier League ma kahi o 88 mau kālā no kā lākou mea hoʻolako lako kini uila (ʻoi aku ma mua o $ 115 US)
ʻO kēia kahi infographic kikoʻī kikoʻī me kahi ton o nā helu helu o kēia manawa ma ka pāpili kaiaulu i ka ʻoihana haʻuki mai Betting Site, Ka hopena ulu o ka nohona kaiaulu ma nā haʻuki.