E like me ka nui o ke kūʻai aku ʻana a me nā kūʻai aku, paʻakikī i ka hoʻohui ʻana i nā kiko i kekahi manawa ma waena o ka hana a nā mea kūʻai aku a me ke kiko maoli o ke kūʻai. ʻAʻohe kānalua, aia nō naʻe kahi pilina ma waena o ka hana kaiāulu a me ke ʻano kūʻai. Ke hoʻomaka nei nā CMO e loaʻa ka noiʻi aia kekahi kumu pū kekahi… nā mea pīhoihoi! Kēia infographic mai SocialAnnex, a paepae kālepa pāpili kaiaulu no ka ecommerce, hāʻawi i kekahi o nā ʻike nui.
ʻO ka ʻike o ka mea kūʻai aku, alakaʻi, demograpics, manaʻo, ʻano mea kūʻai aku, i ka hoihoi o ka wānana, noi ʻana a i ʻole ke alakaʻi ʻana i kahi huahana he hana paʻakikī a multifaceted marketing. I kēia lā, i ka wanaʻao o ka mea kūʻai aku kaiāulu, ʻoi aku ka nui o nā multifaceted ma mua o ka wā akā ʻoi aku ka haʻahaʻa, maʻalahi a ʻoi aku ka ikaika.