Ua lanakila ʻo Stats Squared i ka hopena pule hoʻomaka

ʻAʻohe poʻe nalo ma ka ʻO ka hopena pule hoʻomaka ma aneʻi ma Indianapolis. He hōʻiliʻili kupaianaha ia o nā manaʻo kupaianaha - ʻo ka hapa nui o lākou i hana ʻia me nā prototypes koʻikoʻi. Hele ʻo Kudos i Poepoe Lorraine no ka hui pū ʻana i kēia hanana kupaianaha - a ʻo Purdue Research Park - kahi wahi kupaianaha e paʻa ai ia. ʻO Stats Squared ka mea lanakila, he mea hana no ka nānā ʻana i ka hopena o Twitter ma kāu pūnaewele ma o nā loulou e kuhikuhi nei.

Ka pilikia, aʻu i kākau ʻia e pili ana, ʻo ia he ʻaneʻane hoʻowahāwahā ʻia nā ʻoihana āpau i ke kalepa kuhikuhi ʻana i loaʻa iā lākou mai Twitter no ka mea nānā wale lākou i nā kāʻei kuhikuhi no Twitter.com. ʻO Twitter.com kahi o 18% wale nō o ka holo ʻana ma Twitter.

Aia kekahi mau hopena - e like me ka hoʻohana ʻana i nā code campaign i ka wā pōkole a me ka hāʻawi ʻana i kāu mau URL… akā hana wale ia no nā loulou. oe mahele. ʻO kahi hopena ʻē aʻe e hoʻohana iā Bit.ly Pro… hou, ana wale i nā loulou oe mahele. ʻAe ʻo Bit.ly Enterprise iā ʻoe e nānā i kekahi o kāu URL i hoʻopōkole ʻia ma hea lā ma Bit.ly. Akā ʻaʻole hoʻohana nā kānaka āpau iā Bit.ly.

Kanu ... ke hoʻohana aʻe nei kahi mea hana e like me Backtweets e hoʻokokoke ana i ka hiki o kēlā me kēia loulou āu e kau ai i laila, akā ʻaʻole naʻe e hāʻawi iā ʻoe i nā helu helu ma ka helu o nā kipa i hōʻea i kāu pūnaewele.

He aha ka huikau.

ʻO ka hopena ʻoiaʻiʻo, no Twitter ia e ʻae ai i nā ʻoihana e hoʻohui i kā lākou nā code campaign no lākou nā kāʻei. ʻO kēlā ala, i kēlā me kēia manawa kahi loulou e kau ʻia e kēlā me kēia i kāu kāʻei, hoʻopili pālua ʻia kahi code campaign a hiki i nā Analytics āpau ke hoʻopaʻa inoa i ka ʻike ma hea kahi i kipa ʻia ai. ʻO ka mea kupanaha, hana ʻo Twitter i kēia me nā loulou ponoʻī - e like me nā mea a lākou e hāʻawi ai i nā leka uila.

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Nā Kūlana Kuʻina Kuʻina lana ka manaʻo e kōkua i ka maʻalahi o kēia pilikia… ma ka liʻiliʻi ʻana i ke ana ʻana i ka hopena o kāu mau tweets ponoʻī ma kāu pūnaewele ponoʻī. Hoʻohui pū ʻia ʻo Stats Squared me kāu kahawai Twitter a me Bit.ly e hāʻawi i nā stats i kāu pūnaewele. ʻOiai e hana wale ʻia me Bit.ly a ʻaʻole ʻo Bit.ly Pro ... ie. hoʻopōkole ʻia kā mākou URL ma ke ʻano mkt.gs akā ʻaʻole ʻike ʻia e hoʻopaʻa inoa.

He papa kuhikihi kaʻu no Nā Kūlana Kuʻina Kuʻina:

  • ʻO kahi kolamu ʻākau paʻa kahi hōʻuluʻulu, e hāʻawi ana i nā Tweet kiʻekiʻe a me nā helu kaomi ma hope (CTRs) e ka lā, ka pule a me ka mahina.
  • ʻO ka hiki ke ʻike i ke ala hoʻokaʻawale, mai ka tweet kumu i nā poʻe i retweet, a ehia mau manawa i kaomi ʻia ai nā loulou.
  • ʻO ka hiki ke ʻike i ka poʻe i RT nui i kāu mau loulou a, inā hiki, ke kaʻa a lākou i hoʻokele ai iā ʻoe.

He mea hauʻoli ia ma ka papa o ka luna kānāwai o nā mea hoʻomaka i hele mai kahi manaʻo a i kahi hoʻokō i hoʻokahi hopena pule. He hale hoʻomaʻemaʻe hale ko Stats Squared a me kahi hoʻomohala hou aʻe, akā he kumu maikaʻi ia mai loko mai o ka pahu. Hoʻonohonoho maikaʻi ʻia ia, ʻoluʻolu nā maka, a ua hele a maikaʻi.

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