Inā ʻaʻole ʻoe i lohe e pili ana iā Horizon Realty e hana wikiwiki wale nei ma Google a loaʻa iā ʻoe kekahi mau ʻatikala hoihoi, e like me kēia pou ma Mashable. No kahi wikiwiki, ua hoʻouna aku kahi mea hoʻolimalima mua o lākou, ʻo Amanda Bonnen, i kahi tweet e pili ana e noho nei i ka popopo i kekahi o kā lākou anakahi. Ua faila ʻo Horizon a hoopii no $ 50,000 kūʻē iā Ms Bonnen. I kēia manawa e ʻike ʻia nā mea hou aʻe, akā aia kahi aʻo nui aʻe e aʻo ʻia ma aneʻi ʻaʻole wale nō e hiki i ka Social Media ke hoʻi mai e nahu iā ʻoe.
Haʻawina 1: E ʻike i ka mea nona ka mana
Ke hele ʻoe i loko o ka ʻāina ʻike ʻole, ʻo ia ka pāpāho kaiapili, nā mea kākau blog, a i ʻole nā pāpāho kuʻuna, he mea nui ia e hoʻomaopopo i ka mea nona ka mana. I kēia lā maopopo leʻa ka loli akā ʻaʻole i loaʻa i nā kānaka āpau. ʻO ia ke kumu he mea nui ia ma mua o ka hoʻoili kaua ʻana i ka lehulehu, inā manaʻo ʻoe he pololei ʻoe, maopopo iā ʻoe pehea e hiki ai i nā hanana ke pāʻani pū. Maliʻa paha, ʻoiai ka mea āu e manaʻo ai, ʻaʻole ʻoe e paʻa i nā kāleka āpau.
Haʻawina 2: Mai lawe i kahi pahi i kahi pū
E ʻike inā inā ʻoe e hoʻopuka i kahi kumuhana e pili ana i nā pāpili kaiaulu, maopopo iā ʻoe ka pāpili kaiaulu. E mākaukau e hoʻomākaukau i nā mea e kūkākūkā ʻia nei no kāu loaʻa. Inā ʻaʻole ʻoe e huki i kēlā pahi a me kou hoa paio, maoli a ʻaʻole paha, wehe ʻole i kahi pū e lilo ʻoe i pālule noho.
E like me ka Mashable pou e kau pono nei iā ia:
Ua maopopo iā mākou ua nalowale ʻo Horizon Realty ma mua o $ 50,000 mai kēia backlash Twitter. ʻO ia ka mea e loaʻa iā ʻoe ke hoʻopuka ʻoe i nā ʻōlelo puanaʻī? E hoʻopiʻi mua mākou, e nīnau i nā nīnau ma hope he ʻano hui.?
Haʻawina 3: E kiʻi i ka ʻōlelo aʻo kūpono
ʻAʻole wau e kamaʻilio e pili ana kau kānāwai. ʻOi aku ka mea nui i kēia lā i kou mau makahiki i hiki iā ʻoe ke huli i kekahi e nīnau, "he aha kaʻu e ʻike ai". No nā hui nui he mea nui ia ʻoe i kāu kālepa a me ka hui PR ma ka papa ʻaina. No nā hui liʻiliʻi he a paha ia kūkākūkā pāpaho, he hoapili, a i 'ole kou intern kau kau wela. ʻO wai lā ia, e ʻike pono e loaʻa iā ʻoe ka ʻike maoli no nā mea e hana ʻia ana, pehea ʻoe e pane ai, a he aha nā hopena e hiki ai.
Ke loli nei ke kamaʻilio. He aha paha kahi moʻolelo kamaʻāina liʻiliʻi i nā makahiki i hala aku nei i hiki ke lilo i hānai ʻāina i kēia lā. E ʻike pono i ka ʻike piha ʻana i ke ʻano o ke ala ma mua o ka hoʻoili kaua lehulehu ʻana.
Another recent example of this shift is United Airlines blowing off musician Dave Carroll after breaking his expensive Taylor guitar. His video, "United Breaks Guitars" instantly went viral and — while the $180M drop in United value may be overstated — cost United some brand equity for certain.