2018: Pehea nā hui a me nā mea kūʻai aku e hoʻohana nei i ka pāpili pāʻoihana

Moku'āina o ka nohona Media

ʻO TribeLocal ua hoʻomohala i kahi noiʻi hohonu i hana i kahi waiwai o ka noiʻi e pili ana i ka hoʻohana ʻana o nā ʻoihana a me nā mea kūʻai i ka pāpili kaiaulu e pili ana i nā māka. ʻO ka nīnau nīnau a ka hui e pili ana i nā mea liʻiliʻi i hiki ai iā lākou ke noʻonoʻo me ka hoʻohana ʻana i nā ʻano noiʻi like ʻole. ʻO nā ʻike holoʻokoʻa o ke ana ʻana:

  • ʻAʻole ʻae ʻia nā ʻoihana i ka pāpili kaiaulu
  • Makemake nā mea hoʻohana i kā lākou mau māka e mālama iā lākou a me ke kaiāulu

Nā Pūnaewele Media Top a me ka hoʻohana ʻana ma 2018

ʻO Facebook ka paepae mua e kū nei nā mea āpau i kēia manawa, no ka hiki a me ka kaulana. Eia nō naʻe, ke hopu nei ʻo Twitter a me LinkedIn i ka ʻike ʻana o nā ʻoihana i kā lākou pono.

  • Loaʻa iā 2.2 he Facebook biliona mea hoʻohana ʻo Facebook, ʻoiai i pāpā ʻia i nā ʻāina he nui e like me Iraq, Syria, Iran, a me Kina.
  • Loaʻa iā Twitter he 327 miliona mau hoʻohana ma ka mahina, me 600 miliona mau leka i hoʻouna ʻia i kēlā me kēia lā ma ka honua holoʻokoʻa.
  • Ua lilo ʻo Instagram ma ke ʻano he keu kaʻana like kiʻi me 200 miliona mau mea hoʻohana a 60 miliona mau kiʻi e kau ʻia i kēlā me kēia lā.
  • Mālama ʻo Youtube i nā mea hoʻohana ma kahi o 1 biliona me 6 biliona mau hola o ka nānā wikiō ʻana i kēlā me kēia mahina.
  • Hoʻohui ʻo LinkedIn ma kahi o 500 miliona mau ʻoihana a puni ka honua.

ʻO KPIs Marketing Media

Hāʻawi ka mea noiʻi ʻAmelika ʻo Sean Gelles i 3 mau hōʻike hana nui (KPI) no nā māka:

  1. Hoʻolaha - ʻo ka nui o nā mea kūʻai aku e like me kahi hoʻolaha, ʻo ka lōʻihi o ka hoʻomanaʻo e pili ana i ka laikini.
  2. Hoʻolohe - ka hoʻomaopopo ʻana i nā koi o nā mea kūʻai aku a me nā ʻano o ka ʻike a me nā ʻike waha e hopu ai i kā lākou nānā.
  3. Hiki -  e hoʻoholo ana i nā paepae i kūpono e holo.

Nā ʻike hou aʻe mai TribeLocal

  • Nā Mea Hana - Pono nā ʻoihana i nā pono hana no ke ana ʻana i nā pāʻoihana kaiapili akā ua hoʻopilikia pinepine ʻia e nā kālā i hāʻawi mua ʻia ʻaʻole paha i loaʻa iā lākou ka manawa kūpono. ʻIke lākou he pono lākou e hoʻohui pū i nā ʻōnaehana hoʻokele pilina (CRM) pūnaewele akā e kaupalena ʻia paha e nā kālā.
  • Bedroom - 50% o nā ʻoihana i hoʻokaʻawale i nā moʻohelu kālā ma lalo o 5% no nā papahana Media. 13% i loaʻa kālā ma lalo o 10%
  • Activity - ʻoi aku ma mua o 55% o nā ʻoihana i kau ʻia ma hoʻokahi manawa a kokoke i 54% o nā ʻoihana i pane i nā nīnau a ka mea kūʻai aku ma waena o 3 mau hola. 72% o ka hana i pili i ke kālepa ʻana.

ʻO ka State of Social Media

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