Nā Hualau Ana: Pehea ka poʻe mākeke e pane nei i ka pandemia a me nā Lockdowns?

ʻO ka pane ʻana o ke kūʻai aku ʻana i ka maʻi pandemi

E like me ka maʻalahi ʻana o ka laka a hoʻi hou nā limahana i ka keʻena, ua hoihoi mākou i ka hoʻokolokolo ʻana i nā pilikia i kū i nā ʻoihana liʻiliʻi ma muli o ka maʻi maʻi Covid-19, ka mea a lākou e hana nei ma luna o ka laka e hoʻomōhala ai i kā lākou ʻoihana, nā hana ulu kiʻekiʻe a lākou i hana ai. , ka ʻenehana a lākou i hoʻohana ai i kēia manawa, a he aha kā lākou hoʻolālā a me ka nānā no ka wā e hiki mai ana. 

ʻO ka hui ma ʻEnehana.co ana ʻia he 100 mau ʻoihana liʻiliʻi e pili ana i ka mālama ʻana i ka wā lockdown.

  • 80% o nā ʻona ʻoihana liʻiliʻi i ʻōlelo ua loaʻa iā Covid-19 kahi hopena maikaʻi i kā lākou ʻoihana, eia naʻe 55% ke manaʻo maikaʻi loa nei no ka wā e hiki mai ana
  • 100% o nā mea pane e hoʻohana nei i ka laka e kūkulu i kā lākou ʻoihana, me ka hapanui e kia ana ke kūʻai aku ʻana, hoʻohui me nā mea kūʻai aku, a me ka upskilling.
  • 76% loaʻa hoʻouluulu i ka wā o ka laka ʻana - me SEO, pāpāho kaiapili, ke aʻo ʻana i kahi ʻōlelo hou, a me nā anamanaʻikepili e like me nā mākau hou e ʻike pinepine ai.

ʻO nā ʻoihana i nīnau ʻia mai nā hui o nā ʻoihana, akā ʻo nā ʻoihana maʻamau ʻo nā lawelawe B2B (28%), ka maikaʻi, ke olakino a me ke olakino (18%), kūʻai kūʻai (18%), polokalamu / ʻenehana (7%), a me ka huakaʻi 5%).

Nānā ʻia nā ʻaʻa ʻoihana

ʻO nā pilikia nui loa i nā ʻoihana ʻoi aku ka liʻiliʻi o nā kūʻai (54%), a ukali ʻia e ka hoʻoponopono hou ʻana i nā huahana a me nā hanana (54%), e paio nei e uku i nā koina a me nā kumukūʻai ʻoihana (18%), a me ka mea e pili ana i nā manawa hoʻopukapuka (18%).

ʻO nā pane ʻoihana

ʻO nā mea pane āpau i nīnau ʻia ua hoʻohana lākou i ko lākou manawa ma lalo o ka laka huahana e ulu i kā lākou ʻoihana.

Me ke kahaha ʻole, ua hoʻomaka ka hapanui e kia i ka mea hiki iā lākou ke hāʻawi aku ma ka pūnaewele, a kūkulu ʻana i kā lākou mau hoʻolālā kūʻai uila, me ka hoʻokumu ʻana i nā ʻike hou (88%) a me nā makana pūnaewele (60%), e paʻa ana a e hele ana paha i nā hanana pūnaewele (60%), e pili pū ana me nā mea kūʻai mai (57%), a me ka upskilling (55%) e like me nā mea maʻamau e hana ma luna o ka laka. 

Ua ʻōlelo kekahi ua loaʻa iā lākou kekahi maikaʻi nā hopena ma muli o Covid-19, me ka hoʻonui ʻana o nā kūʻai pūnaewele ʻana, me ka loaʻa ʻana o ka manawa hou aku e kia i ke kūʻai aku ʻana, ka ulu ʻana o kā lākou papa inoa leka, ke aʻo ʻana i nā mea hou, nā huahana hou, a me ka ʻike ʻana i kā lākou mea kūʻai aku.

ʻO nā mākau hou maʻamau no ka poʻe e hoʻomohala ʻana ʻo ke aʻo ʻana iā SEO (25%), ka pāpili kaiaulu (13%), ke aʻo ʻana i kahi ʻōlelo hou (3.2%), nā mākau ʻike (3.2%), a me PR (3.2%).

Hoʻonohonoho ʻenehana

Ua hana nui ka ʻenehana i ka holomua o ka ʻoihana ma kēia manawa. ʻO Zoom, WhatsApp, a me ka leka uila nā ala maʻamau e kamaʻilio pū ai me nā limahana, a me ke kūʻai ʻana aku i ka pāpaho kaiapuni, ke kūʻai ʻana i ka leka uila, ka ʻaha kūkā pūnaewele, a me ka loaʻa ʻana o kahi pūnaewele a i ʻole hale kūʻai pūnaewele nā ​​ʻano maikaʻi loa o ka ʻenehana. Ua hoʻohana ka hapanui i ka laka e hōʻano hou i kā lākou pūnaewele, me 60% tweaking i kā lākou pūnaewele o kēia manawa a 25% kūkulu i kahi hou.

'Icelelo Aʻoaʻo no nā ʻoihana liʻiliʻi

ʻOiai nā pilikia i kū i mua, ua pane ʻo 90% he manaʻo maikaʻi a maikaʻi paha kā lākou no ka wā e hiki mai ana o kā lākou ʻoihana. Ua noi mākou i nā mea pane e hāʻawi i ka ʻōlelo aʻo i nā ʻoihana liʻiliʻi ʻē aʻe i kēia manawa. ʻO kēia nā mea maʻamau i haʻi ʻia.

Hoʻolālā a Prioritize 

Ke hoʻonohonoho mua nei i nā mea maikaʻi a ʻike i nā mea i hana ʻia e kekahi mau mea pane.

E hoʻohana i kēia manawa e hoʻokala i nā mea āu e maʻa ai.

ʻO Joseph Hagen mai Streamline PR

E kia i kou ikaika, mai hoʻokolohua nui loa. Hana i nā mea hou aku e pono ai iā ʻoe e pili ana i ka loaʻa ʻana o nā mea kūʻai aku a kālele ana i kēlā. No mākou, ʻo ia ka kūʻai ʻana i leka uila a ua pāpālua ʻia mākou ma luna.

ʻO Dennis Vu o Ringblaze

E loaʻa ke kaulike ma waena o ka hōʻemi ʻana i nā kumukūʻai a me ka hoʻopukapuka ʻana i ka wā e hiki mai ana. E ʻike i kēia he manawa kūpono e komo ai, kūkulu i ka hilinaʻi a me ke kūpaʻa.

ʻO Sara Kālā mai ke Kaʻi Kaʻi ʻOiaʻiʻo

Hōʻaia Nā Mea Hou & E Agile 

Ua ʻōlelo kekahi poʻe ʻo kēia ka manawa kūpono loa e wikiwiki, a hoʻomohala a hoʻāʻo i nā mea hou i kāu poʻe hoʻolohe, keu hoʻi i ka manawa kānalua.

He kī nui ka agility, neʻe wikiwiki nā mea i nā manawa āpau āu e pono ai e nānā i nā nūhou a me nā ʻano, a pane wikiwiki.

ʻO Lottie Boreham o BOOST & Co.

E hoʻiho i kahi i hope a me ka hoʻolālā, e hoʻohana pono i kou manawa. E hoʻāʻo i nā hāʻawi hou i kāu waihona mea kūʻai aku e kū nei, e hoʻopili iā lākou, a laila hana i kahi puni kīnā ʻole.

ʻO Mika ʻO Thomas mai The Thomas Connection

E nānā i nā manawa kūpono i kū hoʻokahi i ke kūlana. Ke hana nei mākou i ka hapa nui o ka wā laka ma o ka hāʻawi ʻana i ka ʻōlelo aʻo hale manuahi mai nā hoa ʻoihana.

ʻO Kim Allcott o Allcott Associates LLP

E kiʻi aku a ʻike i kāu mea kūʻai aku

ʻO ka mea nui o ka ʻike a me ka hoʻomaopopo ʻana i kāu mau mea kūʻai aku a me kā lākou mau pono e ʻoki nui i ka ʻōlelo aʻoaʻo i hāʻawi ʻia e nā ʻoihana. Hiki i nā ʻoihana ke hoʻohana i ka laka e nānā pono ai i ke kūkulu ʻana i nā kaʻina paʻa o nā mea kūʻai aku.

Maliʻa paha he counterintuitive ia akā laka maoli i kāu niche, wehewehe i kāu mea kūʻai aku kūpono loa i kahi āu e kūpono ai. E noʻonoʻo e pili ana iā lākou a me kā lākou hōʻaʻano o kēia manawa. Inā 'oe i loko o ko lākou kāmaʻa, he aha kāu e nānā ai i kēia manawa? A laila e nānā pono i kāu huahana a lawelawe paha e kamaʻilio maopopo i kēlā hopena. Hana hewa mākou i ke kamaʻilio ʻana e pili ana iā mākou inā pono e kamaʻilio e pili ana a i kā mākou mea kūʻai aku. ” wahi a

ʻO Kim-Adele Platts o ke aʻoaʻo aʻoaʻo

Mai kahi kuanaʻike B2B, manaʻo wau he mea nui ia e hoʻomau i ka launa ʻana me kāu mea kūʻai aku a hoʻomaopopo iā lākou aia ʻoe ma laila e kōkua a kākoʻo iā lākou i loko o kēia wā pilikia. No laila inā e hana ana i nā ʻike kōkua e hoʻokele i ka pilikia, a i ʻole ka hōʻoia ʻana i nā lawelawe o nā mea kūʻai aku e kōkua iā lākou e kōkua, he mea nui e wehe i ke kamaʻilio i ke kakahiaka a hoʻomau i ke kamaʻilio ʻana me kāu mea kūʻai aku.

ʻO Jon Davis o ka ʻoihana ʻenehana Medius

E kamaʻilio a hana i nā pilina me kāu mea kūʻai aku. E ʻike i kā lākou makemake e hana ʻoe e kōkua ai i ko lākou kūlana. E hoʻohana i kēia manawa e hana i nā ʻike maikaʻi no kēia manawa a no ka wā e hiki mai ana no ka mea ʻaʻole mau loa kēia wā.

ʻO Calypso Rose o ka hale kūʻai pūnaewele, Indytute

Kālele ʻana ma ke kūʻai aku ʻana

I nā manawa o ka hoʻokele waiwai, pono i nā ʻoihana e ʻokiʻoki. ʻO ka manawa pinepine, ʻo ia ka māka kūʻai kālepa a me ka hoʻolaha ʻana i ʻoki ʻia. Eia nō naʻe, kuhikuhi ka nui o nā mea pane i ka nui mau o ka loaʻa ʻana o kāu kālepa kūpono.

ʻOi aku ka hāmama o ka poʻe ma mua o ke kamaʻilio pūnaewele ʻana, hoʻohana i kā lākou pāpili kaiaulu, a hoʻohui me nā poʻe hou. ʻO ka hoʻomohala ʻana i kahi pūnaewele maikaʻi a maikaʻi hoʻi i ʻoi aku ka nui ma mua o ka manawa.

ʻO Julia Ferrari, ka mea hoʻolālā pūnaewele

E hoʻi i hope mai ka hoʻāʻo ʻana e ulu i kēia manawa a noʻonoʻo 'he aha nā kamaʻilio e hiki ai iaʻu ke hoʻomaka i kēia manawa i hiki ke oʻo i kahi kamaʻilio kamaʻilio kūpono i ka manawa o 8-10 mau mahina?'. He manawa kūpono loa ʻo Lockdown e hana ma nā papahana kūʻai wā lōʻihi.

ʻO Joe Binder o WOAW a ʻoihana ʻāpana

ʻO kahi pūnaewele maikaʻi ke kī. E hoʻolilo ia i kou pono ponoʻī. Hōʻike i nā hōʻike hōʻikeʻike mai nā mea kūʻai aku e kūkulu i ka hilinaʻi a hōʻike iā ʻoe ʻike i kāu hana. E hoʻohana i nā ʻenehana (ʻaha kūkā wikiō a me nā kaʻana pākuhi) e launa a hōʻike i nā mea kūʻai aku. Ke ʻoluʻolu nei nā malihini me ka hana ʻana ma ka pūnaewele. Hōʻike i kou alo a hāʻawi i nā pane i kā lākou pilikia. Inā ʻaʻohe ou mākaukau a i ʻole pono ʻoe i kōkua i kekahi wahi, e ʻike i kahi mea kōkua uila. Hoʻohana mākou i nā mea kōkua e kōkua i ka kākau blog ʻana, e hana ana i nā kiʻi, a me ka hoʻokele CRM.

ʻO Chris Abrams o nā ʻĀpana ʻInikua ʻo Abrams

Nā Kūlana paʻa mea kūʻai aku

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