E Panina mau ana: 10 Statistics Driving Sales Change

ke kūʻai mau nei i ka microsoft

Ua hui pū ka hui ma Microsoft i kahi pepa keʻokeʻo maikaʻi e pili ana i nā pilikia a me nā kūleʻa o nā ʻoihana kūʻai aku, kā lākou huahana, a me ka hiki ke hoʻololi a hoʻohana i ka ʻenehana. Hui pinepine mākou me nā ʻoihana e hoʻohiluhilu i nā hopena kūʻai aku mai ka waha a ka waha a me ke kahea anu. ʻAʻole wau kanalua i ka holo ʻana o kekahi o kēia mau ʻōkuhi - ʻoiaʻiʻo ke hana nei lākou.

ʻAʻole i loli nā hoʻolālā kūʻai aku no nā hui he nui i loko o hoʻokahi mau makahiki. Minamina kēlā, no ka mea ʻo ka mea e loli nei ka huakaʻi a ka mea kūʻai mai a pehea e noiʻi ai nā mea kūʻai aku a me nā ʻoihana i kā lākou hoʻoholo hoʻoholo hou. ʻOiai ke loaʻa i kahi ʻoihana kahi ʻelele nui mai kahi hoa a mea kūʻai aku paha, ke noiʻi nei kēlā prospect i kāu ʻoihana a me kāu mana ma ka pūnaewele. ʻO ka nīnau Pehea ka maikaʻi o ka hōʻike ʻana o kāu ʻoihana ma kahi a lākou e nānā nei?

ʻAʻole hoʻokō pono nā mea kūʻai aku ikaika i kā lākou hana i kēlā me kēia lā ... hilinaʻi lākou i nā mākau hui i nā ala hiki ʻole i kekahi mau makahiki i hala iho nei. ʻO Harvard Pakihi Pūʻai.

ʻO kā Microsoft's Whitepaper, E Panina mau ana: Nā ʻAlapa Kūʻai Aku o ka wā hou, He kumuwaiwai maikaʻi loa ia no ka hele ʻana i kāu hui ma o nā loli, a me nā ʻōlelo aʻo mai nā kumuwaiwai maikaʻi e like me kuʻu hoaaloha ʻO Jason Miller mai LinkedIn a he ʻumikūmālua mau loea ʻē aʻe e hoʻokele i kāu kūʻai aku i ka ʻaoʻao o ka makani ma mua o ka hakakā ʻana.

Eia nā helu helu he 10 mai ke keʻokeʻo keʻokeʻo e hāʻawi i nā hōʻike koi, ma o nā kumuwaiwai, pono ʻoe e hoʻohana i ka ʻenehana inā ʻoe e manaʻo e hoʻonui a hoʻonui i ka maikaʻi o kāu kūʻai aku.

  1. Wahi a Hana Pace, Hoʻolilo wale nā ​​Lunamakaainana Kūʻai i 22% o ko lākou pule e kūʻai maoli ana. A Ke aʻo ʻana ma Sirius ua hōʻike he 65% o nā mākaʻi kūʻai aku o nā ʻoihana e hoʻolilo i nā hola he nui i nā hana kūʻai aku ʻole, e like me ka ʻeli ʻana i nā kumuwaiwai a me ka hoʻonohonoho pono ʻana i nā mea hōʻike.
  2. Wahi a SBI, nā mea kūʻai mai 57% o ke ala ma waena o ke kaʻina kūʻai ma mua o kā lākou pili ʻana aku i nā kūʻai aku. No nā kūʻai paʻakikī, kēia helu lele i ka 70%.
  3. Wahi a an Ke aʻo makemake ʻo IBM, ke kani anuanu he 3% wale nō ka hopena.
  4. Ke hoʻohana nei iā LinkedIn Inmail, e pane paha nā mea e loaʻa ana i kēlā mau mea kū i waho 67% o ka manawa
  5. Wahi a Nā Hōʻike Kālā, 74% o ka poʻe kūʻai i koho i ka hui i mua e hoʻohui waiwai
  6. 79% o ka poʻe kūʻai aku e loaʻa ana i ka quota i hoʻohana i nā ʻenehana kūʻai kaiāulu. ʻO 15% wale nō o ka poʻe i hoʻohana ʻole i ka kūʻai aku kaiaulu i loaʻa ka quota, e like me SBI.
  7. ʻO ke kūʻai aku kaiāulu ke ala # 1 no nā mākaʻi kūʻai e hana i kā lākou alakaʻi ponoʻī, e like me SBI.
  8. Wahi a Microsoft, hiki i nā ʻike ʻike pili i nā prospect ke ʻoki i ka manawa i hoʻohana ʻia ma ka noiʻi mua ʻana ma o 70%.
  9. ka ʻO Miller Heiman Ke Kūʻai Kūʻai ʻOi Loa ua ʻike he 91% o nā hui honua e hana like ma nā ʻoihana āpau e hoʻopau i nā hana nui, ʻoiai ʻo 53% wale nō o nā hui āpau i hana pū i nā hana nui.
  10. ʻO nā ʻoihana e hoʻohana nei i nā ʻoihana pūnaewele ʻike i ka piʻi ʻana o ka ʻoihana ʻoihana e like me 30%, e like me ka ʻO McKinsey Global Institute.

Adoption ʻoi loa ke kī. Ke ʻimi nei nā ʻoihana kūʻai nui i nā pono hana a me nā lawelawe e hiki ai i kā lākou ʻelele kūʻai aku ke kūʻai aku me ka wikiwiki a me nā hana nui aku. Ke hoʻokō nei nā ʻoihana kūʻai e hakakā nei i nā hopena e lohi ana i ke kaʻina hana a me ka hana a kā lākou hui.

Ke hoʻololi nei nā ʻoihana holomua i nā hana ʻoihana e hoʻomaʻa i kahi kaila hana hou i hoʻopili ʻia e nā polokalamu kelepona, nā pono hana a me nā ʻenehana pili kaiaulu.… Ke hoʻololi nei nā ʻoihana i nā kaʻina hana e ʻapo i ka mea kūʻai aku ʻoihana hou… ʻO Avanade.

E makaʻala no nā infographic e hiki mai ana, keʻokeʻo, a me nā pūʻulu hoʻomaʻamaʻa kūʻai aku mākou e hāʻawi nei ma ke kūʻai aku ʻana. He āpau nui kēia i ka ʻoihana a mākou i hoʻoholo ai e hoʻopihapiha. Ua huki like mākou i nā mākaukau, nā pāpili kaiaulu a me nā mea hoʻolālā ʻikepili, a me nā alakaʻi kūʻai aku e hoʻolako i kahi hana i hōʻoia no ka leveraging ʻana i ke kūʻai aku ʻana. I kēia manawa, e hoʻoiho i kēia whitepaper a nānā i ka mea a Microsoft Dynamics e hāʻawi ai.

E Panina mau ana: Nā ʻAlapa Kūʻai Aku o ka wā hou

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